I AM Event Production & Brand Consultancy

What I AM Event Production & Brand Consultancy does

I AM Event Production & Brand Consultancy is a Portuguese creative communication agency headquartered in Vila Nova de Gaia (per firmographics; the website does not disclose a specific office address), operating under the .pt domain and trading as 'I AM'. The company delivers an integrated portfolio of four core services: Hybrid Events (combining virtual reality, 3D scenarios, multiplatform interaction, and live broadcasting/streaming), 360° Event Production (full-service planning, organization, and management of technical, logistical, and human resources for events of any scale), Booking & Artistic Programming (national and international artist hiring with advisory on technical and comfort riders), and Branding & Brand Consultancy (brand strategy, identity, content production, and brand activation events). The Hybrid Events product is positioned as a differentiated capability, integrating VR environments, 3D event planning, and streaming infrastructure to support concerts, conferences, congresses, webinars, and meetings.

The company serves a diverse client base spanning municipal governments (approximately 15 Portuguese municipalities including Braga, Lisboa, and Albufeira), corporate brands across beverages, automotive, telecommunications, healthcare, and food (NOS, Super Bock, BMW Caetano Baviera, Bial, Sagres, Strongbow, Desperados, Somersby, Licor Beirão, Grupo Lusiaves), sports organizations (SC Braga, Rio Ave FC, CD Feirense), and entertainment/media (Comic Con Portugal, RFM Somnii). Anchor projects include SC Braga Day, Comic Con Portugal 2018, the Coimbra New Year's Eve 2026 city-centre celebration, and recurring brand activations across major beverage portfolios.

Revenue is generated through project-based professional services fees across all four service lines, with no publicly disclosed pricing, no disclosed contracts or MRR-equivalent streams, and no disclosed revenue figures. The go-to-market motion is direct enterprise and government field sales, with custom project scoping per engagement; the company self-describes its reach as 'global' while operating geographically within Europe, anchored in Portugal. Marketing is primarily portfolio-driven through the company website, Vimeo demonstration videos, and project news/blog updates rather than explicit demand-generation campaigns. No funding rounds, acquisitions, partnerships, certifications, awards, or management team disclosures are present in the public record.

Name

I AM Event Production & Brand Consultancy

Legal name

I AM Event Production & Brand Consultancy

Website

https://amevents.pt

Company type

Private

Operating status

Operating

Short description

I AM Event Production & Brand Consultancy is a Portuguese creative communication agency providing hybrid events, 360° event production, artist booking, and branding consultancy to municipalities, corporate brands, sports organizations, and entertainment companies, primarily across Portugal and Europe.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Corporate Virtual Events (All-Hands, Town Halls, Product Launches) (MPAGAOAI), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

Keywords

• Event production services
• Hybrid event production
• Brand consultancy services
• Artistic booking services
• Corporate event management

Headquarters

HQ city

Vila Nova De Gaia

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Production Services: Project-based fees for 360° event production covering planning, organization, and management of technical, logistical, and human resources for events of any scale.
2. Branding and Brand Consultancy: Fees for brand strategy development, brand identity creation, and ongoing brand management services.
3. Booking and Artistic Programming: Revenue from hiring national and international artists, artistic consultancy, and specific programming services for events.
4. Hybrid Event Technology Services: Fees for virtual reality, 3D scenario, and streaming/broadcasting services enabling remote and hybrid event participation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

I AM is a creative communication agency that plans, organizes, and manages small, medium, and large-scale events (concerts, conferences, congresses, webinars, meetings, brand activations, and city celebrations). It also offers hybrid event delivery using virtual reality, 3D scenarios, and multiplatform streaming, artist booking and artistic programming services, and branding and brand consultancy covering identity, strategy, content, and brand activation events.

Product overview

I AM Event Production & Brand Consultancy is a creative communication agency offering a unified portfolio of event production and branding services. The company operates as a single integrated offering with four core service lines: Hybrid Events (combining virtual reality, 3D scenarios, and streaming for remote/in-person events), 360° Event Production (full-service planning and execution), Booking & Artistic Programming (artist hiring and event programming), and Branding & Brand Consultancy (identity development, content production, and brand activation). These services work together to deliver cross-cutting creative communication experiences for clients across concerts, conferences, congresses, and branded events.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Events Innovative event solution combining virtual reality, 3D scenarios, and stage design to produce events that transcend time and space. Supports concerts, conferences, congresses, webinars, and meetings via multiplatform interaction, broadcasting, or streaming, offered as a customized service to corporate and government clients.
• 360° Event Production Full-service, customized event production covering planning, organization, and management of specialized technical, logistical, and human resources for events of any scale, including complementary 3D planning using unique and innovative solutions.
• Booking & Artistic Programming Artistic consultancy and event programming service that hires national and international artists and provides advisory on technical and comfort riders tailored to the needs and characteristics of each event.
• Branding & Brand Consultancy Brand creation, consolidation, and management service that establishes diagnoses, designs strategy, produces online and offline content, designs and produces exclusive events, integrates brands into experiences, establishes new positionings, and develops and operates brand activation events.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GL Events: French-listed global event services group operating integrated event organization, venue management, and exhibition services worldwide. Comparable because both companies deliver end-to-end event production and staging services for corporate, public, and brand clients, though GL Events operates at significantly larger scale and across more geographies.
• Eventbrite: Global event ticketing and experience platform serving event organizers of all sizes. Tangentially comparable as a technology layer in the event ecosystem that I AM operates within, though its business model is platform/marketplace rather than creative production.
• George P. Johnson Experience Marketing: Large global experience marketing agency producing events, exhibits, and brand activations for enterprise and association clients. Comparable on integrated event production and brand activation, though operating at a substantially larger scale across multiple continents.
• Cvent: US-listed event management technology platform providing registration, venue sourcing, and hybrid/virtual event software. Comparable because Cvent competes in the hybrid event delivery space I AM serves, though it sells a SaaS platform while I AM delivers project-based production services.
• Jack Morton Worldwide: Global brand experience agency producing live, hybrid, and digital events plus brand activations for major brands. Comparable on the same integrated event-production-plus-brand-experience model that I AM offers, but operating as a multinational network rather than a regional agency.

Emerging players

• Bizzabo: Event Experience OS platform offering hybrid and in-person event software for corporate event organizers. Comparable on the hybrid event capability I AM offers, though Bizzabo is a software platform rather than a creative production agency.

Direct peers

• Sparks: Global brand experience agency delivering experiential marketing, events, and digital activations for enterprise clients. Comparable because both agencies combine creative strategy, event production, and brand activation under an integrated offering aimed at corporate marketing teams.
• MKG: US-based experiential marketing and brand experience agency that designs and produces live, virtual, and hybrid events for major brands. Directly comparable on the brand activation, hybrid event production, and creative communication services that I AM delivers to its corporate roster.
• Mais Eventos: Portuguese event production agency delivering corporate events, brand activations, and event logistics across Portugal. Closely comparable as a same-geography, same-service-line agency serving Portuguese corporate and public-sector clients.

Regional players

• dcs plus: European event and congress services provider active in the Iberian market with event organization, production, and congress management. Comparable as a regional peer offering similar project-based event production services, particularly for association and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/i-am-event-production-brand-consultancy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I AM Event Production & Brand Consultancy