Handpicked Wines AB
Handpicked Wines AB is a Stockholm-based Swedish wine importer and distributor that curates innovative wines from 18 producer countries, selling to Swedish consumers via B2C e-commerce, to restaurants and bars via a dedicated B2B portal, through Systembolaget listings, and via an experiential retail store.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Handpicked Wines AB does
Handpicked Wines AB is a privately held Swedish wine importer and distributor headquartered at Bondegatan 21, Stockholm. The company curates a portfolio of wines from producers in 18 countries — including Argentina, Australia, Chile, England, Finland, France, Georgia, Greece, Italy, Canada, New Zealand, Portugal, Spain, South Africa, Germany, Hungary, the USA, and Austria — with an explicit emphasis on innovative, organic, biodynamic, and sustainably produced wines from both classic and unconventional regions. It serves two primary customer segments: Swedish individual wine enthusiasts and the domestic restaurant and bar trade, with bottle retail pricing ranging from approximately 145 SEK to 399 SEK.
The company operates a four-channel distribution model: a direct-to-consumer e-commerce site (handpickedwines.se), a dedicated B2B procurement portal for hospitality trade (handpickedwines.inkop.se) with differentiated trade pricing, selective listings on the state-controlled Systembolaget retail network, and a physical experiential retail venue called Handpicked Store (handpickedstore.se) hosting tastings, winemaker dinners, sortimentsprovningar, and webinars. The Friends of Handpicked email loyalty club, an editorial Insight/Reportage content section on the website, and a recurring calendar of in-person events function as customer acquisition, retention, and brand-building mechanisms. There is no disclosed proprietary technology platform, mobile app, public API, or AI/ML capability, and the company does not disclose revenue, headcount, funding history, or ownership structure in available sources.
Handpicked Wines AB firmographics
Firmographics- Name
- Handpicked Wines AB
- Legal name
- Handpicked Wines AB
- Website
- https://handpicked.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handpicked Wines AB is a Stockholm-based Swedish wine importer and distributor that curates innovative wines from 18 producer countries, selling to Swedish consumers via B2C e-commerce, to restaurants and bars via a dedicated B2B portal, through Systembolaget listings, and via an experiential retail store.
- Ownership category
- akta.pro rank
Handpicked Wines AB industry classification
Industry- Product category
- Wine Import and Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where Handpicked Wines AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Handpicked Wines AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Retail Wine Sales (B2C): Direct-to-consumer sales of wines from producers worldwide through the handpickedwines.se e-commerce platform. Prices are listed per bottle in SEK (e.g., 159–399 SEK range). Orders are shipped to Swedish consumers.
- Wholesale / Restaurant & Bar Supply (B2B): B2B sales to restaurants and bars via a dedicated procurement portal (handpickedwines.inkop.se), allowing trade buyers to order quickly and easily. This is a separate channel from B2C.
- Systembolaget Distribution: Distribution of selected wines through Systembolaget's retail network in Sweden. Products like Blossom Fury Riesling are listed on systembolaget.se with article numbers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail (B2C) bottle pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Handpicked Wines AB product offering
Product offeringCore offering
Handpicked Wines AB imports and retails a curated portfolio of wines from producers across 18+ countries (including Argentina, Australia, France, Italy, Spain, and unconventional regions like Finland, England, and Georgia). The company sells directly to Swedish consumers via its handpickedwines.se e-commerce platform, supplies restaurants and bars through a dedicated B2B procurement portal (handpickedwines.inkop.se), distributes select wines through Systembolaget, and operates the Handpicked Store as a physical retail and event venue.
Product overview
Handpicked Wines AB operates as a Swedish wine importer and distributor offering an innovative and exciting range of wines sourced from global producers spanning cool-climate regions like Tasmania to warm European classics. The company operates a B2C/B2B e-commerce platform (handpickedwines.se) and a dedicated restaurant ordering portal (handpickedwines.inkop.se) for trade buyers, complemented by the Handpicked Store experiential retail venue for tastings and events, and the Friends of Handpicked membership club offering exclusive access to limited-volume wines and curated experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Friends of Handpicked Free loyalty membership club targeting Swedish wine enthusiasts, providing early access to limited-volume allocations, winemaker dinners, event invitations, and curated editorial content about wine trends and pairings.
- Handpicked Store Physical retail store and event venue in Stockholm offering wine tastings, masterclasses, webinars, winemaker dinners, and on-site bottle purchases for Swedish consumers and enthusiasts.
