What Harrewijn BV does

Harrewijn B.V. is a privately-held Dutch company headquartered in Halfweg, Netherlands, that delivers coaching, training, and fuel management services to road transport companies operating in the Netherlands. The company is built around five product lines: Rijstijlcoaching (driving style coaching that uses vehicle computer and tachograph data to produce driver behavior assessments), Tachograafcoaching (compliance coaching for driving and rest time regulations aimed at preventing fines and inspection violations), Tankregistratie (fuel registration systems combining CAN-bus fleet data with fuel pump data for theft prevention and CO2 tracking), Trainingen (Code 95 certified driver training courses with SOOB subsidies), and Vaste Kracht (a joint program with Prima Life bundling behavior coaching, health monitoring, and Code 95 training for driver retention). Its technology stack centers on aggregating onboard vehicle telemetry and integrating it with fuel hardware (including the MobiDiaLOG mobile tank registration system co-developed with Tokheim) to generate reports and coaching recommendations, supported by an internal software layer referenced in coaching job postings.

The company operates an enterprise field sales and on-site delivery model in which individual coaches are assigned to specific transport companies and conduct driver conversations, training sessions, and toolbox meetings at customer sites. Revenue is generated primarily through professional services (coaching engagements, Code 95 training courses priced per module with €75-€200 SOOB subsidies available on most modules) and hardware sales (Tankregistratie systems including MobiDiaLOG and integration work). Customers are predominantly Dutch small-to-mid-market road transport operators, with some infrastructure and construction logistics buyers, totaling 34+ publicly named references including De Bruin Transport, Verheul, Buko Infrasupport, Dura Vermeer, VidaXL, and PAX Groep. Harrewijn holds no disclosed external funding, operates from a single Netherlands office, and serves exclusively the Dutch market via direct sales.

Name

Harrewijn BV

Legal name

Harrewijn B.V.

Website

https://harrewijnfuel.nl

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Harrewijn B.V. is a Dutch private company that delivers driving style coaching, tachograph compliance coaching, fuel registration systems, and Code 95 certified training to Dutch road transport operators, combining proprietary telemetry data analysis with on-site human coaching delivery.

Ownership category

akta.pro rank

Product category

Commercial Driver Training and Coaching

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

akta.pro secondary industries

Driver & Technician Training, Certification & Workforce Management (THAIANAJ), Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

Keywords

• Driver coaching services
• Fuel registration systems
• Code 95 training
• Tachograph compliance coaching
• Fleet behavior analysis

Headquarters

HQ city

Halfweg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Code 95 Training Courses: Recognized training institute offering SOOB-subsidizable training courses for professional drivers requiring 35 hours of continuing education every 5 years. Courses include cargo securing, communication skills, social safety, lifestyle, physical strain, digital tachograph, and technical safety training.
2. Rijstijlcoaching (Driving Style Coaching): Personal coaching programs for drivers to improve driving behavior, reduce fuel costs, and enhance road safety through data-based feedback and monthly individual and group consultations.
3. Tachograafcoaching (Tachograph Coaching): Compliance coaching helping transport companies adhere to driving and rest time regulations, prevent fines, and support planning to avoid driver violations.
4. Tankregistratie (Fuel Registration): Complete fuel monitoring and registration systems including hardware (board computers, fuel pumps) and software for theft prevention and CO2 emission tracking per project.
5. Vaste Kracht Program: Comprehensive employee retention and health program combining behavior coaching, health monitoring (PMO), and Code 95 training delivered jointly with Prima Life.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Harrewijn BV provides coaching and training services for road transport companies in the Netherlands, including driver behavior coaching based on vehicle data (Rijstijlcoaching), tachograph compliance coaching (Tachograafcoaching), fuel registration systems (Tankregistratie / MobiDiaLOG), Code 95 certified training courses (Trainingen), and the Vaste Kracht driver retention program delivered in partnership with Prima Life. The company is headquartered in Halfweg, Netherlands (KvK 70985103) and serves a customer base of 34+ transport operators through a national trainer network.

