What HoloMoves does

HoloMoves B.V. is a Netherlands-based (Utrecht) software company that builds Mixed Reality exergames for physical rehabilitation and physiotherapy, founded in 2016 by physical therapist and movement scientist Joep Janssen and formally established in 2018 after winning a €50,000 innovation prize. The company's platform runs on Microsoft HoloLens and projects holographic game elements into the patient's real-world environment — preserving sight of the physical therapy space while layering in interactive training tasks — which the founders argue is safer for cognitively impaired patients than fully immersive VR.

The product portfolio consists of eight clinically co-designed therapy games (BalanceBubbles, BalloonBurst, ButterflyBoost, TableBall, PuzzlePath, MiR-ACL, PipePatrol, BlockBall) targeting specific therapy goals such as static balance, walking skills, arm-hand recovery after brain injury, ACL rehabilitation, flexibility, and reaction time. The software embeds motor-learning theory (reward-driven dopamine release, multi-sensory practice) and an adaptive difficulty engine that calibrates challenge to patient capability, with real-time movement tracking to log progress, achievements, and patient-reported physical condition. In 2025 the company achieved CE Class I medical device certification under the EU Medical Device Regulation, and the concept and design are registered with the Dutch IP office under numbers 118582 and 141043.

HoloMoves monetizes primarily through annual license subscriptions to healthcare institutions, where buyers assemble custom packages of games and 3D information modules; a secondary professional-services stream delivers bespoke Mixed Reality solutions built in consultation with the customer. Go-to-market is enterprise sales-led: a sales representative and junior salesperson work directly with rehabilitation centers and physiotherapy practices across the Netherlands, supported by on-site demos, consultation, and a contact-form-led pipeline. The company serves approximately sixteen named Dutch customers spanning specialized rehabilitation centers (De Hoogstraat, Adelante, Roessingh, Sint-Maartenskliniek, Rijndam, Reade, Vogellanden, Revant, Libra), primary-care physiotherapy practices, and hospitals (Elkerliek), with ~11 employees as of 2023 and no institutional venture capital backing.

Name

HoloMoves

Legal name

HoloMoves B.V.

Website

https://holomoves.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HoloMoves B.V. is a Netherlands-based Mixed Reality rehabilitation software company built on Microsoft HoloLens, selling CE-certified therapy exergames to Dutch physiotherapists and rehabilitation centers for neurorehabilitation, gait, and arm-hand training.

Ownership category

akta.pro rank

Product category

Medical Rehabilitation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ)

Keywords

• Mixed reality rehabilitation
• Medical exergame software
• Physiotherapy gamification
• Neurorehabilitation technology
• Hololens healthcare platform

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: License-based model where healthcare institutions can purchase packages of games and information modules. Customers can assemble custom packages based on their therapy needs. Provides ongoing access to software updates and new game releases.
2. Custom Solutions: Bespoke software development and implementation services tailored to specific healthcare institution needs. In consultation with clients, customized solutions are created.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HoloMoves develops and licenses a Mixed Reality (Microsoft HoloLens-based) software platform of therapeutic exergames and 3D information modules for use by physiotherapists, rehabilitation centers, hospitals, and healthcare educators. Customers purchase annual license packages that combine selected games targeting balance, gait, arm-hand function, ACL rehabilitation, and other therapy goals, with optional custom solution development. The platform is CE classified as a Class I medical device under EU MDR and is sold directly to healthcare institutions.

Product overview

HoloMoves offers a platform of Mixed Reality exergames for healthcare rehabilitation and physiotherapy. The product portfolio consists of eight distinct therapy games: BalanceBubbles (static balance training), BalloonBurst (walking skills), ButterflyBoost (walking, turning, reaching), TableBall (arm-hand training for brain injury patients), PuzzlePath (early-stage walking with cognitive puzzles), MiR-ACL (anterior cruciate ligament rehabilitation), PipePatrol (flexibility and mobility), and BlockBall (lateral walking and reaction time). The company also provides 3D information modules and scenario training for healthcare professionals. Customers can purchase license packages to access games and information modules of their choice, with custom solutions available.

