CENTURY 21 AllPoints Realty

What CENTURY 21 AllPoints Realty does

CENTURY 21 AllPoints Realty is a privately held, independently owned franchisee of the CENTURY 21 Real Estate LLC system, operating residential and commercial real estate brokerage services across five US states — Connecticut, Florida, Massachusetts, New York, and Rhode Island. The firm represents buyers, sellers, and renters across multiple service lines including luxury, commercial, property management, rentals, military relocation, and Hispanic-market outreach, with mortgage origination handled through affiliated AllPoints Mortgage LLC. Revenue is generated primarily through real estate transaction commissions on individual closings, supported by an agent-driven field-sales model operating from multiple physical office locations.

The company's technology stack centers on a franchise-branded brokerage website providing property search, agent profile directories, and lead-capture tools, deployed in partnership with Union Street Media. There is no indication of proprietary technology beyond standard franchise-provided marketing and listing infrastructure. The brand relationship with Century 21 Real Estate LLC provides access to co-branded marketing, listing syndication, and brand-trust equity validated by 2023 Kantar "Leader," "Respected Industry," and "Consideration" badges earned by the franchisor.

The go-to-market model is conventional for the franchised brokerage segment: licensed agents generate transactions through local-market relationships, supplemented by digital inbound leads. Strategic differentiation rests on geographic reach across five states, vertical extension into mortgage via AllPoints Mortgage LLC, and segment-specific outreach (military, Hispanic, luxury) rather than on proprietary technology. Operational scale, headcount, transaction volume, and financial performance metrics are not disclosed in the available data.

Name

CENTURY 21 AllPoints Realty

Legal name

CENTURY 21 AllPoints Realty

Website

https://cthomeseekers.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

CENTURY 21 AllPoints Realty is an independently owned CENTURY 21 franchise brokerage serving residential and commercial buyers, sellers, and renters across Connecticut, Florida, Massachusetts, New York, and Rhode Island, with affiliated mortgage services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property search platform
• Home buyer representation
• Home seller representation

Headquarters

HQ city

Southington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: The company earns revenue through real estate transaction commissions on property sales and purchases. Agents work with buyers and sellers throughout the transaction lifecycle, with the brokerage earning a percentage of each completed transaction.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CENTURY 21 AllPoints Realty is a real estate brokerage franchise providing buyer and seller representation across residential and commercial transactions in Connecticut, Florida, Massachusetts, New York, and Rhode Island. The company operates through a network of agents in physical offices and via a property search website, and offers specialized service lines including Fine Homes & Estates, Commercial, Hispanic Connect, Military Moves, Relocation, Property Management, and Long Term Rentals, complemented by an affiliated mortgage service.

Product overview

CENTURY 21 AllPoints Realty operates as a franchise brokerage offering a comprehensive real estate platform with integrated services. The core product is a property search platform enabling users to search listings by type, status, and location across Connecticut, Florida, Massachusetts, New York, and Rhode Island. The company offers buyer and seller representation services, with specialized offerings including Fine Homes & Estates, Commercial, Hispanic Connect, Military Moves, Relocation, Property Management, and Long Term Rentals. An affiliated mortgage service (AllPoints Mortgage LLC) provides financing options. The platform includes property valuation tools and various search filters for property types such as luxury, waterfront, new construction, and land/lots.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Online property search platform enabling users to browse real estate listings by type, location, and status across Connecticut, Florida, Massachusetts, New York, and Rhode Island. Includes filters for luxury, waterfront, new construction, land and lots, condominiums, and rentals.
• Buyer Representation Services Full-service real estate representation for residential home buyers, providing guidance throughout the property purchase journey with knowledgeable advice and timely responses from assigned agents.
• Seller Representation Services Full-service listing and marketing representation for home sellers, leveraging CENTURY 21 system marketing tools and global network to reach maximum potential buyers and generate successful transaction outcomes.
• Home Valuation Tool Online home value estimation tool that allows property owners to assess their home's worth before listing with the brokerage.
• Fine Homes & Estates Specialized brokerage service for high-value residential properties and estates requiring premium marketing and tailored representation for luxury buyers and sellers.
• Commercial Real Estate Services Brokerage services for buyers and sellers of commercial properties, including investment properties and business real estate transactions.
• Hispanic Connect Real estate services tailored for the Hispanic community with bilingual support and culturally appropriate representation for buyers and sellers.
• Military Moves Specialized relocation services for military personnel and their families, providing destination home search and transaction support tailored to military relocations.
• Relocation Services Comprehensive relocation assistance for individuals, families, and corporate clients moving into or out of the brokerage's service areas, coordinating property transactions across markets.
• Property Management Management services for residential property owners and landlords, including tenant management, maintenance coordination, and rental income optimization.
• Long Term Rentals Rental services for long-term residential properties, assisting property owners with tenant placement and supporting tenants seeking long-term rental arrangements.
• AllPoints Mortgage (Affiliated Mortgage Financing) Mortgage financing services provided through affiliated company AllPoints Mortgage LLC, enabling integrated home buying services from property search through financing for brokerage clients.

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Century 21 Real Estate LLCcoreChannel Partner/ Reseller/ DistributorCENTURY 21 AllPoints Realty operates as a franchisee of Century 21 Real Estate LLC. The franchise provides access to the CENTURY 21 brand, marketing tools, global network, training resources, and technology platform. The company operates under the CENTURY 21 name, logo, and C21 registered service marks.
• AllPoints Mortgage LLCcoreStrategic or Co-development PartnerRelated mortgage services company providing mortgage financing options to AllPoints Realty clients. Referenced as a complementary service offering on the company website, enabling integrated home buying services from property search through financing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sotheby's International Realty: Luxury-focused franchise brokerage with a strong Northeast presence. Directly comparable in the high-end residential segment where AllPoints runs its Fine Homes & Estates service.
• Coldwell Banker Realty: One of the closest traditional franchise-brand competitors to Century 21, offering residential and commercial brokerage across similar U.S. markets. Directly comparable in commission model, agent structure, and service breadth.
• Berkshire Hathaway HomeServices: Franchise residential brokerage operating under a strong national brand, with comparable agent-network model and commission revenue. Overlaps directly in luxury (Fine Homes & Estates equivalent) and traditional residential segments.
• RE/MAX: Global franchise residential brokerage that competes head-to-head with Century 21 for agents, listings, and consumers. Closely aligned in franchise-based distribution, commission revenue model, and brand-led consumer acquisition.

Regional players

• Weichert Realtors: Franchise-friendly residential brokerage with a strong Northeast presence and affiliated mortgage and insurance services. Comparable in multi-segment service mix, regional concentration, and integrated home-buying experience.
• William Raveis Real Estate: Family-owned brokerage concentrated in the Northeast, with mortgage, insurance, and title affiliates. Directly comparable in multi-state Northeast footprint, integrated mortgage offering, and full-service residential focus.
• Howard Hanna Real Estate: Large privately held regional brokerage serving the Northeast and Mid-Atlantic. Comparable in regional concentration, in-house mortgage and title services, and full-service agent-driven model.

Emerging players

• eXp Realty: Cloud-based brokerage with a low-overhead agent model and revenue-sharing economics. Comparable in residential buyer/seller services but differentiates via equity participation for agents and a fully distributed operating model.
• Redfin: Tech-enabled residential brokerage and iBuyer with lower-fee models. Comparable in consumer-facing property search and buyer/seller representation, but differentiated by digital-first delivery and lower commission structure.
• Compass: Tech-forward national residential brokerage that competes with Century 21 franchisees for agents and listings. Highly comparable as a buyer/seller representation platform using a different operating model, with deeper proprietary technology investments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw5di5GJkSoQrJBHbBgzjDg
• Facebookfacebook.com/allpointsrealty
• LinkedInlinkedin.com/company/century-21-allpoints-realty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 AllPoints Realty