Fund B92
Fund B92 is a Belgrade-based nonprofit humanitarian foundation founded in 2004 that runs donation-funded campaigns across healthcare, education, social services, and culture in Serbia and the Balkans, mobilizing over 700 corporate partners and 1 million individual donors.
- Company typePrivate
- Founded2004
- HeadquartersBelgrade
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Fund B92 does
Fund B92 (Fond B92) is a private nonprofit humanitarian foundation established in 2004 and headquartered at Obilićev venac 2/I in Belgrade, Serbia. It creates and implements humanitarian, cultural, philanthropic, and socially responsible campaigns in cooperation with corporate donors, international organizations, and individual contributors, operating across Serbia and the wider Balkan region. Its core programs span neonatal healthcare (Bitka za bebe, Bitka za porodilišta), digital literacy in schools (Bitka za znanje, KODigranje), women survivors of violence (ONAsnaživanje, Sigurna kuća), cancer prevention (Zaštita za sve, Pregled za sve, breast cancer screening), civic and human-rights education (Slobodna Zona, Slobodna Zona Junior), internet safety, food aid, elderly support (Pokret 65+), and contemporary arts (Kulturni centar Rex, Shared Visions / O.U.R. COOP). The foundation runs on a lean staff of 11, leveraging a broad ecosystem of more than 700 corporate and institutional partners and over 1 million individual donors, supported by an underlying digital infrastructure of donation portals, campaign microsites, and online communication tools.
The organization's business model is donation-driven: it receives charitable contributions from individuals, corporations, and international grant-makers (including the European Union, UN Women, and GIZ), and deploys those funds — often in collaboration with named corporate partners such as Eucerin Srbija, NLB Komercijalna banka, Avon, Pernod Ricard, and Grand kafa — to procure and donate equipment, run educational and screening campaigns, and operate social programs. Go-to-market is community-led and event-driven, with mass fundraising appeals (e.g., 2.8 million EUR raised in 20 days for a single pediatric case) layered onto recurring flagship campaigns. No products or services are sold; all activities are funded through donations, in-kind contributions, and grants.
Technically, Fund B92 operates a basic digital platform layer comprising its main website fondb92.org, campaign-specific microsites such as zastitazasve.com for sun-protection education, online donation systems, and standard digital communications, without disclosed proprietary technology, patents, or AI/ML capabilities. The organization is led by Executive Director Veran Matić, who also heads the closely affiliated Srpski filantropski forum (Serbian Philanthropy Forum), and operates Kulturni centar Rex as a core cultural subsidiary. The foundation is private and unlisted, with no institutional investors, venture capital, or private equity ownership structures evidenced.
Fund B92 firmographics
Firmographics- Name
- Fund B92
- Legal name
- Fond B92
- Website
- https://fondb92.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fund B92 is a Belgrade-based nonprofit humanitarian foundation founded in 2004 that runs donation-funded campaigns across healthcare, education, social services, and culture in Serbia and the Balkans, mobilizing over 700 corporate partners and 1 million individual donors.
- Ownership category
- akta.pro rank
Fund B92 industry classification
Industry- Product category
- Humanitarian and Philanthropic Services
- NAICS
- Grantmaking Foundations (813211), Human Rights Organizations (813311), Social Advocacy Organizations (8133), Health and Welfare Funds (52512)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- International Grantmaking & Development Foundations (BPAGAKAH)
- akta.pro secondary industries
- Community Health & Prevention Program Funding (HLAJALAF), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)
Keywords
Where Fund B92 is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Fund B92 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Charitable Donations: Fund B92 operates as a non-profit foundation receiving donations from individuals, corporations, and international organizations. All campaigns are implemented in cooperation with numerous donors, partners, companies, and socially responsible individuals.
