Juancho's Bbq
Juancho's BBQ is a Spanish gourmet burger restaurant chain operating 10+ owned locations across Madrid, Pozuelo, Majadahonda, Valladolid, and Zaragoza, serving premium burgers and grilled meats to consumers alongside delivery, catering, and franchise services.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Juancho's Bbq does
Juancho's BBQ, legally JUANCHOS BBQ CATERING SL, is a Spanish gourmet burger restaurant chain founded in 2018 and headquartered in Madrid. The company operates 10+ owned locations across Madrid (Goya, Chamberí, Malasaña, Embajadores, Chamartín, Las Tablas, plus two market puestos in Mercado de Chamberí and Mercado de San Leopoldo), Pozuelo de Alarcón, Majadahonda, Valladolid, and Zaragoza, with a mix of full-service dine-in restaurants (some with terraces and reservations) and walk-in market puestos. Its core product is the Bacon JuanCheeseburger, awarded "Best Burger in Spain" four consecutive years from 2019 to 2022, supported by a broader menu of signature and limited-edition burgers, sides (croquettes, tequeños, karaage, guacamole), grilled meats (Pluma Ibérica de Bellota), desserts, and a weekday lunch menu. The brand emphasizes premium meat sourcing (Wagyu, Iberian pork, beef from La Finca and El Capricho) and charcoal cooking.
The company generates revenue through dine-in service, takeaway (in-store pickup with a 10% discount), and delivery via its proprietary ordering platform (pedidos.juanchosbbq.com) and Uber Eats. Ancillary revenue streams include franchise fees under the "Abre tu Juancho's" program, catering/events via the Smashneta food truck, and a free tiered loyalty program (Club Juanchonistas, powered by Cheerfy) that drives repeat visits through 2-6% cashback. Customer-facing technology is light: the company maintains an in-house e-commerce ordering site, a reservation system, and integrations with Uber Eats, Glovo, and meal-voucher providers (Sodexo/Pluxee, Edenred), but no proprietary AI or ML capabilities are disclosed.
Customer segments include local general consumers (families, individuals, groups), event organisers seeking catering, dietary-restricted diners (gluten-free and vegetarian options), and franchisee candidates. Marketing is primarily organic social (Instagram, TikTok, Facebook, LinkedIn) supported by Google Maps local SEO and event presence. The company is privately held with no disclosed external funding rounds, parent company, or institutional investors, and operates with an 11-50 employee range as listed in firmographic data, with the Zaragoza location temporarily closed due to municipal construction.
Juancho's Bbq firmographics
Firmographics- Name
- Juancho's Bbq
- Legal name
- JUANCHOS BBQ CATERING SL
- Website
- https://juanchosbbq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Juancho's BBQ is a Spanish gourmet burger restaurant chain operating 10+ owned locations across Madrid, Pozuelo, Majadahonda, Valladolid, and Zaragoza, serving premium burgers and grilled meats to consumers alongside delivery, catering, and franchise services.
- Ownership category
- akta.pro rank
Juancho's Bbq industry classification
Industry- Product category
- Casual Dining / Gourmet Burger Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
- akta.pro secondary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
Keywords
Where Juancho's Bbq is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices12 records
Markets served
Juancho's Bbq business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in restaurant sales: Revenue generated from customers eating in at company-owned restaurants across Madrid, Pozuelo, Majadahonda, Valladolid, and Zaragoza. Most locations accept reservations; some market-puesto locations operate on walk-in basis only.
- Delivery and takeaway orders: Orders placed via the company's own ordering platform (pedidos.juanchosbbq.com) and via Uber Eats. In-store takeaway receives a 10% discount. Average order value approximately €20 or more (threshold for loyalty programme cashback).
- Franchise fees (Abre tu Juancho's): Juancho's BBQ offers a franchise model ('Abre tu Juancho's') allowing third parties to open locations under the brand, suggesting franchise fee and/or royalty income.