Product overview

Harrewijn BV offers a unified suite of coaching and training services for the Dutch road transport industry, centered on driver behavior improvement and compliance. The core portfolio consists of Rijstijlcoaching (driving style coaching using vehicle data), Tachograafcoaching (driving time compliance), Tankregistratie (fuel registration with hardware solutions including MobiDiaLOG), Trainingen (Code 95 certified courses), and Vaste Kracht (employee retention program in partnership with Prima Life). All services are delivered through human coaches supported by proprietary data analysis and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Vaste Kracht: A joint practical total solution for transport companies combining behavior, health and good employer practices, developed together with Prima Life.

Products and services

• Rijstijlcoaching (Driving Style Coaching)

Quantifiable outcome

• Lower employee turnover through increased driver satisfaction and feeling of being supported
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Prima LifecoreStrategic or Co-development PartnerJoint partnership to deliver the 'Vaste Kracht' program combining behavior coaching, health monitoring (PMO), and Code 95 training. Prima Life provides professionals in lifestyle and occupational health while Harrewijn contributes driving behavior expertise and transport industry knowledge.
• TokheimcoreTechnology or IntegrationLong-standing technology partnership for fuel systems. Harrewijn works with Tokheim products (over 30 years proven) for fuel pumps and developed the MobiDiaLOG mobile tank registration system together. Tokheim provides the fuel hardware while Harrewijn provides the integration and software layer for transport fleet management.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ABAX: ABAX is a Nordic-headquartered telematics and fleet management company serving European SMB and enterprise fleets with driver behavior, fuel tracking, and compliance solutions — comparable to Harrewijn's portfolio and operating region.
• Sectorinstituut Transport en Logistiek (STL): STL is the Dutch sectoral training institute providing Code 95 certified driver continuing education and coaching programs subsidized via SOOB. It is the closest direct comparator to Harrewijn's Trainingen and Tachograafcoaching offerings within the Dutch market.
• MiX Telematics: MiX Telematics provides fleet management, driver behavior scoring, and fuel optimization solutions globally, with a strong presence in commercial transport. It competes directly with Harrewijn on the data analytics layer underlying Rijstijlcoaching.
• Samsara: Samsara provides IoT-based fleet telematics with driver coaching workflows, fuel management, and compliance (ELD/tachograph) features. It competes with Harrewijn on the data-driven driver behavior and fuel visibility layer used by European transport operators.
• Geotab: Geotab is a global fleet telematics platform that ingests vehicle computer and CAN-bus data to produce driver behavior scoring, safety reports, and fuel usage analytics. It directly overlaps with Harrewijn's Rijstijlcoaching data layer and competes for the same Dutch transport-fleet analytics budget.
• Webfleet (Bridgestone): Webfleet is a leading European fleet telematics solution (formerly TomTom Telematics, acquired by Bridgestone) offering driver behavior monitoring, tachograph management, and fuel efficiency tools. Its product set and Dutch market presence directly overlap Harrewijn's telematics-driven coaching and compliance offerings.
• Optimum Automotive: Optimum Automotive is a French-headquartered telematics provider specializing in fleet behavior analytics, fuel consumption, and eco-driving — closely aligned with Harrewijn's Rijstijlcoaching and Tankregistratie products for European commercial fleets.

Broad incumbents

• Trimble Transportation: Trimble Transportation provides enterprise-grade fleet, driver, and compliance solutions for trucking and logistics operators globally. Its driver behavior and compliance suite competes with Harrewijn's coaching and tachograph offerings but serves a much broader enterprise market.
• Verizon Connect: Verizon Connect is a broad fleet management incumbent offering telematics, driver behavior, fuel tracking, and compliance at scale across global markets. It overlaps with Harrewijn's core offerings but as part of a much wider enterprise mobility portfolio.

Others

• Stokvis Tanktechniek: Stokvis Tanktechniek supplies fuel storage, pumps, and tank management systems in the Netherlands. It is comparable to Harrewijn's Tankregistratie line as a fuel-handling infrastructure provider and potential channel partner or competitor in fuel-monitoring solutions.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harrewijnbv
• Instagraminstagram.com/harrewijnfuel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrewijn BV