Tarima Tv
Tarima TV is a Miami-based, privately held Latin concert television channel launched in 2017, broadcasting live concerts across Pop Latino, Reggaeton, Salsa, and other genres to 60M+ Hispanic viewers via cable, satellite, and OTT partners in the US, Dominican Republic, Puerto Rico, and Aruba, while also selling concert production services to enterprise clients.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tarima Tv does
Tarima TV, operated by Tarima Network Inc., is a privately held, Miami-headquartered television channel founded in 2017 that broadcasts Latin music live concerts to Hispanic audiences in the United States. The channel reaches an aggregate audience of 60+ million Hispanic viewers through carriage agreements with major US distributors including Charter/Spectrum, DishLATINO, Optimum, and Sling TV, and has extended coverage to the Dominican Republic (Altice, Claro, Wind Telecom), Puerto Rico (Claro), and Aruba (SETAR). Programming spans multiple Latin genres — Pop Latino, Reggaeton, Merengue, Salsa, Bachata, Ranchera, and Banda — and includes recurring shows such as Conciertos Varios Artistas, Viña del Mar, Tarima Retro, and Behind-the-Scenes segments, alongside exclusive original concert productions.
The company's core technology is a cloud-based broadcast and streaming infrastructure powered by Amagi for FAST (Free Ad-Supported Streaming TV) channel delivery, which underpins both its linear channel distribution and over-the-top streaming availability. Beyond scheduled broadcasts, Tarima operates a production services division that delivers end-to-end virtual and live concert production — including stage design, audio engineering, lighting, and post-production — with directors such as Nuno Gomes. Production capabilities have been validated through co-productions with Sony Music artists (Ozuna virtual concert in 2021, Reik and Lupita Infante at the Dolby Theatre in 2024) and a B2B engagement with Mastercard for a Banco Popular de Puerto Rico event at Coca-Cola Music Hall in 2023.
Tarima TV's business model rests on three revenue streams: recurring carriage fees from cable, satellite, and OTT distributors (subscription/recurring dynamics); advertising against its 60M+ reach (advertising); and project-based production services for enterprise clients such as Mastercard and Spectrum (professional services). The company is co-founded by Freddy Arias Jr. and partners Luis Martinez and Leiyan Cotayo, is founder-controlled with no disclosed institutional capital, and has no public ticker or parent company. Distribution is reinforced by organic social media engagement on Instagram, Facebook, Twitter, and YouTube, and a Wix-hosted website serving as the primary digital hub.
Tarima Tv firmographics
Firmographics- Name
- Tarima Tv
- Legal name
- Tarima Network Inc.
- Website
- https://tarima.tv
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tarima TV is a Miami-based, privately held Latin concert television channel launched in 2017, broadcasting live concerts across Pop Latino, Reggaeton, Salsa, and other genres to 60M+ Hispanic viewers via cable, satellite, and OTT partners in the US, Dominican Republic, Puerto Rico, and Aruba, while also selling concert production services to enterprise clients.
- Ownership category
- akta.pro rank
Tarima Tv industry classification
Industry- Product category
- Latin Concert Television
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industry
- Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Tarima Tv is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tarima Tv business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Carriage Fees: Fees paid by cable and satellite providers (Spectrum, DishLATINO, Altice, Claro, etc.) for distribution of the Tarima TV channel
- Production Services: Professional production services for virtual concerts and events, such as the Ozuna virtual concert with Spectrum and the Mastercard/Banco Popular event
- Advertising: Advertising revenue from broadcasting to their 60+ million Hispanic viewers across the US
Go-to-market motion1 record
Distribution channels9 records
Marketing channels6 records
Tarima Tv product offering
Product offeringCore offering
Tarima TV operates the first Spanish-language cable and streaming television channel dedicated to live Latin music concerts, broadcasting high-quality concert content across Pop Latino, Reggaeton, Merengue, Salsa, Bachata, Ranchera, and Banda genres to over 60 million Hispanic viewers in the US and Caribbean. The company also provides professional virtual and live concert production services—including stage design, audio engineering, lighting, and post-production—for enterprise clients such as Mastercard and Spectrum. Revenue is generated through carriage fees from cable/satellite/OTT distributors, advertising, and production services fees.
Product overview
Tarima TV is a pioneering Latin music concert television channel in the United States, offering high-quality audio and video transmissions of live concerts and music performances. The core product is the Tarima TV cable channel, which broadcasts to over 60 million Hispanics across multiple distribution platforms including Spectrum, DishLATINO, Sling TV, and Altice. The company also operates a production services division that produces live concert events and virtual concerts for clients including Mastercard, Spectrum, and Sony Music. Programming includes regular concert broadcasts (Conciertos Varios Artistas, Viña del Mar, Tarima Retro), behind-the-scenes content (BEHIND), and premier music videos (TF Premiers), organized to provide viewers with a front-row concert experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Tarima TV Channel The first dedicated Spanish-language Latin concert television channel in the United States, broadcasting high-quality audio and video live concerts across Pop Latino, Reggaeton, Merengue, Salsa, Bachata, Ranchera, and Banda genres to 60+ million Hispanic viewers via cable, satellite, and OTT distributors.
- Tarima Production Services Professional concert production services offered to enterprise clients, including stage design, audio, lighting, and post-production capabilities for live and virtual concerts. Hired by Mastercard for events at the Coca-Cola Music Hall in Puerto Rico and used by Spectrum for exclusive virtual concerts.
Quantifiable outcome
- 60+ million Hispanic viewers reached in the US
Companies that use Tarima Tv
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Tarima Tv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Tarima Tv partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, strategic and core.
- Comercio TVminorJoint sponsorship and event coverage partnership for the Dominican Women's Development Center's 36th Anniversary Gala, including exclusive event coverage and social media promotion.
- MastercardstrategicMastercard selected Tarima's production team to produce a concert experience for Banco Popular de Puerto Rico's non-profit foundation featuring artists Tommy Torres and Andrea Cruz at Coca-Cola Music Hall.
- AmagicoreCloud-based broadcast technology provider for FAST channel delivery. Tarima participates in Amagi's FAST Conferences and uses Amagi's cloud technology for streaming operations.
- Spectrum (Charter Communications)coreStrategic distribution partnership where Tarima TV is carried on Spectrum TV lineups. Companies co-produced the exclusive virtual Ozuna concert in May 2021 (streamed on Ozuna's YouTube channel, available on Spectrum TV Free On Demand) and the Reik/Lupita Infante concert at Dolby Theatre in October 2023.
- DishLATINOcoreDistribution partnership bringing Tarima TV to DishLATINO subscribers on Canal 813-10, expanding reach to Hispanic satellite TV viewers.
- Altice (Dominican Republic)coreInternational distribution partnership in Dominican Republic on Channels 428 HD and 240, also available via Altice Play streaming app.
- Claro (Dominican Republic & Puerto Rico)coreInternational distribution partnership with Claro for Dominican Republic (Channels 1259 HD, 259) and Puerto Rico (Channel 335).
- Wind TelecomminorDistribution partnership in Dominican Republic on Channel 44.
- SETARminorCable distribution partnership in Aruba.
- Sling TVcoreOTT streaming distribution partnership for Tarima TV in the Sling Latino package.
- Sony Music EntertainmentcoreLicensing partnership for concert content. Sony Music US Latin's Senior VP Ruben Leyva commended the partnership for raising entertainment content standards. Sony Music also involved as partner in the Reik concert at Dolby Theatre.
- Nuno GomesstrategicAcclaimed director known for work in music videos, commercials, and scripted content (300+ music videos, 12+ billion YouTube views). Directed post-production for Ozuna virtual concert and Reik/Lupita Infante Dolby Theatre concert.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Tarima Tv competitors and assessment
Company assessmentRegional players
- Caliente TV: Mexican/Spanish-language music and entertainment channel focused on regional Mexican and Latin music genres. Comparable to Tarima TV in Latin music content focus, but primarily serves Mexico and Spanish-speaking markets rather than U.S. Hispanic diaspora.
