Name

CGH Earth

Legal name

Hotel & Allied Trades Private Ltd

Website

https://cghearth.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Luxury Heritage Hotels and Wellness Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness-Lifestyle Boutique Hotels (THAGADAF)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Ayurveda & Traditional Medicine Retreats (THAGAMAF), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Heritage hotel stays
• Ayurveda wellness retreats
• Experiential luxury holidays
• Backwater houseboat cruises
• Responsible tourism hospitality

Headquarters

HQ city

Cochin

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodations: CGH Earth operates 19 luxury heritage properties across Kerala, Tamil Nadu, Pondicherry, Karnataka, Goa, West Bengal, and Andaman Islands. Revenue is generated through room bookings at these boutique hotels and resorts.
2. Holiday Packages: The company offers curated holiday packages combining accommodations with experiences such as Ayurveda treatments, nature wellness, and cultural immersions.
3. Backwater Cruises: Spice Coast Cruises offers traditional houseboat experiences on Kerala backwaters as an additional revenue stream.
4. Wellness Services: CGH Earth Ayurveda operates NABH accredited Ayurveda hospitals (Kalari Kovilakom, Kalari Rasayana) and wellbeing centers (SwaSwara, Prakriti Shakti) providing wellness treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CGH Earth operates 19 boutique heritage hotels, Ayurveda hospitals, wellness retreats, and nature cure centers across India, delivering experiential luxury holidays built around local culture, nature, and traditional wellness practices. Revenue is generated through accommodation bookings, curated holiday packages, Ayurveda and naturopathy treatments, and backwater houseboat cruises.

Product overview

CGH Earth is a hospitality company operating a portfolio of 19 heritage hotels, wellness retreats, Ayurveda hospitals, and nature cure centers across southern India (Kerala, Tamil Nadu, Pondicherry, Karnataka) and select other locations (Goa, West Bengal, Andaman Islands). The portfolio includes three branded divisions: CGH Earth Ayurveda (covering Kalari Kovilakom and Kalari Rasayana Ayurveda hospitals), CGH Earth Wellbeing (SwaSwara wellness center), and CGH Earth Nature Cure (Prakriti Shakti yoga and nature cure hospital). Individual properties range from heritage bungalows and colonial mansions to beach resorts, backwater properties, and wildlife lodges. The company also offers experiential holiday packages, weddings, and gift cards as supplementary offerings. The core value proposition centers on immersive, culturally authentic travel experiences integrated with sustainability, conservation, and local community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Kalari Kovilakom: NABH accredited Ayurveda Hospital located in Palakkad, Kerala
• Kalari Rasayana
• SwaSwara
• Prakriti Shakti
• Casino Hotel
• Weddings by CGH Earth

