Follow

What Follow does

Follow is a privately held creative agency collective headquartered in A Coruña, on the northwest coast of Spain, that delivers end-to-end creative services spanning strategy, branding, art direction, design, content creation, audiovisual production, and events. Its client roster is anchored by enterprise fashion and retail accounts — notably the Inditex group (Pull&Bear, Bershka, Zara, Inditex), ARKET, and Miista — alongside engagements in beverage (Cervezas Alhambra, Gures), telecom (Movistar Plus+), consulting (Accenture Song), and a long tail of mid-market and SMB fashion, design, hospitality, healthcare, and culture brands.

The agency's most concrete physical asset is Studio Follow, a 700 m2 owned production facility in A Coruña that includes a 250 m2 cyclorama-equipped set with natural zenithal light, truss rigging, HMU and catering zones, 1 Gbps Wi-Fi, and private parking. Studio Follow doubles as an internal production hub for the agency's audiovisual work and as a venue and resident program for third parties (Cervezas Alhambra, Galicia Design, News & Coffee). Beyond client work, Follow owns and operates two cultural sub-brands: Galicia Design Week, an annual design festival promoted from Studio Follow, and News & Coffee, a regional news-and-coffee culture project.

There is no proprietary technology platform, software product, or API: technology is described as 'Not applicable for a creative services agency.' Revenue is generated exclusively through project-based professional services contracts, with no public pricing, no recurring subscription model, and no disclosed revenue figures. GTM is sales-led via direct client relationships, portfolio visibility, and demand generated from Follow's own cultural events. The company is founder/team-owned with no external investors, no parent entity, no M&A activity, and no documented funding rounds.

Name

Follow

Legal name

Follow

Website

https://follow.gal

Company type

Private

Operating status

Operating

Short description

Follow is a private creative agency collective in A Coruña, Spain, delivering branding, design, audiovisual production, and event services to fashion, retail, and lifestyle clients — anchored by Inditex group engagements and centered on its owned Studio Follow production facility.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Copywriting & Editorial Production (BPAFAIAA)

Keywords

• Creative agency services
• Branding and design
• Audiovisual production
• Event production
• Creative direction

Headquarters

HQ city

A Coruña

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services including branding, creative direction, design, audiovisual production, events, and HR projects. Revenue is generated through client contracts for specific creative deliverables and ongoing creative partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Follow is a creative agency that delivers ideas, strategy, project coordination, creative direction, branding, art direction, design, content creation, audiovisual production, and events & HR projects for enterprise clients in fashion, retail, music, and cultural sectors. The offering is anchored by Studio Follow, a 700 m2 production facility in A Coruña with a 250 m2 cyclorama set, and complemented by culturally driven initiatives such as Galicia Design Week and News & Coffee.

Product overview

Follow is a creative agency based on the northwest coast of Spain offering a portfolio of services organized around three core areas: Creative Agency Services (branding, design, strategy, audiovisual production, and events), Studio Follow (a 700 m2 production facility with full technical capabilities), and Production Services (project execution with sustainability focus). The agency also manages or promotes complementary initiatives including Galicia Design Week and News & Coffee. The offering represents a service-based model rather than a software product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Follow: A 700 m2 visual creative space in A Coruña featuring a 250 m2 set with cyclorama, natural zenithal light, truss system, 75" screen, Sonos speakers, HMU zone, catering area, and private parking. Serves as a venue for events, production, and creative projects.
• News & Coffee
• Galicia Design Week / Galicia Design Weekend

Products and services

• Creative Agency Services Full-service creative agency offering ideas, strategy, project coordination, creative direction, branding, art direction, design, content creation, audiovisual production, and events & HR projects for enterprise clients in fashion, retail, music, and cultural sectors, based on the northwest coast of Spain with an emphasis on sustainability and minimal carbon footprint.
• Studio Follow A 700 m2 visual production space in A Coruña, Spain, featuring a 250 m2 cyclorama set with natural zenithal lighting, truss system, 3-phase power, 1 Gbps Wi-Fi, 75-inch screen, and full amenities including HMU zone, catering area, and private parking. The studio serves as a hub for events, productions, and creative residencies, and is offered to clients for shooting, meetings, and events.
• Production Services Project production services with sustainability at the core, including specialized production staff, production sets, technical support, transfers, transport & assembly, and location services. Maintains a studio in A Coruña with professional teams in Galicia, the Canary Islands, and Madrid, available for global travel.

