Heifer Hong Kong

What Heifer Hong Kong does

Heifer Hong Kong (HHK Hong Kong) is a Hong Kong-registered tax-exempt charitable organization founded in 2000 (Charity Reference No. 91/5924) that operates rural development programs in Mainland China. Its core model is a "passing on the gift" approach: donations fund livestock (sheep, goats, calves, beehives), eco-farming training, and cooperative formation, with recipients passing on offspring or knowledge to neighboring families. The organization reports cumulative reach of 135,924 families and 251 cooperatives supported over its 25-year operating history.

The program portfolio spans direct livestock provision, eco-farming and women's empowerment training, farmer cooperative formation, and elderly care services in target rural communities. Capacity-building services were extended in May 2025 through a Cooperative CEO Training Program delivered with the Mengding Mountain Cooperative Development Training Academy. In 2026, the organization rebranded from "Heifer Hong Kong" to "HHK (Hong Kong)" alongside a new logo to mark its 25th anniversary.

The revenue model is donation-driven and includes one-off gifts (HK$130–HK$8,000 tiers), monthly recurring donations (HK$10–HK$500), merchandise sales, corporate partnerships, and — newly added in 2026 — legacy/bequest giving via a partnership with ForeverGift. Institutional funding is anchored by a multi-year partnership with the China Merchants Charity Foundation (since 2016), and donor acquisition is augmented through participation in Tencent's 99 Giving Day for three consecutive years. The organization operates with 11–50 staff.

Name

Heifer Hong Kong

Legal name

香港小母牛有限公司

Website

https://heiferhk.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Heifer Hong Kong (HHK Hong Kong) is a Hong Kong-registered charity (est. 2000) that runs rural development programs in Mainland China, funding livestock gifts, eco-farming training, women's empowerment, and 251 farmer cooperatives that have cumulatively reached 135,924 families.

Ownership category

akta.pro rank

Product category

International Development and Poverty Alleviation Services

NAICS

Cattle Ranching and Farming (1121), Sheep and Goat Farming (1124), Support Activities for Animal Production (115210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Dairy Replacement Heifer Raising (AFAEACAB)

akta.pro secondary industries

Goat Farming (Meat Goats) (AFAEAFAB), Dairy Goat Farming (Milk Production) (AFAEAFAC), Breeding Stock & Genetics (Rams/Bucks, Stud Services, AI/ET Programs) (AFAEAFAE)

Keywords

• Rural poverty alleviation
• Smallholder farmer support
• Livestock donation programs
• Sustainable agriculture development
• Charitable giving catalog

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. One-off Donations: Single donation transactions for animal gifts, training services, and basic needs support. Donors can purchase specific items like heifers (HK$2,500-HK$8,000), sheep, goats, calves, beehives, or fund training programs and cooperative development.
2. Monthly Recurring Donations: Recurring monthly donation program where donors commit to regular contributions (minimum HK$10/month) to support ongoing project activities and farmer families.
3. Legacy Giving / Estate Donations: Planned giving program where donors include HHK in their wills or designate the organization as a beneficiary of life insurance policies. Partnership with ForeverGift for free will-drafting services.
4. Gift Catalog Sales: Sale of merchandise including clothing (sweaters HK$220), storybooks about Heifer's work, and branded items. Proceeds support the organization's mission.
5. Corporate Partnerships: Corporate sponsorships and charity day programs where companies donate portion of proceeds to HHK Hong Kong, including event partnerships and matching gift campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Heifer Hong Kong is a registered Hong Kong charitable organization that raises funds to support rural smallholder farmers in Mainland China through a "Pass on the Gift" model. It sells a catalog of symbolic animal gifts (heifer, sheep, goat, calf, beehive) and training/cooperative-formation programs, plus monthly recurring donations, legacy giving, and branded merchandise, with proceeds funding livestock distribution, eco-farming training, farmer cooperative development, and elderly care services in rural villages.