- Corporate Partnerships: Ongoing partnerships with companies such as Eucerin Srbija, Grand kafa, Pernod Ricard, NLB Komercijalna banka, Avon, and others who support specific campaigns financially or in-kind.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fund B92 product offering
Product offeringCore offering
Fund B92 is a nonprofit humanitarian foundation that designs and runs charitable, educational, health, social, and cultural campaigns in Serbia and the wider region. It delivers its work by collecting donations from individuals, corporations, and institutional donors, then channeling funds and equipment to beneficiary institutions (hospitals, maternity wards, schools) and individuals (women survivors of violence, vulnerable children, the elderly). The foundation's primary activities include flagship humanitarian actions such as Bitka za bebe and Bitka za porodilišta, the Bitka za znanje digital literacy program, cancer screening and prevention campaigns, safe houses for women, civic education via the Slobodna Zona film programs, and the Rex Cultural Center for contemporary socially engaged art.
Product overview
Fund B92 is a non-profit non-governmental organization that creates and implements humanitarian, cultural, philanthropic, and socially responsible campaigns and projects. The organization operates a portfolio of distinct programs including: the Bitka za bebe/Bitka za porodilišta maternal health campaigns; the Bitka za znanje/KODigranje digital literacy education program; ONAsnaživanje women's economic empowerment with social enterprises; Slobodna zona and Slobodna zona Junior film/educational programs; the Rex Cultural Center for contemporary arts; various health campaigns (Zaštita za sve, Pregled za sve, breast cancer, Covid-19); and social programs (Pokret 65+, Hrana za sve, Sigurna kuća). These are ongoing charitable initiatives rather than commercial software products or platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Kulturni centar Rex: Cultural center operating under Fond B92's legal framework, focused on contemporary socially engaged art, theater, visual arts, music, film, video, and new media. Houses the Govorni Program (Speech Program) addressing current social issues.
- Bitka za bebe
- Bitka za porodilišta
- Bitka za znanje
- Slobodna Zona
- Zaštita za sve
Products and services
- Bitka za bebe (Battle for Babies) Largest and most recognizable humanitarian campaign of Fund B92, providing incubators and neonatal equipment to hospitals and maternity wards across Serbia. Since 2011 it has delivered 219 incubators to nearly 50 healthcare facilities, funded through donations from over 700 participating companies and 1 million individual donors.
- Bitka za porodilišta (Battle for Maternity Wards) Humanitarian campaign launched in 2012 to equip maternity wards with neonatal and gynecological equipment. Over 70 healthcare facilities have received equipment worth nearly 3.5 million euros, supported by partners such as Pernod Ricard through the Belgrade Marathon.
- Bitka za znanje (Battle for Knowledge) Educational program launched in 2017 aimed at developing digital literacy among elementary school children by donating IT and robotic equipment and training teachers. Over 400 schools have received equipment (including more than 2,000 mBot educational robots) and around 600 teachers have been trained.
- KODigranje Coding program for children that teaches programming through play, delivered as part of the Battle for Knowledge initiative and structured through competitive leagues for participating schools.
- ONAsnaživanje Project focused on the economic empowerment of women who have survived violence, implemented through social enterprises including Ruke, Somborska dobra bašta, and Mitrovačka dobra bašta. Over 100 women have been economically empowered through the program.
- Sigurna kuća (Safe House) Campaign to combat violence against women and build shelters for victims. Seven safe houses have been built across Serbia to house women survivors of domestic violence.
- Slobodna Zona Festival (Free Zone Film Festival) Human rights film festival helping audiences in Serbia understand the state of human rights in the country and worldwide, accompanied by educational programming and community screenings.
- Slobodna Zona Junior Educational project using film as a teaching tool in civic education. Over 1,700 teachers have been trained and more than 500,000 students in Serbia have learned through film as part of this program.
- Rex Cultural Center (Kulturni centar Rex) Venue for contemporary, socially engaged art and analytical cultural practice covering theater, visual arts, music, film, video, and new media. Operates under Fond B92's legal framework and includes the Govorni Program (Speech Program) addressing current social issues.
- Centar za bezbedni internet (Safe Internet Center) Center focused on raising awareness and providing educational activities in schools about internet safety for children aged 11–17, reaching 50,000+ children and parents in Serbia.
- Zaštita za sve (Protection for All) Sun protection and skin cancer prevention campaign for children and teachers about responsible behavior in the sun, implemented in partnership with Eucerin Serbia since 2018 and featuring the Dva lica sunca school competition.
