HELDER
Helder BI is a Dutch business intelligence consultancy that consolidates fragmented ERP, CRM and operational data into centralized Power BI dashboards on Microsoft Azure for ambitious SMB companies across the Netherlands, operating through a tiered product and managed-service model.
- Company typePrivate
- Founded2021
- HeadquartersHaaksbergen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HELDER does
Helder BI B.V. is a private Dutch business intelligence consultancy headquartered in Haaksbergen, Netherlands, serving ambitious small and medium-sized enterprises (MKB) across the country. The company consolidates fragmented customer data from ERP, CRM, WMS and Excel systems into a centralized data warehouse on Microsoft Azure, surfacing it through Microsoft Power BI dashboards with daily automated refresh. Its product portfolio is structured as a land-and-expand: the entry-level Helder Blauwdruk (from €245) is a strategic planning engagement, Helder Inzicht (from €2,495) delivers a fixed-price 6-week pilot, and the flagship Helder BI Platform (from €7,495) provides a scalable multi-source BI foundation with optional managed-service tiers (Tactisch from €500/month, Strategisch from €750/month, Operationeel from €1,000/month, Enterprise on request).
The business operates a sales-led, direct-to-customer model with no reseller network, supported by content marketing, customer case studies and podcast-led thought leadership. Its go-to-market is segmented both by vertical (Manufacturing, E-commerce, Wholesale & Distribution, Service Organizations) and by business function (Directie, Finance, Operations, Commercieel). Named customers span production companies (Odink & Koenderink, Wegter Brands), e-commerce (Mobielmakers, Kovvar), social housing (Woonstichting De Marken), healthcare youth care (Zekere Basis), education (Concreet Onderwijsproducten), professional associations (NBBU with ~1,350 members), and cremation services (Crematoria Twente), indicating a distributed mid-market book rather than enterprise anchor concentration.
Helder BI is founder-owned by Koen ter Hogt, with Jesper Winkelhorst serving as Data Protection Officer. The company describes itself as a young, ambitious team of BI and AI specialists with active hiring across consulting, data engineering and marketing. Strategic technology partnerships center on Microsoft Power BI and Azure as the core platform, with ecosystem-level collaborations on Dutch ERP integration (notably with AFAS implementation partner iTypical). Reported customer outcomes quantify the value proposition: savings of 5 days/month of manual Excel work, 40 hours/quarter of quarterly-report automation, and a margin improvement from 17% to 22% in six months for an e-commerce account.
HELDER firmographics
Firmographics- Name
- HELDER
- Legal name
- Helder BI B.V.
- Website
- https://helder.bi
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Helder BI is a Dutch business intelligence consultancy that consolidates fragmented ERP, CRM and operational data into centralized Power BI dashboards on Microsoft Azure for ambitious SMB companies across the Netherlands, operating through a tiered product and managed-service model.
- Ownership category
- akta.pro rank
HELDER industry classification
Industry- Product category
- Business Intelligence and Data Analytics Services
- NAICS
- All Other Support Services (561990)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
- akta.pro secondary industry
- Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)
Keywords
Where HELDER is headquartered
LocationHeadquarters
- HQ city
- Haaksbergen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HELDER business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Consulting & Implementation Services: Project-based consulting engagements including Helder Blauwdruk (strategy blueprint starting at €245), Helder Inzicht (quick insight package starting at €2,495), and full Helder BI Platform implementation (starting at €7,495).
- Managed Services & Support: Ongoing monthly service packages (Tactisch from €500/month, Strategisch from €750/month, Operationeel from €1,000/month, Enterprise upon request) providing platform monitoring, user support, KPI validation, and continuous BI development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Helder Blauwdruk - Strategic planning blueprint |
| One time/ perpetual license | One time/ perpetual license | Helder Inzicht - Quick insights package |
| One time/ perpetual license | One time/ perpetual license | Helder BI Platform - Full BI platform implementation |
| Subscription | Monthly | Tactisch - Active BI usage support |
| Subscription | Monthly | Strategisch - Strategic BI partnership |
| Subscription | Monthly | Operationeel - Stable environment management |
| Subscription | Multi-year contract | Enterprise - Complex data landscapes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HELDER product offering
Product offeringCore offering
Helder BI builds and operates a centralized business intelligence platform that consolidates fragmented ERP, CRM, WMS and Excel data into a single Microsoft Azure-hosted datawarehouse, then exposes it through Power BI dashboards for Dutch SMB companies. The offering is sold as three project tiers (Helder Blauwdruk strategy blueprint from €245, Helder Inzicht fixed-price pilot from €2,495, full Helder BI Platform implementation from €7,495) supported by four recurring managed service tiers (Tactisch, Strategisch, Operationeel, Enterprise) that provide ongoing monitoring, governance and BI consulting.
Product overview
Helder BI offers a three-tier product portfolio built around its core Helder BI Platform. The entry-level Helder Blauwdruk (from €245) is a strategic planning engagement that defines KPIs and produces a concrete roadmap with mock-ups before any technical work begins. Helder Inzicht (from €2,495) is a rapid 6-week pilot delivering a single-dashboard result from one source system, serving as a low-barrier introduction to BI. The Helder BI Platform (from €7,495) is the full-scale, scalable foundation that consolidates data from multiple ERP, CRM, WMS, and other operational systems into a central datawarehouse, with automated dashboards and real-time reporting. The platform supports four managed service tiers (Operationeel from €1,000/mo, Tactisch from €500/mo, Strategisch from €750/mo, and Enterprise at custom pricing) that provide ongoing support, governance, and roadmap advisory — making Helder BI a long-term strategic datapartner rather than a one-time project vendor.
