Holistic Specialists

What Holistic Specialists does

Holistic Specialists, operating as Action LLC and founded in 2011 by clinic director Diego Rutenberg, is a private functional and evolutionary medicine practice headquartered in Florida. The company treats chronic and complex health conditions (gastrointestinal, autoimmune, metabolic, urological, mental health, skin, weight, and hormonal disorders) using a proprietary four-stage protocol — Identify, Evaluate, Restore, Heal — paired with diagnostic lab testing interpreted against functional rather than conventional reference ranges. Diagnostic offerings are modularized into six testing categories (Functional Blood, Toxic Chemicals, Food Intolerance, Gut Health, HPA-D, and the GAPS Diet program for gut-brain conditions), which attach to the core consultation as ancillary revenue.

The business operates a direct-to-consumer model from three physical clinics in Hialeah, Plantation, and Hallandale, covering Miami Dade and Broward Counties, and extends its reach internationally via telehealth video consultations with mailed lab kits. Pricing is fee-for-service at $250–$400 per visit with a free 30-minute orientation funnel, plus a 4% credit card surcharge, $50 deposit, and out-of-network insurance refund policy. The clinical team is multidisciplinary — comprising MDs in ENT/Sleep/Obesity and urology, a licensed acupuncturist with herbal compounding expertise, and a sports-nutrition dietitian specializing in the gut-brain axis — allowing the practice to position itself as an integrated alternative to symptom-management conventional care.

The company has no institutional funding, no disclosed revenue, no AI/ML capabilities, and no public listing; it functions as a founder-led boutique healthcare services business reliant on patient-pay, insurance refunds, and CareCredit financing, with growth dependent on clinic-level throughput and the international telehealth channel rather than capital deployment.

Name

Holistic Specialists

Legal name

Action LLC

Website

https://holisticspecialists.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Holistic Specialists is a private functional medicine practice in South Florida operating three clinics and telehealth, treating chronic conditions through a four-stage protocol and diagnostic lab testing for individual patients.

Ownership category

akta.pro rank

Product category

Functional and Integrative Medicine Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Functional medicine practice
• Integrative healthcare
• Diagnostic lab testing
• Root cause treatment
• Chronic disease management

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Functional Medicine Consultations: Fee-for-service consultations with tiered pricing: Initial consult $400 (75-90 min), Case review $400 (75-90 min), Follow-ups $250 (30 min) or $325 (60 min). Free 30-minute orientation available. Accepts CareCredit. Offers insurance refund policy where they bill insurance and refund patient if payment is received.
2. Laboratory Testing Services: Diagnostic laboratory tests prescribed during consultations for comprehensive evaluation. Tests include functional blood panels, gut health tests, food intolerance tests, HPA-D testing, and toxic chemical tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Holistic Specialists is a functional and evolutionary medicine practice that diagnoses and treats the root causes of chronic health conditions through personalized consultations and advanced diagnostic lab testing. The practice delivers care via a 4-stage protocol (Identify, Evaluate, Restore, Heal) combining nutrition, supplements, lifestyle interventions, and when needed prescription medications, supported by a multidisciplinary team of physicians, acupuncturists, and nutritionists across three South Florida clinics plus telehealth.

