Imredi
Imredi is a Russian SaaS platform that unifies store audits, workforce management, ML-driven on-shelf availability, promotions, and predictive analytics for large retail chains, serving 60,000+ users across clients including Дикси, Мария-Ра, and Бристоль.
- Company typePrivate
- Founded2017
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Imredi does
Imredi is a Russian SaaS platform, founded in 2017 by Pyotr Borisov (CEO) and Maxim Semirenko (Deputy CEO, Business Development & Sales), that provides unified retail network management for chains operating hundreds to thousands of stores. The platform consolidates store audit and standards control (Imredi Audit Pro), workforce management with Face ID-based time tracking (Imredi WFM), on-shelf availability signal generation using ML-based forecasting (Imredi OSA), promotion lifecycle management (Imredi Promo), and predictive analytics (Imredi Insight) into a single mobile-first workspace deployed to 60,000+ corporate users across 60+ configured business processes. The technology stack combines Python/Django backend services with React/TypeScript front-ends and a Xamarin/.NET MAUI mobile client, integrating via REST APIs with client ERP and BI systems and hosted on Selectel data centers inside Russia.
The company sells primarily through direct enterprise field sales to federal and regional grocery, FMCG, fashion, pharmacy, banking, and pickup-point chains, with anchor deployments at Дикси (2,500 stores), Мария-Ра (1,250 stores), Бристоль, Лента, and ВинЛаб. A self-serve SaaS tier (Imredi Audit Pro Light) at 1,000 RUB/month per store targets the SMB long tail of 10-50 store networks. Revenue is generated through per-user/per-location subscriptions, one-time implementation fees (e.g., 49,000 RUB for Audit Pro Light), and annual technical support contracts starting at 99,000 RUB. The company is a Skolkovo Innovation Center resident, Mintsifry-accredited, included in the Russian Software Registry, and positioned within Russia's import-substitution ecosystem, with stated plans for international pilots in Turkey and Latin America.
Imredi firmographics
Firmographics- Name
- Imredi
- Legal name
- OOO Imredi (ООО «Имреди»)
- Website
- https://imredi.biz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imredi is a Russian SaaS platform that unifies store audits, workforce management, ML-driven on-shelf availability, promotions, and predictive analytics for large retail chains, serving 60,000+ users across clients including Дикси, Мария-Ра, and Бристоль.
- Ownership category
- akta.pro rank
Imredi industry classification
Industry- Product category
- Retail Operations Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Imredi is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Imredi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription (Per-User / Per-Location): Imredi operates as a SaaS platform with pricing based on number of users and/or retail locations. Products can be purchased individually or as a full platform suite. Pricing is individually calculated for enterprise clients, while smaller retailers have fixed entry-level tariffs.
- One-Time Implementation Services: Implementation services include consulting, configuration, user training, and onboarding support. For Audit Pro Light, implementation is priced at a fixed rate of 49,000 RUB as a one-time payment.
- Technical Support Contracts: Annual technical support contracts providing help desk access, knowledge base, chatbot, video tutorials, and second-line support. Minimum annual contract starts at 99,000 RUB for Audit Pro Light.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Imredi Audit Pro Lite — 1,000 RUB/month per trading location |
| One time/ perpetual license | Monthly | Imredi Audit Pro Lite Implementation — 49,000 RUB one-time |
| Subscription | Annual | Imredi Audit Pro Lite Technical Support — from 99,000 RUB annually |
| Subscription | Annual | Imredi Audit Pro Enterprise — custom pricing from 50 users |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Imredi product offering
Product offeringCore offering
Imredi provides a unified SaaS platform for controlling and developing retail networks, combining audit and standards control (Audit Pro), workforce management (WFM), on-shelf availability with ML-based signals (OSA), promotion planning (Promo), and predictive analytics (Insight) into a single mobile-and-web system. The platform replaces fragmented tools (Excel, email, messengers) with end-to-end retail operations management, configurable for chains ranging from small networks (10-50 stores) to federal retailers operating thousands of stores.
Product overview
Imredi is a unified digital platform for controlling and developing retail networks, combining multiple modular products. The core platform is Imredi Audit Pro, which provides standards control and operations management. Additional modules include Imredi WFM (workforce management), Imredi OSA (on-shelf availability), Imredi Promo (promotion management), and Imredi Insight (predictive analytics). The platform is accessible via a single mobile workplace (MPM) and web interface, with built-in messenger functionality. All modules share a common data layer and integrate through REST API. The platform aims to provide synergy between retail operations, HR/personnel management, and marketing functions within a single system.
Differentiator
Problem solved
Functional benefit
Products and services
- Imredi Audit Pro Core product for controlling standards and operations in large retail chains. Enables audit checklists, task management, photo control, knowledge base, and reporting for operational efficiency. Enterprise pricing calculated individually from 50 users; supports On-Premise, On-Cloud, or Hybrid deployment.
- Imredi Audit Pro Lite Entry-level version of Imredi Audit Pro designed for smaller retail operations. Offers flexible checklist configuration, task management, photo control, and basic reporting at a fixed price of 1,000 RUB/month per trading location, with a free two-week trial and 49,000 RUB one-time implementation fee.
- Imredi WFM
Quantifiable outcome
- Up to 4% increase in retail turnover (РТО) for clients using the platform
- +7 more outcomes
Companies that use Imredi
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles2 records
Imredi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Imredi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SelectelcoreSelectel provides cloud hosting services for Imredi's on-cloud deployment option. Data centers are located in the Russian Federation and comply with all security protocols required by Russian regulations. This enables Imredi to offer a fully domestic cloud option for clients with strict data residency requirements.
