Hartmann Mobelwerke Gmbh

What Hartmann Mobelwerke Gmbh does

Hartmann Möbelwerke GmbH is a German family-owned manufacturer of solid wood furniture, headquartered in Beelen, Münsterland, and founded in 1911 by Bernhard Hartmann as a carpenter's workshop. The company is currently led by Bernhard Heinrich Hartmann in the third generation of family ownership and operates from a 22,000 square-meter production facility in Beelen. A Polish subsidiary, established in 1995, supplies approximately 60% of the company's glued wood panels and prefabricated components. Hartmann sells wholesale to an authorized dealer network across Germany and Europe, with no direct-to-consumer pricing and no public revenue disclosure; the Cologne International Furniture Fair (Köln Messe) has been the primary B2B acquisition channel since 1967.

The product portfolio comprises twelve-plus named collections (ANEA, AUDRA, CAYA, KILVA, KNUD, RUNA, SELINO, TORIDO, VALA, VARA, VIDA, YORIS) covering living, dining and wardrobe segments, supplemented by dining tables, chairs, active-sitting ergonomic chairs, and coffee tables. Technical capabilities include DIN 68871-compliant solid wood construction, end-grain wood applications as design elements, integrated LED lighting, push-to-open mechanisms, height-adjustable table tops, 3D Elastic Active Suspension seating, IPPC-standard thermal wood treatment, and multi-layer surface finishing with UV water-based paint and wax coatings. The company also offers customized/bespoke production with CAD planning support and complementary care products. Recognized credentials include consecutive German Design Award wins (2019, 2020), the Golden M quality mark, and the DBU environmental award.

The business model is wholesale B2B, with revenue generated through furniture sales to independent furniture retailers and dealerships serving end consumers seeking premium, sustainable solid wood products. Marketing combines the Cologne trade fair, a media-rich website with downloadable brochures and type lists, a dealer login portal, newsletter, social media presence, and earned media from design awards. End customers are not transacted with directly; the company has positioned itself as a niche specialist in solid organic (massivholzbio) furniture since the 1990s repositioning, after recovering from late-1980s financial distress caused by cheap Eastern European imports.

Name

Hartmann Mobelwerke Gmbh

Legal name

Hartmann Möbelwerke GmbH

Website

https://moebel-hartmann.com

Company type

Private

Founded year

1911

Operating status

Operating

Short description

Hartmann Möbelwerke GmbH is a German family-owned manufacturer of premium solid wood furniture founded in 1911, producing multiple branded living, dining, and wardrobe collections sold wholesale through authorized dealers across Germany and Europe.

Ownership category

akta.pro rank

Product category

Solid Wood Furniture Manufacturing

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)

Keywords

• Solid wood furniture
• Wooden furniture manufacturing
• Living room furniture
• Dining room furniture
• Wardrobe furniture

Headquarters

HQ city

Beelen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solid wood furniture sales: Manufacture and sale of solid wood furniture including living room, dining room, and wardrobe collections. Products are sold through furniture retailers and dealerships, with end consumers purchasing through authorized dealers.
2. Customized/bespoke furniture production: Individual customized production capabilities for special customer requirements, including special system-based designs and CAD planning support, which represent additional revenue opportunities beyond standard catalog items.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hartmann Möbelwerke GmbH is a German manufacturer of solid wood furniture, producing living room, dining room, bedroom (wardrobe), and occasional furniture collections. The company sells its products through a network of furniture retailers and dealerships across Germany and Europe, with a history dating back to 1911.

Product overview

Hartmann Möbelwerke GmbH is a German manufacturer of solid wood furniture operating across Europe. The company produces multiple furniture collections (ANEA, AUDRA, CAYA, KILVA, KNUD, RUNA, SELINO, TORIDO, VALA, VARA, VIDA, YORIS) for living rooms, dining rooms, and wardrobes, along with dining tables, chairs, and coffee tables. All products comply with DIN 68871 standard and feature various wood types including solid beech heartwood, oak heartwood (natural and Umato), old wood beech (Uyaa), and solid reef beech. The company offers customized production services and complementary care products. The furniture combines traditional craftsmanship with modern design, featuring materials like glass, metal, and LED lighting integration.

Differentiator

Problem solved

Functional benefit

Products and services

• ANEA Collection A solid wood furniture collection offered by Hartmann Möbelwerke as part of its consumer-facing lineup.
• AUDRA Collection A solid wood furniture collection from Hartmann Möbelwerke's product range.
• CAYA Collection A solid wood furniture collection offered by Hartmann Möbelwerke, with extended wardrobe variants.
• KILVA Collection A solid wood furniture collection in Hartmann Möbelwerke's portfolio.
• KNUD Collection A solid wood furniture collection from Hartmann Möbelwerke.
• RUNA Collection A solid wood furniture collection from Hartmann Möbelwerke, also available in dedicated wardrobe variants.
• SELINO Collection A solid wood furniture collection offered by Hartmann Möbelwerke.
• TORIDO Collection A solid wood furniture collection in Hartmann Möbelwerke's product range.
• VALA Collection A solid wood furniture collection from Hartmann Möbelwerke.
• VARA Collection A solid wood furniture collection offered by Hartmann Möbelwerke.
• VIDA Collection A solid wood furniture collection from Hartmann Möbelwerke.
• YORIS Collection A solid wood furniture collection in Hartmann Möbelwerke's portfolio.
• Coffee Tables A category of solid wood occasional tables offered by Hartmann Möbelwerke.
• Dining Tables A category of solid wood dining tables offered by Hartmann Möbelwerke.
• Chairs A category of solid wood chairs offered by Hartmann Möbelwerke.
• Active Sitting Chairs Specialised chairs featuring a 3D Elastic Active Suspension mechanism for dynamic sitting, offered by Hartmann Möbelwerke.
• CAYA Wardrobes Wardrobe variants within the CAYA solid wood collection by Hartmann Möbelwerke.
• RUNA Wardrobes Wardrobe variants within the RUNA solid wood collection by Hartmann Möbelwerke.
• Customized Production A made-to-measure service offering customized solid wood furniture options tailored to dealer or end-customer specifications.
• Care Products Maintenance and care products for solid wood furniture, supporting the longevity of Hartmann Möbelwerke products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Polish Subsidiary (Unnamed)coreOthers · 1 January 1995Established in 1995, this Polish subsidiary handles production of glued wood panels and prefabricated components for the parent company. The subsidiary supplies approximately 60% of the company's wood panel requirements, representing a critical supply chain partnership for component manufacturing.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Thonet: Long-established German furniture manufacturer with a wider portfolio spanning bentwood, contract, and residential. Comparable in heritage (over 100 years), German manufacturing, and design award recognition, though broader in category and channel.
• Musterring: Large German furniture brand with extensive living, dining, and bedroom ranges sold through a wide German dealer network. Comparable in dealer-led GTM and German manufacturing, though at significantly larger scale and with broader price-point coverage.

Direct peers

• COR: German premium furniture manufacturer specializing in living, dining, and lounge seating, often combining wood and upholstery. Comparable in German premium positioning, dealer-based distribution, and design awards profile.
• Bretz: German premium furniture maker with distinctive living room sofas and seating, distributed through European specialist dealers. Comparable in premium positioning, design-led collections, and dealer-driven European distribution.
• ROLF BENZ: German premium furniture brand, particularly strong in upholstered living room pieces but with broader living/dining offerings. Comparable premium German brand competing in overlapping dealer channels across Europe.
• Wiemann: German bedroom and living room furniture manufacturer distributed through the same German and European dealer network as Hartmann. Comparable in dealer-led distribution, German manufacturing, and product overlap in wardrobes and living storage.
• Hülsta: German premium household furniture manufacturer with a broad living/dining/bedroom range sold through German and European retail. Comparable in category positioning, dealer-led GTM, and German manufacturing heritage, though Hülsta spans a wider material mix beyond solid wood.
• TEAM 7: Austrian premium solid wood furniture manufacturer with a comparable product portfolio (living, dining, wardrobes) and similar sustainability and craftsmanship positioning. Closest direct peer to Hartmann in terms of material, target customer, and European dealer-led distribution model.
• Walter Knoll: German premium furniture maker serving residential and project markets with high-end seating and living room pieces. Comparable in craftsmanship-led premium positioning and dealer/specifier distribution in Europe.
• interlübke: German high-end furniture maker focused on modular living and wardrobe systems with a strong design and craftsmanship reputation. Comparable in premium German positioning, dealer network, and design-led collections.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hartmann-moebel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartmann Mobelwerke Gmbh