Lie Detectors

Name

Lie Detectors

Legal name

Lie Detectors

Website

https://lie-detectors.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Media Literacy Education

NAICS

Educational Services (61), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Literacy & Media Literacy (Reading/Writing Online) (EDAMAJAN)

akta.pro secondary industry

Academic Integrity, Device Monitoring & Classroom Management Tools (EDAJAMAK)

Keywords

• Media literacy education
• Journalist training programs
• Teacher professional development
• Disinformation awareness training
• Newsroom education outreach

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Foundation Funding: Lie Detectors is funded primarily through generous funding from Hansjörg Wyss and the Wyss Foundation, as well as accreditation by Myriad charity. The organization is incorporated as a non-profit (association sans but lucratif) under Belgian law.
2. EU Project Grants: Several projects are funded via EU grants including Creative Europe programme funding for PRiME initiative and other media literacy projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lie Detectors is an independent, journalist-driven non-profit organization that trains professional journalists to deliver media literacy workshops directly in European classrooms for children aged 10-15. It also runs teacher-training seminars in partnership with schools, universities, educational authorities, eTwinning and UNESCO, and engages in policy advisory work with the OECD and EU on digital media literacy education.

Product overview

Lie Detectors is a journalist-driven non-profit organization that operates as a single unified programme focused on advancing digital media literacy to counter disinformation and polarisation. The core offering consists of three interconnected services: (1) the Classroom Visits Programme where trained professional journalists deliver award-winning workshops to children aged 10-15; (2) the Journalist Training Programme that equips over 500 reporters with skills to teach media literacy; and (3) Teacher Training Seminars that enable educators to sustain media literacy education. These are supplemented by Policy Advisory Services for government bodies, and the organization participates in EU-funded initiatives including PRiME (for primary schools aged 6-12) and the ThinkTwice project (focused on AI and social media). All services are provided free of charge to schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Visits Programme Award-winning media literacy workshops delivered by trained professional journalists directly in classrooms for children aged 10-15. Workshops are playful, inclusive and free of charge, and teach children to identify disinformation and develop critical thinking skills.
• Journalist Training Programme Training programme that prepares professional journalists to deliver trusted, authentic and engaging media literacy lessons. Over 500 journalists have been trained to work with teachers and classrooms across Europe.
• Teacher Training Seminars Professional development seminars hosted by schools, universities, educational authorities, eTwinning and UNESCO, enabling teachers to follow up on journalist-led workshops and integrate media literacy into curricula.
• Policy Advisory Services Expert advisory services informing policymaking in education and digital rights. Lie Detectors contributes to formal expert advisory processes at the OECD and EU, advocating for digital media literacy to be taught by all teachers across all school subjects.
• Research and Data Services On-the-ground research and impact assessment feeding into work with leading researchers and expert networks, providing insights on the effectiveness of digital media literacy interventions.

Quantifiable outcome

• 140,000+ children trained across Europe
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• European Broadcasting Union (EBU)coreStrategic or Co-development PartnerLie Detectors cooperates with the EBU, collaborating on workshops and panel discussions at events like GMF25. The EBU is Europe's leading alliance of public service media.
• European Commission (DG Connect)coreStrategic or Co-development PartnerCollaborates with EC DG Connect on digital and media policy networks. EU co-funds projects including PRiME under Creative Europe programme.
• UNESCOcoreStrategic or Co-development PartnerLie Detectors teacher-training seminars are hosted in partnership with UNESCO, supporting global media literacy education initiatives.
• eTwinning / European School Education PlatformcoreGTM or Marketing PartnerLie Detectors is a Supportive Partner of the European School Education Platform & eTwinning, reaching thousands of schools across Europe.
• OECDcoreStrategic or Co-development PartnerLie Detectors participates in OECD expert advisory processes on education and digital rights, with Director Andreas Schleicher publicly endorsing their work.
• Lifelong Learning Platform (LLLP)coreStrategic or Co-development PartnerLie Detectors joined LLLP, Europe's largest civil society network for education and training, connecting around 45 European networks representing more than 60,000 educational institutions.
• ThinkTwice Project ConsortiumminorStrategic or Co-development PartnerTwo-year EU-funded project bringing Lie Detectors together with German press agency DPA, Catalan fact-checking platform Verificat, and Finnish Faktabaari to create educational resources about AI and social media.
• PRiME ConsortiumcoreStrategic or Co-development PartnerLie Detectors joined PRiME (Primary Information and Media Education), a two-year EU-funded initiative with organizations from Germany, Austria, Belgium, Finland, and Spain to strengthen media literacy in primary schools.
• Journalismus macht SchulecoreStrategic or Co-development PartnerPartner organization for media literacy initiatives, co-organizing events like the Chemnitz European Capital of Culture activities.
• Deutsche Welle / GFMDminorGTM or Marketing PartnerCollaboration on workshops at the 2025 Deutsche Welle Global Media Forum, exploring how media literacy education can link newsrooms and audiences.
• Vodafone FoundationminorStrategic or Co-development PartnerPart of digital and media policy network collaboration on digital rights and media literacy.
• EU DisinfoLabminorStrategic or Co-development PartnerCollaboration within digital and media policy networks focused on disinformation research and countermeasures.
• EDMO (European Digital Media Observatory)minorStrategic or Co-development PartnerPartnership within digital media literacy and disinformation research ecosystem.
• Mozilla FoundationminorStrategic or Co-development PartnerCollaboration within digital and media policy networks promoting internet health and digital literacy.
• Voices Festival ConsortiumminorStrategic or Co-development PartnerCo-funded by EU, bringing together Lie Detectors, European Broadcasting Union, European Federation of Journalists, European University Institute, and others for journalism and media literacy festival.

Scale indicators4 records

Recent moves1 record

Emerging players

• NewsGuard: For-profit media credibility rating service that rates news outlets' trustworthiness. Adjacent comparator that addresses the same misinformation problem through technology and journalism transparency rather than classroom-based education.
• FactCheck.org: Nonpartisan fact-checking nonprofit that reduces misinformation through verification and education. Comparable in the misinformation-correction space, with overlapping advocacy for media literacy education in school curricula.

Direct peers

• News Literacy Project: U.S.-based non-profit that provides news literacy education programs and resources to students and educators. Directly comparable mission of building critical thinking skills to resist misinformation, though operating primarily in American classrooms rather than European schools.
• EU DisinfoLab: European non-profit research and policy organization focused on tackling disinformation. Already a Lie Detectors partner; comparable in addressing disinformation through research, policy advocacy, and cross-border collaboration across Europe.
• MediaSmarts: Canadian non-profit focused on digital and media literacy for youth, parents, and educators. Closely comparable as a national-level media literacy education provider with classroom programs, teacher resources, and policy engagement.
• Information Futures Lab (formerly First Draft): Brown University-hosted organization advancing trustworthy public conversation through research, training, and community engagement. Comparable to Lie Detectors in producing training resources and policy advisory work on misinformation and media literacy.
• EAVI - European Association for the Viewers of Information: Brussels-based non-profit dedicated to media literacy and empowering European citizens with critical thinking skills. Directly comparable European peer; both work closely with EU institutions on digital literacy policy and education programs.

Broad incumbents

• Common Sense Media: Larger U.S.-based non-profit providing media ratings, reviews, and digital literacy education for children and families. Comparable in digital literacy mission but operates at significantly greater scale and broader scope including content ratings rather than solely media literacy training.
• The Poynter Institute: U.S.-based journalism education and media literacy organization operating the International Fact-Checking Network. Comparable in combining journalism training with media literacy education, though serves a broader news industry audience in addition to classrooms.

Others

• Reuters Institute for the Study of Journalism: Oxford-based research institute studying global media and journalism, including the Digital News Report. Adjacent comparator; informs the policy and research ecosystem in which Lie Detectors operates, though focuses on journalism research rather than classroom delivery.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lie-detectors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lie Detectors