Product overview

HHK (Hong Kong) operates a gift catalog-based charitable giving platform centered on the 'Pass on the Gift' model for rural development in China. The core offerings include animal gift donations (heifer, sheep, goat, calf, beehive) and Earth Gift Basket at various price points, complemented by training services (eco-farming, women's empowerment, farmer cooperative establishment). The organization facilitates donations through one-off, monthly recurring, and legacy giving programs, with seasonal campaigns like Holiday Giving and Tencent 99 Giving Day partnerships. An e-commerce store offers merchandise including apparel (sweaters) and story books. The 25th Anniversary Matching Gift Program doubles donor impact on designated campaigns.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 135,924 families lifted from poverty to self-reliance over 25 years
• +7 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• VALMONTminorGTM or Marketing Partner · 1 March 2019Luxury brand VALMONT partnered with HHK during their Purity in Glacier popup store at Harbour City in March 2019. Raised HK$100,000 through charity workshop fees for custom eco-friendly utensil pouches and app downloads.
• CANTOR HKminorGTM or Marketing Partner · 11 September 2018CANTOR HK selected HHK as one of the beneficiaries of their annual Charity Day on September 11. Raised US$2,500 through donations from their charity day activities.
• Monkey Tree English Learning CentreminorGTM or Marketing Partner · 1 January 2017Monkey Tree placed HHK donation boxes across 9 branches from 2017-2018, raising awareness among parents and students. Also donated portion of December 2017 revenues to support mainland families and beekeeping farmers.
• China Merchants Charity Foundation (招商局慈善基金會)flagshipStrategic or Co-development PartnerMajor strategic partner supporting HHK's annual charity run '競跑助人' event as title sponsor since 2016. Also supports 'Read to Feed' reading program engaging over 70 schools and 40,000 students with matching gift contributions. Full-spectrum partnership including event sponsorship, educational programs, and community outreach.
• Circle K (便利大獲)minorChannel Partner/ Reseller/ DistributorConvenience store chain Circle K listed as supporting organization, accepting donations on behalf of HHK Hong Kong.
• Everbright (光大)minorChannel Partner/ Reseller/ DistributorEverbright listed as supporting organization, accepting donations on behalf of HHK Hong Kong.
• Hong Kong Rural Old Age Charity Fund (HKROACF)minorStrategic or Co-development PartnerCharitable foundation supporting rural old age initiatives, listed as a supporting organization for HHK Hong Kong's programs.
• Yoshinoya (吉野家)minorChannel Partner/ Reseller/ DistributorRestaurant chain Yoshinoya listed as supporting organization, accepting donations on behalf of HHK Hong Kong.
• Forevergift (遺善最樂)coreImplementation/ SI/ Consulting PartnerStrategic partnership for legacy giving program. ForeverGift provides free will-drafting services through cooperating lawyers for donors who commit HK$5,000 in living donations plus HK$5,000 in estate bequest. HHK benefits from increased legacy giving awareness and donor retention.
• Tencent Charity Foundation (騰訊公益慈善基金會)flagshipGTM or Marketing PartnerInvited for three consecutive years to participate in Tencent's '99 Giving Day' campaign. Donations processed through WeChat Pay HK e-wallet from September 1-10 annually, enabling Hong Kong donors to support via mobile platform.
• Mengding Mountain Cooperative Development Training Academy (四川蒙頂山合作社發展培訓學院)coreStrategic or Co-development PartnerTraining academy partner that co-organized the 'Cooperative CEO Comprehensive Capability Training Program' in May 2025 with HHK's Beijing Representative Office. 40+ cooperative leaders participated in training covering organizational governance, development strategy, risk management, and market operations.

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Heifer International: Global parent-affiliated nonprofit using the same 'Pass on the Gift' livestock and rural development model across multiple countries. Directly comparable mission, methodology, and target beneficiaries to HHK Hong Kong.
• Make-A-Wish Hong Kong: Hong Kong-registered charitable organization using gift-catalog and recurring-donor models with strong corporate partnerships. Comparable in scale (small staff, multi-channel fundraising) and donor engagement approach.
• Habitat for Humanity Hong Kong: Hong Kong-affiliated nonprofit running gift-catalog and recurring-donor fundraising programs supporting low-income communities, including in mainland China. Comparable donor acquisition model, gift-tier structure, and cross-border delivery.

Broad incumbents

• Oxfam Hong Kong: Established Hong Kong-registered international NGO focused on poverty alleviation, with programs reaching rural China. Comparable in fundraising scale and Hong Kong donor base, though operating across many sectors beyond agriculture.
• Hong Kong Red Cross: Established Hong Kong humanitarian organization with rural and elderly-focused programs and a multi-channel donor fundraising infrastructure. Comparable Hong Kong donor base and recurring-giving programs.
• World Vision Hong Kong: Major Hong Kong child- and community-sponsorship NGO with significant rural China programming and Hong Kong donor fundraising infrastructure. Overlaps with HHK in donor base, child/elder focus, and rural community development.

Regional players

• China Foundation for Poverty Alleviation: Large mainland-China-based poverty alleviation foundation running rural livelihood and agricultural development programs. Comparable mission and smallholder-farmer focus, but with a mainland (not Hong Kong) donor base.

Emerging players

• One Acre Fund: Nonprofit serving smallholder farmers with input financing, training, and market access across Africa. Comparable smallholder-focused model and training-plus-input delivery approach, though operating in a different geography.
• The Nature Conservancy China: International conservation organization with operations in China focused on sustainable agriculture and climate-resilient practices. Comparable on climate-smart agriculture and rural-community partnership aspects of HHK's work.

Others

• Greenpeace Hong Kong: Hong Kong environmental NGO with recurring-donor fundraising infrastructure and corporate partnerships. Comparable Hong Kong donor base and recurring-giving model, but focused on environmental advocacy rather than rural development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heifer-hong-kong

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heifer Hong Kong