What Harmony Projects does

Harmony Projects is a privately-held, founder-led hospitality, retail, and real estate company headquartered in Playa Guiones, Nosara, Costa Rica. It operates an interconnected ecosystem of nine wholly-owned businesses under the Harmony brand: two hotels (Harmony Hotel, an original low-key surf hotel on four acres, and Sunset Shack Hotel, an 8-room casual hotel for younger travelers and families), the El Bosque small-scale car-free residential community, multiple food and beverage outlets (Al Chile Mexican restaurant, La Ventanita healthy food window), the Campo art studio and lifestyle shop, the El Pueblo retail and food vendor gathering space, the CANU drop-in workspace, and the Co-op community membership program.

The company serves conscious travelers, surf tourists, wellness seekers, families, remote workers, and long-term residents seeking nature-connected experiences in the Ostional Wildlife Refuge area. Its go-to-market is direct-to-consumer with all revenue generated through on-property hospitality, food and beverage, retail, workspace usage, residential, and membership streams. Pricing is not publicly disclosed and the company has historically relied on word-of-mouth and brand reputation rather than paid marketing. The underlying technology is operational rather than digital, focused on sustainable and regenerative practices including wastewater treatment, solar hot water heating, low-flow fixtures, and composting systems. No proprietary software, AI, or platform technology is disclosed.

The company was established as an umbrella organization in 2015 by founders John and Susan Johnson, who acquired the original hotel property in 2003. It became B Corp certified in May 2023, committing to a triple bottom line approach with a minimum 2% of gross operating revenue donated to local nonprofits. Harmony Projects is privately held with no disclosed external investors, funding rounds, or public-market activity.

Name

Harmony Projects

Legal name

Harmony Projects

Website

https://harmonyprojects.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Harmony Projects is a B Corp certified, founder-led hospitality and real estate company operating nine interconnected hotels, restaurants, retail, workspace, residential, and membership businesses under the Harmony brand in Nosara, Costa Rica, serving conscious travelers, families, and remote workers.

Ownership category

akta.pro rank

Product category

Boutique Hospitality and Lifestyle Services

NAICS

Accommodation (721), Full-Service Restaurants (722511), Arts, Entertainment, and Recreation (71)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC), Off-Grid & Eco-Sustainable Stays (THAMADAI), Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Sustainable hospitality management
• Eco-friendly hotels
• Community-based tourism
• Regenerative hospitality
• Resort food beverage

Headquarters

HQ city

Nosara

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hospitality - Hotels: Revenue from hotel accommodations at Harmony Hotel (original surf hotel) and Sunset Shack Hotel (8-room casual hotel for younger travelers and families).
2. Food & Beverage: Revenue from restaurant and food service operations including Al Chile (Mexican cuisine), La Ventanita (creative healthy food window at CAMPO), and food vendors at El Pueblo.
3. Retail & Lifestyle: Revenue from Campo lifestyle shop, art studio, and ceramics space, as well as retail vendors at El Pueblo.
4. Workspace - CANU: Flexible drop-in workspace revenue at El Pueblo, no membership required.
5. Residential - El Bosque: Small-scale, car-free residential community near Harmony Hotel where residents connect with environment and community.
6. Co-op Membership: Membership-style program building community through service, learning, and shared experiences.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Harmony Projects operates nine interconnected hospitality, food and beverage, retail, workspace, residential, and community businesses in Nosara, Costa Rica, including the Harmony Hotel and Sunset Shack Hotel, the El Bosque residential community, the Al Chile and La Ventanita restaurants, the Campo art and lifestyle destination, the El Pueblo multi-vendor gathering space, the CANU drop-in workspace, and the Co-op community membership program.

Product overview

Harmony Projects is a B Corp certified hospitality and real estate company operating an interconnected ecosystem of businesses in Nosara, Costa Rica. The portfolio includes four hotel properties (Harmony Hotel, El Bosque residential community, Sunset Shack Hotel), five food and beverage establishments (Al Chile, La Ventanita, Campo, El Pueblo with multiple vendors, CANU workspace cafe), and a community membership program. These businesses collectively support the Harmony lifestyle focused on wellness, sustainability, and community connection.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony Hotel: Original low key, high style surf hotel where guests can relax and reconnect to nature, family, friends, and personal well-being
• El Bosque
• Sunset Shack Hotel
• Al Chile
• La Ventanita
• Campo
• El Pueblo
• CANU
• Co-op

Products and services

• Harmony Hotel The original low-key, high-style surf hotel on 4 acres at Playa Guiones where guests relax and reconnect to nature, family, friends, and personal well-being. Targeted at conscious travelers, surfers, and wellness seekers.
• Sunset Shack Hotel A casual 8-room hotel ideal for younger travelers and families seeking a stylish and comfortable stay at a more accessible price point. Targeted at younger travelers and families visiting Nosara.
• El Bosque Residential Community A thoughtfully designed, small-scale and car-free residential community close to Harmony Hotel where residents connect with and contribute to the environment and community. Targeted at long-term nature-connected residents.
• Al Chile Restaurant Mexican cuisine made in-house and fresh daily at Sunset Shack Hotel using responsibly sourced and local ingredients. Targeted at hotel guests, families, and visitors to Nosara.
• La Ventanita A small food window at CAMPO serving creative, delicious, and healthy food with an emphasis on locally sourced, fresh ingredients. Targeted at visitors and residents of Nosara.
• Campo A creativity-focused destination featuring an art studio, lifestyle shop, and ceramics space for the whole family. Targeted at visitors, residents, and families.
• El Pueblo A gathering space bringing together a variety of local and independent retailers and food vendors, designed for gathering and sharing. Targeted at visitors and local community members.
• CANU Workspace A flexible drop-in workspace located in El Pueblo set up so visitors can get things done, with no membership required. Targeted at remote workers and digital nomads visiting Nosara.
• Co-op Membership Program A membership-style program building community through service, learning, and shared experiences. Targeted at residents and engaged community members in Nosara.