Product overview

Holistic Specialists is a functional medicine practice offering an integrated approach to healthcare through a core consultation service and associated diagnostic lab testing modules. The practice operates a 4-stage treatment methodology (Identify, Evaluate, Restore, Heal) and provides six distinct lab testing services: Functional Blood Tests, Toxic Chemicals Tests, Food Intolerance Testing, Gut Health Testing, HPA-D Testing, and comprehensive Gut Health Analysis. Additional specialized offerings include the GAPS Diet Program for gut-brain conditions and Functional Urology services. The practice serves patients in Miami and Broward Counties, Florida, with both in-person and telemedicine consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine Consultations Personalized functional and evolutionary medicine consultations using a 4-stage treatment approach (Identify, Evaluate, Restore, Heal) that addresses root causes of chronic health conditions through nutrition, supplements, lifestyle changes, and when necessary prescription medications; delivered in-person or by video conference.
• Functional Blood Tests Comprehensive functional blood chemistry panels that evaluate body systems, identify current concerns, and detect potential problems using functional reference ranges different from conventional medicine.
• Toxic Chemicals Tests Testing for toxic body burden including PCB, Bisphenol A, DDT, and Xylene to identify chemical accumulation that may contribute to chronic conditions.
• Food Intolerance Testing Evidence-based food intolerance and allergy testing to identify trigger foods and support autoimmune disease prevention and chronic inflammation treatment.
• Gut Health Testing Comprehensive gastrointestinal testing including stool analysis, intestinal permeability testing, and Small Intestine Bacterial Overgrowth (SIBO) testing.
• HPA-D Testing (Adrenals - Hormones) Hypothalamic-pituitary-adrenal axis dysfunction testing to assess cortisol patterns and hormonal imbalances affecting immune function, inflammation, and glucose regulation.
• GAPS Diet Program Gut and Psychology Syndrome dietary program based on Dr. Natasha Campbell-McBride's work, designed to treat autism, autoimmune diseases, and gut-brain connection disorders.
• Functional Urology Functional medicine approach to urological conditions including bladder disorders, kidney issues, prostate conditions, and erectile dysfunction using root-cause treatment methods.

Quantifiable outcome

• Patient testimonials report significant health improvements including: 30 lbs weight loss in 6 weeks, Hashimoto's disease management, resolution of Crohn's and ulcerative colitis symptoms, type 2 diabetes management

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Parsley Health: Direct-to-consumer functional medicine practice combining physician consultations with health coaching and lab testing; offers telehealth memberships nationally. Operates in the same root-cause treatment paradigm as Holistic Specialists and competes for similar chronic-condition patient cohorts.
• Next Health: Multi-location wellness/functional medicine operator offering IV therapy, hormone optimization, and integrative consults in a premium clinic setting. Comparable membership-based cash-pay model and treatment breadth to Holistic Specialists.
• BodyLogicMD: Network of physician-led practices specializing in bioidentical hormone replacement, functional/anti-aging medicine, and integrative care. Comparable physician-delivered cash-pay functional medicine model with a multi-location franchise structure.
• Perlmutter Health Center (Dr. David Perlmutter): Neurology-led functional medicine practice emphasizing gut-brain axis, metabolic and neurodegenerative care, similar to Holistic Specialists' gut-brain and mental-disorder offerings. Comparable consultative, cash-pay, lab-driven model.
• The UltraWellness Center (Mark Hyman): Pioneering functional medicine clinic founded by Dr. Mark Hyman focused on root-cause care for chronic disease, with nutritional/lifestyle interventions and lab-based diagnostics. Closest large-name functional medicine clinic comparable on methodology and patient proposition.

Emerging players

• Amen Clinics: Multi-clinic brain-health network using SPECT imaging plus integrative psychiatric treatment for conditions including ADHD, anxiety, depression, and PANDAS/PANS. Comparable mental-disorder and brain-gut-axis focus overlap with Holistic Specialists.
• Restore Hyper Wellness: Franchised multi-location operator offering IV therapy, hormone optimization, cryotherapy, and recovery/wellness services. Comparable multi-site cash-pay wellness care model; lighter on physician consults but similar consumer funnel.
• Forward (preventive primary care): Tech-enabled preventive primary care practice using biometrics, AI-driven health plans, and membership pricing; overlaps with Holistic Specialists on the chronic-condition and lab-driven consultative approach, with a stronger technology footprint.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Hospital-embedded functional medicine program inside a major academic system; offers physician consultations and health coaching using a root-cause framework. Institutional validation for the same functional-medicine paradigm Holistic Specialists practices.
• Atrium Health Integrative Medicine (Advocate): System-based integrative medicine program combining conventional care with nutrition, acupuncture, and functional consultations. Comparable multidisciplinary team structure (MDs plus licensed acupuncturists) and root-cause methodology to Holistic Specialists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmGLxnD_L9LSN6mGbVhPRVg
• Facebookfacebook.com/HolisticSpecialists
• Instagraminstagram.com/HolisticSpecialists
• LinkedInlinkedin.com/company/holistic-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Specialists