CAFE YUMM
Café Yumm! is a privately-held fast-casual restaurant chain operating 23+ franchised locations across Oregon, Washington, and Idaho, serving customizable organic rice-and-bean bowls built around its proprietary Yumm! Sauce, with ancillary sauce retail and catering revenue.
- Company typePrivate
- Founded1997
- HeadquartersEugene, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What CAFE YUMM does
Café Yumm! is a privately-held fast-casual restaurant company headquartered in Eugene, Oregon, operating 23 franchised and company-owned locations across Oregon, Washington, and Idaho. Founded in 1997 by Mark and Mary Ann Beauchamp — evolving from Mary Ann's earlier Wild Rose Café & Deli (1991) and the original Yumm! Sauce recipe — the company runs a customizable rice-and-bean bowl concept built around a proprietary sauce available in Original, Roasted Garlic, and Chipotle varieties, plus a Jalapeño Sesame Salsa. The core menu centers on the Yumm! Bowl format with Wrappits, salads, bentos, house soups, quesadillas, and a dedicated kids' menu, with 50%+ of ingredients certified organic and more than half of restaurants built to LEED Silver standards. The business is operated as a franchise system under Beau Delicious! International, LLC (the international franchisor), with company-owned and independently-owned locations offering dine-in, takeout, drive-thru, and delivery.
The company monetizes through four streams: restaurant-level sales (transaction-based) at franchise and company-owned units, catering via ezCater and direct online ordering, Yumm! Sauce retail through grocery stores (Oregon, Washington, Northern California) and the DTC yummsauce.com e-commerce site shipping to all 50 states, and franchise/royalty fees captured by the franchisor entity. Pricing is unit-based by bowl size (small, medium, large) with a kids menu; specific price points are not publicly disclosed. Distribution and marketing rely on the company website, online ordering, social media, a blog, email newsletter, community partnerships (Earth Day Oregon, Friends of Trees, food banks), and franchisee-led local marketing. The company is registered as an Oregon Benefit Company (one of the first 29, January 2, 2014) and operates under a Triple Bottom Line mandate balancing profit with social and environmental outcomes.
CAFE YUMM firmographics
Firmographics- Name
- CAFE YUMM
- Legal name
- Beau Delicious! International, LLC
- Website
- https://cafeyumm.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- Café Yumm! is a privately-held fast-casual restaurant chain operating 23+ franchised locations across Oregon, Washington, and Idaho, serving customizable organic rice-and-bean bowls built around its proprietary Yumm! Sauce, with ancillary sauce retail and catering revenue.
- Ownership category
- akta.pro rank
CAFE YUMM industry classification
Industry- Product category
- Fast-Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)
Keywords
Where CAFE YUMM is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
CAFE YUMM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Sales: Revenue from dine-in, takeout, drive-thru, and delivery orders at franchise and company-owned Café Yumm! restaurant locations
- Catering Services: Catering orders for events, available through website booking and ezCater platform
- Yumm! Sauce Retail: Sale of Yumm! Sauce products (Original, Roasted Garlic, Chipotle varieties) and Jal-Ses Salsa through grocery stores and online store
- E-commerce Sauce Sales: Direct online sales and mail order of Yumm! Sauce shipped to customers across all 50 US states
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant menu items with varying portion sizes |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
CAFE YUMM product offering
Product offeringCore offering
Café Yumm! operates fast-casual restaurants serving customizable rice-and-bean Yumm! Bowls with its proprietary Yumm! Sauce, along with complementary salads, wraps, bentos, soups, and kids menu items across 23+ locations in Oregon, Washington, and Idaho. The company also produces and sells Yumm! Sauce (Original, Roasted Garlic, Chipotle) and Jal-Ses Salsa through its own online store and grocery retailers, and offers catering services for events.
