Jatari

What Jatari does

Montanja (operating under the company name 'Montanja vof', a Belgian partnership registered as BE0795414846) is a two-person creative agency based in Dentergem, West Flanders, Belgium, founded in 2019 and led by co-founders Nathan and Jari. The firm provides full-service branding, graphic design, custom website development, and digital marketing (Google Ads, SEO, copywriting) to small and medium-sized Belgian businesses, with the hospitality and restaurant vertical as its primary focus.

The company's core technology is custom web development without templates or themes, built on its proprietary Munia CMS — a modular content management system with sector-specific pre-built modules for restaurants, hotels, events, beauty, coaches, construction, healthcare, and travel, featuring drag-and-drop editing, automatic brand styling, and multilingual support. Montanja has also developed two adjacent SaaS products: Click&Eat (restaurant online ordering and reservation platform with transaction fees) and Flowrise (subscription-based restaurant reservation management). AI tools are integrated into the creative workflow for text generation, wireframing, and visual drafts, with human creative direction retained throughout.

Revenue is generated through a mix of one-time project fees (branding, design, website builds), annual recurring hosting/domain contracts bundled with web projects, ongoing retainers for Google Ads and SEO, and SaaS/transaction fees from Click&Eat and Flowrise. Distribution is exclusively direct, sold by the two founders via the company website, email, and phone, supported by a content-marketing blog (Montanja Journal), an extensive portfolio of case studies, and word-of-mouth referrals. The agency does not outsource creative work and reports serving a diversified portfolio of 25+ Belgian SMEs across hospitality, retail, events, professional services, construction, and arts sectors, with no external investors.

Name

Jatari

Legal name

Montanja vof

Website

https://montanja.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Montanja is a two-person Belgian creative duo (Nathan and Jari) based in Dentergem that provides custom branding, graphic design, website development, and Google Ads/SEO services to SMEs, with proprietary SaaS products (Munia CMS, Click&Eat, Flowrise) targeting the hospitality vertical.

Ownership category

akta.pro rank

Headquarters

HQ city

Oeselgem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services (Design & Creative): One-time project fees for logo design, branding, graphic design, and print design services. Pricing is quote-based and custom per project. Hourly rates apply for additional changes beyond the agreed scope. Clients receive a detailed quote that includes an hourly rate for extras.
2. Website Development & Web Applications: One-time fees for custom website design and development, including domain registration, hosting, and email setup. Hosting is bundled as an annual contract (yearly renewal). Additional services such as multilingual support, extra languages, and custom modules are billed separately.
3. Google Ads & SEO / Advertising Services: Ongoing service fees for managing Google Ads campaigns, SEO optimization, and copywriting. Managed as retainer or service contracts, with performance analysis and reporting.
4. Munia CMS Licensing / SaaS: The Munia CMS is used for client websites, bundled with web projects. The system is described as allowing clients to manage their own content, with the company providing ongoing technical support and hosting.
5. Click&Eat Platform: Online ordering and reservation platform for restaurants. Merchants pay a subscription or transaction fee for access to the platform. Montanja acts as an intermediary for payments, charging processing fees.
6. Flowrise SaaS Subscription: Flowrise is a subscription-based restaurant reservation management platform. Subscribers pay a monthly variable fee based on their chosen subscription tier. Free trial period available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Jatari is a Belgian creative duo that provides branding, graphic design, custom web development, and digital marketing services to businesses. Core service offerings include custom logo and visual identity design, print design, fully bespoke website design and development (built on the proprietary Munia CMS, with bundled hosting, domain, and email), and Google Ads/SEO/copywriting services. The company also operates two proprietary SaaS platforms — Click&Eat (restaurant online ordering and reservations) and Flowrise (restaurant reservation management) — targeting the hospitality vertical.

