NewSoft

What NewSoft does

NewSoft (Newsoft S.A. de C.V.) is a privately held Mexican software engineering company founded on June 12, 2011, headquartered in San Pedro Garza García (Monterrey) with a regional office in Mexico City. The company designs, builds, and operates custom software platforms, mobile applications, and AI agents for mid-market and enterprise clients across at least eight verticals in Mexico, including manufacturing, fintech, retail, logistics, construction, distribution, insurance, and services. Its named customers include Holcim, Johnson Controls, SAT (Mexico's tax authority), AlphaCredit, Price Shoes, EnvíaFlores, Industronic, LTH, Micronet, Avanti, Aseguramos, Andamios, Panel Rey, JYRSA, Citius, Paykii, Sorteos Tec, BILRS, and Wisdenn.

NewSoft's core technology is built around an AI-Assisted Engineering methodology in which large language models are integrated into every phase of the software development lifecycle (design, coding, testing, and delivery). The company organizes 47 active engineers into seven multidisciplinary cells, each comprising a Tech Lead, full-stack engineers, QA engineers, DevOps/SRE, and a dedicated Product Owner, operating on two-week sprints. Its proprietary product, TrackPoint, is a SaaS platform for digitizing field operations with native iOS and Android apps, offline sync, dynamic forms, photo and geolocation evidence capture, and ERP/CRM/payroll integrations. NewSoft also delivers custom AI agents using retrieval-augmented generation (RAG), function calling, and the Model Context Protocol (MCP), spanning customer service, sales development, internal operations (RPA+AI), and conversational BI; supporting infrastructure includes vector databases (Pinecone, Weaviate, pgvector), document AI (Azure and Google Document Intelligence), and voice AI (ElevenLabs, Realtime API). Voice, image, and structured-data modalities extend capability beyond text.

The business model combines recurring OPEX (managed platforms as monthly SaaS subscriptions with included support and evolution) with monthly AI-Assisted Engineering Cell retainers, multi-year CAPEX custom-software projects with IP transfer to the client, SLA-backed support plans, and discrete AI-agent builds priced between MXN $150,000 and $2.5 million. Go-to-market is sales-led and enterprise-oriented, anchored by a free 45-minute technical discovery session and physical presence in Mexico's two principal enterprise corridors; demand generation relies on a technical blog (25+ articles by named engineers) and SEO. The firm has delivered more than 500 projects for 50+ recurring clients over its 15-year history and currently operates 12 platforms in production under subscription.

Name

NewSoft

Legal name

Newsoft S.A. de C.V.

Website

https://newsoft.mx

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NewSoft is a Mexican software engineering firm founded in 2011 that builds and operates AI-assisted custom platforms, mobile apps, and AI agents for mid-market and enterprise clients across manufacturing, fintech, retail, logistics, and other verticals in Mexico.

Ownership category

akta.pro rank

Product category

Custom Enterprise Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

akta.pro secondary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Custom software development
• AI-assisted engineering
• Managed SaaS platforms
• Enterprise AI agents
• Field operations software

Headquarters

HQ city

Garza García

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Managed Platforms (SaaS Subscription): Monthly subscription covering custom platform development, cloud infrastructure, continuous support, and evolution. OPEX model with no upfront capital investment. One provider, one monthly invoice.
2. AI-Assisted Engineering Cells: Dedicated engineering teams working as multidisciplinary cells with AI integration. Billed per sprint or monthly retainer. Includes Tech Lead, Full Stack Engineers, QA, and dedicated Product Owner.
3. Support Plans with SLA: Technology support policies with guaranteed SLA (24/7 monitoring, <2h critical response). Monthly retainer covering corrective maintenance, operational monitoring, technical support, minor improvements, and incident management.
4. Custom Software Projects (CAPEX): Fixed-scope project delivery for companies with existing IT teams. One-time investment with IP transfer to client from day one. Traditional CAPEX model as alternative to subscription.
5. Technology Consulting: Diagnostic sessions with engineers to advise on architecture, roadmap, and technology decisions before investment. Initial consultation offered as discovery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NewSoft designs, builds, and operates custom software platforms, AI agents, and mobile/web applications for Mexican enterprises under either a managed SaaS subscription (OPEX) or fixed-scope project (CAPEX) model. Its core service lines are AI-Assisted Engineering Cells (dedicated multidisciplinary engineering teams), Managed Platforms (bespoke SaaS for companies without IT teams), Support Plans with SLAs, and TrackPoint, a proprietary SaaS platform for digitizing field operations on iOS and Android. All code is transferred to the client with no lock-in.

Product overview

NewSoft offers a comprehensive portfolio of technology engineering services and products for enterprises in Mexico. The core offering consists of four main service lines: (1) AI-Assisted Engineering Cells for CTOs who need to expand engineering capacity without expanding headcount, (2) Managed Platforms as a SaaS subscription model for companies without IT teams, (3) Support Plans with guaranteed SLA, and (4) TrackPoint, a proprietary SaaS platform for field operations digitization. Additionally, NewSoft builds custom AI Agents for customer service, sales automation, internal operations (RPA+AI), and conversational BI. The company also provides mobile app development (iOS/Android), custom software development, and technology consulting services. All development is AI-assisted with 2-week sprints, and the company operates under OPEX (monthly subscription) or CAPEX (project-based) models with code ownership transferred to clients from day one.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Assisted Engineering Cells

Quantifiable outcome

• First prototype delivered in 4 weeks, MVP in production in 8 weeks (vs traditional 3-6 months)
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability14 records

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globant: Large LatAm-founded IT services and digital transformation firm offering AI-assisted engineering, managed platforms and AI agents globally. Direct competitor for Mexican enterprise and nearshoring deals but at much greater scale.
• Accenture: Global professional services giant with major Mexican operations serving Holcim and similar enterprise clients with custom software, AI and managed platform services. Competes on large enterprise deals in the same verticals.
• Slalom: US-headquartered technology and business consultancy with growing LatAm presence, offering AI engineering, custom software and managed services to enterprise clients. Comparable on AI-driven delivery and enterprise relationships.
• Endava: Global technology services company with significant LatAm delivery capacity offering custom software, cloud and AI engineering to enterprise clients. Comparable on managed engineering teams and AI integration, with much broader geographic reach.

Direct peers

• Softtek: Mexico-founded IT services firm with deep enterprise relationships in manufacturing, retail and financial services across Mexico and LatAm. Comparable on custom development, managed services and nearshoring offerings.
• Thoughtworks: Global technology consultancy focused on custom software delivery, AI-assisted engineering and platform building for enterprise clients. Comparable on engineering cell model, agile delivery and AI integration across the SDLC.
• BairesDev: LatAm-focused software outsourcing firm providing dedicated engineering teams and AI-assisted development to US/EU enterprise clients. Comparable on the cell-based engineering model and nearshoring positioning, though more US-tilted.
• Wizeline: Mexico-born AI and software services firm serving enterprise customers with custom development, AI/data platforms and managed engineering teams. Closely comparable in geography, customer profile and AI-services emphasis.
• Neoris: Mexico-based IT consultancy delivering custom software, digital platforms and AI/automation services to enterprise and mid-market clients in LatAm. Direct competitor in target geography and customer verticals.

Others

• Konfío: Mexican fintech/SMB platform; relevant ecosystem adjacency as a Mexican tech buyer/partner in financial services but not a direct services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewSoft