Verde

What Verde does

Verde Group NZ is a privately held New Zealand ERP consultancy headquartered in Parnell, Auckland, operating for more than 20 years with 11-50 employees. The firm delivers advisory, implementation, customisation, integration, and ongoing support for three ERP platforms: MYOB Greentree (on-premise), MYOB Acumatica (delivered through its Avanza Solutions practice), and Oracle NetSuite (delivered through its Project Salsa practice). Proprietary extensions such as HAL Extensions for just-in-time purchasing and fulfilment automation, eDocs for OCR-driven accounts payable, Verde Distribution Extensions, and Greentree IQ on QlikView are layered onto these platforms to differentiate Verde from commodity implementation partners.

The company's revenue model is dominated by professional services across the implementation lifecycle (advisory, configuration, data migration, training, change support), with a recurring support and optimisation stream via a local help desk, and smaller software/licensing revenue from proprietary extensions. Customer mix is concentrated in mid-market NZ organisations with selected enterprise accounts across construction, manufacturing, wholesale distribution, healthcare, hospitality, insurance, fuel distribution, food and beverage, and professional services. Go-to-market is sales-led and direct, with free discovery consultations, multi-industry case-study content, and named-account relationship management via the National Sales Manager and CEO-led client coverage. The customer base skews long-tenured — multiple named customers have worked with Verde for a decade or more — supporting predictable recurring revenue and supporting-services attach.

Name

Verde

Legal name

Verde Group NZ

Website

https://verde.co.nz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Verde Group NZ is a privately held Auckland ERP consultancy that advises, implements, customises, and supports New Zealand mid-market and enterprise customers across MYOB Greentree, MYOB Acumatica, and Oracle NetSuite.

Ownership category

akta.pro rank

Product category

ERP Consulting & Implementation Services

NAICS

Custom Computer Programming Services (541511), All Other Support Services (561990)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), ERP Managed Services & AMS (Application Management) (BPAEAGAB), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• ERP consulting services
• MYOB Greentree implementation
• Oracle NetSuite partner
• ERP custom development
• Business software integration

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ERP Consulting & Advisory Services: Discovery workshops, requirements mapping, and platform comparison to help organisations decide between ERP options. Provides clear recommendations, budget estimates, and implementation roadmaps.
2. ERP Implementation Services: End-to-end ERP implementation, re-implementation, and optimisation projects including configuration, data migration, integrations, training, and change support. Delivered by experienced consultants, developers, and support engineers.
3. Ongoing ERP Support: Local help desk, incident resolution, minor enhancements, reporting, and optimisation services. Long-term support relationships with customers.
4. Custom Development & Integrations: Tailored extensions, integrations, and reporting built by in-house development team to connect ERP with rest of customers' technology stack. Includes HAL Extensions, eDocs customisation, and workflow development.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Verde Group NZ is an independent ERP advisory, implementation, custom development, and ongoing support firm for New Zealand organisations, specialising in three platforms: MYOB Greentree, MYOB Acumatica (delivered via Avanza Solutions), and Oracle NetSuite (delivered via Project Salsa). The company sells proprietary extensions including HAL Extensions (logistics automation), eDocs (OCR-driven accounts payable automation), Greentree IQ (BI/analytics), Verde Distribution Extensions, and Verde Workflow Desktops, alongside end-to-end professional services from ERP selection advisory through to long-term support contracts.

Product overview

Verde Group NZ operates as an ERP consulting and implementation firm offering services across three primary ERP platforms: MYOB Greentree (on-premise), MYOB Acumatica (cloud, formerly MYOB Advanced Business), and Oracle NetSuite (cloud ERP). The company is organized into three specialist practices: the core Verde Group team for MYOB Greentree, Avanza Solutions for MYOB Acumatica, and Project Salsa for Oracle NetSuite. Verde provides proprietary extensions including HAL Extensions (for supply chain automation) and Verde Distribution Extensions (for inventory optimization), plus add-on modules like eDocs (document management with OCR), Greentree IQ (QlikView-powered analytics), and eService (customer portal). The company offers end-to-end services from advisory and selection through implementation, customization, integration, and ongoing support and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• MYOB Greentree ERP Advisory & Support End-to-end advisory, implementation, support, and custom development services for MYOB Greentree ERP platform for NZ organisations across construction, manufacturing, distribution, healthcare, hospitality, and other industries.
• MYOB Acumatica ERP Implementation (Avanza Solutions) Cloud ERP advisory, implementation, and support for MYOB Acumatica (formerly MYOB Advanced Business) delivered through Verde's Avanza Solutions specialist practice, focused on NZ construction, trade services, manufacturing, and wholesale distribution.
• Oracle NetSuite ERP Implementation (Project Salsa) Cloud ERP advisory, design, implementation, and support for Oracle NetSuite delivered through Verde's Project Salsa specialist practice, targeting growing organisations in wholesale distribution, manufacturing, and transport & logistics.
• ERP Advisory & Roadmapping Strategic consulting service helping NZ organisations assess ERP options, map business requirements, and develop implementation roadmaps across MYOB Greentree, MYOB Acumatica, and Oracle NetSuite.
• ERP Implementation & Projects End-to-end ERP implementation, re-implementation, and optimisation projects including configuration, data migration, integrations, training, and change support delivered by experienced consultants, developers, and support engineers.
• ERP Support & Optimisation Ongoing ERP support with local help desk, incident resolution, minor enhancements, reporting, and optimisation services for long-term customer relationships.
• Custom Development & Integrations Tailored extensions, integrations, and reporting built by Verde's in-house development team to connect ERP platforms with the rest of customer technology stacks.
• HAL Extensions for MYOB Greentree Proprietary add-on module for MYOB Greentree providing just-in-time purchasing and fulfilment automation, including automatic back-order to purchase order conversion, PO ETA tracking, automated stock reordering, Location Transfer Requests, and complex forecast modelling.
• Greentree eDocs Document management and accounts payable automation add-on for MYOB Greentree with OCR data scraping for electronic invoice processing, automated approval workflows, paperless audit trails, and 7-year IRD-compliant retention.
• Greentree IQ (QlikView-powered BI) Advanced business intelligence and sales analysis add-on for MYOB Greentree, powered by QlikView, providing integrated dashboards, dynamic transaction-level queries, and data extraction from Greentree and external sources.
• NetSuite Rental Management (via NetScore) Specialised rental management software sourced from NetScore (a Built for NetSuite ISV partner) and integrated into NetSuite, providing end-to-end rental operations from customer contract to invoicing for equipment rental businesses.
• Product Neutral Business Requirements Assessment Independent third-party assessment service analysing organisational ERP requirements and providing vendor-neutral recommendations across available platforms, including multi-company and multi-currency evaluations.

Quantifiable outcome

• HAL Extensions enable 1 person to handle work previously requiring 2 people
• +7 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• MYOBcoreTechnology or IntegrationVerde is a certified partner for MYOB Greentree and MYOB Acumatica (formerly MYOB Advanced). The partnership involves implementation, customisation, support, and development services for MYOB ERP platforms. Verde offers independent advice across multiple MYOB products, helping customers choose between Greentree and Acumatica based on business fit. The partnership includes access to MYOB product updates, training, and certification.
• Oracle NetSuitecoreTechnology or IntegrationVerde operates Project Salsa, a dedicated Oracle NetSuite specialist practice. Project Salsa designs and implements NetSuite solutions for wholesale distribution, manufacturing, and transport & logistics businesses in New Zealand. The partnership focuses on implementation, customisation, and ongoing support of NetSuite ERP solutions.
• HAL SoftwarecoreTechnology or IntegrationVerde developed HAL (High Automation Logistics) Extensions for MYOB Greentree, a proprietary just-in-time purchasing and fulfilment automation solution. HAL provides automated back-order to PO conversion, stock reordering, Location Transfer Requests, and complex forecast modelling. Verde is the developer and provider of HAL Extensions.
• MYOB GreentreecoreTechnology or IntegrationVerde provides full-lifecycle services for MYOB Greentree: advisory, implementation, support, custom development, and integrations. Greentree is a key platform for Verde's mid-market and enterprise customers across diverse New Zealand industries. Verde is one of New Zealand's most experienced MYOB Greentree partners.
• Avanza SolutionscoreImplementation/ SI/ Consulting PartnerAvanza Solutions is Verde Group's dedicated MYOB Acumatica specialist practice. Operating under Verde Group, Avanza delivers MYOB Acumatica for New Zealand construction, trade services, manufacturing, and wholesale distribution businesses. The practice focuses on practical, industry-specific outcomes from first demo through go-live and support.
• Project SalsacoreImplementation/ SI/ Consulting PartnerProject Salsa is Verde Group's Oracle NetSuite specialist practice, serving growing organisations in wholesale distribution, manufacturing, and transport & logistics. The team designs and implements NetSuite to improve visibility, control, and scalability across operations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global systems integrator with a sizeable New Zealand ERP practice spanning Oracle, SAP, and Microsoft. Competes with Verde on enterprise-scale ERP transformations while offering broader services.
• Deloitte New Zealand: Big-4 advisory and consulting firm in NZ with ERP implementation and finance transformation practices. Competes with Verde's advisory/roadmapping service for larger NZ enterprise clients.
• PwC New Zealand: Big-4 firm offering ERP-enabled finance transformation, technology consulting, and managed services in NZ. Overlaps with Verde on advisory and implementation for mid-market to enterprise clients.
• Capgemini: Global IT services and SI firm with ERP capabilities and a presence in Australia/NZ. Overlaps with Verde on enterprise ERP advisory and implementation work for multinational NZ-headquartered firms.
• Slalom: Global consulting firm with a growing Australia/NZ presence focused on cloud ERP, CRM, and digital transformation. Competes with Verde on modern, cloud-first ERP engagements.

Others

• Gen-I (Spark Business Group): NZ IT infrastructure and cloud hosting provider (part of Spark). Verde partners with Gen-I's ReadyCloud for hosted Greentree deployments, making it an adjacent ecosystem enabler rather than direct ERP SI competitor.
• MYOB: The platform vendor whose Greentree, Acumatica, and Advanced products Verde implements. As a vendor, MYOB is not a peer but is the dominant upstream partner that shapes Verde's addressable market and economics.

Direct peers

• Datacom: One of Australasia's largest IT services firms with a substantial ERP implementation practice covering Microsoft, SAP, and other platforms. Competes with Verde for NZ mid-market and enterprise ERP engagements.
• Insource: New Zealand IT services and business applications consultancy focused on ERP and finance transformation. Comparable in scope to Verde's MYOB and NetSuite practices in the NZ mid-market.
• Fusion5: NZ-headquartered ERP and business applications consultancy implementing platforms including MYOB Acumatica, NetSuite, and Microsoft Dynamics. Directly comparable to Verde as a multi-platform mid-market ERP SI in New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/verdenz
• LinkedInlinkedin.com/company/verde-group-new-zealand-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verde