Fundacion Harena

What Fundacion Harena does

Fundación Harena is a Málaga-based non-profit foundation (ONG) founded in 2007 that combats unwanted loneliness among elderly people through structured volunteer accompaniment and international development cooperation. The organisation operates the national programme 'Soledad 0 – Vida 10', launched in 2008, which delivers weekly two-hour companionship visits across four modalities — domiciliary, residential, hospital, and telephone — to elderly beneficiaries in the province of Málaga. The programme is supported by a network of 9,188 volunteers who have contributed 936,108 cumulative hours of companionship, reaching 10,825 accompanied elderly people. A complementary healthy-ageing programme offers group activities such as gymnastics, dance, aquagym, and excursions.

The foundation's international arm has been active since 2009 in Muketuri, Oromía (Ethiopia), implementing integrated rural development across four areas — water access, food security, education, and sustainable energy — in 24 villages, benefiting 14,000 families. Additional international projects have operated in Peru (Lunita de Paita kindergarten in Paita) and historically in Morocco, Argentina, and Guatemala. A dedicated international volunteering stream has run 33 programmes since 2007 with 380 international participants.

Fundación Harena's business model is a non-commercial donation-and-grant model. It generates no product revenue and serves beneficiaries free of charge. Income is sourced from individual donations and member subscriptions (cuota de socio), corporate CSR partnerships via the 'Empresas que acompañan' programme, and institutional grants and co-financing from municipal governments (Ayuntamiento de Málaga, Fuengirola, Torremolinos, Mijas), Junta de Andalucía, Fundación 'la Caixa', MAPFRE, Erasmus+ (FRIEND project KA220-ADU), and other private foundations. The Soledad 0 model has been licensed to multiple municipalities, which co-finance local replication under their own branding (e.g., 'Ningún Mayor Solo' in Fuengirola). The foundation employs 1–10 staff and is registered in the Spanish Foundation Registry (28/1439, CIF G84959618).

Name

Fundacion Harena

Legal name

Fundación Harena

Website

https://fundacionharena.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación Harena is a Málaga-based NGO (founded 2007) that combats unwanted loneliness among elderly people through volunteer accompaniment (domiciliary, residential, hospital, telephone) and runs rural development projects in Ethiopia's Muketuri region, funded by donations, corporate CSR, and public grants.

Ownership category

akta.pro rank

Product category

Social Services / Non-Profit Elder Care and International Development

NAICS

Services for the Elderly and Persons with Disabilities (624120), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), International Grantmaking & Development Foundations (BPAGAKAH), Rural Livelihoods & Economic Empowerment (BPAGABAA)

Keywords

• Elderly companionship services
• Volunteer accompaniment programmes
• Social inclusion initiatives
• International development cooperation
• Healthy ageing activities

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual donations and member subscriptions: The foundation raises funds through one-time donations and recurring social contributions (cuota de socio) from individual donors. Donations can be made via the website and are described as non-refundable contributions to fund national accompaniment and international development projects.
2. Corporate partnerships and sponsorship: Companies partner with Fundación Harena through corporate social responsibility (CSR) programmes, sponsoring specific projects or events in exchange for visibility and association with the foundation's mission.
3. Public subsidies and grants: The foundation receives co-financing from public bodies including the Ayuntamiento de Málaga, Junta de Andalucía, and international bodies such as Erasmus+ for European cooperation projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fundación Harena is a non-profit foundation that delivers volunteer-led social programmes, primarily the "Soledad 0 – Vida 10" national accompaniment programme for elderly people experiencing unwanted loneliness (offered in domiciliary, residential, hospital, and telephone modalities), together with group healthy-ageing activities and international cooperation projects in rural Ethiopia covering water, food, education, and energy. All services to beneficiaries are free of charge, funded by individual donations, member contributions (socios), corporate CSR sponsorships, and public grants from Spanish municipalities and the European Commission (Erasmus+).

Product overview

Fundación Harena is a Málaga-based non-profit organization focused on combating unwanted loneliness among elderly people. The organization operates several interconnected social programs: the Soledad 0 – Vida 10 national accompaniment program offering volunteer companionship through domiciliary, residential, hospital, and telephone modalities; group healthy aging activities; international cooperation projects in Ethiopia's Muketuri region (covering water, food, education, and energy); international volunteering opportunities; and the European FRIEND project for preventing social isolation. The organization does not offer a technology product but rather delivers social programs through trained volunteers, partnerships with local governments, and international development initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Soledad 0 – Vida 10 (National Volunteer Accompaniment Programme) National volunteer accompaniment programme providing weekly companionship, active listening, and emotional support to elderly people experiencing unwanted loneliness, delivered through four modalities: domiciliary (home visits), residential (care homes), hospital, and telephone support. Services are free of charge to beneficiaries and funded by donations and public subsidies.
• Cooperación Internacional en Etiopía (International Cooperation in Ethiopia) International cooperation programme active since 2009 covering water access (well drilling, water sources, troughs, tanks), food security (classrooms, dining halls, kitchens, warehouses, latrines, drip-irrigation gardens), education, and sustainable energy (solar lighting) in 21–24 villages of Muketuri, Ethiopia, in partnership with local counterpart MCSPA.
• Programa de Envejecimiento Saludable (Healthy Ageing Group Activities) Group activities programme for elderly beneficiaries promoting healthy ageing through structured sessions including gymnastics, dance, aquagym, and monthly excursions, designed to keep participants physically active, socially connected, and emotionally engaged.
• Voluntariado Internacional (International Volunteering) International volunteering opportunities for professionals and skilled volunteers to contribute their expertise in overseas development projects, particularly in Ethiopia, in areas such as engineering, water access, education, and energy infrastructure.
• Formación y Capacitación (Volunteer Training and Capacity Building) Continuous training programmes for volunteers covering communication skills, non-verbal communication, digital competencies, and specialised training for hospital accompaniment, supported by municipalities and Fundación 'la Caixa'.
• FRIEND Project (Erasmus+ KA220-ADU) European project co-financed by Erasmus+ (KA220-ADU) that brings together professionals, volunteers, elderly people, and students from five European countries (Spain, Netherlands, Portugal, Poland, Italy) to prevent social isolation among elderly people through transnational cooperation, World Café meetings, and training.
• Ningún Mayor Solo (Fuengirola Local Programme) Local adaptation of the Soledad 0 – Vida 10 programme run in collaboration with Fuengirola City Council, providing accompaniment and support services to elderly residents in the municipality under its own brand.

Quantifiable outcome

• 10,825 elderly people accompanied across all modalities
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Ayuntamiento de MálagacoreStrategic or Co-development PartnerMálaga City Council is a primary institutional partner, co-financing the Soledad 0 – Vida 10 national accompaniment programme and various international development projects in Ethiopia. The council also hosts the foundation under the Plan de Movilización Local contra la Soledad.
• Ayuntamiento de FuengirolacoreStrategic or Co-development PartnerCo-finances and implements the 'Ningún Mayor Solo' programme, a variant of the Soledad 0 – Vida 10 model adapted for Fuengirola. The municipality also organises the annual Gala del Voluntariado 'Rocío Alfaro' which recognises foundation volunteers.
• Ayuntamiento de TorremolinoscoreStrategic or Co-development PartnerHas adhered to the Soledad 0 – Vida 10 programme with a specially created local project, co-financing the implementation of volunteer accompaniment in the municipality.
• Ayuntamiento de MijasminorStrategic or Co-development PartnerProvides institutional support and co-financing for the foundation's formation activities and community programmes aimed at elderly people.
• Fundación UnicajaminorStrategic or Co-development PartnerProvides meeting space for the foundation's volunteer formation sessions in its events hall. Support is in-kind rather than financial.
• Universidad de Málaga (UMA)coreStrategic or Co-development PartnerCollaborates on international volunteering projects (co-financed with the School of Engineering), participates in Volunteer Week, and hosts student practice placements. Also co-finances development projects in Peru and Ethiopia.
• Orden de las Hermanas Josefinas de la Santísima Trinidad (Peru)coreImplementation/ SI/ Consulting PartnerLocal counterpart for the Lunita de Paita kindergarten project in Peru. Manages the childcare centre and works alongside foundation volunteers in educational and community activities.
• Comunidad Misionera San Pablo Apóstol y María Madre de la Iglesia (MCSPA)coreImplementation/ SI/ Consulting PartnerLocal counterpart in Ethiopia for water access and rural development projects in Muketuri (Oromía region). Responsible for project execution on the ground alongside foundation volunteers.
• Cáritas PiuraminorImplementation/ SI/ Consulting PartnerLocal partner in Peru for early identification of needs and project design for the Lunita de Paita kindergarten and community development.
• Ayudas SolidariasminorImplementation/ SI/ Consulting PartnerLocal counterpart in Peru working alongside Cáritas Piura for the 2009 needs assessment and project design for Paita settlements.
• Stichting Gouden Dagen / Leyden Academy (Netherlands)coreStrategic or Co-development PartnerEuropean partners in the FRIEND project (Erasmus+ KA220-ADU) focused on preventing social isolation among elderly people. The foundation hosted the World Café and 3rd transnational meeting in Málaga with these partners.
• Aproximar (Portugal)coreStrategic or Co-development PartnerEuropean partner in the FRIEND Erasmus+ project. Representatives visited the foundation to learn about the Soledad 0 – Vida 10 model for potential adaptation to the Portuguese context.
• AHE Lodz (Poland)coreStrategic or Co-development PartnerEuropean partner in the FRIEND Erasmus+ project, contributing to the transnational consortium working on preventing elderly isolation.
• ANS Coop Sociale (Italy)coreStrategic or Co-development PartnerEuropean partner in the FRIEND Erasmus+ project, collaborating on the pilot programme to prevent social isolation among elderly people across five countries.
• Cervezas VictoriaminorStrategic or Co-development PartnerHost company that invited foundation beneficiaries (elderly people) for a guided factory visit, workshop, and tasting session as part of the foundation's healthy ageing activities.
• CaixaBankminorStrategic or Co-development PartnerCorporate volunteer teams from CaixaBank have visited care homes (Residencia Carmen Mena) accompanied by foundation beneficiaries, demonstrating corporate volunteering aligned with CSR goals.
• Málaga CFminorStrategic or Co-development PartnerThrough its foundation, Málaga CF organises the annual '#SiempreFuerte' solidarity football match benefiting foundation beneficiaries.
• Levelcom FormaciónminorStrategic or Co-development PartnerVocational training centre whose students (studying for a Certificate in Teleassistance Call Management) visited the foundation and will undertake internships in the telephone accompaniment volunteer department.
• Les Roches MarbellaminorStrategic or Co-development PartnerHospitality management school that conducted a sensitisation session as part of its 'We Care 4 Others Awareness Week', raising student awareness about loneliness among elderly people.
• Fundación Juan CruzadominorStrategic or Co-development PartnerSigned a collaboration agreement with the foundation to support joint social initiatives, with representatives meeting to shape the terms of cooperation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grandes Amigos: Madrid-based Spanish foundation dedicated to combating unwanted loneliness among elderly people through volunteer accompaniment. Directly comparable in mission and operational model.
• Fundación Alares: Spanish foundation focused on elderly care, family support and corporate social responsibility. Comparable as a mid-sized Spanish social foundation targeting elderly wellbeing and CSR partnerships.
• ONGAWA: Spanish NGO focused on engineering-for-development, particularly water access and rural infrastructure in developing countries. Directly comparable to Fundación Harena's Ethiopia water, food, education and energy projects.
• Solidarios para el Desarrollo: Spanish NGO combining volunteer-based social action with international development cooperation. Comparable as a similarly sized Spanish foundation spanning national volunteering and international projects.
• Amigos de los Mayores: Spanish NGO that combats elderly loneliness through volunteer companionship programmes. Operates a near-identical model to Fundación Harena's Soledad 0 – Vida 10 across multiple Spanish cities, making it the most direct comparable peer.

Broad incumbents

• Cruz Roja Española: Spanish Red Cross operates large-scale elderly companionship and teleassistance programmes. A broader incumbent with overlapping elderly accompaniment offerings at much larger scale.
• Oxfam Intermón: Large international development NGO operating in Spain. Comparable as a fundraising- and grant-driven Spanish NGO with international development programmes, though at vastly larger scale and broader scope.
• Manos Unidas: Major Spanish NGO focused on international development cooperation in Africa, Latin America and Asia. Comparable to Fundación Harena's international cooperation arm but at significantly larger scale.
• Cáritas España: Large Spanish Catholic charity operating programmes targeting vulnerable groups including the elderly. A broad incumbent with national reach and similar volunteer-driven social service model.
• Fundación "la Caixa" — Programa de Personas Mayores: Major Spanish foundation running extensive elderly programmes. A larger incumbent that co-finances Fundación Harena's programmes and operates broader elderly welfare initiatives across Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fundacionharena
• LinkedInlinkedin.com/company/fundaci-n-harena
• Instagraminstagram.com/fundacion_harena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fundacion Harena