LEUCADIA PIZZA, INC.

What LEUCADIA PIZZA, INC. does

Leucadia Pizza, Inc., doing business as Leucadia Pizzeria, is a privately held multi-location Italian restaurant operator founded in 1981 and headquartered at 315 S. Coast Highway 101, Encinitas, California. The company runs seven locations across San Diego County (Encinitas, Rancho Santa Fe, Carlsbad, Vista/Shadowridge, Point Loma, Scripps Ranch, and UTC/La Jolla), serving local families, event hosts, and corporate customers through dine-in, delivery, takeout, and catering channels. The legal structure includes Leucadia Pizza, Inc. and Cory Michael Conover, Inc., with no disclosed parent company, institutional investor, or external funding. Operations are owner-operated with a headcount reported in the 11-50 range.

The product portfolio is centered on gourmet pizza in four sizes (Mini 7" through Large 16") with customizable sauces, toppings, and a broad specialty pizza menu, supported by pasta entrees, salads, subs, appetizers, calzones, and desserts. The company also offers gluten-free and cauliflower crust options, dairy-free mozzarella, and full-menu catering for corporate lunches, weddings, rehearsal dinners, and family reunions. Pricing is mid-market casual dining, with large cheese pizzas priced at $23.99 and dinner entrees ranging from $16 to $26, with location-specific variation and dine-in lunch specials Monday through Friday 11am-2pm. The technology stack is entirely third-party and non-proprietary: FoodTec Solutions powers online ordering and the "Earn Rewards" loyalty program with location-specific subdomains, OpenTable handles reservations, UserWay provides WCAG Level AAA accessibility tooling, and Squarespace hosts the marketing site. There is no proprietary platform, mobile app, or in-house AI/ML capability.

Revenue is generated purely on a transactional basis: dine-in restaurant sales, direct delivery (which the company describes as one of the largest and most efficient in San Diego County), takeout, catering, and gift card sales. The go-to-market motion is direct-to-consumer across all locations, with a small B2B overlay through corporate catering and event hosting. Marketing relies on the company website, online ordering portals, the loyalty program, and word-of-mouth/local reputation. The company is CCPA-compliant and has achieved WCAG Level AAA conformance on its web properties.

Name

LEUCADIA PIZZA, INC.

Legal name

Leucadia Pizza, Inc.

Website

https://leucadiapizza.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held, owner-operated Italian restaurant chain founded in 1981, running seven Leucadia Pizzeria locations across San Diego County. Serves local families, event hosts, and corporate customers via dine-in, direct delivery, takeout, and catering, with a menu centered on gourmet pizza, pasta, salads, and subs.

Ownership category

akta.pro rank

Product category

Italian Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYHSACAGAC

Corporate Catering & Office Food Programs

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

Keywords

• Italian restaurant chain
• Pizza delivery service
• Restaurant catering services
• Multi-location pizzeria
• Scratch-made italian cuisine

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in restaurant sales: Revenue generated from customers dining in at restaurant locations, with full menu available including gourmet pizzas, salads, pasta, and subs.
2. Delivery service: Direct delivery of full menu to customers across San Diego County, described as one of the largest and most efficient direct delivery operations in the region.
3. Takeout orders: Customers order and pick up food without dine-in service.
4. Catering services: Large party catering including corporate lunches and events, with full menu available in large catering portions. Multiple location-specific catering menus available.
5. Gift cards: Gift card sales across all locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Leucadia Pizzeria operates as a multi-location Italian restaurant chain with seven locations across San Diego County, offering gourmet pizzas, pasta entrees, salads, subs, appetizers, and desserts. The company serves customers through dine-in, takeout, direct delivery, and catering services, with a scratch-made kitchen using fresh high-quality ingredients prepared daily since 1981.