Product overview

Montanja is a full-service Belgian creative agency operated by a creative duo, offering a unified portfolio of services centered around brand development, digital design, and web solutions. The core offerings include Logo & Branding (custom logo design and brand identity), Design & Print (graphic design for digital and physical applications), Website Development (custom-built responsive websites using their proprietary Munia CMS), and Google Ads & SEO (online advertising and search optimization). Montanja has also developed two proprietary SaaS platforms: Munia CMS (a sector-specific content management system supporting restaurants, hotels, coaches, and other industries with flexible modules) and Click&Eat (a restaurant ordering and reservation platform). They use AI as a creative support tool throughout their design process while maintaining human-driven creative execution.

Differentiator

Problem solved

Functional benefit

Brands

• Click&Eat: Restaurant ordering and reservation platform for restaurants and their customers.
• Flowrise
• Munia

Products and services

• Munia CMS
• Click&Eat
• Flowrise
• Website Design & Development

Quantifiable outcome

• Clients report high satisfaction with turnaround speed combined with quality — described as a unique combination in testimonials.

Named customers31 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Click&Eat Merchants (Restaurants)coreStrategic or Co-development PartnerClick&Eat is Montanja's own restaurant ordering and reservation platform. Restaurant merchants sign up to use the platform for online ordering, reservations, and payment processing. Montanja acts as intermediary for payments and provides technical support. The platform was co-developed to serve the specific needs of Belgian restaurants, particularly those built as part of Montanja's website projects.
• Flowrise Subscribers (Restaurants)coreStrategic or Co-development PartnerFlowrise is Montanja's proprietary SaaS platform for restaurant reservation management. Subscribing restaurants pay a monthly fee for access to reservation management features. Montanja provides technical support and maintenance. The platform was built in-house and serves as a product alongside their creative services.
• Specialized Hosting ProvidersupportingTechnology or IntegrationMontanja outsources web hosting to a specialized hosting company. Domain registration is also managed through this partner. The general terms note that hosting is always taken with an annual contract through this partner, and domain registration and hosting are subject to the partner's terms and conditions.
• Printing / Print Production PartnerssupportingTechnology or IntegrationMontanja works with a network of specialized printing suppliers and print partners, each with their own specializations. For print projects, they select the appropriate partner based on the type of product, finishing, and technique required. They manage the entire print process including file preparation, paper selection, and quality control on behalf of clients.
• SEO PartnersupportingTechnology or IntegrationMontanja mentions working with a reliable SEO partner for deeper SEO engagements that go beyond their standard SEO optimization. This partnership extends their capability for comprehensive search engine optimization services for clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Squarespace: Established DIY website builder with templates and CMS targeted at SMBs. Competes with Montanja's custom web development value proposition on price and ease, particularly for budget-conscious clients.
• Wix: Large DIY website platform serving the same SMB segment. Represents the lower-cost alternative Montanja's potential clients may choose over custom design work.
• TheFork: Major European restaurant booking platform (Tripadvisor-owned). Competes directly with Flowrise for restaurant reservation SaaS contracts across Benelux.
• OpenTable: Dominant restaurant reservation SaaS platform with massive restaurant network effects. Direct competitor to Flowrise in the Belgian restaurant reservation market.

Direct peers

• Duval Branding: Belgian branding agency with similar service offering around logo, visual identity, and brand strategy. Comparable in size, geography, and SMB-focused positioning.
• Lemento: Belgian creative agency specializing in branding, visual identity, and web design for SMEs. Comparable in service mix, custom (non-template) approach, and focus on the Flemish SME market.
• Studio Dott: Belgian creative agency offering branding, web design, and digital services to SMEs. Directly comparable as a Flemish creative boutique serving similar client profiles with custom design and development.
• Bonjour Agency: Belgian creative/digital agency offering branding, design, and web services. Comparable boutique agency model serving Belgian SMBs with full-service creative offerings.
• Anorak Branding: Belgian branding and design agency serving SMEs with visual identity and digital services. Comparable positioning as a Flemish boutique agency focused on custom branding.

Emerging players

• Webflow: No-code website building platform that increasingly enables SMBs to build custom sites without agency involvement. Competes directly with Montanja's custom web development offering by lowering the barrier for self-serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/montanja

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jatari