Products and services

• Coconut Lagoon Heritage hotel in Kumarakom, Kottayam District, Kerala, celebrating Kerala's backwater life with traditional bungalows and restored mansions, offered to leisure travelers seeking backwater heritage stays.
• Spice Village Eco-living resort near Periyar Wildlife Sanctuary in Thekkady, Kerala, offering nature-immersed experiences close to wildlife, targeted at experiential travelers.
• Brunton Boatyard Heritage hotel in Fort Kochi, Kerala, embracing the area's colonial history with Portuguese, Dutch, and British influences, offered to leisure and culture travelers.
• Eighth Bastion Heritage hotel in Fort Kochi, Kerala, reimagining the area's Dutch colonial legacy, targeted at leisure guests.
• Chittoor Kottaram Heritage property in Ernakulam, Kerala, offering a royal stay experience reminiscent of the Kochi Rajah.
• Marari Beach Beach resort in Mararikulam, Kerala, offering a sea-side village experience at the coastal village of S.L. Puram.
• Wayanad Wild Wildlife-focused resort in Lakkidi, Vythiri, Wayanad, Kerala, offering nature and wildlife experiences for experiential travelers.
• Lockhart Bungalow Heritage bungalow in Munnar, Kerala, offering an ode to the planter way of life for leisure travelers.
• Hibiscus Villa Tranquil villa property by the Vembanad backwaters, Kerala, offering private villa stays.
• Casino Hotel City hotel in Kochi (Willingdon Island), Kerala, serving as a gateway to Kerala for business and leisure travelers, and the company's registered headquarters property.
• Spice Coast Cruises Backwater cruise experience on traditional Kerala houseboats along Vembanad Lake, offered to leisure and experiential travelers as a CGH Earth product.
• Beach Gate Bungalows Private villas with full-service hospitality in Fort Kochi, Kerala, for travelers seeking exclusive villa stays.
• Palais de Mahe Colonial mansion hotel on Rue De Bassy (Lal Bahadur Shastri Street) in the French quarter of Pondicherry, offering French-colonial heritage stays.
• Sanctuary Amaidiyana Oasis of calm boutique property in Pondicherry, offering tranquil leisure stays.
• Maison Perumal Hotel in Pondicherry showcasing Franco-Tamil culture for cultural and heritage travelers.
• Résidence de l'Evêché French Colonial Villa in Pondicherry offering a fabled lifestyle experience for luxury leisure travelers.
• Visalam Chettiar mansion heritage hotel in Kanadukathan, Karaikudi, Sivaganga District, Tamil Nadu, offering heritage stays in a Chettinad mansion.
• Mantra Koodam Resort in Kumbakonam, Tamil Nadu, where rural life meets divine experiences, offered to leisure travelers.
• Marli Hill Bungalow Charming hill getaway in Ooty, Tamil Nadu, offered to leisure travelers.
• Isai Karai Bungalow Bungalow property by the sea at Mahabalipuram, Tamil Nadu.
• Pollachi Riverhouse Riverfront property in Pollachi, Tamil Nadu, positioned as a haven of rivers and groves for nature travelers.
• Isla's Ridge Quaint, artistic and tranquil property in the Palani Hills, Tamil Nadu.
• Coorg Wild Walk Nature-focused walking experience in Nagarhole, Karnataka, for travelers seeking wildlife encounters.
• Karthakaad Mane Coffee plantation escape property in Coorg, Karnataka, for leisure travelers.
• Mansão Curtorim Goan escape property in Curtorim, Goa.
• Singell Tea Estate Heritage tea estate property in Kurseong, West Bengal, offering a living legacy of Himalayan tea stories.
• Tilar Siro Andamans Island resort on Havelock Island, Andaman and Nicobar Islands.
• Kalari Kovilakom NABH accredited Ayurveda Hospital located in Palakkad, Kerala, offering traditional Ayurvedic treatments and Panchakarma wellness programs to medical-wellness guests.
• Kalari Rasayana Ayurveda Hospital located in Paravoor, Kerala, providing traditional Ayurvedic treatments and healthcare services.
• SwaSwara Well-being holiday destination on Om Beach, Donibhail, Uttara Kannada, Gokarna, Karnataka, offering immersive wellness experiences for well-being travelers.
• Prakriti Shakti Yoga and Nature Cure Hospital located in Panchalimedu, Kerala, offering holistic health and wellness programs.
• CGH Earth Weddings Wedding planning and destination wedding venue services hosted across CGH Earth heritage properties, for couples seeking destination weddings in heritage settings.
• CGH Earth Gift Cards Gift card offerings enabling recipients to be gifted CGH Earth holiday experiences across the company's properties.
• Experiential Holiday Packages Curated holiday packages combining accommodations, cultural experiences, and wellness programs across CGH Earth destinations for experiential travelers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IHCL (Taj Hotels): India's most recognized luxury hospitality brand with deep heritage-palace conversions (Taj Lake Palace, Rambagh Palace). Competes for the same luxury experiential heritage guest, though more standardized and chain-oriented than CGH Earth's independent boutique approach.
• ITC Hotels: Large Indian hospitality conglomerate operating luxury, wellness (ITC Spa), and heritage-leaning properties including responsible-luxury positioning. Competes with CGH Earth for premium guests but with much wider segment coverage.
• The Oberoi Group: Largest Indian luxury hotel group operating heritage-style and resort properties across India and internationally. Competes with CGH Earth for affluent experiential travelers, but at a much larger, chain-based scale spanning business and leisure segments.

Direct peers

• Sujan Hotels & Resorts: India-based luxury experiential hospitality group (Sujan Jawai, Serai) focused on small, design-led, culturally immersive properties with sustainability ethos. Closest direct competitor to CGH Earth's boutique heritage experiential model.
• Six Senses Hotels Resorts Spas: Luxury wellness-immersed resort operator (Six Senses Vana) with strong Ayurveda, yoga, and naturopathy programs in India. Directly comparable business model merging boutique lodging with signature wellness offerings, similar to CGH Earth's Ayurveda and Nature Cure divisions.
• Ananda in the Himalayas: Indian destination spa resort in Rishikesh offering Ayurveda, yoga, and wellness programs integrated with luxury lodging. Closely comparable to CGH Earth's SwaSwara and Prakriti Shakti wellbeing retreats.
• Soneva: Eco-luxury resort brand (Soneva Jani, Soneva Kiri) known for sustainability leadership and immersive nature experiences. Shares CGH Earth's eco-luxury pioneer positioning and integrated wellness programming, though concentrated in Maldives and Thailand.
• Aman Resorts: Global ultra-luxury resort brand operating heritage and nature-immersive properties (Aman-i-Khas, Amanbagh) with strong wellness programming. Targets the same high-end experiential luxury guest as CGH Earth, internationally.

Emerging players

• Kairali Ayurvedic Group: Indian Ayurveda wellness retreat brand operating treatment resorts. Comparable to CGH Earth's Kalari Kovilakom and Kalari Rasayana Ayurveda hospitals, though smaller scale and without NABH accreditation emphasis.

Regional players

• SpiceTree Hotels & Resorts: South India boutique heritage hotel brand operating small-format luxury properties in Kerala and Karnataka. Closely comparable scale and heritage-property positioning to CGH Earth's portfolio, though with fewer wellness/ayurveda offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cgh_earth
• Facebookfacebook.com/cghearth
• Instagraminstagram.com/cghearth
• Pinterestpinterest.com/cghearth
• LinkedInlinkedin.com/company/cgh-earth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGH Earth