Hanafsan®

What Hanafsan® does

Hanafsan® is an Austrian bio-certified pharmaceutical manufacturer that develops and produces CBD oils and tinctures (2.5%–15%), CBD natural cosmetics, a CBD pet line (HANAFSAN Vet), organic hemp foods, and cannabis cultivation products including feminized seeds, grow systems, and organic fertilizer. The company operates as Dr. Feurstein Medical Hemp GmbH, founded in 2017 by biologist Dr. Daniel Feurstein, with controlled manufacturing facilities in Vorarlberg, Austria, and a retail storefront in Götzis.

The core technology is end-to-end vertical integration: HANAFSAN controls the entire value chain from certified organic hemp cultivation through CO2-based gentle extraction — designed to preserve cannabinoids, terpenes, and phytonutrients for the entourage effect — to finished product packaging. Every batch undergoes internal and external laboratory analyses for purity, cannabinoid content, and absence of pesticides and heavy metals. The company holds Austria Bio Garantie organic certification (AT-BIO-301), aligns production to medical-pharmaceutical standards, carries a WKÖ cosmetics manufacturer seal, and assigns PZN codes to pharmacy-channel SKUs.

The business model combines direct-to-consumer e-commerce (duty-free DACH shipping via Austrian Post/DPD/Swiss Post), a single physical retail store in Götzis offering in-person consultation, and B2B wholesale to pharmacies, Naturheilpraktiker, Reformhäuser, specialized retailers, and animal welfare organizations via a dedicated reseller portal. Pricing is one-time, unit-based, and ranges from €3.99 (hemp noodles) to €773.10 (complete grow box set), with active promotional discounting up to 35%. The company is privately held by its founder, with no disclosed external funding rounds.

Name

Hanafsan®

Legal name

Dr. Feurstein Medical Hemp GmbH

Website

https://hanafsan.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hanafsan® is an Austrian bio-certified pharmaceutical manufacturer of CBD oils, hemp foods, CBD cosmetics, pet CBD, and cannabis cultivation products. Founded in 2017 by Dr. Daniel Feurstein, it sells direct-to-consumer and wholesale across the DACH region.

Ownership category

akta.pro rank

Product category

Hemp and CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (424210), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAB

CBD/Hemp Topicals & Beauty Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAF

CBD/Hemp Pet Products Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAD

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRAOAIAG

Hemp & CBD Product Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

SECONDARYAFAGAFAC

Industrial Hemp Farming (Fiber-Grade)

Agriculture & Food Production/Crop Farming/Fiber Crop Farming (Cotton, Flax, Hemp)

Keywords

• CBD oil products
• Hemp food products
• CBD natural cosmetics
• Cannabis cultivation supplies
• CBD pet products

Headquarters

HQ city

Götzis

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through the HANAFSAN website to end consumers across the DACH region. Products are shipped duty-free via Austrian Post or DPD within the EU and Swiss Post to Switzerland. One-time purchase model for individual products.
2. Retail Store Sales: In-person sales at the HANAFSAN Store in Götzis, Vorarlberg, offering individual consultation on CBD oils and bio hemp products.
3. Wholesale / B2B Sales: Wholesale supply to pharmacies, natural health practitioners, health food stores, specialized retailers, and animal welfare organizations in the DACH region. Dedicated business customer portal referenced on the website.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hanafsan® (legal entity: Dr. Feurstein Medical Hemp GmbH) develops, manufactures, and sells a portfolio of certified organic hemp-derived products including CBD oils and tinctures in multiple concentrations, hemp-based foods (seeds, protein, flour, tea, coffee, noodles), CBD natural cosmetics, CBD pet products, cannabis seeds, and complete cannabis cultivation systems (grow boxes, LED lighting, ventilation, organic fertilizers). The company produces under pharmaceutical-grade GMP standards according to the Austrian Medicines Act (AMG), with CO2-based extraction and full in-house production control from raw material to finished product.