Product overview

Leucadia Pizzeria operates as a multi-location Italian restaurant chain with seven San Diego-area locations (Encinitas, Rancho Santa Fe, Carlsbad, Point Loma, Vista/Shadowridge, Scripps Ranch, UTC/La Jolla). The company offers a unified product portfolio centered on gourmet pizza, complemented by pasta entrees, salads, subs/sandwiches, appetizers, and desserts. Service delivery includes dine-in, takeout, delivery, and catering for both small and large parties. The core products are customizable pizzas available in five sizes with multiple sauce and topping options, plus specialty pre-designed varieties. Supporting products include a rewards/loyalty program via FoodTec Solutions platform, gift cards, and reservation services. The company has operated since 1981 and emphasizes scratch-made, fresh ingredients prepared daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Pizza Handcrafted pizzas available in Mini 7", Small 10", Medium 12", and Large 16" sizes with customizable sauce options, toppings, and specialty varieties including BBQ Chicken, Margherita, Thai Chicken, Hawaiian, Vegetarian, and Seafood options. Targeted at local San Diego County consumers and families.
• Pasta Entrees Italian pasta dishes including Spaghetti, Penne, Angel Hair, Bow-tie, Fettuccine, Linguine, and Gluten-Free pasta options, served with various sauces such as Marinara, Bolognese, Vodka, Alfredo, Pesto, and Meat sauces. Targeted at local diners seeking Italian cuisine.
• Salads Fresh garden and specialty salads including Thai Chicken Salad, Spinach Salad, Greek Style Salad, Antipasto, Caesar Salad, Cobb Salad, and Apple-Walnut Salad, with options to add chicken, shrimp, or salmon. Targeted at health-conscious diners and full meal customers.
• Subs and Sandwiches Hoagie-style sandwiches including Italian Sub, Chicken Parmesan Sub, Philly Cheese Steak, Santa Fe Chicken Sub, Turkey Sub, Caprese Sub, and Meatball Sub, served on 9" rolls with chips and pickles. Targeted at customers seeking sandwich alternatives to pizza.
• Catering Services Full menu available in large catering portions for corporate lunches, events, weddings, rehearsal dinners, family reunions, and large parties. Available at all seven San Diego locations with dedicated catering menus. Targeted at corporate event planners and hosts of large gatherings.
• Direct Delivery Services Direct delivery operation serving most of San Diego County, offering quick and friendly delivery of the entire menu. Each location has specific delivery areas listed, covering Encinitas, Carlsbad, Rancho Santa Fe, Vista/Shadowridge, Point Loma, Scripps Ranch, and UTC/La Jolla zones. Targeted at local residents preferring in-home dining.
• Calzones Folded pizza dough filled with specialty ricotta cheese mixture, mozzarella cheese, and tomato sauce, brushed with garlic-oil sauce and Parmesan cheese. Pizza toppings available for additional charge. Available in Mini, Small, Medium, Large, and Gluten-Free sizes. Targeted at diners seeking pizza-folder alternatives.
• Gift Cards Digital gift cards available for purchase online, redeemable at all seven San Diego locations including Rancho Santa Fe, Shadowridge, Encinitas, Point Loma, Scripps, and Carlsbad. Targeted at gift-givers and regular customers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Woodstock's Pizza: California-based pizza chain with dine-in casual format. Comparable operating model and West Coast geographic concentration though not directly competing in the same San Diego neighborhoods.

Direct peers

• NYPD Pizza: San Diego-based New York-style pizza chain operating dine-in, delivery and catering across multiple county locations. The most direct geographic peer to Leucadia within the same trade area.
• Domino's Pizza: Global delivery-led pizza chain with industry-leading proprietary app and loyalty. Competes head-to-head with Leucadia on direct-delivery occasions across San Diego.
• Papa John's: National pizza chain with strong delivery and digital ordering infrastructure. Direct competitor in the San Diego trade area for dine-in, delivery and takeout.
• Pizza Hut: Largest U.S. pizza chain operating dine-in, delivery and takeout. Direct competitor on pizza occasions in San Diego County with substantially larger marketing and digital budgets.
• Round Table Pizza: West Coast-based pizza chain with dine-in family-restaurant format. Closely comparable to Leucadia on dine-in + delivery model and California footprint.
• Mountain Mike's Pizza: California-headquartered pizza chain with dine-in and delivery. Direct peer given similar family-friendly positioning, California roots and multi-unit footprint.

Emerging players

• Blaze Pizza: Fast-casual build-your-own pizza concept. Competes for the same health-conscious and customization-oriented customer cohort that Leucadia targets with its gluten-free and cauliflower crust options.
• MOD Pizza: Fast-casual artisanal pizza chain with strong digital ordering. Comparable on customizable pizza, dietary accommodations (gluten-free) and dine-in + carryout + delivery model.

Broad incumbents

• California Pizza Kitchen: Premium casual-dining chain built around gourmet pizza with pasta, salads and sandwiches. Overlaps Leucadia's menu positioning at a higher price point and broader national presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leucadia-pizza-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEUCADIA PIZZA, INC.