- Pregled za sve (Examination for All) Skin cancer early detection campaign providing dermoscopes to healthcare institutions across Serbia since 2015, run in cooperation with Eucerin Serbia and the Ministry of Health.
- Re:Generacija Project dealing with social activism of young people, partnered with BBC Media Action since 2012, including the first regional web series Samo Kažem with over half a million viewers.
- Kampanja protiv raka dojke (Breast Cancer Awareness Campaign) Breast cancer awareness and prevention campaign including mobile mammography screenings, run in partnership with Grand kafa and Avon and including the National Day of Breast Cancer Fight.
- Covid-19 akcija (COVID-19 Response) Emergency humanitarian campaign launched in March 2020 in response to the COVID-19 pandemic. Over 53 million RSD in medical and protective equipment was procured for COVID hospitals, with an additional 10 million RSD in donated goods.
Quantifiable outcome
- 219 incubators delivered to 50 healthcare institutions
- +4 more outcomes
Companies that use Fund B92
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Fund B92 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fund B92 partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- Eucerin SrbijacoreLong-term partnership since 2018 for the 'Zaštita za sve' (Protection for All) campaign focusing on sun protection education for children. Also partners on 'Pregled za sve' (Examination for All) skin cancer prevention campaign since 2015.
- Srpski filantropski forum (Serbian Philanthropy Forum)coreClosely linked organization sharing leadership (Veran Matić is executive director of both). Jointly runs humanitarian campaigns and coordinates charitable activities.
- Grand kafamajorPartnership on 'Hajde da imamo vremena za pregled' (Let's have time for examination) breast cancer screening campaign with mobile mammograph.
- NLB Komercijalna bankamajorLong-term partner since 2014 on 'Zajedno za bebe' (Together for Babies) initiative, providing donations for neonatal equipment.
- AvonmajorOngoing partnership for breast cancer awareness campaigns, including National Day of Breast Cancer Fight. Donated over 1.4 million RSD to Fund B92.
- Pernod RicardmajorSix consecutive years supporting 'Bitka za porodilišta' through Belgrade Marathon. Employees participate in symbolic runs to raise funds.
- BBC Media ActionmajorPartnership since 2012 for Re:Generacija project on youth social activism.
- SOTA - State of the Arts (Belgium)corePartner in Shared Visions project for international artist cooperative.
- Caradt at Avans University of Applied Sciences (Netherlands)coreAcademic partner in Shared Visions project.
- SULUV (Serbia)coreSerbian partner in Shared Visions project for artist cooperation.
- Institut društvenih nauka (Institute of Social Sciences), BelgrademajorConducted extensive market research on visual arts in Balkan region (Serbia, Montenegro, Bulgaria, North Macedonia) for O.U.R. COOP.
- Ministry of Health of Republic of SerbiacoreGovernment partner for health campaigns including breast cancer screening and skin cancer prevention.
- Institute for Public Health 'Dr Milan Jovanović Batut'coreTechnical partner for organized cancer screening programs.
- Banka hrane Beograd (Food Bank Belgrade)majorPartnership on 'Hrana za sve' (Food for All) campaign and National Giving Day food donation initiatives.
- Catalyst BalkansmajorPartner in charitable coalition for food donation campaigns and elderly support.
- Trag fondacija (Trag Foundation)majorPartner in Koalicija za dobročinstvo (Charity Coalition) for National Giving Day initiatives.
- Privredna komora Srbije (Chamber of Commerce and Industry of Serbia)majorPartner in charity coalition and Ukraine humanitarian aid collection.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Fund B92 competitors and assessment
Company assessmentBroad incumbents
- GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit): German development agency that is already a Fund B92 financial partner on elderly care projects. Compares as a broader institutional donor/incumbent in Serbia's social protection and civic grantmaking ecosystem.
- Open Society Foundations: Global grantmaking foundation with active Balkans programming (human rights, civic education, independent media). Operates as a much larger broader incumbent in the regional grantmaking space where Fund B92 positions.
