Brucc - Brussels University Consultation Center

What Brucc - Brussels University Consultation Center does

BRUCC (Brussels University Consultation Center) is an expertise center affiliated with the Faculty of Psychology and Educational Sciences at the Vrije Universiteit Brussel (VUB), founded by Prof. Imke Baetens. It integrates research, education, and psychological service delivery on the VUB Campus Etterbeek in Brussels, serving children from age 12, adolescents, adults, VUB students and staff, mental-health professionals, educators, and schools. Its core clinical offering comprises first-line individual psychotherapy, psychodiagnostic assessment, and low-threshold group training programs (mindfulness, emotion regulation, ADHD management), supplemented by a Testotheek (test library) that supplies diagnostic material to the VUB faculty.

The business operates multiple revenue streams with a dual pricing model: private-pay clinical rates of €90 per 50-minute session (plus a €15 file fee) and €800–€1,500 per psychodiagnostic assessment, alongside RIZIV/INAMI convention rates that make services free for VUB students under 24, €11 per session for VUB students 24+ and staff, and €12.50 per group session for affiliated Belgian health-insurance holders. Professional development is monetized through the BRUCCPro sub-brand — expert sessions (€30 each or €90 for all), masterclasses (€260), workshops (€140–€180), supervision (€125 individual), and post-academic interuniversity courses — with 15% discounts for VUB-PE partners and VVKP members. School-facing products (ANTS layered prevention program, SMARTS sport-based program, and the self-injury prevention kit) and the BRUCC Wellbeing sub-brand for VUB staff represent the principal extensions beyond individual therapy.

Distribution is direct-to-consumer from the single Brussels location with online intake via QitOnline, teleconsultation options, and an integrated newsletter on VUB's cloud platform. Go-to-market relies on the VUB brand and institutional partnerships — notably VUB Doctoral Schools, VUB's Mens & Organisatie unit, the RIZIV-EPCAP-3.0 project, and a VUB citizen-science grant — rather than paid acquisition. The center has no external investors, no disclosed revenue, and no app or proprietary AI/ML technology stack, positioning it as a mission-driven, university-embedded clinical and training operation rather than a venture-scale enterprise.

Name

Brucc - Brussels University Consultation Center

Legal name

Brussels University Consultation Center (BRUCC)

Website

https://brucc.be

Company type

Private

Operating status

Operating

Short description

BRUCC is a VUB-affiliated psychological services center in Brussels offering first-line therapy, psychodiagnostic assessments, group trainings, and BRUCCPro professional development for the public, VUB students and staff, mental-health professionals, and schools.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Services (611), Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYEDAJAKAE

Behavioral & Social-Emotional Support (ABA, PBIS, Counseling)

Education/K–12 / Primary & Secondary Education/K–12 Special Education Services

SECONDARYEDAKACAF

Behavior Intervention Plan (BIP) Consulting & Coordination

Education/Special Education & Learning Support Services/Individualized Education Program (IEP) & Special Education Consulting

SECONDARYEDAKAHAE

ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

Keywords

• Psychological counseling services
• Psychodiagnostic assessment
• Group therapy training
• Clinical psychology training
• Mental health prevention

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Individual psychological sessions: Direct client payments for individual psychological counseling sessions. Standard rate is €90 per 50-minute session. Reduced rates of €11 apply for VUB students aged 24+ and VUB staff with Belgian health insurance under convention agreements.
2. Convention-funded sessions: Sessions funded through Belgian health insurance convention (RIZIV) for clients with mild to moderate psychological difficulties. VUB students under 24 receive free sessions under convention rates. Adults over 24 pay €12.50 per group training session.
3. Professional development (BRUCCPro): Revenue from expert sessions (€30 each or €90 for all), masterclasses (€260), workshops (€140-€180), and supervision services (€125 individual) for healthcare professionals. 15% discount offered to VUB-PE partners and VVKP members.
4. Psychodiagnostic assessments: Psychodiagnostic testing services with estimated costs ranging from €800 to €1500 per assessment, providing estimates after initial consultation.
5. Group training programs: Group-based training sessions including mindfulness, emotion regulation, and ADHD programs. Convention rate of €12.50 per group training session for adults over 24 years with Belgian health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BRUCC is a psychological services and expertise center offering individual counseling, group-based training programs (mindfulness, emotion regulation, ADHD), and psychodiagnostic assessments for children (12+), adolescents, and adults experiencing mild to moderate mental health difficulties. It also provides professional development programs (BRUCCpro) for healthcare professionals and educators, school-based prevention packages (ANTS, SMARTS, self-injury kit), tailored wellbeing services for VUB staff (BRUCC Wellbeing), and operates the Testotheek diagnostic test library for the VUB Faculty of Psychology.

Product overview

BRUCC (Brussels University Consultation Center) is a center of expertise affiliated with the Faculty of Psychology and Educational Sciences at the Vrije Universiteit Brussel, offering psychological services, research, and education. The core offerings include individual psychological support and group training programs for clients (children from age 12, adolescents, and adults) with mild to moderate mental health difficulties, as well as psychodiagnostic assessments. The Testotheek provides diagnostic materials for research and educational purposes. BRUCC Wellbeing provides tailored support specifically for VUB staff, while BRUCCpro offers professional development for mental health professionals and educators through expert sessions, masterclasses, workshops, and supervision. School packages including ANTS (prevention program) and SMARTS (sport-based mental health program) extend services to educational settings. Self-injury prevention packages are available for schools and professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Psychological Support Short-term and long-term psychological counseling for individuals aged 12 and older experiencing mild to moderate mental health difficulties including anxiety, depression, stress, and self-harm. Standard rate €90 per 50-minute session; subsidized rates for VUB community.
• Group Training Programs Low-threshold group-based training programs covering mindfulness, emotion regulation, ADHD management, and psychological challenges. €12.50 per session for adults over 24 with convention; free for VUB students under 24.
• Psychological Assessment (Psychodiagnostics) Psychodiagnostic assessments for children, adolescents, and adults to map current functioning and provide targeted advice, potentially leading to diagnosis or treatment recommendations. Estimated cost €800-€1,500 per assessment. Limited to clients with basic proficiency in Flemish/Dutch.
• BRUCC Wellbeing Tailored psychological support and wellness services specifically for VUB staff members, including short-term sessions for work-related issues, workshops, and lectures on mental health topics. €11/session.
• BRUCCpro Professional Development Professional development programs for mental health care workers and educators, including expert sessions, masterclasses, supervision, and post-academic training courses.
• Testotheek (Test Library) Diagnostic material library for the Faculty of Psychology and Educational Sciences at VUB, providing access to psychological tests, questionnaires, scoring programs, and educational materials via online catalog (Biblio). Items loaned under specific conditions to protect valuable materials.
• Self-Injury Prevention Package for Schools Evidence-based prevention toolkit for schools including theoretical background, documentary, lesson plans, and brochures for parents and youth on non-suicidal self-injury. Separate kits for schools and for caregivers.
• ANTS School Prevention Program A layered prevention program within school context targeting maladaptive coping behaviors like self-injury and suicidality through universal prevention lessons, gatekeeper training, and targeted emotion regulation training.
• SMARTS School Program Co-creative school program in Brussels using sport and physical activity to strengthen youth mental wellbeing and prevent mental health complaints.
• Expert Sessions (BRUCCpro) Monthly online expert sessions for professionals covering current themes in psychology based on scientific research and practical applications. €30 per session or €90 for all sessions; 15% discount for VUB-PE partners and VVKP members. Held Thursdays 12:30-13:30.
• Masterclasses and Workshops (BRUCCpro) Two-day evidence-based masterclass training programs on specific psychology topics featuring both academic and practitioner speakers. €260 per masterclass (incl. materials, excl. lunch); workshops €140-€180. Min 6, max 25 participants for masterclasses.
• Professional Supervision Individual or group professional reflection sessions for caregivers on professional practice, including case discussions and personal or team learning processes. €125 per 50 minutes for individual supervision; group supervision upon request.
• Post-Academic Training Interuniversity courses for professionals to deepen specialist knowledge and expand professional competencies in areas such as clinical neuropsychology, forensic psychiatry, and trauma treatment.

Quantifiable outcome

• Research shows 50-75% of individuals who self-injure will attempt suicide at some point, highlighting importance of BRUCC's specialized prevention work
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered moderate, core and major.

• International self-harm experts (Prof. Paul Plener - University of Ulm, Prof. Turner - University of Victoria, Dr. Tooher - Self-injury Ireland, Dr. Slesinger - Northwestern University)moderateStrategic or Co-development Partner · 21 June 2018BRUCC hosted international experts at study days on treatment of non-suicidal self-injury, featuring presentations on state-of-the-art treatment insights, supervision importance, and practical workshops on function assessment as treatment guide.
• Vrije Universiteit Brussel (VUB) - Faculty of Psychology and Educational SciencescoreStrategic or Co-development PartnerBRUCC is an expert center affiliated with the VUB Faculty of Psychology and Educational Sciences, where research, education, and psychological services mutually reinforce one another. The center operates as an integral part of the university, utilizing academic resources, research expertise, and student populations for clinical services and professional training.
• Mens & Organisatie (M&O)coreStrategic or Co-development PartnerCollaboration specifically for BRUCC Wellbeing initiative, targeting VUB employees. M&O provides organizational support while BRUCC provides psychological expertise for staff wellbeing programs including workshops, lectures, and counseling services.
• VUB Doctoral SchoolscoreStrategic or Co-development PartnerVUB Doctoral Schools partnered with BRUCC to develop special programs targeting psychological challenges for VUB PhD candidates. Programs are fully funded by Doctoral Schools & RIZIV, addressing mental stress and psychological distress among researchers.
• RIZIV-EPCAP-3.0 ProjectmajorStrategic or Co-development PartnerThe development and effectiveness testing of ANTS prevention program was funded within the RIZIV-EPCAP-3.0 project. ANTS is a layered prevention program within school context targeting maladaptive coping like self-harm and suicidality.
• VUB (Citizen Science Project)majorStrategic or Co-development PartnerThe development and effectiveness testing of SMARTS school program was funded by VUB as a citizen-science project. SMARTS uses sport and physical activity to strengthen mental wellbeing and prevent mental complaints among youth in Brussels schools.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindler: Swedish-origin digital psychology provider offering video-based therapy with employer/insurer reimbursement models. Comparable to BRUCC's convention-funded session structure and digital intake (QitOnline).
• iPractice: Dutch online psychology platform offering first-line psychological care via teleconsultation. Directly comparable to BRUCC's clinical psychotherapy offering, though operating without university affiliation.
• OpenUp: European mental health platform providing B2B2C psychology sessions, training, and webinars. Comparable to BRUCC's mix of clinical services and BRUCCPro professional development offerings, scaled across multiple European markets.

Emerging players

• Karify: Dutch eHealth platform providing digital tools for mental health professionals, including client portals and program delivery. Comparable to the technology layer BRUCC uses for BRUCCPro registration and clinical intake.

Others

• Mensura: Belgian occupational health and wellbeing provider offering workplace psychological support to employers. Comparable to BRUCC Wellbeing's employer-sponsored model and the Mens & Organisatie collaboration pattern.

Broad incumbents

• Talkspace: Public online therapy platform connecting clients to licensed therapists via messaging and video. Comparable in teleconsultation therapy delivery model, though scaled across U.S. employer and insurer channels.
• Headspace Health: Global mental health platform combining self-guided content, coaching, and therapy. Comparable in mission (workplace mental health, BRUCC Wellbeing) but operates at vastly broader scale with consumer/B2B distribution.

Regional players

• CLB (Centrum voor Leerlingenbegeleiding): Flemish government-supported school mental health and student guidance centers. Comparable to BRUCC's school-facing programs (ANTS, SMARTS) and the self-injury prevention packages targeted at educational staff.
• CGG Vlaanderen: Flemish network of community mental health centers (Centra voor Geestelijke Gezondheidszorg) providing first-line psychological care across Belgium. Comparable to BRUCC as a regional provider of mild-to-moderate psychological services.
• 113 Zelfmoordpreventie: Dutch suicide and self-harm prevention organization offering helpline, research, and prevention programs. Directly comparable to BRUCC's NSSI specialization, ANTS school program, and self-injury prevention toolkit.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brucc-brussels-university-consultation-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brucc - Brussels University Consultation Center