- Handpicked Wine Collection Curated portfolio of wines sourced from producers across 18 countries including Argentina, Australia, Chile, England, Finland, France, Georgia, Greece, Italy, Canada, New Zealand, Portugal, Spain, South Africa, Germany, Hungary, USA, and Austria, spanning white, red, rosé, orange, Champagne, sparkling, sweet, port, organic, and grappa categories.
- Handpicked Restaurant Ordering Portal Dedicated online purchasing portal enabling Swedish restaurant and bar buyers (trade customers) to order Handpicked Wines products quickly and easily, with separate trade pricing from retail.
Companies that use Handpicked Wines AB
Customer profileSegments2 records
Ideal customer profiles2 records
Handpicked Wines AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Handpicked Wines AB partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Handpicked Wines AB competitors and assessment
Company assessmentDirect peers
- Polaner Selections: US boutique wine importer representing a curated set of family-owned, often sustainably farmed estates. Comparable GTM to Handpicked in producer-led storytelling, restaurant-channel focus, and portfolio diversification across European regions.
- Vinunic: Swedish boutique wine importer and distributor with a curated, producer-focused portfolio and a similar Swedish-market go-to-market. Directly comparable scale, channel mix, and customer base to Handpicked Wines AB.
- Kermit Lynch Wine Merchant: Iconic US boutique importer-retailer of artisanal European wines with a curated, producer-centric philosophy and strong content/educational layer. Comparable to Handpicked on portfolio curation, storytelling, and premium pricing strategy.
- Prime Wine Group: Swedish importer and distributor of wines from small, artisanal producers with a similar focus on quality, provenance, and trade-customer relationships across the Nordic market.
- Galatea Wine & Spirits: Swedish importer specializing in smaller, often organic and biodynamic producers from across Europe. Highly comparable to Handpicked's curated, sustainability-credentialed positioning and B2B/B2C dual-channel model.
- Rosenthal Wine Merchant: US importer of small-production, terroir-driven wines, with parallel emphasis on producer narratives, regional diversity, and restaurant-channel distribution — a close analog to Handpicked's B2B-anchored importer model.
- Skurnik Wines: US boutique wine importer specializing in family-owned, often organic and biodynamic producers from around the world. Mirrors Handpicked's curated-portfolio, producer-story-driven GTM and dual on-/off-premise channels.
Broad incumbents
- Majestic Wine: Large UK wine and spirits multiple retailer with a strong B2B hospitality arm alongside consumer retail. Competes with Handpicked in the on-premise supply category and in off-premise wine discovery, although at significantly broader scale.
- Berry Bros. & Rudd: Long-established UK premium wine merchant combining direct-to-consumer sales, trade supply, and experiential events. Same architecture of B2C, B2B, physical store and tastings as Handpicked, but at much greater scale and brand recognition.
Others
- Handpicked Wines (Australia): Australian wine producer and cellar-door retailer under the same 'Handpicked' brand. Not financially related, but thematically similar as a premium, experience-led wine brand; included for name-disambiguation context only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Handpicked Wines AB social profiles
Digital presenceHandpicked Wines AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handpicked Wines AB leadership team
Management profileNumber of profiles
Handpicked Wines AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handpicked Wines AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handpicked Wines AB
What does Handpicked Wines AB do?
Handpicked Wines AB imports and retails a curated portfolio of wines from producers across 18+ countries (including Argentina, Australia, France, Italy, Spain, and unconventional regions like Finland, England, and Georgia). The company sells directly to Swedish consumers via its handpickedwines.se e-commerce platform, supplies restaurants and bars through a dedicated B2B procurement portal (handpickedwines.inkop.se), distributes select wines through Systembolaget, and operates the Handpicked Store as a physical retail and event venue.
Is Handpicked Wines AB a public or private company?
Handpicked Wines AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Handpicked Wines AB founded?
Handpicked Wines AB was founded in 2005. It employs 11 to 50 people.
Where is Handpicked Wines AB based?
Handpicked Wines AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Handpicked Wines AB make money?
Three revenue lines are on record. Retail Wine Sales (B2C) is the primary driver. The others are wholesale / Restaurant & Bar Supply (B2B) and systembolaget Distribution.
Who are Handpicked Wines AB's main competitors?
Direct peers on record are Polaner Selections, Vinunic, Kermit Lynch Wine Merchant, Prime Wine Group, Galatea Wine & Spirits, Rosenthal Wine Merchant and Skurnik Wines. Broad incumbents are Majestic Wine and Berry Bros. & Rudd. Handpicked Wines (Australia) is listed as an others.
Does Handpicked Wines AB have an API?
No public API is recorded for Handpicked Wines AB.
What industry is Handpicked Wines AB in?
Handpicked Wines AB's product category is Wine Import and Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 44532 and its SIC code is 5180.