Helmett

What Helmett does

Helmett is a French insurance brokerage (courtier en assurances) and wholly-owned subsidiary of Generali, operating from Paris under the legal entity HELMETT SAS with €17,903,808 in share capital. The company designs and distributes customized insurance coverage across multiple vertical segments: BTP (construction and public works), Hôtellerie-Restauration (hospitality), Industrie (manufacturing), Distribution & Logistique, Conseil & Prestation Intellectuelle (consulting and professional services), and Artisan Commerçant (artisans and merchants). It also operates two branded consumer products, Flat6 for Porsche owners (5,500 insured vehicles) and Gentlemen Drivers for prestige vehicles (5,200 insured vehicles), and has expanded into sports insurance via helmett-sport.com.

The company operates as a delegated intermediary with over 30 insurance company partnerships (Albingia, Allianz, AXA, Generali, Groupama, Helvetia, MMA, SMA BTP, SwissLife), earning commissions on policies placed. Its technology stack is modest: cloud infrastructure hosted on Microsoft Azure France Centre, a digital roadside assistance platform with geolocation for premium vehicle clients, OneTrust-based GDPR cookie consent management, and ERP-light operational systems. Distribution is consultative and direct-driven, with advisors selling through phone, in-person consultations at the Paris headquarters, and a sector-organized website, with no direct-to-consumer digital self-service.

Helmett is regulated by the ACPR and registered with ORIAS as a Category B intermediary (#07000475), maintaining professional liability insurance and financial guarantees as required by the French Insurance Code. Geoffrey de Barbeyrac serves as Director. The company has approximately 30 years of operating history, serves a client base of 3,000+ artisans with 10+ year average retention, and resolves approximately 280 claims annually across its prestige vehicle programs. There is no disclosed AI/ML capability, no headcount data, and no publicly disclosed revenue.

Name

Helmett

Legal name

HELMETT

Website

https://helmett-assurances.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Helmett is a French insurance brokerage and Generali subsidiary that designs and distributes vertical-specific insurance coverage for SMBs across BTP, hospitality, industry, logistics, and artisan segments, plus niche consumer products for Porsche and prestige vehicle owners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

akta.pro secondary industry

Full-Coverage Personal Auto Insurance (FSAJAAAF)

Keywords

• Insurance brokerage
• Commercial insurance solutions
• Specialty vehicle insurance
• Sports insurance coverage
• Business risk advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Helmett acts as an insurance broker (courtier en assurances), earning commissions from insurance companies for placing policies with clients. The company is a subsidiary of Generali and works with over 30 insurance partner companies including Albingia, Allianz, AXA, Groupama, Helvetia, MMA, SMA BTP, and SwissLife.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Helmett is an insurance brokerage (courtier en assurances) that designs and manages tailored insurance coverage for businesses across verticals (construction, hospitality, industry, distribution/logistics, professional services, artisans) as well as for individuals with specialty needs (Porsche and prestige vehicle owners) and sports organizations. Operating as a subsidiary of Generali, the firm places policies with a network of over 30 partner insurers and provides advisory, risk analysis, and claims support.

Product overview

Helmett is an insurance brokerage firm (courtier en assurances) and subsidiary of Generali, operating as a multi-product insurance platform. The portfolio consists of specialized insurance offerings organized by industry vertical: BTP (construction), Hôtellerie & Restauration (hospitality), Industrie (industrial), Distribution & Logistique (logistics), Conseil & Prestation Intellectuelle (consulting), and Artisan Commerçant (artisans/merchants). Two branded sub-products target niche markets: Flat6 for Porsche vehicles and Gentlemen Drivers for prestige automobiles. The company also offers sports insurance through helmett-sport.com, plus compliance services including complaint handling/mediation, GDPR privacy policy, and cookie management. Helmett serves as an intermediary between clients and insurance partners, providing risk analysis, coverage customization, and claims management through a network of over 30 partner insurance companies.

Differentiator

Problem solved

Functional benefit

Brands

• Flat6: Specialized insurance product dedicated to Porsche vehicle owners, offering tailored coverage and assistance services for Porsche enthusiasts across France.
• Gentlemen Drivers

Products and services

• Assurance Artisan Commerçant Specialized insurance coverage for artisans and merchants including protection for premises, professional liability, business interruption, equipment theft, and cyber coverage. Targeted at small business owners such as bakers, hairdressers, plumbers, florists, mechanics, and neighborhood retailers.
• Assurance BTP (Construction & Public Works) Insurance solutions for construction and public works professionals covering vehicles, equipment, worksites, professional liability, decennial liability, and cyber protection.
• Assurance Hôtellerie & Restauration (HCR) Insurance coverage for hotels, cafes, and restaurants including refrigerated goods protection, wine cellars, digital protection, civil liability, and professional risks.
• Assurance Industrie Multi-risk and professional liability insurance for industrial operations covering machinery breakdowns, transport, supply chain, cybersecurity, and business interruption.
• Assurance Distribution & Logistique Insurance solutions for distribution and logistics sectors covering stock damage, warehouses, multimodal transport, commercial disputes, and supply chain cybersecurity.
• Assurance Conseil & Prestation Intellectuelle Insurance coverage for consulting and intellectual services including IT equipment, cyber protection, business interruption, professional liability, and legal protection.
• Flat6 (Porsche Insurance) Specialized insurance brand for Porsche vehicles offering tailored coverage including circuit liability, vehicle contents, glass breakage, and driver protection up to €500,000. Insures 5,500 Porsche vehicles across France.
• Gentlemen Drivers (Prestige Vehicle Insurance) Specialized insurance for prestige vehicles valued over €30,000-50,000 covering responsibilities, legal defense, glass breakage, fire, theft, and all-risk accident damage with tailored assistance. Insures 5,200 prestige vehicles across France.
• Assurance Sport Insurance offerings for the sports world including coverage for horse owners, licensees, sports federations, and sporting establishments.

Quantifiable outcome

• 30 years of experience mastering sector-specific insurance challenges
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and major.

• GeneralicoreStrategic or Co-development PartnerGenerali is the parent company of Helmett. As a subsidiary of this major insurance group, Helmett benefits from the financial strength, brand recognition, and market positioning of one of Europe's largest insurers while maintaining operational autonomy as a specialized broker.
• AlbingiamajorStrategic or Co-development PartnerInsurance company partner with advanced delegation levels, representing part of Helmett's network of over 30 insurance company partnerships.
• AllianzmajorStrategic or Co-development PartnerMajor insurance company partner with advanced delegation levels in Helmett's partner network.
• AXAmajorStrategic or Co-development PartnerInsurance company partner with advanced delegation levels in Helmett's partner network.
• GroupamamajorStrategic or Co-development PartnerInsurance company partner with advanced delegation levels in Helmett's partner network.
• HelvetiamajorStrategic or Co-development PartnerInsurance company partner with advanced delegation levels in Helmett's partner network.
• MMAmajorStrategic or Co-development PartnerInsurance company partner with advanced delegation levels in Helmett's partner network.
• SMA BTPmajorStrategic or Co-development PartnerSpecialized insurance partner for construction and public works (BTP) sector with advanced delegation levels.
• SwissLifemajorStrategic or Co-development PartnerInsurance company partner with advanced delegation levels in Helmett's partner network.
• Europ AssistancecoreTechnology or IntegrationLeading roadside assistance provider supporting Helmett's Porsche (Flat6) and prestige vehicle insurance offerings. Provides 24/7 assistance including 0km coverage, towing, on-site repairs, and replacement vehicle services across France and Europe.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson France: WTW is a global advisory and brokerage firm with French operations serving large enterprises — comparable as a broad incumbent broker but with a fundamentally different scale and client profile than Helmett's SMB focus.
• Aon France: Aon is a global insurance and reinsurance broker with major French operations across all major commercial lines — overlapping with Helmett's B2B brokerage but as a broad incumbent rather than a specialty vertical specialist.
• Marsh France (Marsh & McLennan): Marsh is a global insurance broker with significant French operations serving large enterprises and mid-market — overlapping capabilities with Helmett but as part of a much broader, global portfolio rather than specialty focus.

Emerging players

• Luko: Luko is a French insurtech offering digital-first home and auto insurance directly to consumers — an emerging digital-native player that competes with Helmett's prestige vehicle and consumer-facing lines through a fundamentally different distribution model.
• +Simple: +Simple is a French digital insurance broker focused on professionals and SMEs, offering simplified online coverage — an emerging digital-native peer whose self-service model competes with Helmett's traditional advisory approach in the same SMB verticals.

Direct peers

• Verspieren: Verspieren is a large French independent insurance broker offering multi-specialty lines for enterprises and individuals across construction, industry, and professional services — directly comparable to Helmett's vertical coverage.
• SPVie Assurances: SPVie is a French insurance broker specialized in sports, entertainment, and leisure — directly comparable to Helmett's helmett-sport.com sports insurance line and shared niche/specialty DNA.
• Hiscox France: Hiscox is a specialty insurer and broker focused on SMEs, professional liability, and niche consumer segments (including prestige assets) — directly comparable to Helmett's specialty B2C and professional services lines.
• Diot-Siaci: Diot-Siaci is one of France's leading independent insurance brokers serving SMEs, mid-market, and large enterprises across multiple verticals — directly comparable to Helmett's broker model and segment focus.
• April Group: April is a major French insurance broker with multi-vertical specialty and a similar B2B/B2C brokerage model covering individuals, professionals, and businesses. Highly comparable in structure, geography, and segment focus to Helmett.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/helmett

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helmett