Forhuman
Forhuman is a Mexican professional services firm founded in 2020 that provides integrated human capital management — executive recruitment, REPSE-compliant payroll outsourcing, labor law services, and tiered subscription accounting — to more than 300 businesses across Mérida, Guadalajara, and Mexico City.
- Company typePrivate
- Founded2020
- HeadquartersMérida, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Forhuman does
Forhuman (legal entity LOROCANTO S.A. DE C.V.) is a privately held Mexican professional services firm founded in 2020 by Lincoln Palma, providing integrated human capital management services to businesses across Mexico. The company operates from three offices — headquarters in Mérida, Yucatán plus regional offices in Guadalajara and Mexico City — and serves more than 300 client companies spanning real estate, hospitality, transportation, advertising, construction, and home goods sectors. Its core offering bundles four service lines: executive and managerial recruitment using a proprietary 8-phase methodology with tiered placement guarantees (15-day operational, 30-day administrative, 60-day managerial/directive); payroll administration and "Maquila de Nómina" outsourcing under REPSE (Mexico's specialized services registry); labor law legal advisory and litigation; and tiered subscription accounting products priced at MXN 2,999–7,999 per month.
Revenue mechanics are a mix of project-based professional services (recruitment placement fees, legal engagements) and recurring monthly subscriptions (accounting tiers). Go-to-market is sales-led through direct website contact, phone-based inside sales across the three regional numbers, and field sales anchored in the multi-city office footprint, increasingly supplemented by inbound content marketing via blog, webinars, and downloadable resources. The firm's competitive positioning rests on a 90,000+ interviewed candidate database, REPSE regulatory licensure, codified recruitment methodology, and human-centered branding rather than proprietary technology or AI.
Underlying technology is conventional HR tooling — psychometric assessment platforms, CRM systems, video conferencing for interviews, and a proprietary job board — with no disclosed AI/ML, no API surface, no software product line, and no patent filings beyond the Forhuman trade name. The business is bootstrapped with no disclosed funding rounds and operates entirely within Mexico.
Forhuman firmographics
Firmographics- Name
- Forhuman
- Legal name
- LOROCANTO S.A. DE C.V.
- Website
- https://forhuman.mx
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forhuman is a Mexican professional services firm founded in 2020 that provides integrated human capital management — executive recruitment, REPSE-compliant payroll outsourcing, labor law services, and tiered subscription accounting — to more than 300 businesses across Mérida, Guadalajara, and Mexico City.
- Ownership category
- akta.pro rank
Forhuman industry classification
Industry- Product category
- Human Capital Management Services
- NAICS
- Employment Placement Agencies (561311), Payroll Services (541214)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)
- akta.pro secondary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Forhuman is headquartered
LocationHeadquarters
- HQ city
- Mérida
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
Forhuman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Recruitment and Selection Services: Executive and management-level talent recruitment services. The company specializes in filling gerencial and directive positions, with guarantees ranging from 15 to 60 days depending on the level of the position.
- Payroll and Specialized Services (REPSE): Payroll administration, timbrado (electronic invoicing), dispersion of payments, and specialized services under the REPSE (Ley de Subcontratación) compliance framework for subcontracting regulations.
- Accounting Services: Comprehensive accounting solutions including bookkeeping, fiscal analysis, SAT/IMSS/INFONAVIT compliance, invoicing, and employer registration. Offered through membership tiers.
- Legal/Labor Law Services: Specialized labor law legal services including legal structure creation, labor litigation, and labor defense for companies.
- Mentoring Services: Business mentoring including organizational development strategies, job profiles, performance evaluations, culture and climate assessments, onboarding, organizational charts, and training plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Accountant Advice - Basic advisory tier with 4 hours monthly |
| Subscription | Monthly | Flex Account - Mid-tier with 7 hours monthly and accounting services |
| Subscription | Monthly | Master Account - Premium tier with 15 hours monthly and full services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Forhuman product offering
Product offeringCore offering
Forhuman is a Mexican human capital management firm that recruits and selects candidates (with a specialty in managerial and executive positions using a proprietary 8-phase methodology and psychometric testing), administers payroll and provides REPSE-compliant specialized services (Total Management and Máquila de Nómina), delivers labor law legal advisory and litigation support, and offers business mentoring for organizational development. The firm is registered under Mexico's REPSE outsourcing registry and operates from Mérida, Guadalajara, and Mexico City, having managed the human capital of more than 300 companies across multiple industries.
Product overview
Forhuman is an integrated human capital management services company offering a portfolio of interconnected HR solutions. The core offering includes recruitment and selection services for managerial and executive positions, labor law advisory services, and comprehensive payroll/accounting services (Total Management and Máquila de Nómina). These services are complemented by business mentoring for organizational development. The company also offers structured accounting membership tiers (Accountant Advice, Flex Account, Master Account) that provide progressive levels of advisory services, accounting preparation, and tax compliance support. All services are designed to help companies manage their human capital efficiently while maintaining legal compliance with Mexican labor and tax regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Servicios de Reclutamiento (Executive & Managerial Recruitment) Recruitment and selection service for Mexican companies, specializing in managerial and executive (gerencial and directive) positions, using a proprietary 8-phase methodology plus psychometric evaluations; backed by placement guarantees of 15 days for operational, 30 days for administrative, and 60 days for gerencial/directive roles.
- Servicios Jurídicos Laborales (Labor Law Legal Services) Specialized Mexican labor law advisory for companies, including legal structure creation, ongoing labor compliance, and labor litigation defense, targeting organizations that need to manage employer-side legal risk.
- Total Management (REPSE-compliant Payroll Administration) Full-service payroll management including electronic invoicing (timbrado), payment dispersion, and compliance with SAT, IMSS, and INFONAVIT requirements, delivered under Forhuman's REPSE registration so client companies can legally subcontract specialized services in Mexico.
- Talent Management / Máquila de Nómina (Payroll Outsourcing) Outsourced payroll processing service where Forhuman takes ownership of the payroll function on behalf of client companies, leveraging its REPSE registration to deliver compliant payroll operations end-to-end.
- Mentoring Empresarial (Business Mentoring) Business mentoring and organizational development offering covering job profile design, performance evaluation systems, culture and climate assessments, onboarding programs, organizational chart design, and training plans; aimed at executives who want to professionalize their human capital practices.
- Servicios Contables y REPSE (Accounting & REPSE Specialized Services) Comprehensive accounting services for Mexican companies including bookkeeping, fiscal analysis, SAT/IMSS/INFONAVIT compliance filings, electronic invoicing, employer registration, and broader REPSE-related specialized support so clients can lawfully subcontract these activities.
Quantifiable outcome
- Recruitment guarantee periods: 15 days for operational, 30 days for administrative, 60 days for gerencial/directive positions
Companies that use Forhuman
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Forhuman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Forhuman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- REPSE (Registro de Prestadores de Servicios Especializados u Obras Especializadas)coreForhuman operates as a registered provider under REPSE (Ley de Subcontratación), the Mexican outsourcing law registry. This registration allows them to legally provide specialized services in payroll, human capital management, and related services in compliance with Mexican labor regulations. REPSE compliance is a core requirement for their specialized and payroll service offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Forhuman competitors and assessment
Company assessmentDirect peers
- Robert Half Mexico: Specialist recruiter for finance, accounting, legal, and administrative professionals; offers project/ interim staffing plus permanent placement - directly comparable to Forhuman's executive and management recruitment plus accounting services stack.
- Michael Page Mexico: Global executive search and permanent placement firm with a strong Mexico operation, focusing on middle-management to director-level hires - directly overlapping with Forhuman's recruitment core offering for gerencial and directive positions.
- Hays Mexico: International specialist recruiter placing professionals across multiple sectors in Mexico, with a similar mid-to-senior management focus and dedicated permanent placement practice that competes head-to-head with Forhuman.
- Kelly Services Mexico: Global staffing and recruitment firm with Mexican operations across professional, industrial, and commercial segments; directly comparable on the permanent placement and HR services front.
Broad incumbents
- ManpowerGroup Mexico: One of the largest global staffing and workforce solutions providers with a substantial Mexican footprint, offering permanent placement, temp staffing, and RPO/outplacement - broader than Forhuman but overlapping heavily on recruitment.
- Randstad Mexico: Global HR services leader with staffing, permanent placement, and HR solutions in Mexico; competes with Forhuman on permanent placement and payroll/HR outsourcing where they overlap.
- OCC Mundial: Leading Mexican job board and online recruitment platform serving employers and candidates across all levels; broader reach than Forhuman but serves the same buyer (Mexican companies hiring) with a technology-first model.
- Bumeran (Grupo Radnik): Latin American online job platform with a strong Mexico presence (Bolsa de Trabajo category), competing for the same employer budgets that fund Forhuman's recruitment mandates.
Regional players
- Kforce Mexico: US-headquartered professional staffing firm focused on technology, finance, and accounting talent; relatively limited Mexico footprint but comparable on the executive/professional placement model Forhuman runs.
Emerging players
- Workbeat: Mexican HR-tech platform offering payroll, onboarding, and HR administration for SMB employers; competes with Forhuman's Máquila de Nómina and Total Management product lines from a SaaS angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forhuman social profiles
Digital presenceForhuman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forhuman leadership team
Management profileNumber of profiles
Profiles1 record
Forhuman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forhuman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forhuman
What does Forhuman do?
Forhuman is a Mexican human capital management firm that recruits and selects candidates (with a specialty in managerial and executive positions using a proprietary 8-phase methodology and psychometric testing), administers payroll and provides REPSE-compliant specialized services (Total Management and Máquila de Nómina), delivers labor law legal advisory and litigation support, and offers business mentoring for organizational development. The firm is registered under Mexico's REPSE outsourcing registry and operates from Mérida, Guadalajara, and Mexico City, having managed the human capital of more than 300 companies across multiple industries.
Is Forhuman a public or private company?
Forhuman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forhuman founded?
Forhuman was founded in 2020. It employs 11 to 50 people.
Where is Forhuman based?
Forhuman is headquartered in Mérida, Mexico, in the Latin America region.
How does Forhuman make money?
Five revenue lines are on record. Recruitment and Selection Services are the primary driver. The others are payroll and Specialized Services (REPSE), accounting Services, legal/Labor Law Services and mentoring Services.
Who are Forhuman's main competitors?
Direct peers on record are Robert Half Mexico, Michael Page Mexico, Hays Mexico and Kelly Services Mexico. Broad incumbents are ManpowerGroup Mexico, Randstad Mexico, OCC Mundial and Bumeran (Grupo Radnik). Kforce Mexico is listed as a regional player. Workbeat is listed as an emerging player.
Does Forhuman have an API?
No public API is recorded for Forhuman.
What industry is Forhuman in?
Forhuman's product category is Human Capital Management Services. Its primary akta.pro industry code is BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops), with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 561311 and its SIC code is 7361.