- Skolkovo Foundation (Фонд «Сколково»)coreImredi is a resident of Skolkovo Innovation Center. The company conducts research with grant support from the Skolkovo Foundation. This partnership provides R&D funding, access to innovation ecosystem, and credibility as a verified Russian technology company.
- Foundation for Assistance to Small Innovative Enterprises (Фонд содействия инновациям)coreImredi conducts research with grant support from the Foundation for Assistance to Small Innovative Enterprises (FASIE). This provides funding for innovation and R&D activities, complementing Skolkovo Foundation support.
- Moscow Innovation Cluster (Московский Инновационный кластер)minorImredi is a member of the Moscow Innovation Cluster, which supports innovation-driven companies in Moscow with networking, funding, and partnership opportunities within the Russian technology ecosystem.
- Russian Retail Chains (Channel Partners / Implementation Partners)coreImredi works with major retail chains who act as implementation partners and reference clients. These include Дикси, Мария-Ра, Бристоль, Лента, ВинЛаб, and others. In some cases, Imredi provides consulting and deep customization during implementation. Imredi plans to expand this model through system integrators and regional partners.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Imredi competitors and assessment
Company assessmentBroad incumbents
- RELEX Solutions: RELEX provides unified retail planning including forecasting, replenishment, and on-shelf availability optimization. It is a broader incumbent that overlaps with Imredi's Promo, OSA, and Insight modules for large grocery and FMCG chains.
- 1C: 1C is the dominant Russian ERP and accounting software provider with retail-specific modules serving tens of thousands of retailers. It is a broad incumbent with overlapping operational functionality that competes for the same procurement budgets as Imredi.
- Symphony RetailAI: Symphony RetailAI offers an integrated platform for assortment, supply chain, merchandising, and customer insights for grocery and hard-goods retailers. It overlaps with Imredi's predictive analytics and promo modules and competes for similar enterprise customers.
- Yandex Cloud / Yandex Retail Solutions: Yandex provides cloud infrastructure, data analytics, and retail-adjacent services in Russia. As a broad incumbent Russian technology platform, it overlaps with portions of Imredi's analytics and infrastructure stack and could expand into adjacent retail execution capabilities.
- SAP Customer Activity Repository: SAP CAR is part of SAP's broader retail and omnichannel commerce suite used by large multinational retailers. It is a broad incumbent with overlapping operational and analytics functionality and competes for enterprise retail IT spend globally.
Direct peers
- Trax Retail: Trax provides computer-vision-based shelf analytics and on-shelf availability monitoring for global FMCG retailers. Its OSA and image-recognition capabilities directly overlap with Imredi's OSA module, making it a comparable in the most differentiated slice of Imredi's platform.
- Planorama: Planorama provides image-recognition-based shelf monitoring and retail execution analytics for CPG brands and retailers. It is a direct comparable to Imredi's OSA product line for any cross-border retail account being pursued.
- Set-Retail (CSI / Set Retail): Set-Retail is a leading Russian platform for retail chain automation covering store operations, loyalty, and merchandising. It is the closest direct competitor to Imredi in the domestic Russian market, addressing the same enterprise retail customers with overlapping functionality.
Emerging players
- Scandit: Scandit provides mobile computer vision, barcode scanning, and AR data capture for retail execution and store operations. It is an emerging player whose capabilities intersect with Imredi's mobile barcode and photo-control features.
- Relogix: Relogix is a Russian vendor providing workforce management and time-tracking solutions for retail and service chains. It is an emerging regional player directly comparable to Imredi's WFM module within the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imredi social profiles
Digital presenceImredi compliance and trust
Trust signalCompliance3 records
Imredi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imredi leadership team
Management profileNumber of profiles
Profiles2 records
Imredi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imredi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imredi
What does Imredi do?
Imredi provides a unified SaaS platform for controlling and developing retail networks, combining audit and standards control (Audit Pro), workforce management (WFM), on-shelf availability with ML-based signals (OSA), promotion planning (Promo), and predictive analytics (Insight) into a single mobile-and-web system. The platform replaces fragmented tools (Excel, email, messengers) with end-to-end retail operations management, configurable for chains ranging from small networks (10-50 stores) to federal retailers operating thousands of stores.
Is Imredi a public or private company?
Imredi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imredi founded?
Imredi was founded in 2017. It employs 51 to 100 people.
Where is Imredi based?
Imredi is headquartered in Moscow, Russia, in the Europe region.
How does Imredi make money?
Three revenue lines are on record. SaaS Platform Subscription (Per-User / Per-Location) is the primary driver. The others are one-Time Implementation Services and technical Support Contracts.
Who are Imredi's main competitors?
Broad incumbents on record are RELEX Solutions, 1C, Symphony RetailAI, Yandex Cloud / Yandex Retail Solutions and SAP Customer Activity Repository. Direct peers are Trax Retail, Planorama and Set-Retail (CSI / Set Retail). Emerging players are Scandit and Relogix.
Does Imredi have an API?
Yes. Open integration interface following REST standard (REST API). The platform offers an open integration interface that allows third-party systems to connect and exchange data.
What industry is Imredi in?
Imredi's product category is Retail Operations Management Software. Its primary akta.pro industry code is HDAEAHAL, Compliance, GRC Workflow & Audit Automation Platforms, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 5132 and its SIC code is 7372.