Product overview

HANAFSAN is a multi-category bio-pharmaceutical brand built around the hemp/cannabis plant. Its portfolio spans four core product lines: (1) Bio CBD-Öle — premium CBD oils and tinctures (2.5%–15%) for humans and animals, developed by scientists under pharmaceutical standards; (2) CBD Naturkosmetik — CBD-based natural cosmetics with hemp seed oil, shea butter, and aloe vera; (3) Bio Hanf Lebensmittel — organic hemp foods including protein powder, seed oil, seeds, tea, coffee, flour, noodles, and chocolate; and (4) Cannabis Spezial — premium feminized cannabis seeds (Lemon Haze, Blue Dream, Wedding Cake), grow systems (grow boxes, LED lighting, raised beds), organic bio-fertilizer, and cultivation accessories. The products are developed and self-manufactured by Dr. Feurstein Medical Hemp GmbH in Vorarlberg, Austria, under bio-certification (AT-BIO-301), with in-house and external laboratory testing for each batch. The company operates both a direct-to-consumer e-commerce platform and a physical retail store in Götzis, Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio CBD Oil (Vollextrakt) Full-spectrum CBD oil available in four concentrations (2.5%-15%), blended into organic MCT coconut oil carrier. Sold in 10 ml and 30 ml dropper bottles. Targeted at adult consumers seeking daily CBD supplementation for general wellness, sleep support, stress relief, and recovery.
• Bio CBD Natural Cosmetics CBD-infused natural cosmetics range including Bio CBD Cream (Gesichtscreme) and Bio CBD Lippenpflege. Targeted at consumers seeking plant-based, organic skincare for daily moisturizing and skin-soothing use.
• CBD Vet Line for Animals Animal CBD product range including CBD Oil for Animals (dogs/cats) in pet-appropriate concentrations and Bio CBD Paw Balm for topical application. Targeted at pet owners seeking natural wellness support for animal companions, also sold to animal welfare organizations and breeders.
• Bio Hemp Foods Certified organic hemp food range including Bio Hanfsamen (shelled hemp seeds), Bio Hanfprotein (hemp protein powder), Bio Hanfmehl (hemp flour), Bio Hanftee, Bio Hanfkaffee (hemp coffee), Bio Hanfnudeln (hemp noodles), and Bio Hanf Shakes. Targeted at health-conscious consumers, athletes, and vegans seeking plant-based protein and nutrition.
• CBD Hemp Xylitol Pellets CBD Hanf Xylit Kügelchen — CBD-infused xylitol (birch sugar) pellets sold as a hemp confectionery/breath-freshening item. Targeted at adult consumers seeking an alternative oral CBD format.
• HIZEN Stilus Mini Vaporizer Compact portable dry-herb vaporizer (HIZEN Stilus Mini) sold as a hardware accessory for cannabis/hemp flower consumption. Targeted at adult consumers seeking a portable vaporization device.
• Cannabis Seeds Cannabis seed catalog offering three varieties — Blue Dream, Lemon Haze, and Wedding Cake. Targeted at adult home-grow hobbyists and licensed cultivators seeking feminized seeds.
• Cannabis Cultivation Equipment Cultivation equipment line including Grow Box Komplettset, LED Pflanzenbeleuchtung (LED plant lighting), Hochbeetsystem (raised-bed system), Aktivkohlefilter (activated carbon filter), Rohrventilator (in-line fan), Organischer Bio-Dünger (organic fertilizer), and Cannabis Anbau Starterset (starter kit). Targeted at adult home-grow hobbyists and small-scale cultivators needing turnkey indoor cultivation setups.

Quantifiable outcome

• Premium CBD oils with independently verified purity and cannabinoid content tested by third-party laboratories.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Austria Bio GarantiecoreOthersAustria Bio Garantie is the organic certification body that audits and certifies HANAFSAN's trading activities with biological products under certification number AT-BIO-301. This certification is a core component of HANAFSAN's quality positioning and is displayed prominently on the website and product materials.
• Numerous pharmacies across the DACH regioncoreChannel Partner/ Reseller/ DistributorHANAFSAN supplies CBD products to a network of pharmacies in Austria, Germany, and Switzerland. These pharmacies serve as trusted retail partners that recommend HANAFSAN products to end consumers, benefiting from the brand's pharmaceutical quality standards and PZN code inventory system.
• Natural health practitioners (Naturheilpraktiker)minorChannel Partner/ Reseller/ DistributorNatural health practitioners in the DACH region incorporate HANAFSAN CBD products into holistic health treatment approaches, recommending them to patients seeking natural wellness solutions.
• Health food stores (Reformhäuser) and specialized retailersminorChannel Partner/ Reseller/ DistributorHealth food stores and specialized retailers in the DACH region stock HANAFSAN bio hemp food products and CBD items, serving as retail distribution points for health-conscious consumers.
• Animal welfare organizations and veterinary professionalsminorChannel Partner/ Reseller/ DistributorAnimal welfare shelters and veterinarians recommend and use HANAFSAN's veterinary CBD product line (HANAFSAN Vet) for pets, developed in collaboration with veterinary professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hemplix (formerly Hempster): German CBD/hemp brand selling oils, foods, and cosmetics through DTC e-commerce and retail partners across DACH. Comparable in product mix, German-speaking target market, and premium positioning.
• BioBloom: Austrian bio-certified hemp producer and CBD brand based in the same country and category as HANAFSAN. Directly comparable in product mix (CBD oils, hemp foods), bio-certification positioning, and DACH distribution, making it the closest local peer.
• CBD Vital: Major German/Austrian CBD brand offering oils, cosmetics, pet products, and hemp foods with pharmacy and retail distribution across DACH. Closely comparable in product portfolio breadth, channel mix, and target segments.
• Cannasan: European hemp and CBD brand with overlapping product categories (CBD oils, hemp foods, cosmetics, seeds). Comparable in multi-category hemp positioning and European target markets.
• Herbolab: German CBD/hemp company offering oils, topicals, and foods with a similar wellness-and-nutrition positioning. Comparable in DACH target market and multi-category approach.
• Hempamed: German/Swiss pharmaceutical-grade CBD brand with PZN-coded pharmacy distribution across the DACH region. Highly comparable in pharmaceutical positioning, pharmacy channel strategy, and regulatory compliance focus.

Broad incumbents

• Endoca: Established global CBD brand (Netherlands/Denmark) producing CBD oils, capsules, topicals, and cosmetics. Comparable product mix and vertical integration, but with broader international reach and earlier-to-market scale.
• Nordic Oil: One of the largest European CBD brands with pan-European distribution, broad product portfolio, and significant marketing spend. Comparable category and product overlap, but operates at materially larger scale and broader geographic footprint.

Emerging players

• Royal Queen Seeds: European cannabis seed and cultivation equipment brand with overlapping exposure to HANAFSAN's Cannabis Spezial and grovvy product lines. Comparable in feminized seeds, grow equipment, and home-cultivation customer segments, but specialized rather than diversified.

Regional players

• HemPoland (CannabiGold): Polish CBD manufacturer with strong Central European presence under the CannabiGold brand. Comparable product portfolio and pharmaceutical positioning, but primarily serves Poland and adjacent CEE markets rather than the German-speaking DACH core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hanafsan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanafsan®