+Simple
+Simple is a French digital insurance brokerage operating a robo-broker platform that distributes insurance products to SMEs and self-employed professionals across France, Germany, Italy, and Spain through an acquisition-led roll-up of local brokers and underwriting agencies.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingServices
What +Simple does
+Simple is a French InsurTech company founded in 2018 (with an alternative 2015 firmographic date) and headquartered in Paris that operates a digital insurance brokerage and 'robo-broker' platform targeting small and medium-sized enterprises and self-employed professionals across Europe. The company distributes insurance products through an online platform and through a network of acquired broker, underwriting agency, and MGA brands, generating revenue primarily through insurance brokerage commissions on a recurring basis. Its core technology is a digital insurance distribution platform with proprietary ease-of-use focus, supplemented by the GMBC MGA and reinsurance technology stack acquired in 2023.
The company's go-to-market is acquisition-led rather than purely organic: between March 2022 and March 2024, +Simple executed five acquisitions — Alians (France, medical), Carl Rieck Assecuradeur (Germany), Marintec (Italy, marine), GMBC (Germany, MGA/reinsurance), and OM Suscripción de Riesgos and MBI Suscripción de Riesgos (Spain, surety and niche underwriting). Geographic presence now spans France, Germany, Italy, and Spain, with disclosed market share of approximately 15% in Spain's surety insurance market through OM Suscripción de Riesgos. Distribution occurs via a digital brokerage channel aimed at SMB and individual buyers, with carrier relationships including MIC Insurance.
Revenue mechanics are commission-based on distributed premium volume, with pricing not publicly disclosed. The business is privately held, having raised approximately €120M cumulatively across four funding rounds (2017–2022), anchored by a €90M KKR-led growth round in March 2022 with Eurazeo, Speedinvest, and Tikehau Capital participating. Founder-CEO Anthony Jouannau and President/Chairman Eric Mignot lead the company, which now sits in the 101–250 employee range.
+Simple firmographics
Firmographics- Name
- +Simple
- Legal name
- +Simple
- Website
- https://plussimple.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- +Simple is a French digital insurance brokerage operating a robo-broker platform that distributes insurance products to SMEs and self-employed professionals across France, Germany, Italy, and Spain through an acquisition-led roll-up of local brokers and underwriting agencies.
- Ownership category
- akta.pro rank
+Simple industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where +Simple is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
+Simple business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: +Simple operates as a digital insurance brokerage, earning commissions from distributing insurance products to small businesses and professionals across European markets
Go-to-market motion1 record
Distribution channels1 record
+Simple product offering
Product offeringCore offering
+Simple is a digital insurance brokerage ("robo-broker") that distributes insurance products to small and medium businesses and self-employed professionals across France, Germany, Italy, and Spain. The company operates an online platform that aggregates insurance offerings from carriers and distributes them through its network of acquired local brokers and underwriting agencies, including specialty lines such as surety bonds, medical, and marine insurance.
Product overview
+Simple operates as a European digital insurance distribution platform for small businesses and self-employed professionals, functioning as a robo-broker platform. The company has pursued an aggressive acquisition strategy to expand its presence across Europe, acquiring multiple insurance agencies and MGA platforms including GMBC (MGA and reinsurance platform), OM Suscripción de Riesgos (Spanish surety insurance specialist), MBI Suscripcíon de Riesgos, Alians, Carl Rieck Assecuradeur, and Marintec. The platform aggregates insurance products from carriers like MIC Insurance and distributes them through various channels to SMEs and professionals, particularly in construction and medical sectors across France, Germany, Italy, and Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- +Simple Insurance Distribution Platform A European digital insurance distribution platform (robo-broker) that aggregates and distributes insurance products from carriers to small businesses and self-employed professionals across France, Germany, Italy, and Spain.
- GMBC MGA Platform A tech-enabled Managing General Agent (MGA) and reinsurance platform that provides MGA management, risk monitoring, and underwriting capabilities across European markets.
- OM Suscripción de Riesgos (Surety Insurance for SMEs) Spanish underwriting agency specializing in surety insurance for SMEs, particularly in the construction sector, holding approximately 15% of Spain's surety insurance market. Distributes products from MIC Insurance.
- Alians (Medical Sector Insurance Brokerage) European insurance broker specializing in distribution channels for the medical sector, acquired by +Simple to strengthen its presence in medical practice insurance.
- Carl Rieck Assecuradeur (German Insurance Brokerage) German insurance broker acquired by +Simple to strengthen distribution channels for small business insurance in Germany.
Quantifiable outcome
- 15% market share in Spain's surety insurance market
Companies that use +Simple
Customer profileSegments2 records
Ideal customer profiles3 records
+Simple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
+Simple partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- MIC InsuranceminorOM Suscripción de Riesgos distributes insurance products from French insurer MIC Insurance, representing an ongoing distribution partnership within +Simple's acquired portfolio.
- Grupo Morera y VallejominorGrupo Morera y Vallejo is the parent company of OM Suscripción de Riesgos, which was acquired by +Simple. This represents a seller relationship in an acquisition transaction.
- OM Suscripción de RiesgoscoreSpanish underwriting agency specializing in surety insurance for SMEs, particularly in construction sector. Holds approximately 15% market share in Spain's surety insurance market. Acquired by +Simple to strengthen Spanish market presence.
- MBI Suscripción de RiesgoscoreSpanish underwriting agency acquired by +Simple as part of European expansion strategy to become a leading player in niche insurance markets.
- GMBCcore+Simple completed a strategic merger with GMBC, a tech-enabled MGA and reinsurance platform. +Simple acquired GMBC's entire share capital to enhance MGA management, risk monitoring, and underwriting capabilities across Europe.
- AlianscoreFrench insurance broker acquired by +Simple as part of a three-acquisition package to strengthen distribution channels, particularly in the medical and small business sectors.
- Carl Rieck AssecuradeurcoreGerman insurance broker acquired by +Simple as part of European expansion strategy.
- MarinteccoreInsurance firm acquired by +Simple to strengthen distribution channels, particularly in the small business sector across Europe.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
+Simple competitors and assessment
Company assessmentBroad incumbents
- Hiscox: UK-listed specialty insurer with deep SME and professional lines focus in Europe and the US. Comparable to +Simple in target customer (small business and professionals) but operates as a balance-sheet carrier rather than a broker/distributor.
- Aon: Global insurance and reinsurance broker with significant European presence across all major markets. Comparable to +Simple as a broker intermediary, though Aon operates at vastly larger scale, serves enterprise rather than SME, and uses an entirely different distribution model.
- Baloise Group: Swiss insurance group operating across Switzerland, Germany, Belgium, and Luxembourg with significant SME and digital transformation initiatives. Comparable as a broader European incumbent insurer with a parallel digital strategy and overlapping SME target market.
Regional players
- Coverfy: Italian digital insurance broker focused on personal lines and small business customers in Italy and Iberia. Comparable as a Southern European digital insurance broker targeting similar segments, though narrower in geography and product scope than +Simple.
Emerging players
- Descartes Underwriting: Paris-based insurtech MGA specializing in parametric climate and cyber coverage for commercial clients across Europe. Comparable as a tech-enabled European MGA, though focused on specialty lines rather than general SME distribution.
Direct peers
- Acrisure: US-headquartered global insurance broker built through hundreds of acquisitions, including significant European expansion. Closest comparable for the M&A-led scale strategy +Simple is pursuing, though Acrisure operates at vastly larger scale across all major global markets.
- Wakam: Paris-based digital insurance carrier and MGA serving European SMEs and digital-native brands via embedded insurance APIs. Comparable to +Simple's French roots and European SME focus, and an analog for the MGA capability +Simple built via GMBC.
- Getsafe: German digital insurance platform offering multi-line coverage to individuals and small businesses. Comparable to +Simple in target segment and digital distribution approach, though primarily DACH-focused rather than pan-European.
- Howden Group: London-headquartered international insurance broker built through aggressive acquisition of regional brokers across Europe and Asia. The most direct analog for +Simple's roll-up strategy, although Howden operates at substantially larger scale and across more diverse geographies.
- WeFox: Berlin-based digital insurance broker serving SMEs and consumers across Europe via a hybrid platform-broker model. Closest direct peer to +Simple's robo-broker thesis, although it has faced financial difficulties in 2024 and serves more consumer than SME.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
+Simple social profiles
Digital presence+Simple financial estimates
Financial estimateRevenue estimate
Valuation estimate
+Simple leadership team
Management profileNumber of profiles
Profiles4 records
+Simple subsidiaries and ownership
Company hierarchySubsidiaries6 records
+Simple funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
+Simple M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about +Simple
What does +Simple do?
+Simple is a digital insurance brokerage ("robo-broker") that distributes insurance products to small and medium businesses and self-employed professionals across France, Germany, Italy, and Spain. The company operates an online platform that aggregates insurance offerings from carriers and distributes them through its network of acquired local brokers and underwriting agencies, including specialty lines such as surety bonds, medical, and marine insurance.
Is +Simple a public or private company?
+Simple is a private company. It is classified as venture growth investor backed and is currently operating.
When was +Simple founded?
+Simple was founded in 2018. It employs 101 to 250 people.
Where is +Simple based?
+Simple is headquartered in Paris, France, in the Europe region.
How does +Simple make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are +Simple's main competitors?
Broad incumbents on record are Hiscox, Aon and Baloise Group. Coverfy is listed as a regional player. Descartes Underwriting is listed as an emerging player. Direct peers are Acrisure, Wakam, Getsafe, Howden Group and WeFox.
Does +Simple have an API?
No public API is recorded for +Simple.
What industry is +Simple in?
+Simple's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 52421 and its SIC code is 6411.