Jungent

What Jungent does

Jungent, operating through parent holding company JNG Investments Ltd., is a sales and distribution group founded in 1991 and headquartered in Tallinn, Estonia, with operating subsidiaries in Riga (Latvia) and Vilnius (Lithuania). The group employs over 700 people and generated consolidated revenue of €233 million in 2023 across three Baltic states. Jungent operates three core vertical distributions: (1) Fast-Moving Consumer Goods (FMCG), representing 60+ international and national supplier brands across ambient, chilled, and frozen categories to over 7,500 retail outlets; (2) Foodservice, supplying HORECA operators with branded products, fast-food equipment (FKI), bakery goods (Mantinga, La Lorraine), potato products (LambWeston), fast-food concepts (Foodworks/OSI Group, Sibylla/Atria), and the group's own Vertigo branded hot-dog sausages and dressings; and (3) Lubricants, under which Jungent acts as Shell Lubricants macro-distributor (six-time Shell best macro-distributor award winner) and Quaker Houghton distributor across industrial, automotive, marine, and aviation sectors in the Baltics. The company also owns the Via 3L group of third-party logistics companies (Via 3L Ltd, SIA, LT UAB, Freight, Spedition) and the Balt-Hellin food industry supplier, providing captive warehousing, transportation, and freight forwarding capacity.

The core technology consists of dedicated B2B e-commerce and e-ordering platforms: oil.jungent.eu for Shell Lubricants and Quaker Houghton customers, telli.jungent.eu for 24/7 foodservice ordering, shop.jungent.eu as the B2B storefront, and a product gallery (gallery.jungent.eu) for visual brand portfolio browsing. These complement rather than replace a 300,000+ annual-visit field sales and logistics organization that conducts approximately one sales call per direct customer per day across the three countries. Jungent's Lubricants operations at Jungent Estonia are ISO 14001 (environmental) and ISO 45001 (occupational health and safety) certified.

The business model is transaction-based distribution: Jungent sources on margin from international brand owners, holds inventory through its own and Via 3L-operated warehousing, and resells to retail and HORECA customers via direct sales and B2B portals. Revenue streams include FMCG distribution margins, Shell Lubricants and Quaker Houghton distribution margins (across automotive, industrial, marine, aviation), and Via 3L third-party managed logistics services. Pricing is quote-based and contractually negotiated rather than publicly listed, consistent with B2B distribution economics. The GTM motion is sales-led: a wide regional sales organization plus selective digital channels, targeting retail outlets as primary customers and HORECA as the secondary segment, with industrial sectors served through the lubricants vertical. Distribution rights for Shell, Quaker Houghton, and named foodservice brands are the central economic assets, though they remain contingent on principal-relationship continuity.

Name

Jungent

Legal name

JNG Investments Ltd.

Website

https://jungent.eu

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Jungent is a Baltic sales-and-distribution group (Estonia, Latvia, Lithuania) operating FMCG, foodservice, and Shell Lubricants/Quaker Houghton verticals for 7,500+ retail, HORECA, and industrial customers, with 700+ staff and €233M revenue in 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. FMCG Sales and Distribution: Distribution of fast-moving consumer goods representing international brands in Baltic markets. Revenue from margins on product sales through retail and HORECA channels.
2. Shell Lubricants Distribution: Macro-distribution of Shell Lubricants products and Quaker Houghton industrial process fluids across industrial, automotive, marine, and aviation sectors in Baltic markets.
3. Third-Party Logistics: Via 3L provides logistics services including warehousing and transportation for Jungent group companies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jungent is a sales and distribution company that exclusively represents leading international and national FMCG, foodservice, and Shell Lubricants/Quaker Houghton industrial fluid brands across the Baltic states (Estonia, Latvia, Lithuania). It supplies ambient, chilled, and frozen consumer goods to retail outlets and HORECA customers through a wide direct field-sales force and B2B e-commerce platforms, supported by its in-house logistics arm Via 3L.

