Hart van Zuid Rotterdam

Name

Hart van Zuid Rotterdam

Legal name

Hart van Zuid Rotterdam

Website

https://hartvanzuidrotterdam.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hart van Zuid Rotterdam is a public-private urban redevelopment project in Rotterdam-Zuid, jointly run by Ballast Nedam and Heijmans under commission from Gemeente Rotterdam, transforming the area around Winkelcentrum Zuidplein and Rotterdam Ahoy into a mixed-use center with retail, residential, sports, cultural, hospitality, and transit facilities.

Ownership category

akta.pro rank

Product category

Urban Area Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Non-Operating Establishments (9995)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Retail & Mixed-Use Commercial Construction (IMAFACAB), Mixed-Use Property Management (BPAJAGAE)

Keywords

• Urban area development
• Mixed-use real estate
• Public-private partnership
• Commercial property leasing
• Integrated city redevelopment

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Development: Area development including residential and commercial properties. The project encompasses Zwemcentrum Rotterdam, Theater Zuidplein with Bibliotheek Rotterdam, Rotterdam Ahoy Convention Centre expansion, Winkelcentrum Zuidplein, Ibis Hotel, and ongoing development of new station hall, housing, and cinema.
2. Commercial Unit Sales: Sale of retail units in the new Stationshal Zuidplein. Available units include Unit 5 (approximately 138 m²) and Unit 7 (approximately 142 m²) designated for retail use.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hart van Zuid Rotterdam manages an integrated urban redevelopment project in Rotterdam-Zuid combining residential, commercial retail, sports, cultural, hospitality, and transportation infrastructure. The project develops and sells/leases real estate assets including retail units, residential apartments, a transit station hall, a theater, a swimming center, a convention center, a hotel, and the largest covered shopping center in the Netherlands.

Product overview

Hart van Zuid Rotterdam is a comprehensive urban area development project led by Ballast Nedam and Heijmans in partnership with the Municipality of Rotterdam. Since 2016, the project has been transforming the area around Winkelcentrum Zuidplein and Rotterdam Ahoy into a vibrant mixed-use urban center. The portfolio includes completed facilities such as Zwemcentrum Rotterdam (olympic-sized swimming center), Theater Zuidplein (with Bibliotheek Rotterdam), the expanded Rotterdam Ahoy Convention Centre, the renovated Winkelcentrum Zuidplein (165 shops), and Ibis Styles Hotel. Currently under development are the new Stationshal Zuidplein (transit hub with retail), multiple residential projects (Up South, Carnisse Poort, Twentestraat), and planned infrastructure including a new tram line. The project integrates diverse functions including housing, retail, hospitality, sports, culture, and public transit to create an inclusive urban environment for Rotterdam-Zuid.

