Gnist Trening og Helse AS

What Gnist Trening og Helse AS does

Gnist Trening og Helse AS is a Norwegian fitness and clinical rehabilitation operator headquartered in Bærum, with two physical sites: the original Gjettum center (operating since 1989) and the Nadderud Arena location in Bekkestua (opened 2015). The company combines a traditional commercial gym and group-class offering with an in-house clinical practice delivering physiotherapy, manual therapy, osteopathy, acupuncture, ultrasound diagnostics, and specialized programs such as AktivA osteoarthritis care, cancer rehabilitation, postnatal training, and return-to-sport (RTP) and FTP testing. Service delivery is supported by Technogym-connected equipment and the Mywellness digital platform for training tracking, alongside specialized diagnostic hardware (Vald force plates, MuscleLab, ActiveForce dynamometers, video running analysis).

The business model is a hybrid of recurring B2C membership subscriptions (gym access, group classes, personal training) and fee-for-service clinical revenue from individual physiotherapy and rehabilitation patients, with supplemental B2B engagements such as a municipal driftsavtale with Bærum kommune, an Olympiatoppen partnership for national-team athletes, and staff-embedded relationships with clubs including Haslum HK, Stabæk, and Strømsgodset. The company also maintains an Antidoping Norge partnership and operates an anti-doping compliant testing program for elite and amateur athletes. Approximately 50 employees staff the two locations.

In April 2023 the company was merged into MOVA AS, a parent group that operates 80+ fitness and health centers across Norway, positioning Gnist within a larger platform while preserving its clinical-fitness hybrid identity and the "Gnist" brand at the two Bærum sites.

Name

Gnist Trening og Helse AS

Legal name

MOVA Gnist Trening og Helse AS

Website

https://gnistrende.no

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gnist Trening og Helse AS operates two combined fitness and physiotherapy centers in Bærum, Norway, serving individual members, rehabilitation patients, and elite athletes through gym memberships, clinical treatments, and specialized sports medicine programs.

Ownership category

akta.pro rank

Product category

Fitness and rehabilitation services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940), Offices of Other Health Practitioners (6213)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Fitness center services
• Physiotherapy and rehabilitation
• Personal training programs
• Sports medicine testing
• Group fitness classes

Headquarters

HQ city

Haslum

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Gym Memberships: Monthly memberships for gym access with or without contract commitment. Includes access to fitness equipment, group classes (at Gjettum), and both locations.
2. Healthcare Treatment Services: Physiotherapy, manual therapy, sports physiotherapy, osteopathy, acupuncture, and orthotic services billed per session.
3. Personal Training Sessions: PT services sold through value cards (3, 5, 10, or 20 hour packages) at different levels based on trainer experience. PT Duo and PT Group options also available.
4. Specialized Programs: Specialized courses including Mamma og Mini (1680 kr), Artrose School (1250 kr standalone or 4765 kr with individual follow-up), running courses (990 kr), and PT groups (6-week programs).
5. Return to Sport Testing: 90-minute RTP testing session at 1899 kr using high-tech force plates and dynamometers for athletes recovering from injuries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gnist Trening og Helse AS operates two integrated fitness and healthcare centers in Bærum, Norway (Gjettum and Nadderud), combining a commercial gym and group-class offering with a clinical treatment pillar. Fitness services include self-training access, group classes, four-tier personal training, PT groups, running courses, Mamma og Mini postnatal courses, and condition-specific programs for seniors and cancer patients; treatment services include physiotherapy, manual therapy, sports physiotherapy, osteopathy, acupuncture, ultrasound diagnostics, AktivA-certified arthritis management, return-to-sport testing, and custom orthotic insoles, available privately or via health-insurance reimbursement.

