Building Resilience in Young Minds

What Building Resilience in Young Minds does

Building Resilience in Young Minds (BRIYM) is a UK-based mental health service provider founded by Charlotte Hartley, a former Head of Year who retrained as a therapist in 2013 and incorporated the operating entity BRIYM Ltd (Company No. 14483501) in England & Wales. The company delivers therapeutic and resilience-building programmes to primary and secondary schools, parents and corporate organisations, drawing on a team of qualified therapists who are also former teachers, headteachers and school leaders. Core modalities include CBT, NLP, hypnotherapy, EFT, play therapy, art therapy and mindfulness, packaged into 1:1 Building Resilience Packages (8-10 weeks for primary, 7 weeks for secondary), the EBSNA Aware Programme (£2,000 per school), The WAY leadership development sub-brand, Enrichment Days and DfE-aligned Suicide Prevention Delivery Training positioned for the September 2026 RSHE curriculum mandate.

Commercially, BRIYM operates a professional services revenue model with multiple streams: per-session 1:1 therapy (£30-£32 per session), staff CPD workshops (from £300), DSL/NQT supervision (from £65), Enrichment Days (from £400), a parent 7-week programme at £45/week, corporate The WAY engagements, and a £750 joining fee plus annual subscription from therapists joining its licensed delivery network. Go-to-market is sales-led and field-based across West Berkshire, West Sussex, Wiltshire and Oxfordshire, supported by direct email outreach, website contact forms and community engagement through school visits and parent talks. Cumulative disclosed reach is 30,000+ students and 20,000+ parents and staff, with 65 schools served in the most recent academic year, and the company has won the APHP Award for Promoting Mental Health Awareness in Schools in both 2024 and 2025. Headcount is reported at 1-10 employees, indicating a founder-led operating model that scales delivery primarily through its licensed therapist network rather than direct employment.

Name

Building Resilience in Young Minds

Legal name

BRIYM Ltd

Website

https://briym.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Building Resilience in Young Minds (BRIYM) is a UK mental health services provider delivering therapy, counselling, staff training and leadership development to primary and secondary schools, parents and corporate organisations across South England.

Ownership category

akta.pro rank

Product category

School Mental Health Services

NAICS

Child and Youth Services (624110), Educational Support Services (61171)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

School-Based Mental & Behavioral Health Services (EDAJAIAB)

akta.pro secondary industries

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH), Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Dropout Prevention, Re-Engagement & Truancy Intervention Programs (EDAJAEAD), School-Based Mental Health Therapy (Licensed Clinicians) (EDAKAMAD), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• School mental health services
• Youth therapy programmes
• School counselling services
• Wellbeing training programmes
• DfE suicide prevention training

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. School Mental Health Services: One-to-one therapy sessions, group workshops, staff CPD training, and safeguarding supervision delivered directly in schools. Revenue generated per session, workshop, or package basis.
2. Parent-Facing Private Therapy: Seven-week therapy programme for children aged 4-18 available to parents directly. Sessions offered online or in person at £45 per week for 30-minute sessions.
3. Corporate Training - The WAY Programme: Leadership development and professional resilience training for corporate teams, delivered as bespoke workshops, twilight sessions, or individual supervision.
4. Therapist Network Membership: Network of therapists pay £750 joining fee plus annual subscription in exchange for contracts, training, marketing materials, and team support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

BRIYM delivers mental health therapy, training, and resilience-building programmes for primary and secondary schools, parents, and corporate organisations across South England. Core services include one-to-one Building Resilience Packages (8-10 weeks for primary pupils, 7 weeks for secondary), the EBSNA Aware programme for Emotionally Based School Non-Attendance, The WAY leadership development programme, Enrichment Days, DfE-aligned suicide prevention training for RSHE, staff CPD and DSL supervision, and a private seven-week therapy programme for parents.

Product overview

BRIYM (Building Resilience in Young Minds) is a mental health and wellbeing service for schools consisting of multiple programme offerings. The core products include the 1:1 Building Resilience Packages (8-10 weeks for primary, 7 weeks for secondary) delivering individual therapeutic support, and the EBSNA Aware Programme for addressing Emotionally Based School Non Attendance. Supporting modules include Staff CPD Training, The WAY Package (leadership development), Staff Support and Supervision programmes, Parent Workshops, Class Workshops and Assemblies, Enrichment Days, and Suicide Prevention Delivery Training. All services are delivered by a team of qualified therapists who are former teachers, providing a comprehensive ecosystem of mental health support across primary and secondary schools in the South of England.

Differentiator

Problem solved

Functional benefit

Brands

• The WAY: A leadership development programme designed to strengthen teams within schools by focusing on emotional intelligence and mental health resilience. It educates and coaches individuals and teams within corporate organisations to develop professional resilience.

Products and services

• 1:1 Building Resilience Package (Primary Schools)
• 1:1 Building Resilience Package (Secondary Schools)
• The WAY Leadership Development Package
• EBSNA Aware Programme
• Enrichment Days
• Suicide Prevention Delivery Training
• Parent 7-Week Private Therapy Programme
• Therapist Network Membership
• Staff CPD Training Workshops
• DSL Supervision Sessions

Quantifiable outcome

• 30,000+ students helped with mental health support
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Streetwise365minorStrategic or Co-development PartnerCollaborative partnership delivering personal safety education to build confidence and resilience in young people. Streetwise365 provides safety education while BRIYM delivers mental health resilience support. Partnership aligned with BRIYM's mission of using personal safety to build confidence and resilience.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schools Advisory Service: Broader UK education-services provider that supplies schools with wellbeing, counselling and safeguarding support among a wider benefit package. Overlaps with BRIYM in mental health and safeguarding supervision but operates as a multi-product incumbency rather than specialist.
• Mental Health First Aid England: Established UK mental health training organisation delivering staff training, Mental Health First Aider courses and youth programmes. Competes for the same staff CPD and leadership training budgets BRIYM targets with The WAY and CPD workshops.

Direct peers

• Place2Be: UK's largest school-based mental health charity, providing on-site counselling and therapeutic support to pupils across primary and secondary schools. Operates in the same K–12 mental health segment as BRIYM, with very similar delivery model (in-school 1:1 and group work) and similar regulatory posture.
• Anna Freud (Anna Freud Centre): Major UK children's mental health charity providing school-based mental health services, staff training, and direct support for children and young people. Competes head-on with BRIYM in school counselling, staff CPD and SEL programme delivery.
• YoungMinds: Leading UK charity focused on children and young people's mental health, delivering training for school staff, parent workshops, and campaigns. Overlaps with BRIYM's parent workshops and staff CPD training offerings.
• Compass UK: UK provider of wellbeing and mental health services in schools and communities, including counselling, group work, and whole-school wellbeing programmes. Comparable service mix and target schools across multiple UK regions.
• Time for Change Education: UK provider of mental health and wellbeing programmes for primary and secondary schools, including staff training, pupil workshops and 1:1 support. Closely comparable niche player serving schools with similar offering categories.

Emerging players

• MindEd: Programme providing free and accredited e-learning for adults working with children and young people on mental health. Adjacent training resource for school staff that competes with BRIYM's CPD workshops and suicide prevention delivery training.
• Kooth (Kooth plc): Digital mental health platform serving UK schools, colleges and young people via online counselling and self-help. Adjacent competitor for school mental health budgets, particularly for older secondary students who might otherwise receive BRIYM's 1:1 therapy.

Regional players

• ELE Education / Wellbeing Education: Provider of social-emotional learning, wellbeing and mental health programmes to UK schools. Comparable niche competitor targeting the same school-counselling and SEL budgets that BRIYM addresses through its core therapy packages and Enrichment Days.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/briym

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Building Resilience in Young Minds