Product overview
Café Yumm! is a fast-casual restaurant chain operating 23+ locations across Oregon, Washington, and Idaho. The company's core product is the customizable Yumm! Bowl format featuring organic rice, beans, signature Yumm! Sauce, and deluxe toppings. Complementary offerings include Yumm! Wrappits (burrito-style bowls), salads (AvoCrunch, Southwest, Mezze), Yumm! Bentos, house soups, quesadillas, and a dedicated Yumm! Kids menu. The company also sells its signature sauces (Original, Roasted Garlic, Chipotle Yumm! Sauce and Jal-Ses Salsa) through its own online store and in grocery stores nationwide. Additional services include catering with compostable packaging and a nutrition calculator tool for dietary planning. Café Yumm! positions itself as a benefit company focused on organic ingredients, sustainability, and community impact.
Differentiator
Problem solved
Functional benefit
Brands
- Yumm! Sauce®: The signature sauce available in Original, Roasted Garlic, and Chipotle varieties, sold in restaurants, grocery stores, and online.
- Yumm! Bowl®
- Souper Yumm! Bowl®
- Jal-Ses® Yumm! Salsa
- Yumm! Kids™
- Yumm! Bentos®
- Yumm! Wrappit®
- Yumm! 'N' Greens®
- AvoCrunch Salad™
Products and services
- Yumm! Bowls The signature customizable bowl format featuring organic rice, beans, Yumm! Sauce, and toppings. Available in Original, Southwest, Jazzy, Hot 'n' Jazzy, Smoky, Edamame, Spicy Teriyaki, Mezze, and Kimchi Crunch varieties for dine-in, takeout, drive-thru, and delivery.
- Yumm! Sauce (retail) Proprietary signature sauce available in Original, Roasted Garlic, and Chipotle varieties. Sold in-restaurant, via company online store, and at grocery retailers nationwide in jar and bottle formats.
- Yumm! Wrappits Any Yumm! Bowl flavor wrapped in a warm white or whole wheat tortilla for convenient handheld dining.
- Salads Fresh organic field greens with various toppings including AvoCrunch Salad, Southwest Salad, Mezze Yumm! Salad, Kimchi Crunch Salad, and Side Salad options.
- Yumm! Bentos
Quantifiable outcome
- 50%+ certified organic ingredients served
- +3 more outcomes
Companies that use CAFE YUMM
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
CAFE YUMM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CAFE YUMM partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Friends of TreescoreEarth Day Oregon partnership where Café Yumm! donates 25% of Yumm! Sauce sales to support urban tree planting. Friends of Trees has planted nearly 1 million trees in the Northwest since 1989. Partnership supports urban tree canopy initiatives and environmental sustainability.
- Earth Day OregoncoreStatewide coalition connecting local businesses with nonprofit organizations to drive sustainability awareness and generate donations. Café Yumm! participates annually in Earth Day initiatives supporting environmental causes aligned with UN Sustainable Development Goals.
- FOOD for Lane Countycore25-year partnership with local food bank. Received 47 pallet loads (95,000 lbs) of donated black beans in 2019. Café Yumm! donates food from restaurants and warehouse for food boxes and special events.
- Oregon Food BankcoreStatewide food bank network received 21 pallet loads of donated black beans in 2019. Partnership supports food distribution throughout Oregon to fight hunger.
- Eugene Water and Electric Board (EWEB)minorEWEB Greenpower Business Partner - Café Yumm! subscribes to 100,000+ kilowatt hours of wind power annually through the utility's renewable energy initiative.
- Black Food Sovereignty CoalitionminorCommunity partner working to secure clean water, protect greenspaces, and provide food to those in need. Café Yumm! supports with donations and sponsorships.
- McKenzie River TrustminorEnvironmental nonprofit protecting water and greenspaces. Café Yumm! provides donations and sponsorships in support of conservation missions.
- Organic Family Farms (Northwest)corePartnership with organic family farms in the Northwest to grow black and red beans annually. Began partnership in 2015 to help transition a farm to organic certification over 3 years.
- GroupRaiseminorPlatform for organizing fundraisers at Café Yumm! locations. Nonprofit organizations can request to host fundraisers where a percentage of sales is donated to their cause.