Product overview

Jungent is a Sales & Distribution Company operating since 1991 as an original brand marketer in the Baltics (Estonia, Latvia, Lithuania). The company operates a multi-category portfolio comprising: (1) FMCG distribution of international consumer brands for retail and HORECA; (2) Jungent Baltic Oil division for Shell Lubricants macro-distribution and Quaker Houghton industrial process fluids; (3) Foodservice division supplying coffee, fast food products, equipment (FKI), sauces, bakery, and cleaning products to foodservice businesses; (4) Fast-food equipment including FKI branded equipment and Vertigo own-brand hot-dog sausages and dressings; and (5) B2B e-commerce platform for online ordering. The group employs over 700 people, serves over 7,500 direct customers, and achieved 233 million Euros consolidated revenue in 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Vertigo: Hot-dog sausages and dressings (ketchup, salsa, hot-dog dressing, hamburger dressing, mustard)
• Jungent Foodservice

Products and services

• Jungent FMCG Distribution Sales and distribution of fast-moving consumer goods (ambient, chilled and frozen) representing leading international brands across Estonia, Latvia, and Lithuania to retail and HORECA customers.
• Shell Lubricants Macro-distribution Macro-distribution of Shell Lubricants products covering automotive, transport, construction, agriculture, forestry, industry, marine, and aviation sectors across the Baltic states.
• Quaker Houghton Industrial Process Fluids Distribution of Quaker Houghton industrial process fluids, greases, and service products for industrial applications in the Baltic markets.
• Foodservice Products Supply Supply of foodservice products including coffee, tea, juices, fast food, sauces, fries, oils, seasonings, bakery, confectionery, and cleaning/hygiene products to hotels, restaurants, cafes, and catering companies.
• FKI Fast Food Equipment Distribution Distribution of FKI Fast Food Teknik equipment including conveyor toasters, contact grills, roller grills, and accessories for burger and hot-dog preparation in the Baltics.
• Vertigo Own-Brand Hot-Dog Sausages and Dressings Jungent's own branded hot-dog sausages and dressings (ketchup, salsa, hot-dog dressing, hamburger dressing, mustard) for the Baltic foodservice market.
• L'OR Professional Mini Capsule Coffee Machine Capsule coffee machine for hotel rooms producing espresso and lungo, with hot water function, UTZ certified coffee/tea/cocoa.
• Sibylla Fast Food Products Distribution Distribution of Atria Concept's Sibylla brand products — hot dog sausages, burgers, tortillas, and fast-food modules — in Estonia.
• Foodworks Meat Products Distribution Distribution of OSI Group's Foodworks fast-food meat products in the Baltics for foodservice customers.
• Via 3L Third-Party Logistics Services Third-party logistics services (warehousing, transportation, freight, and spedition) provided to Jungent group companies and external clients across the Baltic states.
• Balt-Hellin Food Industry Supply Food industry supplier company owned by JNG Investments, part of the Jungent group of companies.
• Shell MIDEL Ester Transformer Fluids Fire-safe, readily biodegradable, high-performance ester transformer oil distributed by Jungent in the Baltic states as the official Shell Lubricants distributor.
• Shell Helix Extra Lubricant Range New Shell Helix lubricant range with updated packaging design distributed by Jungent across the Baltic markets.
• Jungent B2B E-Commerce Ordering Platform Online B2B ordering platform (shop.jungent.eu, oil.jungent.eu, telli.jungent.eu) enabling business customers to place lubricants and foodservice orders online with 24/7 access.
• Non-Food Consumer Products Distribution Distribution of non-food consumer products including Colgate-Palmolive, BIC, Dove, Vaseline, WaterWipes, Zewa, TENA, and Libresse brands to Baltic retail customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Shell LubricantscoreChannel Partner/ Reseller/ DistributorJungent is Shell Lubricants Macro-distributor in the Baltics (Estonia, Latvia, Lithuania) supplying industrial, automotive, marine, and aviation sectors. Has been awarded best Macro-distributor 6 times by Shell. Since 2007 in lubricants business dedicated to distribution and application of technical fluids, greases and service products.
• Quaker HoughtoncoreChannel Partner/ Reseller/ DistributorJungent is Quaker Houghton distributor in Baltic's delivering industrial process fluid needs. Quaker Houghton is a global leader in industrial process fluids.
• Via 3L LtdcoreOthersThird-party logistics service provider. Jungent is sole owner and founder of Via 3L Ltd, Via 3L SIA, Via 3L LT UAB, providing warehousing and transportation services across the group.
• Balt-HellincoreOthersFood industry supplier. Jungent is sole owner of Balt-Hellin OÜ, a food industry supplier in the group.
• NB Quality GroupminorStrategic or Co-development PartnerPartner company providing maintenance chemistry products. Jungent offers NB Quality products alongside Shell lubricants in the Baltics.
• FKI Fast Food TeknikcoreChannel Partner/ Reseller/ DistributorJungent is FKI Fast Food Teknik equipment distributor in the Baltics, supplying fast-food equipment, maintenance, and repair services along with raw materials including burger buns, burger meat, and sauces.
• OSI Group / FoodworkscoreChannel Partner/ Reseller/ DistributorJungent represents OSI Group's Foodworks products in the Baltics. Foodworks is one of the largest fast food product manufacturers in the world with McDonald's as their No.1 customer.
• MantingacoreChannel Partner/ Reseller/ DistributorJungent is the largest partner in the Baltics for Mantinga - a major bakery industry company for foodservice sector (bake-off, ready sandwiches, muffins, donuts, hot-dog buns).
• LambWestoncoreChannel Partner/ Reseller/ DistributorJungent distributes LambWeston potato products (french fries and potato products) in the Baltics for foodservice sector.
• Sibylla / Atria ConceptcoreChannel Partner/ Reseller/ DistributorJungent represents the Atria Concept brand Sibylla in Estonia - quality fast food brand including hot dogs, burgers, and tortillas.
• La LorrainecoreChannel Partner/ Reseller/ DistributorJungent distributes La Lorraine bakery products including bake-off, ready sandwiches, muffins, donuts throughout the Baltics.
• DilmahminorChannel Partner/ Reseller/ DistributorJungent distributes Dilmah Horeca tea products including Exceptional single estate teas for foodservice sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Würth Group: Germany-based global B2B direct-sales distribution group for fasteners, tools, chemicals and industrial consumables; relevant as a large private, founder-controlled multi-country direct-sales distribution company with similar field-sales go-to-market mechanics to Jungent.
• Americold Logistics: NYSE-listed global cold-chain warehousing and logistics provider; comparable to Via 3L's warehousing and frozen-foods distribution component of Jungent's group, particularly around temperature-controlled storage critical to the chilled and frozen categories.

