Stoller Imports

What Stoller Imports does

Stoller Imports, Inc. is a privately held, family-owned premium spirits importer and distributor headquartered in Palatine, Illinois, with a distribution warehouse in Bardstown, Kentucky. Founded in its current form in 1993 when brothers Randy, Jay, and Larry Stoller purchased the business, the company has been led by the same family for over 30 years and operates a portfolio of 50+ premium spirit brands sourced via direct imports from Mexico, Europe, and China. The company reaches 49 US states through a network of wholesale distributor partners, supported by four regional sales managers (Western, Central, Southeast, Northeast) and dedicated field Portfolio Sales Representatives in major markets.

The business model operates along two integrated service lines: importing — managing global trade, customs compliance, tariff classification, TTB approvals, and COLA applications from supplier countries into the US market — and distribution, where Stoller selects and supports wholesale distributor partners, co-develops marketing plans, and deploys field sales support to drive sell-through of portfolio brands at retail and on-premise accounts. The portfolio spans Tequila/Mezcal (Adictivo, Bandido de Amores, Cava de Oro, Don Nacho, Tierra Sagrada), Craft Gin (Boone County Jail, Panarea, Wild Poet), Bourbon and Whiskey (Kinnard & Drake, Beverbach, Tommy Guns, Adictivo Small Batch), Irish Whiskey (Hyde, Eiregold), Vodka (Kinetic, Outer Space, Kai, Boone County Jail), RTD cocktails (Kai Vodka Soda), Brandy/Armagnac/Calvados (Suau, Le Marque, LeCompte, Originel), and specialty liqueurs and spirits. Pricing is not publicly disclosed and is negotiated per distributor.

Stoller's go-to-market is channel-partner-led with sales-led execution at the field level. The company employs approximately 18 people, supported by an executive team that includes two National Sales Managers, four Regional Sales Managers, a Director of National Accounts, an Import Manager handling European, Chinese, and Mexican shipments, and Portfolio Sales Representatives deployed in Texas, Florida, California, Illinois, and Southern California. Marketing is conducted through blog content, organic social media (Facebook, Twitter, Instagram, YouTube), and supplier tasting events with brand owners. The company is privately held with no disclosed external institutional investors, no public listing, and no funding rounds on record.

Name

Stoller Imports

Legal name

Stoller Imports, Inc.

Website

https://stollerimports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoller Imports is a family-owned premium spirits importer and distributor, founded in 1993 by the Stoller brothers, that brings 50+ international spirit brands from Mexico, Europe, and China into the US market across 49 states via wholesale distributor partners and a dedicated field sales team.

Ownership category

akta.pro rank

Product category

Premium Spirits Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Premium spirits importation
• Beverage distribution services
• Imported alcoholic beverages
• Wholesale spirits distribution
• International spirits sourcing

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Importing Services: Efficient importing services that manage every aspect of importing process from sourcing high-quality products to handling customs and compliance regulations. They provide expert guidance on tariff classifications, duty rates, and shipping regulations.
2. Distribution Partnership Services: Finding best distributor partners for brands and assisting them in building brands across the United States. They work closely with distributors on sales strategies and create marketing plans to build brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Stoller Imports imports premium spirits from international distilleries and wineries and distributes them to wholesale beverage distributors and retailers across 49 US states. The company manages every aspect of the import process from sourcing and supplier relationships through customs compliance, tariff classification, and TTB approvals, then supports distributor partners with brand-building marketing plans and field-level sales execution by regional sales managers. Its 50+ brand portfolio spans tequila, gin, whiskey, vodka, brandy, liqueurs, RTD cocktails, and specialty spirits sourced from Mexico, Europe, and China.

Product overview

Stoller Imports is a multi-generational family-owned premium spirit importer and distributor operating across 49 states in the United States. The company operates as a unified import and distribution platform, offering two core services: importing (managing global trade, customs, compliance, and logistics from countries worldwide) and distribution (connecting supplier brands with distributor partners across all tiers/channels). Their product portfolio spans multiple spirit categories including Tequila (Adictivo, Bandido de Amores, Cava de Oro, Don Nacho, Tierra Sagrada), Craft Gin (Boone County Jail Gin, Panarea Gin, Wild Poet Gin), Irish Whiskey (Eiregold, Hyde), Craft Bourbon/Whiskey (Kinnard & Drake, Adictivo Small Batch Whiskey, Beverbach, Tommy Guns), Vodka (Boone County Jail, Gametime, Kinetic, Outer Space, Tommy Guns, Kai), RTD Cocktails (Kai Vodka Soda lineup), Brandy (SUAU), Liqueurs (Brown Jug Spirits, Lorenzo Inga, My Liqueurs, Sean's Irish Cream), Specialty Spirits (Grappa, Absinthe, Amaro, Moonshine), and French Brandies/Armagnac/Calvados (LeCompte, Le Marque, Originel). The company maintains offices in Palatine, IL and Bardstown, KY, with a team of approximately 18 employees including regional sales managers covering all major U.S. markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Importing Services

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Tequila Cava de OrocoreStrategic or Co-development PartnerWorking with Stoller Imports since beginning of 2020. This successful partnership has allowed them to reach consumers who know and want to buy their tequila.
• BevelandcoreStrategic or Co-development PartnerGreat import partner according to supplier testimonial. Easy to work with, with a super professional team.
• Hyde Irish WhiskeycoreStrategic or Co-development PartnerStoller Imports has allowed Hyde to be available across the US in multiple SKUs in both on-trade and off-trade using a clear brand support plan and their fleet of Sales Representatives.
• Gildardo Partida / Adictivo TequilacoreStrategic or Co-development PartnerThird-generation tequila maker and Master Tequilero. The Partida family has dedicated over 100 years to 'The Art of Making Tequila'. Brand taking US and International markets by storm.
• Hardenberg DistillerycoreStrategic or Co-development PartnerLed by Carl Harderberg Jr., one of the leading German Spirits producers based on 300 years of tradition. Located in Lower Saxony, producing a range of different Spirits brands based on finest local grains grown sustainably.
• Boone County Jail DistillerycoreStrategic or Co-development PartnerProduces Boone County Jail Gin, Vodka, and related spirits. Historic 19th-century jail now housing whiskey production and barrel aging. Connected to Kinnard & Drake Bourbon brand.
• Suau BrandycoreStrategic or Co-development PartnerPremium Spanish brandy from Mallorca, crafted since 1851. Uses traditional solera aging process giving smooth, layered profile with notes of vanilla, fig, and oak.
• Inga Family / Lorenzo Inga SelectioncoreStrategic or Co-development PartnerItalian family producing superior liqueurs since 1832. Produces premium Amaretto, Sambuca, Limoncello, Grappas, and Panarea Gin with five generations of distillation expertise.
• KAI SpiritscoreStrategic or Co-development PartnerFounded by Marcus Bender in 2007. Father-daughter business owned and operated in Honolulu, HI. Production takes place in Vietnam where rice base is grown. Won Double Gold Medals from San Francisco World Spirits Competition.
• LeCompte CalvadoscoreStrategic or Co-development PartnerDistinguished French apple brandy from heart of Normandy. Made from meticulous blend of handpicked apples and aged in oak barrels. Features double distillation and careful aging.
• Le Marque ArmagnaccoreStrategic or Co-development PartnerRefined French brandy from Gascony region. Distilled using time-honored continuous distillation method, aged in oak barrels developing deep, complex character.
• Don Nacho TequilacoreStrategic or Co-development PartnerWell-regarded tequila brand from Jalisco, Mexico. Produced by Agroindustria Guadalajara, S.A. de C.V. using traditional methods combined with modern techniques. Has achieved multiple awards.
• Yankee SpiritscoreChannel Partner/ Reseller/ DistributorMajor retailer in Norwood, Massachusetts. Hosted Gildardo Partida meet-and-greet event featuring Adictivo Tequila tastings. Example of strong retailer relationship.
• Bandido de Amores TequilacoreStrategic or Co-development PartnerHigh-end tequila produced by Gildardo Partida made from 100% pure blue agave. Includes Plata aged 3 weeks, Doble Reposado aged 8 months.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skurnik Wines & Spirits: Family-run US importer of premium wines and select spirits with a strong field sales team. Comparable to Stoller for its niche/premium importer identity, regional sales execution, and exclusive supplier relationships.
• Kobrand Corporation: Mid-sized US importer of premium wine and spirits representing international producers in the US three-tier system. Comparable to Stoller in role as brand-exclusive importer leveraging a national distributor network.
• Hotaling & Co. Independent US importer and brand builder for premium spirits across categories like tequila, whiskey and gin. Most directly comparable to Stoller Imports in business model (exclusive importer + brand-building partner using US distributors).
• Palm Bay International: US importer and marketer of a large portfolio of premium wines and spirits with a multi-regional sales force. Comparable to Stoller for its broad premium spirits portfolio, multi-supplier model, and US field sales coverage.
• Domaine Select Wine Estates: Family-owned importer of premium wines and spirits representing European and international producers in the US. Comparable to Stoller in being a multi-generational, family-driven importer-distributor of premium imported alcoholic beverages.
• Frederick Wildman & Sons: Long-established US importer of premium European wines and spirits. Comparable to Stoller for the importer role, premium-only positioning, and reliance on US wholesale distributor partnerships.
• Monsieur Touton Selection: US importer/distributor of fine wines and spirits representing family-owned international producers. Comparable to Stoller for the emphasis on family-led supplier partnerships and multi-state US distribution.
• Marussia Beverages: Importer of premium European wines and spirits into the US with a comparable boutique, portfolio-driven importer-distributor model. Similar in scale and approach to Stoller's exclusive-representation strategy.
• Vias Imports: Mid-sized US importer specializing in Italian wines and select spirits. Comparable to Stoller as a category-focused independent importer working through multi-tier US distributor relationships.

Broad incumbents

• Southern Glazer's Wine and Spirits: Largest US beverage distributor with both distribution and import operations across all three tiers. Relevant as Stoller's primary wholesale channel partner and as the broader competitive context for US spirits distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stollerimports
• Facebookfacebook.com/stollerspirits
• Instagraminstagram.com/stollerimports
• LinkedInlinkedin.com/company/stoller-imports

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoller Imports