Differentiator

Problem solved

Functional benefit

Products and services

• BalanceBubbles Innovative Mixed Reality exergame that focuses on improving static balance; musical bubbles float towards the player, who must lean left or right to pop them, creating a symphony. Commonly chosen therapy goals: core stability and reaching. Targets physiotherapists and rehabilitation specialists treating balance impairments.
• BalloonBurst Players are given the challenge of popping as many balloons as possible within a time limit; patients forget about pain and fear, allowing them to practice walking in open spaces more effectively. Commonly chosen therapy goals: walking skills and wheelchair skills. Targets physiotherapists working on gait and mobility rehabilitation.
• ButterflyBoost Players guide Mixed Reality butterflies to flowers of the same color, practicing walking, turning, and reaching in a fun and interactive way. Commonly chosen therapy goals: walking skills and turning. Designed for improving mobility and coordination in physiotherapy and rehabilitation.
• TableBall Therapy game specifically designed for arm-hand training during rehabilitation after brain injury; with a quick setup, patients can play while unknowingly training at their own customized difficulty level. Commonly chosen therapy goals: reach, grasp, and release. Targets neurorehabilitation clinicians treating brain injury patients.
• PuzzlePath Patients make puzzles while moving with PuzzlePath; the game motivates patients to take more steps by combining puzzling and walking in walkways or corridors, and hands are not necessary to play. Commonly chosen therapy goals: early stage walking skills. Targets physiotherapists focused on early gait re-training.
• MiR-ACL Specially designed for anterior cruciate ligament (ACL) rehabilitation: provides more motivation during the first phase, an innovative way to train, and integration of neurocognitive elements. Commonly chosen therapy goals: balance and lower extremity coordination. Targets sports physiotherapists and orthopedic rehabilitation clinics.
• PipePatrol Players repair leaks by bending, reaching and twisting to prevent pipes from rusting; an interactive game that helps patients improve flexibility, mobility and speed. Commonly chosen therapy goals: bending, reaching and twisting. Targets physiotherapists working on upper-body mobility and flexibility.
• BlockBall Players compete against an opponent to score points or try to beat their own high score in endurance mode; in this tennis-like game, they move from left to right to control a paddle used to hit the ball back. Commonly chosen therapy goals: lateral walking and reaction time. Targets physiotherapists training lateral movement and reactive balance.
• 3D Information Modules Applications for delivering information to patients in interactive 3D format, such as explaining conditions to stroke patients through 3D models. Sold as part of license packages to healthcare institutions. Used for patient education and clinician-led information delivery.
• Scenario Training Platform Training scenarios for healthcare professionals and students, including emergency response simulations and new procedure training. Delivered as part of HoloMoves' Mixed Reality software platform and licensed to healthcare institutions and training programs.

Quantifiable outcome

• Dopamine release from reward mechanisms stimulates neural plasticity, enabling desired exercise behavior to occur more frequently
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CrossCare ProjectcoreStrategic or Co-development Partner · 17 April 2025Interreg project where HoloMoves is developing an exergame focused on executive and physical challenges for rehabilitation patients with brain injuries. Kicked off in March 2025.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner status indicates HoloMoves uses Microsoft HoloLens Mixed Reality technology as the platform for its rehabilitation software. The company developed its software specifically for the HoloLens hardware platform, projecting holographic images that overlay the real world for patient rehabilitation exercises.
• Dotslash UtrechtminorOthersHoloMoves operates from the Dotslash Utrecht tech community workspace. This is a workplace/community arrangement rather than a formal business partnership.
• Traiectum-Talent-HubminorStrategic or Co-development PartnerUtrecht-Oost initiative to become a showcase for 'Healthy Urban Living'. HoloMoves is part of this ecosystem involving five top sports clubs (Hellas Utrecht, VV Utrecht, SV Kampong, UZSC) working on healthy urban living projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sword Health: Digital musculoskeletal and physical therapy platform combining AI with clinician oversight; partially comparable in delivering tech-enabled PT outcomes to enterprises and health systems, though primarily digital rather than MR-based.
• SyncThink: VR/eye-tracking-based concussion and neurological assessment platform used in clinical and sports settings; comparable as a VR-based neurological assessment and rehab tool, with narrower clinical focus.
• FundamentalVR: UK-based company using VR/MR for medical training and surgical simulation; partially comparable as an MR-based clinical software platform, with overlap in healthcare professional training scenarios.
• Hinge Health: Large-scale digital musculoskeletal therapy platform serving employers and health plans; comparable as a software-led PT/MSK solution, though focused on app-based rather than immersive MR.

Broad incumbents

• Magic Leap: Enterprise mixed reality hardware and platform provider with healthcare applications; comparable as an underlying MR platform and potential competitor/partner, with broader enterprise focus beyond rehabilitation.

Direct peers

• CUREosity: German developer of VR/MR rehabilitation exergames (CUREO) targeting neurorehabilitation; comparable as a European direct competitor offering immersive rehab exergames to clinics.
• Saebo: US-based provider of rehabilitation devices and digital tools including VR-based upper-limb therapy; comparable as a vendor of rehab technology solutions to therapy clinics, with a broader device portfolio.
• MindMaze: Swiss-based developer of VR/MR neurorehabilitation platforms (MindMotion) used in stroke and brain injury recovery; directly comparable in mixed-reality rehab therapy games and clinical customer base.
• Penumbra REAL Immersive: REAL System by Penumbra provides VR-based rehabilitation for stroke and upper-extremity recovery; closely comparable as a game-driven rehab software platform for neurorehabilitation centers.
• XRHealth: US-based VR telehealth platform offering clinician-supervised rehabilitation and cognitive therapy sessions; directly comparable as a VR rehab software vendor to clinics and hospitals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holomoves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HoloMoves