Quantifiable outcome

• 100% Carbon Neutral events - #follow20 festival achieved carbon neutrality with 1.04 tonnes CO2 eq compensated
• +1 more outcomes

Named customers32 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, major and core.

• A Greener FestivalminorStrategic or Co-development Partner · 1 January 2020UK-based NGO providing sustainability consulting for #follow20 festival. Helped achieve 100% carbon neutral certification for the event.
• Xunta de GaliciamajorGTM or Marketing Partner · 1 January 2020Sponsorship of #follow20 and #followSS21 festivals through 'O teu Xacobeo' program. Regional government support for design culture initiatives.
• Flaco CollectivecoreStrategic or Co-development Partner · 1 January 2020Design collective that collaborated on multiple projects including #follow20 showcase and live art interventions. Key creative partner in Galician design scene.
• UrbanlabminorStrategic or Co-development Partner · 1 January 2020Follow's sister branding and strategy agency. Collaborates on projects and shares leadership (Alex Rico directs both).
• FinsaminorStrategic or Co-development Partner · 1 January 2020Galician wood products company that collaborated on #follow20 festival, providing materials for exhibition modules.
• SinalaminorStrategic or Co-development Partner · 1 January 2020Visual technology company that collaborated on #follow20 festival.
• Verde (Imprenta Verde)minorStrategic or Co-development Partner · 1 January 2020Sustainable printing company that collaborated on #follow20 festival materials.
• Galicia Design Week (GDW)coreStrategic or Co-development PartnerFollow promotes and organizes Galicia Design Week from Studio Follow. This is their flagship cultural initiative that positions them in the design community and generates business relationships.
• News & CoffeecoreStrategic or Co-development PartnerA unique project managed by Follow in their region - combines news and coffee culture. Helps build community ties and local relevance.
• Studio Follow Residents (Cervezas Alhambra, Galicia Design, News & Coffee)minorOthersOrganizations that maintain presence at Studio Follow as residents, contributing to the creative ecosystem and potentially collaborating on projects.
• Oggian StudiocoreStrategic or Co-development PartnerCollaboration on Kora project - strategy, naming and branding for international lighting and product design studio. Oggian Studio is a key creative partner.
• MasgaliciaminorStrategic or Co-development PartnerCollaboration with Masgalicia on Acreativa project - strategy, branding and production of creative program for bank foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anomaly: Independent creative agency combining advertising, brand strategy and content production with an unconventional ownership model. Comparable operating structure and similar pursuit of fashion, lifestyle and culture-led clients.
• Mother Design: Independent creative shop with integrated design and production capabilities, operating outside the major holding-company model. Directly comparable boutique, full-service creative positioning with emphasis on culture-led work.
• China (agency): Independent Spanish creative agency with a strong culture-and-lifestyle positioning, similar to Follow's brand-equity-led offering. Competes for the same fashion, beverage and cultural-sector clients in Iberia.
• La Despensa: Madrid-based independent creative agency combining brand strategy, design and content production. Comparable boutique size, similar service mix and overlap with Follow's fashion, retail and consumer client base in Spain.
• Lola Mullen Lowe: Independent Spanish creative agency of comparable scale, headquartered in Madrid with a similarly integrated brand, design and production offering for major consumer brands. Direct competitor for the same Iberian enterprise accounts Follow serves.
• Pentagram: Largest independent design partnership, combining strategy, branding and content production across multiple studios. Shares Follow's full-service creative-and-production positioning and ownership-by-practitioners model.

Broad incumbents

• R/GA: Global experience and creative agency combining brand, product and production work. Comparable integrated offering and competing for the same enterprise clients seeking brand-and-content engagements.
• Wieden+Kennedy: Independent global creative network offering brand strategy, campaigns and content production. Broader incumbent competing for the largest enterprise briefs that Follow targets via Inditex, Movistar and Accenture.
• Ogilvy: Global advertising holding-company network with deep creative, branding and content capabilities. Competes against Follow's enterprise engagements, often through a wider service portfolio and multi-region footprint.

Regional players

• Masgalicia: Galician creative collaboration partner that has co-executed projects with Follow (Acreativa). Operates in the same regional design community and shares overlap on local-government and cultural-sector briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studiofollow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Follow