Product overview

Gnist Trening og Helse AS operates as a multi-location fitness and healthcare center in Bærum, Norway, offering an integrated model combining fitness training and physiotherapy/treatment services under one roof. The core offering consists of two main pillars: (1) Fitness Services including gym access, group training classes, personal training at four levels (PT Nivå 1-4), PT groups, running analysis and coaching, and specialty programs like Mamma og Mini and cancer rehabilitation; and (2) Treatment Services including physiotherapy, manual therapy, osteopathy, acupuncture, ultrasound diagnostics, AktivA arthritis management, return-to-sport testing, and orthotic fitting. The company operates two facilities—Gjettum (open since 1989) and Nadderud (opened 2015)—with approximately 50 employees. Since April 2023, the company has been part of MOVA AS while maintaining its Gnist brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Center Access (Egentrening) Monthly gym access at the Gjettum and Nadderud centers, with or without binding contract, including strength zones, cardio equipment, functional training areas, group classes (at Gjettum), staffed reception, and MOVA App access. Available with senior, student, and youth pricing tiers.
• Personal Training (Personlig Trener) One-on-one personal training across four trainer competency levels (PT Nivå 1-4), with PT En til En, PT Duo, and PT Team formats, sold via 3, 5, 10, or 20-hour value cards valid for 12 months.
• Group Fitness Classes (Gruppetrening) Scheduled group fitness classes at the Gjettum center covering strength training, cycling/spinning, yoga, Pilates, flexibility/mobility, outdoor training, and senior-friendly formats.
• Physiotherapy (Fysioterapi) One-on-one physiotherapy sessions for musculoskeletal rehabilitation, sports injuries, and preventive training, delivered by master's-level physiotherapists; available privately, via health insurance, or via the Bærum Kommune driftsavtale.
• Manual Therapy (Manuellterapi) Two-year master's-level manual therapy for musculoskeletal conditions, delivered by certified manual therapists who can act as primary contact, refer to specialists/radiology, and prescribe sick leave up to 12 weeks.
• Osteopathy (Osteopati) Osteopathic treatment for acute and chronic conditions affecting the whole body using soft-tissue stretching and joint manipulation techniques.
• Acupuncture (Akupunktur) Traditional Chinese medicine acupuncture for prevention and relief of conditions including sinusitis, migraine, and menopause symptoms, delivered as a standalone treatment service.
• Ultrasound Diagnostics (Ultralydundersøkelse) Diagnostic musculoskeletal ultrasound to detect injuries, inflammation, and conditions in muscles, tendons, and ligaments using high-frequency sound waves with no radiation exposure.
• AktivA Arthritis Management Program Certified AktivA program for hip and knee osteoarthritis and degenerative meniscus issues, including a 3-hour theory course (1,250 kr) and an option to add an individualized 6-12 week supervised exercise follow-up (combined package 4,765 kr).
• Return-to-Sport Testing (RTP) 90-minute objective testing session (1,899 kr) using Vald force plates, MuscleLab force/velocity meters, and ActiveForce dynamometers to measure muscle strength, explosive power, jumping ability, agility, and speed for injured athletes.
• Running Analysis (Løpsanalyse) Treadmill-based running technique analysis with a video camera and mirror box, including foot anatomy assessment and shoe recommendations.
• Running Course (Løpekurs) Three-evening running course (990 kr) covering training theory, running technique, interval training, and race preparation from 5K to marathon, with a maximum of 10 participants and a 5-person minimum.
• Mamma og Mini Postnatal Courses Six-week postnatal exercise courses for mothers and babies, including Mamma og Mini Sterk (strength) and Mamma og Mini Yoga, with a maximum of 8 participants and no membership required (1,680 kr).
• PT Group Sessions (PT-grupper) Small group personal training sessions (max 10 participants) including morning bird groups, afternoon groups, and senior PT groups, each running over a 6-week program.
• Cancer Rehabilitation Program (Trening og Kreft) Specialized health membership and cancer rehabilitation program offering a free initial consultation with a personal trainer, access to the 'Nye krefter' closed group classes, and entry to all group classes at Gjettum.
• Custom Orthotic Insoles (Såletilpasning) Custom-made orthotic insoles to correct foot misalignments and improve function in the foot, ankle, knees, hips, and back.
• Youth Membership (MOVA Gnist Ung) Monthly membership for ages 15-18 with a required starter package of 3 PT sessions (normally 1,699 kr), reduced price when two youth train together, and adult signature required.

Quantifiable outcome

• Multiple staff members have trained elite athletes and national team members
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MOVA AScoreStrategic or Co-development PartnerGnist Trening og Helse was acquired and merged into MOVA AS in April 2023 after new owners took over in January. The company now operates as 'Gnist Trening og Helse, a part of MOVA.' MOVA operates over 80 fitness centers across Norway.
• OlympiatoppencoreStrategic or Co-development PartnerSeveral Gnist physiotherapists are attached to Olympiatoppen health teams. Martine Gøransson is part of the NextGen group at Olympiatoppen. Lene Eide is attached to the NextGen group 2020/21. Gnist is one of few clinics that mentors master's students in sports physiotherapy at NIH.
• Insurance Companies (Various)minorChannel Partner/ Reseller/ DistributorGnist collaborates with insurance companies for health and accident insurance. Has treatment providers approved by insurance offices. Handles insurance billing for covered treatments. Martina Gøransson has agreements with several insurance companies.
• Haslum HK (Handball Club)minorStrategic or Co-development PartnerMartine Gøransson serves as physiotherapist for Haslum HK women's handball team. Didrik Grønvold has served as physiotherapist for Haslum Elite handball team.
• Stabæk Fotball AkademiminorStrategic or Co-development PartnerJoakim Juel Ingebrigtsen works as physical trainer at Stabæk Football Academy in addition to his role at Gnist.
• Strømsgodset ToppfotballminorStrategic or Co-development PartnerAnders Nilsen works as physical trainer for Strømsgodset top football team alongside his position at Gnist.
• Norges VektløfterforbundminorStrategic or Co-development PartnerMauricio Kjeldner is one of 3 coaches for the Norwegian Weightlifting Federation in Eastern Norway.
• Norges BasketballforbundminorStrategic or Co-development PartnerLene Eide serves as health officer for Norway's national basketball team.
• ØHIL (Øvretunet Hockey)minorStrategic or Co-development PartnerToril Hetland Akerhaugen works with ØHIL's women's football team as instructor.
• Bærum Kommune (Municipality)coreStrategic or Co-development PartnerSeveral Gnist physiotherapists have 'driftsavtale' (municipal agreement) with Bærum municipality for public health services. Operated and prioritized patients have priority for appointments. Gnist operates as a public health service provider under municipal guidelines.
• Antidoping NorgeminorOthersGnist has signed agreement with Antidoping Norge for conducting doping control tests. The center maintains zero tolerance for doping use among members.
• TechnogymcoreTechnology or IntegrationGnist uses Technogym equipment including spin bikes with watt monitoring capabilities. Technogym bikes used for FTP testing and spinning classes. Mywellness app integration with Technogym equipment for fitness tracking.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• NIMI (Norsk Idrettsmedisinsk Institutt): Norway's leading sports medicine clinic offering physiotherapy, return-to-sport testing, and rehabilitation for elite and amateur athletes. Comparable to Gnist's clinical offerings and Olympiatoppen ties, though operating at national scale.
• Dr. Dropin: Norwegian digital-first healthcare provider offering physiotherapy and sports medicine. Represents the emerging digital/direct-to-consumer healthcare model that could compete with Gnist's treatment services over time.

Broad incumbents

• Volvat: Major Norwegian private healthcare provider with multiple specialties including physiotherapy and sports medicine. Competes with Gnist's treatment services and benefits from broader brand recognition and insurance contracts.
• Aleris: Large Norwegian private healthcare and fitness group operating physiotherapy clinics and training centers — directly comparable to Gnist's integrated fitness/clinical model at larger scale.

Regional players

• Myrens Træningshus: Established Oslo-based fitness center with physiotherapy, training, and group classes. Comparable full-service offering but concentrated in Oslo, providing regional benchmark for Norwegian integrated fitness/clinic operations.

Direct peers

• EVO Fitness: Norwegian low-cost fitness chain operating multiple locations in greater Oslo. Competes directly with Gnist on gym memberships and PT sessions at lower headline pricing.
• SATS Group: Largest fitness chain in the Nordics with extensive presence in Norway, including Bærum/Oslo. Offers gym memberships, personal training, and group classes at multiple price tiers, directly competing with Gnist's core fitness offering in the same geography.
• Actic Group: Nordic fitness chain (Sweden/Norway) operating multi-purpose training centers with personal training, group classes, and rehabilitation offerings — comparable in model and Nordic footprint.
• Fresh Fitness: Norwegian mid-market fitness chain with clinics offering physiotherapy and rehabilitation in addition to training — a comparable integrated fitness/healthcare model.
• 3T (Trivselshuset Treningssenter): Norwegian fitness chain with strong clinical and rehabilitation focus, offering physiotherapy alongside fitness services — a model closely mirroring Gnist's integrated training-and-treatment approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gnistrende

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gnist Trening og Helse AS