- Oregon TilthcoreAnnual recertification of Café Yumm!'s roasted coffee beans as 100% organic through USDA National Organic Program. Ongoing certification partnership.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
CAFE YUMM competitors and assessment
Company assessmentBroad incumbents
- Chipotle Mexican Grill: Chipotle is the dominant fast-casual incumbent with thousands of locations and a customizable bowl format that competes for the same health-conscious fast-casual customer segment as Café Yumm!
- Panera Bread: Panera is a broad fast-casual incumbent with strong commitments to clean ingredients and sustainability positioning, competing for the health-conscious, sustainability-minded consumer segment.
- Sweetgreen: Sweetgreen is a publicly-traded fast-casual salad and bowl chain with significant technology investment and brand presence, competing directly for the health-conscious bowl consumer segment.
- CAVA: CAVA is a publicly-traded Mediterranean-inspired bowl chain that competes in the same customizable healthy-bowl category as Café Yumm!, with broader geographic reach and recent acquisition of Zoës Kitchen.
Direct peers
- Qdoba Mexican Eats: Qdoba is a franchise-based Mexican fast-casual chain offering customizable bowls and burritos with proprietary salsas, directly comparable to Café Yumm!'s bowl format and sauce-driven brand identity.
- Moe's Southwest Grill: Moe's operates a franchise fast-casual model featuring customizable Southwest bowls and signature salsas, paralleling Café Yumm!'s combination of customizable bowls, proprietary sauces, and franchise unit structure.
- MOD Pizza: MOD Pizza operates a similarly sized fast-casual franchise model with made-to-order customizable pizzas, sharing comparable unit economics, franchise structure, and customer experience with Café Yumm!.
- Tropical Smoothie Cafe: Tropical Smoothie Cafe is a franchise-based fast-casual concept with a regional-to-national growth trajectory, sharing comparable franchise unit count and franchise-led expansion model.
Regional players
- Mad Greens: Mad Greens is a regional salad and bowl fast-casual chain with similar local-brand positioning and healthier-ingredient differentiation, comparable to Café Yumm!'s regional concentration and value proposition.
Emerging players
- CoreLife Eatery: CoreLife Eatery is an emerging fast-casual concept focused on customizable bowls with health-oriented positioning, representing the kind of newer entrant that targets the same customer segments as Café Yumm!
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CAFE YUMM social profiles
Digital presenceCAFE YUMM compliance and trust
Trust signalCompliance3 records
CAFE YUMM financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAFE YUMM leadership team
Management profileNumber of profiles
Profiles3 records
CAFE YUMM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAFE YUMM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAFE YUMM
What does CAFE YUMM do?
Café Yumm! operates fast-casual restaurants serving customizable rice-and-bean Yumm! Bowls with its proprietary Yumm! Sauce, along with complementary salads, wraps, bentos, soups, and kids menu items across 23+ locations in Oregon, Washington, and Idaho. The company also produces and sells Yumm! Sauce (Original, Roasted Garlic, Chipotle) and Jal-Ses Salsa through its own online store and grocery retailers, and offers catering services for events.
Is CAFE YUMM a public or private company?
CAFE YUMM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAFE YUMM founded?
CAFE YUMM was founded in 1997.
Where is CAFE YUMM based?
CAFE YUMM is headquartered in Eugene, United States, in the North America region.
How does CAFE YUMM make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are catering Services, yumm! Sauce Retail and E-commerce Sauce Sales.
Who are CAFE YUMM's main competitors?
Broad incumbents on record are Chipotle Mexican Grill, Panera Bread, Sweetgreen and CAVA. Direct peers are Qdoba Mexican Eats, Moe's Southwest Grill, MOD Pizza and Tropical Smoothie Cafe. Mad Greens is listed as a regional player. CoreLife Eatery is listed as an emerging player.
Does CAFE YUMM have an API?
No public API is recorded for CAFE YUMM.
What industry is CAFE YUMM in?
CAFE YUMM's product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of AFAKADAO, Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces). Its NAICS code is 722513 and its SIC code is 5812.