Polish

What Polish does

Polish (legally The Polish Agency) is a woman-owned, full-service marketing agency headquartered at 410 S. Church St., Jonesboro, Arkansas. Founded in 2019 by Lindsey Bowman and now led by Owner/CEO Katie Spencer, the firm delivers an integrated suite of marketing services — strategic consulting, paid ad management, social media management, email/SMS marketing, brand development, website design and development, professional photography, and videography — to local and national brands ranging from startups and SMBs to franchise groups, retail chains, and nonprofits.

The business runs on a horizontal, direct-to-client model with no disclosed channel partners, resellers, or external investors. Service delivery relies on a compact in-house team of 7 full and part-time staff augmented by freelancers, using standard third-party marketing and collaboration tools (Monday.com for content calendars, Meta, Google, YouTube, digital display, and digital billboard platforms) rather than proprietary technology. The company has no patents, trademarks, certifications, or API/SDK offerings, and it does not maintain a mobile app.

Revenue is generated through three pricing streams: recurring monthly subscriptions for ad management and social media retainers ($750-$5,000/month depending on tier), one-time project fees for websites (starting at $2,500, average ~$5,500) and creative production, and unit-based pricing for consulting ($150/hour), photography, and videography. The firm maintains approximately 30 ongoing client relationships, supplements acquisition with organic social media, conference participation, panel speaking, and community events, and has received regional recognition including 2025 NEA Outstanding Small Business of the Year finalist status and an Ally Award from NEA Progress.

Name

Polish

Legal name

The Polish Agency

Website

https://thepolishagency.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Polish (The Polish Agency) is a woman-owned, full-service marketing agency in Jonesboro, Arkansas, offering social media management, paid advertising, branding, web design, photography, and videography to SMBs, franchise groups, and nonprofits across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management: Monthly recurring subscription services for ongoing social media management including content creation, posting, engagement, and strategy. Packages range from basic ads management to full outsourced marketing department services.
2. Project-Based Services: One-time fees for website development, branding projects, photography and videography sessions, and consulting sessions.
3. Ad Management: Monthly management fees for creating and managing advertising campaigns across digital platforms including social media ads, search, and display advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Polish (The Polish Agency) is a woman-owned full-service marketing agency that delivers social media management, digital advertising, branding, website design and development, email marketing, photography, and videography services. The agency operates as an outsourced marketing department for its clients, offering bundled monthly subscription packages (Ads Management, Shine Bright Socialite, Polish Take the Wheel, and Corporate Packages) as well as à la carte project-based services such as consulting, websites, and creative production.

Product overview

Polish is a woman-owned full-service marketing agency that provides a comprehensive suite of services rather than a software product. The agency offers consulting, ad management, social media management (with three pricing tiers), email marketing, branding, website design and development, photography, and videography. Services are delivered as professional agency offerings with clear pricing structures, including a la carte options (consulting at $150/hr, ad management at $750/mo, websites starting at $2,500) and bundled packages (social media from $750-$2,250/mo, corporate packages at $3,350-$5,000/mo).

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Strategic consulting sessions priced at $150/hour for business owners who need clarity on marketing priorities, evaluation of what is working, identification of wasteful spending, and recommendations for next steps and ROI.
• Ad Management Monthly digital advertising management at $750/month covering ad strategy and placement across Meta, Google, YouTube, digital display, and digital billboards, including up to 4 unique ad concepts per month, graphic design, video production, audience targeting, campaign management, and monthly reporting.
• Social Media Management Full-service social media management delivered through three subscription tiers: Ads Management ($750/mo), Shine Bright Socialite ($1,350/mo), and Polish Take the Wheel ($2,250/mo, outsourced marketing department). Includes content creation, posting (~3x/week on Facebook and Instagram), story engagement, content calendars via Monday.com, reputation management, brand recommendations, and strategy.
• Email Marketing Email and SMS marketing service including audience segmentation, campaign strategy, design, copywriting, deliverability optimization, and analytics; bundled at no additional cost with the Polish Take the Wheel package and offered as a $250/month add-on with Shine Bright.
• Branding Brand development project including a face-to-face kickoff, two unique brand concepts, a refinement process, and a complete visual identity package with logo files, brand guidelines, and mockups.
• Website Design and Development Website planning, design, and development with user experience, SEO, and mobile optimization, starting at $2,500 (average cost around $5,500). Includes ongoing hosting and maintenance with 30 minutes of edits per month.
• Photography Services Professional photography services including studio and on-location headshots ($75–$750), branding shoots ($525–$825), stock photography ($750–$1,125), real estate photography (starting at $450), model shoots (starting $525), and event photography (starting $525).
• Videography Services Professional videography services including studio interviews ($375–$750), on-location interviews ($1,125–$1,500), concept commercials (half day from $2,250, full day from $4,500), event coverage with hype video ($750+), product commercials ($1,500+), and project highlights ($750+).

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Digital advertising agency specializing in paid media across Meta and Google with retainer-based engagements—comparable to Polish's $750/mo Ads Management tier and media buying services.
• Boostability: SMB-focused digital marketing agency providing white-label SEO, social, and web services with subscription billing—directly comparable to Polish's SMB targeting and recurring revenue model.
• Mad Fish Digital: Boutique full-service digital marketing agency providing SEO, PPC, and content strategy for SMBs—similar service breadth, customer profile, and retainer-style delivery to Polish.
• SocialSEO: Digital marketing agency delivering SEO, social media, web design, and content services to SMBs on monthly retainers—overlapping product mix and customer profile with Polish.
• Directive Consulting: B2B performance marketing agency offering paid media, SEO, and content services on retainer—comparable to Polish in offering integrated digital services, though skewed toward B2B mid-market clients.
• SmartSites: Full-service digital marketing agency combining web design, social media advertising, and SEO into integrated client engagements for SMBs—matches Polish's multi-discipline, subscription-driven structure.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media, SEO, web design, and PPC—closely aligned with Polish's bundled branding-through-ads outsourced marketing department positioning.
• LYFE Marketing: Boutique social media marketing agency serving SMBs with monthly retainer packages and full-service social management—directly comparable to Polish's tiered subscription model and SMB target segment.
• KlientBoost: PPC and paid advertising agency offering subscription-based campaign management across search and social—directly comparable to Polish's recurring ad management revenue stream.

Broad incumbents

• WebFX: Large full-service digital marketing firm with proprietary tech and a broad portfolio (SEO, PPC, web, social)—operates in the same outsourced marketing function as Polish but at materially greater scale and with proprietary software tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thepolishagency
• Facebookfacebook.com/thepolishagency
• LinkedInlinkedin.com/company/lindsey-b-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polish