AllPoints Mortgage

What AllPoints Mortgage does

AllPoints Mortgage, LLC is an independent mortgage broker registered as an LLC and headquartered at 38 Security Dr, Avon, Connecticut. The company operates under NMLS 1771087 and holds state mortgage broker licenses in Connecticut (CT-MB-1771087), Florida (FL-MLD2476), and Rhode Island (RI-20234596LB). It serves consumer borrowers seeking purchase financing or refinancing, with specialization in conventional, FHA, VA, and USDA loan programs, including $0 down VA loans for veterans and military service members and USDA loans for rural and suburban buyers. The firm is led by founder James Morin (President and Mortgage Broker Owner) with Todd Jennings contributing as blog author, and operates with a staff of 1-10 employees.

The company's go-to-market is direct-to-consumer and digital-first. Customers engage through a 20-step online questionnaire that captures borrower goals, property details, military service status, financial profile, and contact information to generate personalized loan quotes. Loan processing is executed through a third-party application platform (my1003app.com), and the website is hosted by Vonk Digital. The firm does not build proprietary loan origination technology. Marketing is centered on an education-based content strategy with 27+ articles in its Learning Center, organized across SEO categories (First Time Home Buyer, Mortgage Tips, Real Estate Tips, Home Owner Tips, Mortgage News), supported by a mortgage calculator tool, a Second Look refinance review program, and reciprocal referral arrangements with real estate agents.

Revenue is generated on a transaction-fee basis: as an independent broker, AllPoints earns commissions by originating loans through a network of lending partners rather than tying customers to a single bank. No revenue figures, funding, or transaction volume are disclosed. The company is privately held with no parent company, no subsidiaries, and no disclosed institutional ownership. Customer segments are horizontal and include first-time homebuyers, existing homeowners seeking refinancing, veterans and military service members, rural and suburban USDA-eligible buyers, and experienced investors or second-home buyers.

Name

AllPoints Mortgage

Legal name

AllPoints Mortgage, LLC

Website

https://allpointsmortgagellc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AllPoints Mortgage is an independent mortgage broker serving consumer borrowers in Connecticut, Florida, and Rhode Island. It originates purchase and refinance loans through a network of lending partners, offering conventional, FHA, VA, and USDA programs via a digital direct-to-consumer platform.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Mortgage Lead Generation & Marketing Intermediaries (FSALABAI), Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

• Mortgage brokerage services
• Home loan origination
• Mortgage refinancing
• VA home loans
• USDA rural loans

Headquarters

HQ city

Avon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Loan Origination/Broker Fees: As an independent mortgage broker, AllPoints Mortgage earns revenue by originating mortgage loans through their network of lending partners. They do not tie customers to a single bank but rather shop across multiple lenders to find the best fit, earning commission or fees from successful loan closings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AllPoints Mortgage is an independent mortgage broker that originates home purchase and refinance loans by shopping across a network of multiple lending partners rather than being tied to a single bank. It guides individual borrowers through pre-approval, loan program selection (conventional, FHA, VA, USDA), and closing, supported by online quote forms, a mortgage calculator, and an educational Learning Center. Services are delivered in Connecticut, Florida, and Rhode Island under NMLS 1771087.

Product overview

AllPoints Mortgage is an independent mortgage broker (NMLS: 1771087) offering a unified mortgage services platform. The core offering consists of mortgage lending services powered by a network of lending partners, combined with online tools including a quote request form, mortgage calculator, and Second Look review program. Supporting services include mortgage pre-approval, a Learning Center with 27+ educational articles, and specialized loan programs (VA Loans, USDA Loans). The company operates primarily in Connecticut, Florida, and Rhode Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Lending Services
• Mortgage Pre-Approval
• Second Look Program
• VA Loans
• USDA Loans
• First-Time Homebuyer Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Real Estate Agents (Referral Network)minorChannel Partner/ Reseller/ DistributorThe company maintains a referral relationship with real estate agents, directing customers seeking agent representation to trusted partners while accepting referrals back from agents whose clients need mortgage financing.
• Lending Partners (Network)coreChannel Partner/ Reseller/ DistributorAs an independent mortgage broker, the company works with a wide network of trusted lending partners to shop across multiple banks and loan programs, finding the best financing fit for each client's unique needs. Specific lender names are not disclosed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• loanDepot: National retail and wholesale mortgage lender offering direct-to-consumer purchase and refinance loans through both retail branches and a broker channel. Similar DTC funnel structure and product mix to AllPoints.
• Rocket Mortgage: Largest U.S. direct-to-consumer mortgage lender with a national digital platform. Comparable to AllPoints as both target consumers through online channels for purchase and refinance, though Rocket operates at substantially greater scale and is a direct balance-sheet lender.
• Caliber Home Loans: National mortgage lender and servicer with retail, wholesale, and correspondent channels. Competes with AllPoints in the purchase and refinance markets and operates a wholesale broker partner program.
• NewRez (New Residential Mortgage): National mortgage lender and servicer operating retail, wholesale, and correspondent channels. Operates a wholesale broker program that AllPoints may use as a lending partner.
• Better.com: Digital-first mortgage lender with strong DTC online application experience. Targets the same first-time homebuyer and refinance segments as AllPoints with a comparable self-serve digital intake funnel.

Direct peers

• Fairway Independent Mortgage Corporation: Large independent mortgage banker with retail branch model. Highly comparable to AllPoints as a multi-state mortgage originator serving first-time buyers with conventional, FHA, VA, and USDA products.
• Movement Mortgage: National independent mortgage lender with strong retail and purchase-focused loan officer model. Comparable geographic and product mix to AllPoints, including VA loan specialization.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender whose broker channel supplies independent mortgage brokers with loan products. UWM is a direct counterparty in the same value chain that AllPoints Mortgage depends on, making it the most relevant operational peer.
• Guaranteed Rate: Major retail mortgage lender and wholesale broker channel. Competes head-to-head with independent brokers like AllPoints for both consumer relationships and lending-partnership pull-through.

Emerging players

• SoFi Mortgages: Direct-to-consumer mortgage offering from a national online bank. Targets tech-forward first-time homebuyers with a digital intake experience similar to AllPoints's 20-step questionnaire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/allpointsmortgagellc
• Facebookfacebook.com/allpointsmortgage
• LinkedInlinkedin.com/company/allpoints-mortgage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllPoints Mortgage