Quantifiable outcome

• 85% waste diversion goal
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Harmony FundcoreStrategic or Co-development Partner · 1 January 2015Internal grant-making initiative that awards annual grants to local non-profit organizations. Has granted more than $290,000 to community organizations since 2015. Focus areas include water access, quality education, sustainable development, and natural ecosystem protection.
• Costas VerdescoreStrategic or Co-development PartnerEnvironmental nonprofit restoring coastal ecosystems. Harmony Projects donates part of property for native tree nursery used to replant beaches and deforested areas.
• Escuela EsperanzaminorStrategic or Co-development PartnerLocal school supported through adopt-a-school program led by Guardians of Nature. Support includes yearly contributions to improve building and infrastructure.
• Dreamcatchers CRminorStrategic or Co-development PartnerNon-profit focused on enrichment of children in creative arts and athletics, working with at-risk children from low-income families. Harmony Projects supports their educational programs.
• Cen-Cinai EsperanzaminorStrategic or Co-development PartnerOrganization providing health services in child care, preventive nutrition, and child development. Harmony Projects supported establishment and currently pays rent and utilities.
• Nosara ReciclaminorStrategic or Co-development PartnerOrganization improving quality of life through sustainable waste management and community education. Harmony Projects has provided grants and administration support.
• Nosara Ocean SafetycoreStrategic or Co-development PartnerOcean safety education and prevention training organization. Harmony Projects was a founding sponsor when created in 2022.
• Nosara Food BankminorStrategic or Co-development PartnerOrganization providing food and household necessities to families in extreme poverty. Harmony Projects supported Covid response with donations and staffing, and partnered on Nosara Sonrie dental care program.
• Bomberos de NosaraminorStrategic or Co-development PartnerFirst response volunteer organization providing firefighting, wildlife rescue, vehicle accident response, and educational programs. Harmony Projects provides monthly financial support.
• Wildlife Conservation Association (WCA)coreStrategic or Co-development PartnerNon-profit dedicated to protection and conservation of sea turtles and wildlife at Ostional National Wildlife Refuge. Harmony Projects is key partner in wildlife camera trap program and ocean water quality monitoring.
• Ostional Wildlife RefugecoreStrategic or Co-development PartnerProtected area including beaches of Ostional, Nosara and Guiones, estuaries and mangroves. For each hotel booking, Harmony Projects donates $1 per person per night to support refuge operations.
• Asociación Agro-Orgánica GuanacastecaminorStrategic or Co-development PartnerAssociation providing critical support for local farmers to get certified organic. Partnered with Harmony Projects to connect them with local farmers like Doña Teresa for sustainable sourcing.
• Doña Teresa RamosminorStrategic or Co-development PartnerLocal farmer in La Esperanza de Santa Cruz growing corn, beans, coffee, and vegetables using regenerative methods. In August 2021, Harmony Projects agreed to purchase 50% of her crop upfront to support sustainable farming.
• ARESEPminorOthersCosta Rica regulatory agency. According to ARESEP, 40% of potable water in Costa Rica is lost to leaks. Harmony Projects uses this data to inform water monitoring practices.
• INCOPESCAminorOthersInstituto Costarricense de Pesca y Acuicultura manages, regulates and promotes fisheries and aquaculture with ecosystem approach. Designated the annual 'Veda' closure period in Gulf of Nicoya to protect marine species.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Selina: Multi-vertical hospitality brand combining lodging, coworking, F&B, and wellness with a sustainability/conscious-traveler focus across Latin America. Closely mirrors Harmony Projects' ecosystem model, target demographic (digital nomads/young travelers), and surf/beach destination footprint.
• Lapa Rios Lodge: Eco-lodge in Costa Rica's Osa Peninsula recognized for sustainability leadership, wildlife refuge adjacency, and regenerative operations. Highly comparable on eco-lodge positioning, environmental stewardship narrative, and Costa Rica geography.
• Cayuga Sustainable Hospitality: Collection of sustainable boutique hotels across Latin America with integrated F&B, wellness, and community programs. Compares directly to Harmony Projects on multi-property B Corp-style sustainability model and integrated hospitality ecosystem.

Regional players

• Casa Chameleon Hotel Mal Pais: Boutique eco-luxe hotel brand operating small-format properties in Costa Rica. Directly comparable to Harmony Projects on geography, sustainability positioning, and the high-style/low-key design ethos.
• Finca Rosa Blanca Coffee Estate & Hotel: Boutique sustainable Costa Rica hotel integrating hospitality, F&B, and regenerative agriculture. Comparable to Harmony Projects on Costa Rica geography, sustainability certification positioning, and integrated lifestyle brand.
• Tierra Magnifica: Boutique Nosara, Costa Rica hotel targeting the same surf/wellness conscious-traveler demographic. Direct neighborhood competitor to Harmony Hotel in the Playa Guiones market.
• Bodhi Tree Yoga Resort: Wellness-focused resort located in Nosara, Costa Rica. Competes for the same conscious-traveler/wellness segment in the exact same micro-market as Harmony Hotel.

Emerging players

• Yugen Wellness Retreats: Boutique wellness/retreat hospitality concept emphasizing sustainability and community. Comparable to Harmony Projects on the B Corp-style sustainability narrative, small-scale lodging, and integrated wellness offerings.
• Kalu Yala: Sustainable community development venture in Panama integrating residential, hospitality, and experiential learning. Comparable to Harmony Projects on the integrated hospitality-plus-residential model and regenerative-community positioning.
• Outsite: Drop-in co-living and co-working accommodations built for remote workers and digital nomads. Compares to Harmony Projects on the CANU drop-in workspace model and shared target segment of digital nomads and remote workers in nature destinations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harmony-projects

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmony Projects