Differentiator

Problem solved

Functional benefit

Products and services

• Hart van Zuid Gebiedsontwikkeling Comprehensive urban area development project transforming the region around Winkelcentrum Zuidplein and Rotterdam Ahoy into a vibrant mixed-use urban center. The project encompasses residential, commercial, hospitality, cultural, and sports facilities development, delivered through public-private partnership between Ballast Nedam and Heijmans for Gemeente Rotterdam.
• Theater Zuidplein A newly constructed theater facility housing the Bibliotheek Rotterdam and offering diverse performances and cultural programming for the community of Rotterdam-Zuid.
• Zwemcentrum Rotterdam Olympic-sized swimming center serving as the first major milestone of the Hart van Zuid area development, providing comprehensive aquatic facilities for athletes and the community.
• Winkelcentrum Zuidplein The largest covered shopping center in the Netherlands featuring 165 shops. Following extensive renovation, the center offers diverse retail and dining options serving Rotterdam-Zuid.
• Rotterdam Ahoy Convention Centre (RACC) Expanded convention center providing international conference and event facilities, forming a key component of the mixed-use Hart van Zuid area.
• Ibis Styles Hotel Hotel accommodation facility opened in 2023, situated opposite Rotterdam Ahoy to serve visitors and tourists in the Hart van Zuid area.
• Stationshal Zuidplein Commercial Units Retail units available for purchase in the new Stationshal Zuidplein station hall. Units are sold in casco (shell) condition to retailers and businesses seeking strategic locations with high foot traffic at Netherlands' second largest bus hub.
• Up South Woongebouw Residential project at Cilinderstraat comprising 127 rental apartments: 111 mid-rental segment units and 16 social housing units, with communal spaces, rooftop gardens, and commercial facilities. Developed by Dunavast and Bolton with Achmea Real Estate as end investor.
• Carnisse Poort Planned residential development expected to include 52-57 housing units in Rotterdam-Zuid. Sales start anticipated late 2026/early 2027.
• Twentestraat Ontwikkeling Development project between Winkelcentrum Zuidplein and Ikazia Hospital by developer Sustay, transforming the area from parking use into mixed commercial and residential space.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Ballast NedamcoreStrategic or Co-development Partner · 1 January 2016Joint developer of the Hart van Zuid area development in partnership with Heijmans, commissioned by Gemeente Rotterdam.
• HeijmanscoreStrategic or Co-development Partner · 1 January 2016Joint developer of the Hart van Zuid area development in partnership with Ballast Nedam, commissioned by Gemeente Rotterdam.
• Gemeente RotterdamcoreStrategic or Co-development Partner · 1 January 2016Client and municipal authority commissioning the Hart van Zuid urban redevelopment project.
• Stichting Zie Hart van ZuidcoreStrategic or Co-development PartnerFoundation comprising Rotterdam Ahoy, Winkelcentrum Zuidplein, Theater Zuidplein, and Sportbedrijf Rotterdam working together on building a vibrant and inclusive neighborhood.
• Rotterdam AhoycoreStrategic or Co-development PartnerConcert hall and convention center partner in the Hart van Zuid development, part of Stichting Zie Hart van Zuid.
• Winkelcentrum ZuidpleincoreStrategic or Co-development PartnerLargest covered shopping center in Netherlands with 165 shops, key anchor of Hart van Zuid development.
• Theater ZuidpleincoreStrategic or Co-development PartnerTheater and library location, part of the Hart van Zuid Stichting partnership.
• Sportbedrijf RotterdamcoreStrategic or Co-development PartnerSports facilities operator, manages Zwemcentrum Rotterdam (Olympic-sized swimming center) within the Hart van Zuid area.
• RETcoreStrategic or Co-development PartnerRotterdam public transport operator managing the station and station hall development. Arthur Swaab, Director of Operations at RET, participated in groundbreaking ceremony.
• DunavastmajorStrategic or Co-development PartnerReal estate developer developing Up South project (127 apartments) with Bolton.
• BoltonmajorStrategic or Co-development PartnerReal estate developer developing Up South project (127 apartments) with Dunavast.
• Bibliotheek RotterdamminorStrategic or Co-development PartnerPublic library located within Theater Zuidplein.
• SustaymajorStrategic or Co-development PartnerDeveloper presenting new initiative for Twentestraat area between Winkelcentrum Zuidplein and Ikazia Hospital.
• Ibis HotelminorStrategic or Co-development PartnerHotel opened in 2023 opposite Rotterdam Ahoy as part of Hart van Zuid hospitality offering.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lendlease: Lendlease is a global urban regeneration and mixed-use developer with comparable master-planning projects (residential, retail, transit-oriented). It is relevant as a broader incumbent international peer demonstrating how integrated mixed-use regeneration scales value.
• Ballast Nedam: Ballast Nedam is Hart van Zuid's other joint developer partner and a large Dutch construction and area development group. It is comparable as a broad incumbent with overlapping area development, housing, and infrastructure activities.
• BAM Group: BAM is a major Dutch-headquartered construction and property services group with significant area development activities. It is broadly comparable as an incumbent that delivers large mixed-use and infrastructure-led Dutch developments.
• VolkerWessels: VolkerWessels is one of the largest Dutch construction and real estate groups, active in housing, commercial property, and infrastructure. It is broadly comparable to Hart van Zuid's developer partners as a major incumbent in Dutch gebiedsontwikkeling.
• Heijmans: Heijmans is a major Dutch construction and area development company and Hart van Zuid's joint developer partner. It is broadly comparable as a large incumbent that combines construction, real estate development, and area regeneration across the Netherlands.

Direct peers

• BPD (Bouwfonds Property Development): BPD is a major Dutch area and residential developer (part of Rabobank) focused on large-scale gebiedsontwikkeling. It is comparable to Hart van Zuid as both develop integrated Dutch neighborhoods combining housing, retail, and community infrastructure.
• AM (Gebiedsontwikkeling): AM is one of the Netherlands' leading area developers, active in residential and mixed-use gebiedsontwikkeling. It is directly comparable to Hart van Zuid as both orchestrate long-cycle, mixed-use Dutch area development combining housing, public space, and amenity programming.
• VORM Bouw: VORM is a Dutch developer active in residential and mixed-use area development. It is comparable to Hart van Zuid in delivering multi-use Dutch neighborhoods, often through public-private partnerships.
• Synchroon: Synchroon is a Dutch area developer specializing in mixed-use, urban regeneration projects. It is directly comparable to Hart van Zuid in scope (housing + amenities + public space) and in the long-cycle, multi-stakeholder model.

Emerging players

• Sustay: Sustay is a Dutch developer that presented the Twentestraat initiative within Hart van Zuid. It is comparable as a smaller-area developer operating inside the Hart van Zuid perimeter with similar mixed-use and sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hart-van-zuid-rotterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hart van Zuid Rotterdam