Differentiator
Problem solved
Functional benefit
Brands
- Helder BI Platform: The main BI platform product for data integration, dashboards, and business intelligence for MKB companies.
- Helder Inzicht
- Helder Blauwdruk
Products and services
- Helder Blauwdruk A strategic planning engagement that delivers a concrete roadmap, mock-ups, and implementation plan for a customized BI solution, defining KPIs and technical requirements before full implementation. It serves as the entry point for Dutch MKB organizations exploring business intelligence.
- Helder Inzicht A rapid, fixed-price pilot engagement that delivers a working Power BI dashboard within 6 weeks based on a single source system, providing a low-commitment introduction to BI with immediate actionable insights without full platform deployment.
- Helder BI Platform The flagship scalable BI platform that consolidates data from multiple ERP, CRM, WMS and other operational systems into a central Microsoft Azure-hosted datawarehouse, providing automated Power BI dashboards and real-time reporting. It serves as the long-term, enterprise-grade foundation for self-service BI and AI-enabled analytics.
Quantifiable outcome
- 6-8 hours saved per week on manual Excel analyses
- +6 more outcomes
Companies that use HELDER
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
HELDER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
HELDER partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- iTypicalminorAFAS partner iTypical collaborated with Helder BI on the NBBU project, enabling rapid data integration with AFAS business software. Example of ecosystem collaboration for customer implementations.
- Microsoft AzurecoreCore technology platform for Helder BI Platform hosting and data warehouse infrastructure. Cloud infrastructure provider enabling scalable BI solutions.
- Microsoft Power BIcorePrimary visualization and reporting platform for all Helder BI dashboards. Core component of the Helder BI Platform architecture.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
HELDER competitors and assessment
Company assessmentDirect peers
- Ireckon: Dutch BI and analytics consultancy focused on Power BI, Fabric and Azure solutions for SMB and mid-market organizations in the Netherlands. Most directly comparable peer given overlapping Microsoft-stack specialization, Dutch SMB focus, and similar service offering.
- ValueBlue: Dutch data and BI consultancy with Power BI expertise serving mid-market and enterprise clients in the Netherlands. Comparable in offering and geography with a stronger enterprise tilt.
- Qualified (Qualified Netherlands): Dutch data and analytics consultancy with Power BI and Azure practices serving mid-market clients. Comparable offering to Helder with similar technology stack and customer profile in the Netherlands.
- Claus BI: Dutch BI consultancy focused on Power BI and data warehousing for SMB and mid-market clients. Closely comparable in service model, technology stack, and Dutch SMB target market.
- Yellowstar: Dutch BI consultancy specializing in Power BI and Qlik implementations for mid-market and enterprise clients in the Netherlands. Direct competitor in the same geography and Microsoft-centric BI stack, serving a similar Dutch business customer base.
- BI-Company: Dutch BI and analytics services firm focused on Power BI implementations for mid-market and enterprise Dutch organizations. Direct competitor with similar technology stack and regional focus.
Others
- AFAS Software: Leading Dutch ERP/HRM software vendor whose product Helder integrates with. Adjacent ecosystem participant - their partner channel is a key distribution mechanism for Helder, and they could potentially expand embedded BI capabilities.
- Exact (Exact Online): Major Dutch accounting and ERP software provider that Helder integrates with. Ecosystem participant that represents both a partner channel opportunity and a potential competitive threat if they expand native BI features.
Broad incumbents
- Sword Group: European digital transformation and BI services firm with significant Dutch operations. Larger, broader incumbent offering overlapping Power BI/data analytics services alongside a wider consulting portfolio.
- Microsoft (Power BI): Platform vendor providing Power BI, Microsoft Fabric, Azure and Copilot capabilities that Helder builds upon. As Microsoft pushes embedded BI deeper into its ecosystem, it represents both the core technology partner and the ultimate competitive threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HELDER social profiles
Digital presenceHELDER financial estimates
Financial estimateRevenue estimate
Valuation estimate
HELDER leadership team
Management profileNumber of profiles
Profiles2 records
HELDER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HELDER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HELDER
What does HELDER do?
Helder BI builds and operates a centralized business intelligence platform that consolidates fragmented ERP, CRM, WMS and Excel data into a single Microsoft Azure-hosted datawarehouse, then exposes it through Power BI dashboards for Dutch SMB companies. The offering is sold as three project tiers (Helder Blauwdruk strategy blueprint from €245, Helder Inzicht fixed-price pilot from €2,495, full Helder BI Platform implementation from €7,495) supported by four recurring managed service tiers (Tactisch, Strategisch, Operationeel, Enterprise) that provide ongoing monitoring, governance and BI consulting.
Is HELDER a public or private company?
HELDER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HELDER founded?
HELDER was founded in 2021. It employs 1 to 10 people.
Where is HELDER based?
HELDER is headquartered in Haaksbergen, Netherlands, in the Europe region.
How does HELDER make money?
Two revenue lines are on record. Consulting & Implementation Services are the primary driver. The others are managed Services & Support.
Who are HELDER's main competitors?
Direct peers on record are Ireckon, ValueBlue, Qualified (Qualified Netherlands), Claus BI, Yellowstar and BI-Company. Others are AFAS Software and Exact (Exact Online). Broad incumbents are Sword Group and Microsoft (Power BI).
Does HELDER have an API?
No public API is recorded for HELDER.
What industry is HELDER in?
HELDER's product category is Business Intelligence and Data Analytics Services. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement, with a secondary code of HDAEAMAG, Financial Planning & Analysis (FP&A) & BI. Its NAICS code is 561990.