Broad incumbents

• Performance Food Group: Major US-listed foodservice distribution company with Vistar, Core-Mark and Foodservice segments; comparable B2B multi-category distribution model and customer mix (independent restaurants, chain restaurants, institutional buyers) to Jungent's foodservice operation.
• Bidcorp Limited: JSE-listed international foodservice distribution group with a multi-country, multi-category B2B model serving restaurants, hotels and caterers; comparable to Jungent's Foodservice division in HORECA customer base and product breadth, operating across many geographies.
• METRO AG: German-headquartered global cash & carry and foodservice distribution operator with stores and delivery across Europe including Estonia, Latvia and Lithuania; comparable multi-category B2B wholesale and HORECA focus, but operates at far larger scale and a cash & carry-led channel model.
• FUCHS SE: German-headquartered global lubricants manufacturer and marketer; sits on the manufacturer side of the value chain but shares the same industrial, automotive, marine, and aviation end-markets that Jungent covers via Shell and Quaker Houghton distribution.
• Booker Group: UK-based wholesale and cash & carry distribution company (Tesco subsidiary) supplying independent retailers, caterers, and small businesses; comparable B2B wholesale and foodservice operator model to Jungent's retail and HORECA distribution, though at much larger UK scale.
• Sysco Corporation: Global foodservice distribution leader with multi-country operations supplying restaurants, hotels, healthcare and education segments; comparable to Jungent's foodservice distribution model in customer base, product breadth, and B2B delivery orientation.

Direct peers

• SIA Eugesta: Latvian FMCG distribution company focused on wholesale supply of leading international brands to retail and HORECA; comparable product portfolio, multi-category breadth, and Baltic geography to Jungent, and one of its closest in-region competitors.
• Sanitex Group: Lithuania-headquartered multi-category FMCG, HORECA, and non-food wholesale distributor serving the Baltic markets; directly comparable in product breadth, geography, customer model, and field-sales go-to-market to Jungent's core distribution business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jungent.lt
• LinkedInlinkedin.com/company/jungent
• Instagraminstagram.com/shell_smervielas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungent