What Headssup does

Headssup is a UK Community Interest Company (Headssup CIC), founded in 2019 in Skelmersdale, Lancashire, that sells psychologically informed wellbeing, school readiness and transition programmes to English schools and Multi Academy Trusts. The core portfolio spans three modules: an EYFS School Readiness Programme built around an in-house "Emi" character with booklets, beanies, audio stories and digital resources; a Year 6 Transition Programme structured as a SEND-inclusive full-day session using the proprietary PACE (practical, academic, connection, emotional) framework; and a Year 7 Insight & Tracking module consisting of two pupil wellbeing surveys and Transition & Wellbeing Reports. A 5-School MAT Pilot bundles these at £6,250 for Autumn 2026 delivery, and a family-facing "Emipower Experience" was added in 2026 to extend the programme to parents and children aged 10-11.

The underlying technology is a research-informed, in-person delivery framework rather than a software platform, with content co-produced through a long-running collaboration with Lancaster University and grounded on NHS-commissioned foundations. Programmes are delivered by the Headssup team on school premises, which the company positions as a way to reduce implementation load on school staff. IP is licensed from founder Jane Booth to the CIC, anchoring the operation with a single principal and a small team of 1-10 employees.

Revenue is generated on a per-school, one-time licence basis: £1,295 per secondary school for the full programme (covering up to 200 Year 7 pupils), plus modular add-ons for primary schools and additional classes, with MAT-level reporting for trust-wide contracts. Pricing is publicly disclosed, transactions run via direct enterprise sales, email and phone, and family sessions are sold through Eventbrite. Distribution is concentrated in Lancashire and Sefton, with 50+ schools served annually and over 4,000 Year 6 pupils touched via the underlying research base.

Name

Headssup

Legal name

Headssup CIC

Website

https://headssup.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Headssup CIC is a UK Community Interest Company that sells psychologically informed, research-backed school readiness and transition programmes (EYFS, Year 6, Year 7) to English primary schools, secondary schools, and Multi Academy Trusts, delivered by its own team.

Ownership category

akta.pro rank

Product category

Education Wellbeing and School Transition Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)

akta.pro secondary industries

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), School Success & Academic Habits Coaching (Motivation, Goal-Setting, Mindset) (EDANADAJ)

Keywords

• School transition programs
• Pupil wellbeing services
• Education wellbeing consulting
• School readiness programs
• MAT transition frameworks

Headquarters

HQ city

Skelmersdale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Secondary School Programs: Per-school pricing for comprehensive secondary school transition programs including Summer School transition day, Year 7 tracking framework, and staff training. Base price covers up to 200 Year 7 pupils.
2. Primary School Programs: Per-school pricing for EYFS School Readiness and Year 6 Transition Programme including materials, delivery, and staff training. Additional fees for extra classes.
3. MAT Pilot Programs: Multi-Academy Trust pilot offering 5 schools at a bundled price of £6,250 total investment for Autumn 2026 delivery, serving as an entry point for trust-wide adoption.
4. Family Experience Sessions: The Emipower Experience - family wellbeing and transition sessions for children aged 10-11 and one parent/carer, held at countryside venue near Ormskirk. Limited to 8 children per day.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Headssup sells research-informed wellbeing, school readiness and transition programmes for UK primary and secondary schools, with the Emi-branded EYFS School Readiness Programme, the PACE-based Year 6 Transition Programme, and the Year 7 Insight & Tracking System at the core. Programmes are delivered directly by the Headssup team to reduce staff workload, and are sold as per-school or per-MAT one-time licences, plus an Emipower Experience family session offered via Eventbrite.

Product overview

Headssup is a modular education wellbeing platform providing a consistent, psychologically informed framework supporting children through key transition points from EYFS through Year 7. The core product portfolio consists of the EYFS School Readiness Programme (featuring the Emi character with booklets, beanies, audio stories, and digital resources), the Year 6 Transition Programme (a full-day SEND-inclusive secondary preparation), and the Year 7 Insight & Tracking System (pupil surveys with wellbeing reports). Additional offerings include The Emipower Experience (family-facing summer transition events), the MAT Pilot Programme (5-school trust pilot), and supplementary staff training. All services are delivered directly by Headssup's team to reduce implementation demands on schools. The company was founded in 2019 and developed in partnership with Lancaster University through research with over 4,000 Year 6 pupils.

Differentiator

Problem solved

Functional benefit

Products and services

• EYFS School Readiness Programme A psychologically informed and family-centred approach to building school readiness before children start Reception, featuring the Emi character with booklets, beanies, audio stories, and digital wellbeing resources, delivered directly to UK primary schools by the Headssup team.
• Year 6 Transition Programme A research-informed and SEND-inclusive full-day programme preparing Year 6 pupils for the practical, academic, connection and emotional (PACE) adjustments of secondary school, delivered at the school by Headssup staff.
• Year 7 Insight & Tracking System A research-informed system for tracking Year 7 pupil wellbeing, belonging and adjustment through two pupil surveys (baseline and February follow-up), producing Transition & Wellbeing Reports for schools and MATs.
• Year 7 Summer School Transition Day Full-day transition programme delivered to Year 7 pupils at the start of secondary school, helping them feel welcomed, connected and confident, focusing on sense of self, wellbeing, friendships and the PACE adjustments of secondary life.
• Staff Training & Implementation (Twilight / INSET) Twilight or INSET session delivered by Headssup to school staff to embed a consistent language around emotional, physical, social and friendship health, gratitude and successful transitions.
• MAT Pilot Programme A bundled 5-school pilot for Multi Academy Trusts offering consistent school readiness, transition, belonging and wellbeing support at a total of £6,250, mixing primary and/or secondary schools and serving as an entry point to trust-wide adoption.
• The Emipower Experience A wellbeing and empowering school transition experience for children aged 10–11 and one parent or carer, delivered in small groups at a countryside venue near Ormskirk and including Emi beanies, Emipower Passports and take-home transition activities.

Quantifiable outcome

• Trusted by schools since 2019 with delivery in 50+ schools annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Lancaster UniversitycoreStrategic or Co-development PartnerOngoing research partnership and collaboration with Lancaster University. Developed through practitioner research and continues to involve university collaboration. Students and faculty involved in the Headssup framework and PACE approach.
• Endeavour Learning TrustcoreStrategic or Co-development PartnerStrategic partnership demonstrating value of consistent, trust-wide approach to transition and wellbeing. Headssup featured within ELT's attendance and transition strategy. Collaboration with schools and leadership teams within the trust.
• NHScoreStrategic or Co-development PartnerBuilt on NHS-commissioned foundations, establishing credibility and evidence base for the Headssup approach to emotional, physical and social health for children.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Place2Be: UK charity providing mental health and emotional wellbeing support directly in schools, including one-to-one counselling and whole-school programmes. Highly comparable to Headssup as a UK schools-based wellbeing provider with research-backed frameworks and trust/MAT contracts.
• The Thrive Approach: UK-based social and emotional development programme for children used in schools, with licensed training and resources. Comparable as a framework-based, externally-delivered wellbeing model sold to UK primary and secondary schools.
• Jigsaw (PSHE): UK provider of a whole-school PSHE and wellbeing curriculum sold on a per-school licence basis to primaries and secondaries. Highly comparable structure: research-informed framework, per-school pricing, school and MAT sales motion.
• Coram Life Education: UK children's wellbeing and PSHE education charity delivering programmes directly into schools via trained educators. Matches Headssup's model of externally delivered, content-led wellbeing programmes with school/MAT contracts.

Emerging players

• SCARF (Coram Life Education / Harmony PSHE): School-based wellbeing and PSHE resource programmes delivered in UK primary and secondary schools. Comparable as a per-school, framework-based wellbeing/wellbeing curriculum product competing for the same school-budget line item.
• Trauma-Informed Schools UK: UK organisation providing trauma-informed practice training and resources for schools, with a comparable wellbeing-focused, training-led model targeted at school staff and leadership.

Regional players

• Incredible Years (UK distribution): Internationally developed parenting and classroom programmes distributed in the UK via licensed partners, focused on child social-emotional development. Comparable as a research-backed, externally-delivered school/parent programme framework.

Broad incumbents

• Anne Freud Centre (UCL): UK mental health charity and research centre affiliated with UCL, providing school-facing mental health training, resources and programmes. Comparable as an evidence-based, research-partnered schools-wellbeing provider with NHS/HEI ties.
• YoungMinds: UK children and young people's mental health charity offering school-facing resources, training and campaigns. Comparable as a UK schools well-being provider, though broader in scope and not a transition-specific framework.
• MindEd: NHS-commissioned e-learning platform offering free mental health training for adults working with children. Adjacent to Headssup's evidence-based, NHS-anchored offering, and a free substitute that schools may use in lieu of paid programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/headssupei
• LinkedInlinkedin.com/company/headssup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headssup