Direct peers
- Fondacija Tijana Jurić (Tijana Jurić Foundation): Serbian foundation focused on child safety, missing children, and internet safety—a thematic overlap with Fund B92's Centar za bezbedni internet. Comparable model as a nationally recognized, advocacy-driven Serbian foundation with strong donor activation.
- Srpski filantropski forum (Serbian Philanthropy Forum): Direct peer and closely-linked organization sharing executive director (Veran Matić) with Fund B92. Both run humanitarian campaigns, coordinate charitable giving in Serbia, and operate the Filantropska povelja recognition awards.
- Trag Fondacija (Trag Foundation): Serbian grantmaking and philanthropy-support foundation that co-leads the Koalicija za dobročinstvo (Charity Coalition) with Fund B92. Both operate in Serbian philanthropic infrastructure with overlapping donor networks and corporate partner relationships.
- Ana i Vlade Divac Foundation: One of Serbia's largest humanitarian foundations, focused on social welfare, child support, and rural development. Direct competitor in Serbian humanitarian philanthropy with corporate donor overlap and ministry-level government partnerships.
- Catalyst Balkans: Regional philanthropy support organization active in Serbia, working alongside Fund B92 on food donation coalitions and elderly support. Operates the same donor coordination and grantmaking visibility niche in the Balkans.
- SMH Čovečanstvo (Serbian humanitarian organization): Long-established Serbian humanitarian organization running food, clothing, and medical aid programs across Serbia. Comparable in regional humanitarian footprint, government partnerships, and donor activation model.
- Banka hrane Beograd (Food Bank Belgrade): Direct partner of Fund B92 on the Hrana za sve (Food for All) campaign and National Giving Day. Operates as a Serbian food rescue and redistribution NGO—most directly comparable operational model in the social welfare philanthropy space.
Regional players
- B92 (TV station / media brand): Original media brand from which Fund B92 historically emerged. Distinct corporate entity but shares historical roots, brand association, and media channels that Fund B92 leverages for campaign awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fund B92 social profiles
Digital presenceFund B92 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fund B92 leadership team
Management profileNumber of profiles
Profiles1 record
Fund B92 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fund B92 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fund B92 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fund B92
What does Fund B92 do?
Fund B92 is a nonprofit humanitarian foundation that designs and runs charitable, educational, health, social, and cultural campaigns in Serbia and the wider region. It delivers its work by collecting donations from individuals, corporations, and institutional donors, then channeling funds and equipment to beneficiary institutions (hospitals, maternity wards, schools) and individuals (women survivors of violence, vulnerable children, the elderly). The foundation's primary activities include flagship humanitarian actions such as Bitka za bebe and Bitka za porodilišta, the Bitka za znanje digital literacy program, cancer screening and prevention campaigns, safe houses for women, civic education via the Slobodna Zona film programs, and the Rex Cultural Center for contemporary socially engaged art.
Is Fund B92 a public or private company?
Fund B92 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fund B92 founded?
Fund B92 was founded in 2004. It employs 1 to 10 people.
Where is Fund B92 based?
Fund B92 is headquartered in Belgrade.
How does Fund B92 make money?
Two revenue lines are on record. Charitable Donations are the primary driver. The others are corporate Partnerships.
Who are Fund B92's main competitors?
Broad incumbents on record are GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) and Open Society Foundations. Direct peers are Fondacija Tijana Jurić (Tijana Jurić Foundation), Srpski filantropski forum (Serbian Philanthropy Forum), Trag Fondacija (Trag Foundation), Ana i Vlade Divac Foundation, Catalyst Balkans, SMH Čovečanstvo (Serbian humanitarian organization) and Banka hrane Beograd (Food Bank Belgrade). B92 (TV station / media brand) is listed as a regional player.
Does Fund B92 have an API?
No public API is recorded for Fund B92.
What industry is Fund B92 in?
Fund B92's product category is Humanitarian and Philanthropic Services. Its primary akta.pro industry code is BPAGAKAH, International Grantmaking & Development Foundations, with a secondary code of HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813211 and its SIC code is 8300.