- Loyalty programme — Club Juanchonistas: Free loyalty programme (Juanchonistas) generating repeat visits and customer retention. Cashback earned on each qualifying order of €20 or more, redeemable across three tiers (Canterano 2%, Titular 4%, Pichichi 6%). Powered by Cheerfy platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Burgers — flagship range |
| Unit Pricing | Pay-as-you-go | Sides and sharables |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Drinks |
| Unit Pricing | Pay-as-you-go | Kids menu |
| Hybrid | Pay-as-you-go | Day menu (weekdays, eat-in only) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Juancho's Bbq product offering
Product offeringCore offering
Juancho's BBQ operates a multi-location gourmet burger restaurant chain in Spain, serving premium burgers made with high-quality meat cuts (including Wagyu A5, Ibérico de Bellota, and beef from La Finca and El Capricho), cooked over charcoal, alongside sides, desserts, and beverages. The brand also offers home delivery via its own platform and Uber Eats/Glovo, takeaway with a 10% discount, event catering via the Smashneta food truck, a free loyalty program (Club Juanchonistas), and a franchise opportunity (Abre tu Juancho's).
Product overview
Juancho's BBQ is a multi-location hamburger restaurant chain with 10+ locations across Madrid (Chamartín, Chamberí, Malasaña, Embajadores, Goya, Las Tablas, Mercado San Leopoldo), Pozuelo de Alarcón, Majadahonda, Valladolid, and Zaragoza. The core offering centers on award-winning gourmet hamburgourgers (notably the Bacon JuanCheeseBurger, winner of Best Burger in Spain 2019-2022), complemented by appetizers like croquettes, tequeños, and karaage chicken, premium main courses including Pluma Ibérica, and house-made desserts. The brand operates supplementary services including a loyalty program (Club Juanchonistas), a mobile food truck (Smashneta), a franchise opportunity, home delivery, takeaway with discounts, online reservations, allergen information, and an online invoice system. The company also offers limited-edition collaboration burgers with partners like Insurgente, Negrini, and El Capricho.
Differentiator
Problem solved
Functional benefit
Brands
- Smashneta: Food truck service for events including weddings, concerts, and sports events - an extension of Juancho's BBQ outside their restaurants.
- Club Juanchonistas
Products and services
- Signature Gourmet Burgers
Quantifiable outcome
- Best Burger in Spain award — 4 consecutive years (2019–2022)
Companies that use Juancho's Bbq
Customer profileSegments4 records
Ideal customer profiles4 records
Juancho's Bbq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Juancho's Bbq partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Insurgente (Restaurante Insurgente)minorJuancho's BBQ collaborated with Insurgente restaurant to create 'La Argentina BY Insurgente', a limited-edition burger featuring La Finca beef, provolone cheese, grilled chorizo criollo, and chimichurri mayo. The collaboration was launched during the football World Cup to celebrate Argentina as the reigning champions.
- Negrini (auténtico sapore italiano)minorJuancho's BBQ partnered with Negrini to create 'La Carbonara', a limited-edition burger featuring La Finca beef, cured egg yolk sauce, pecorino romano, Italian guanciale, and parmesan. The collaboration brings Negrini's authentic Italian flavours to a gourmet burger format.
- El Capricho (Buey de El Capricho)coreEl Capricho supplies premium beef (buey) for Juancho's BBQ's most premium burgers, including 'La Caprichosa con Wagyu' (featuring Japanese Wagyu A5 cecina) and 'La Buey de París'. The quality of the meat is a core differentiator for the brand's premium product line.
- La FincacoreLa Finca supplies the beef used in signature burgers such as La Argentina and La Carbonara. The quality of La Finca beef is highlighted as a key ingredient and differentiator across the brand's premium burger offerings.
- JekesminorJuancho's BBQ collaborated with Jekes to create 'La Dürüm Mixto', a hybrid burger-kebab dish featuring grilled chicken thigh and sliced beef, with havarti cheese, lettuce, tomato, onion, and red and white sauces. Includes fries in olive oil.
- Varra BravaminorJuancho's BBQ partnered with Varra Brava to create 'La Orejona', a signature burger collaboration. The brand also offers a 'La Varra Brava' sauce option as part of its sauces menu, suggesting an ongoing product integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Juancho's Bbq competitors and assessment
Company assessmentEmerging players
- Honest Greens: Spanish premium casual-dining chain focused on fresh, healthy meals with multiple Madrid locations and growing European footprint. Comparable as a premium-positioned Spanish restaurant chain targeting food-conscious urban consumers, though menu category differs.
Direct peers
- Goiko Grill: Spain's most prominent gourmet burger chain with a comparable menu of premium burgers, sides, and desserts, and a multi-location footprint across major Spanish cities. Closely comparable on category, price band, and dine-in/takeaway/delivery model.
- Hamburguesa Nostra: Spanish gourmet burger restaurant group with multi-city locations and a similar premium-ingredient narrative (Galician beef). Directly comparable on positioning, menu structure, and dine-in service model.
- New York Burger: Spanish gourmet burger chain offering premium patties and a similar urban-casual experience. Directly comparable on product category, target diner, and Spanish-market positioning.
- Five Guys (Spain): Global premium-burger chain operating restaurants in Spanish cities. Closely comparable on product (customized burgers with fries) and target customer (urban diners seeking premium fast-casual burgers).
- The Fitzgerald: Spanish burger-specialist restaurant chain with multiple urban locations and a casual-dining, delivery-enabled model. Directly comparable on category focus and Spanish urban footprint.
Broad incumbents
- Burger King (Spain): Global QSR burger brand with deep penetration across Spain. Adjacent competitor for burger occasions and delivery, though positioned in the mass-market rather than gourmet segment.
- 100 Montaditos: Spanish franchise-led casual-dining chain with hundreds of locations and a franchise model. Comparable as a Spanish restaurant chain that has scaled via franchising, though product category (small sandwiches) differs.
- Foster's Hollywood: Long-established American-themed casual-dining chain across Spain with broad menus including burgers. Comparable as a multi-location Spanish restaurant chain, though operates a wider portfolio rather than burger specialization.
- VIPS: Iconic Spanish casual-dining chain with full menus, dine-in and delivery nationwide. Comparable as a broad Spanish multi-location restaurant operator competing for the same urban diner, though category-agnostic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Juancho's Bbq social profiles
Digital presenceJuancho's Bbq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juancho's Bbq leadership team
Management profileNumber of profiles
Juancho's Bbq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juancho's Bbq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juancho's Bbq
What does Juancho's Bbq do?
Juancho's BBQ operates a multi-location gourmet burger restaurant chain in Spain, serving premium burgers made with high-quality meat cuts (including Wagyu A5, Ibérico de Bellota, and beef from La Finca and El Capricho), cooked over charcoal, alongside sides, desserts, and beverages. The brand also offers home delivery via its own platform and Uber Eats/Glovo, takeaway with a 10% discount, event catering via the Smashneta food truck, a free loyalty program (Club Juanchonistas), and a franchise opportunity (Abre tu Juancho's).
Is Juancho's Bbq a public or private company?
Juancho's Bbq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juancho's Bbq founded?
Juancho's Bbq was founded in 2018. It employs 11 to 50 people.
Where is Juancho's Bbq based?
Juancho's Bbq is headquartered in Madrid, Spain, in the Europe region.
How does Juancho's Bbq make money?
Four revenue lines are on record. Dine-in restaurant sales are the primary driver. The others are delivery and takeaway orders, franchise fees (Abre tu Juancho's) and loyalty programme — Club Juanchonistas.
Who are Juancho's Bbq's main competitors?
Honest Greens is listed as an emerging player. Direct peers are Goiko Grill, Hamburguesa Nostra, New York Burger, Five Guys (Spain) and The Fitzgerald. Broad incumbents are Burger King (Spain), 100 Montaditos, Foster's Hollywood and VIPS.
Does Juancho's Bbq have an API?
No public API is recorded for Juancho's Bbq.
What industry is Juancho's Bbq in?
Juancho's Bbq's product category is Casual Dining / Gourmet Burger Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFABAH, BBQ & Smokehouse Fast Casual. Its NAICS code is 722511 and its SIC code is 5810.