Others
- Amagi: Cloud-based SaaS provider for FAST channel delivery, broadcast infrastructure, and streaming operations. Tarima TV's core technology partner enabling its low-capex distribution model. Ecosystem participant rather than direct competitor.
Broad incumbents
- HDNTV (formerly HITN): Spanish-language media network distributed across U.S. cable and satellite systems reaching Hispanic audiences. Similar distribution model to Tarima TV on providers like Spectrum and DishLATINO, providing Spanish-language content live and on-demand.
- MTV Latinoamérica / MTV Trece: Paramount's Latin music-focused TV channel targeting Hispanic youth with concerts and music programming. The closest direct competitor in terms of Latin-music concert television content, but operates with much larger resources and brand recognition.
- Estrella TV: Free-to-air Spanish-language network in the U.S. carried through cable and satellite providers. Competes for the same Hispanic cable/satellite viewers as Tarima TV across overlapping distribution platforms.
- Telemundo (NBCUniversal): U.S. Spanish-language TV network owned by NBCUniversal, distributing via cable/satellite/OTT to Hispanic viewers. Targets the same audience as Tarima TV but with general entertainment and news programming rather than dedicated concert content.
- Univision Communications: Major U.S. Spanish-language broadcast TV network with multiple channels serving Hispanic audiences. Comparable to Tarima TV in targeting Spanish-speaking U.S. viewers, but operates at vastly greater scale with broader programming beyond music.
- Azteca América: U.S. Spanish-language broadcast network affiliated with TV Azteca. Similar distribution model to Tarima TV via cable/satellite carriage to U.S. Hispanic households, but with broader general entertainment programming.
Emerging players
- LiveOne (LiveXLive): Live music streaming and pay-per-view concert platform offering festival and concert broadcasts. Overlaps with Tarima TV's core value proposition of delivering live concert experiences to streaming audiences, though focused on English-language and broader music.
- Vevo: Music video platform delivering professionally produced music content (including Latin) via YouTube and connected TV apps. Comparable to Tarima TV as a curated destination for premium music audiovisual content, but built on digital/CTV rather than linear cable.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tarima Tv social profiles
Digital presenceTarima Tv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarima Tv leadership team
Management profileNumber of profiles
Profiles3 records
Tarima Tv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarima Tv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarima Tv
What does Tarima Tv do?
Tarima TV operates the first Spanish-language cable and streaming television channel dedicated to live Latin music concerts, broadcasting high-quality concert content across Pop Latino, Reggaeton, Merengue, Salsa, Bachata, Ranchera, and Banda genres to over 60 million Hispanic viewers in the US and Caribbean. The company also provides professional virtual and live concert production services—including stage design, audio engineering, lighting, and post-production—for enterprise clients such as Mastercard and Spectrum. Revenue is generated through carriage fees from cable/satellite/OTT distributors, advertising, and production services fees.
Is Tarima Tv a public or private company?
Tarima Tv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tarima Tv founded?
Tarima Tv was founded in 2017. It employs 1 to 10 people.
Where is Tarima Tv based?
Tarima Tv is headquartered in Miami, United States, in the North America region.
How does Tarima Tv make money?
Three revenue lines are on record. Carriage Fees are the primary driver. The others are production Services and advertising.
Who are Tarima Tv's main competitors?
Caliente TV is listed as a regional player. Amagi is listed as an others. Broad incumbents are HDNTV (formerly HITN), MTV Latinoamérica / MTV Trece, Estrella TV, Telemundo (NBCUniversal), Univision Communications and Azteca América. Emerging players are LiveOne (LiveXLive) and Vevo.
Does Tarima Tv have an API?
No public API is recorded for Tarima Tv.
What industry is Tarima Tv in?
Tarima Tv's product category is Latin Concert Television. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals). Its NAICS code is 516210 and its SIC code is 4841.