INNEX

What INNEX does

INNEX CZ s.r.o. is a Prague-based, owner-operated distributor and integrator of premium European shading technology and interior/exterior furniture, founded in 2004 and active in the Czech market for approximately 20 years under owner Pavel Pravda. The company operates two physical showrooms in Prague (Luxembourg Plaza in Žižkov and a client center inside Finep Interiéry on Havlíčkova) and an e-commerce platform at www.innex.cz, supported by an extensive educational blog, newsletter, and organic social media presence.

The core offering spans exterior shading (cassette, semi-cassette, and open awnings from Markilux; bioclimatic pergolas from Isotra and Winsol; screen roller blinds; exterior shutters), interior shading (roller, Roman, Plissé, Duette, Twinrollo, Raffinesse, and horizontal/vertical blinds from Leha, Bematech, and Roma), and both interior and exterior furniture (SITS, Manutti, Sovet, Gravelli, Renson). Products are typically custom-manufactured to millimeter precision per project and can be motorized or integrated with Somfy TaHoma smart home automation, compatible with Google Assistant, Amazon Alexa, and Apple HomeKit. Notable technical specifications cited include Markilux bionic tensioning belts rated for 50,000+ operating cycles, Winsol SO! pergolas with wind resistance up to 160 km/h and rain drainage up to 150 L/m²/hour, and solar-powered motors with approximately 45 days of battery backup.

INNEX monetizes through a combination of one-time product sales (quote-based pricing, with indicative awning prices from CZK 97,883 to CZK 159,080 including 12% VAT and installation), professional installation and assembly services (backed by up to a 5-year warranty), and consulting/design services including architectural visualization. The primary customer segments are end residential customers (homeowners seeking premium shading and outdoor living solutions), architects and interior designers (partnership-oriented project collaboration), and real estate developers (notably Finep, where INNEX operates an embedded client center serving apartment buyers). The company does not sell online at fixed prices; instead, it routes customers through consultation, on-site measurement, visualization, and custom quotation.

Name

INNEX

Legal name

INNEX CZ s.r.o.

Website

https://innex.cz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

INNEX is a Prague-based, 20-year-old premium distributor of European shading technology and interior/exterior furniture, serving Czech residential customers, architects, and real estate developers through two showrooms, e-commerce, and turnkey installation services.

Ownership category

akta.pro rank

Product category

Shading Products and Furniture

NAICS

Window Treatment Retailers (449122)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Smart Window Shades & Motorized Treatments Retail (CRAIAMAL), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Premium shading products
• Bioclimatic pergolas
• European awning distribution
• Outdoor furniture distribution
• Smart home automation

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of premium shading technology (awnings, pergolas, blinds, roller shutters), interior and exterior furniture, and accessories from European manufacturers. Products are sold with installation services.
2. Installation and Assembly Services: Professional installation of all products including custom-made shading solutions and furniture, backed by up to 5-year warranty.
3. Consulting and Design Services: Architectural design, visualization services, and personalized consultations for interior and exterior projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

INNEX distributes and installs premium European-made shading technology and interior/exterior furniture, operating two Prague showrooms and an e-commerce storefront under the INNEX brand. The core product range includes cassette awnings (Markilux), bioclimatic pergolas (Isotra Artosi and Winsol SO!), screen roller blinds, exterior shutters, interior blinds (Leha pleated, Bematech Roman, horizontal/vertical), and Somfy TaHoma smart home automation, complemented by furniture from SITS, Manutti, Sovet, and Gravelli. The company delivers complete turnkey solutions including specialist consultation, 3D architectural visualization, custom millimeter-precision manufacturing, professional installation, and up to 5-year warranties on shading products.

Product overview

INNEX is a premium shading technology and furniture provider operating for 20 years in the Czech market. The company offers a comprehensive portfolio of exterior shading products (cassette and open awnings from Markilux, Winsol; bioclimatic pergolas from Isotra and Winsol; screen roller blinds; exterior shutters; vertical/horizontal blinds), interior shading solutions (roller blinds, Roman blinds, Plissé, Duette from Leha; horizontal and vertical blinds), and both interior and exterior furniture (SITS sofas, Manutti outdoor furniture, Sovet tables, Gravelli furniture). Products are complemented by Somfy TaHoma smart home automation for motorised blinds, awnings, and pergolas. The company provides turnkey solutions including visualization, architectural consultation, installation, and maintenance services. Key European supplier brands include Markilux, Isotra, Winsol, Roma, Leha, Somfy, NEVA, and Bematech.

Differentiator

Problem solved

Functional benefit

Products and services

• Markilux Cassette Awnings (MX-1, MX-3, 970, 3300) Premium German-engineered cassette awnings from Markilux covering exterior window, balcony, and terrace shading. The MX-1 flagship supports dimensions up to 700 x 415 cm with bionic tensioning belts rated for 50,000+ cycles and Red Dot Design Award recognition. The MX-3 combines compact design with accessible pricing and dimensions up to 600 x 300 cm. The 970 model blends with modern or traditional architecture, and the 3300 integrates into facade casings with only a clean horizontal line visible when retracted. Compatible with Somfy motors, wind/rain/sun sensors, and smart home integration.

Quantifiable outcome

• 5-year warranty on shading technology products and installation
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered primary, core and minor.

• MarkiluxprimaryChannel Partner/ Reseller/ DistributorExclusive authorized distributor of Markilux (Germany) premium awnings in Czech Republic. Products include cassette awnings, open awnings, and semi-cassette models with motorized operation and smart home integration. Markilux is known for German engineering quality, wind resistance up to 37 km/h, and design awards including Red Dot Design Award for MX-1 model.
• SomfyprimaryTechnology or IntegrationAuthorized partner for Somfy motorization and smart home solutions including TaHoma switch, motors, sensors (wind, rain, sun), and home automation integration. Somfy products enable automated control of shading, lighting, and other devices via app, voice, or automatic scheduling.
• IsotracoreChannel Partner/ Reseller/ DistributorCzech manufacturer of Artosi bioclimatic pergola and other shading solutions. Products feature aluminum construction, adjustable lamellas (0-130 degrees), wind class 6 resistance, and integration with Somfy automation. Czech production ensures availability, serviceability, and competitive pricing.
• WinsolcoreChannel Partner/ Reseller/ DistributorBelgian manufacturer of premium SO! bioclimatic pergola with extensive customization options including insulated glazing, integrated screens, fixed roofs, and smart Casambi control. Wind resistance up to 160 km/h, rain drainage up to 150 L/m²/hour.
• SITScoreChannel Partner/ Reseller/ DistributorDanish furniture brand offering modular sofas, armchairs, and seating manufactured in the EU. Products include custom configurations, removable covers, leather and fabric options, and Scandinavian design aesthetic.
• ManutticoreChannel Partner/ Reseller/ DistributorBelgian luxury outdoor furniture brand with 20+ years of experience. Products include tables, chairs, loungers, and sofas designed for extreme weather conditions, UV resistance, and temperature tolerance from -25°C to +70°C.
• SovetcoreChannel Partner/ Reseller/ DistributorItalian furniture brand specializing in tables, chairs, and complementary pieces. Known for clean design, quality materials, and integration with other premium furniture collections.
• RomaminorChannel Partner/ Reseller/ DistributorGerman manufacturer of high-quality shading solutions distributed through INNEX.
• NevaminorChannel Partner/ Reseller/ DistributorEuropean manufacturer of fabric roller blinds and screen solutions distributed through INNEX.
• LehaminorChannel Partner/ Reseller/ DistributorEuropean manufacturer specializing in pleated blinds (Plissé), Duette, and Twinrollo window shading solutions.
• BematechminorChannel Partner/ Reseller/ DistributorCzech manufacturer of roller blinds and Roman blinds distributed through INNEX.
• WinsolminorChannel Partner/ Reseller/ DistributorBelgian manufacturer of pergolas, outdoor furniture, and shading solutions distributed through INNEX.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Winsol: Belgian manufacturer of the SO! bioclimatic pergola distributed by INNEX. Winsol operates its own dealer network across Belgium, France, Netherlands, and central Europe, making it a near-direct peer in premium pergola sales.
• Leha: Austrian manufacturer of pleated blinds (Plissé), Duette, Twinrollo, and Raffinesse products distributed by INNEX. Operates its own dealer channels in Austria and central Europe, directly comparable in interior shading product mix.
• Isotra: Czech manufacturer of Artosi bioclimatic pergolas and other shading solutions. INNEX distributes Isotra products but Isotra also sells directly in Czech Republic, making it the closest direct competitor for the same residential and developer customers in the same geography.

Broad incumbents

• Weinor: German awning and terrace shading manufacturer offering premium cassette awnings and pergola solutions with its own dealer/installer network in central Europe. Direct competitor for premium terrace shading projects.
• Roma: German manufacturer of high-quality shading solutions (roller shutters, exterior blinds) distributed through INNEX. Operates its own dealer network in German-speaking markets and competes in premium exterior shading.
• WAREMA: Large German manufacturer of awnings, roller shutters, and exterior shading systems with own direct sales and dealer network across Europe. Comparable in product breadth and premium positioning for exterior shading.
• Markilux: German premium awning manufacturer whose products INNEX distributes exclusively in Czech Republic. Markilux operates its own dealer/showroom network across Europe and is a broader incumbent in the same category.
• Hunter Douglas: Global window treatment manufacturer and retailer (including Luxaflex brand) with extensive dealer and direct channels across Europe. Comparable in scale and premium positioning for interior blinds, shades, and motorized treatments.
• Somfy: French global leader in motorization and smart home control for shading. Beyond being a supplier to INNEX, Somfy operates its own installer network and direct e-commerce, overlapping with INNEX's smart-shading integration offering.
• Renson: Belgian manufacturer of outdoor living solutions including bioclimatic pergolas and ventilation. Sells through dealer network in central Europe and competes for the same premium outdoor shading/terrace customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/innexpraha
• Instagraminstagram.com/innex_showroom
• LinkedInlinkedin.com/company/innex

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNEX