JERICHO MOTORSPORTS

What JERICHO MOTORSPORTS does

Jericho Motorsports, operating under the trade name Jericho Outdoors, is a single-location full-service powersports dealership based in Berlin, New Hampshire. The company sells new and pre-owned ATVs, snowmobiles, side-by-side utility vehicles, trailers, generators, and related outdoor power equipment, with Arctic Cat as its primary brand and supplemental authorized dealer relationships with Husqvarna, Triton Trailers, Segway Powersports, and AMP Mega Power. It also operates a service department handling maintenance and repairs for snowmobiles, ATVs, motorcycles, and boats, and offers a Secure Financing program to support vehicle purchases.

The dealership is positioned at 232 Jericho Road adjacent to Jericho Mountain State Park, the region's largest snowmobile and ATV destination, which anchors its walk-in and trail-driven traffic. Customer acquisition relies on a physical showroom, a DX1-powered website (jerichooutdoors.net) for online inventory browsing and service requests, and emphasis on competitive pricing plus 1–3 day special-order turnaround. The target customer is the recreational powersports enthusiast in northern New Hampshire seeking a local full-service purchase-to-maintenance provider rather than a long-distance or online buyer.

Revenue is generated through three streams: one-time retail sales of new and used vehicles and accessories, fee-based service and maintenance labor and parts, and transaction-based financing arrangements. The business operates with 1–10 employees, holds no disclosed capital structure, and has no parent company, institutional investors, or external funding. There is no technology platform or proprietary product beyond standard dealer operations; the company is a small, privately held local retailer with seasonal demand tied to the regional trail and winter recreation calendar.

Name

JERICHO MOTORSPORTS

Website

https://jerichomotorsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jericho Motorsports (dba Jericho Outdoors) is a single-location powersports dealership in Berlin, New Hampshire, selling and servicing new and used Arctic Cat ATVs, snowmobiles, side-by-side vehicles, trailers, and outdoor power equipment to recreational customers in the Jericho Mountain State Park region.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH)

akta.pro secondary industry

Snowmobile Riding Gear Retail (CRAMANAI)

Keywords

• Powersports dealership
• ATV sales
• Snowmobile dealer
• Outdoor power equipment
• Vehicle service

Headquarters

HQ city

Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and pre-owned powersports vehicles including ATVs, snowmobiles, side-by-side utility vehicles, trailers, generators, and related equipment. Revenue generated from one-time product transactions at retail prices.
2. Service and Maintenance: Service department providing maintenance and repairs for snowmobiles, ATVs, motorcycles, boats, and other vehicles. Revenue from labor and parts services.
3. Financing Services: Secure financing options provided to customers for purchasing vehicles. Revenue likely generated through financing partnerships or dealer kickbacks.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Jericho Motorsports (DBA Jericho Outdoors) operates a full-service powersports dealership selling new and pre-owned Arctic Cat ATVs, snowmobiles, and side-by-side utility vehicles, along with related inventory from Husqvarna, Triton Trailers, Segway Powersports, and AMP Mega Power generators. The dealership also provides a service and maintenance department for snowmobiles, ATVs, motorcycles, boats, and other vehicles, and offers secure customer financing to support vehicle purchases.

Product overview

Jericho Outdoors is a full-service dealership for Arctic Cat powersports vehicles, offering a focused portfolio of ATVs, snowmobiles, and side-by-side (SxS) utility vehicles. The company also sells used ATVs and snowmobiles, vehicle service maintenance, and secure financing. Featured inventory includes AMP Mega Power generators and Triton trailers. The dealership positions itself near Jericho Mountain State Park as a destination dealer for snowmobile and ATV enthusiasts in the Berlin, New Hampshire region.

Differentiator

Problem solved

Functional benefit

Products and services

• Arctic Cat ATVs New all-terrain vehicles (ATVs) sold as an authorized Arctic Cat dealer for individual recreational riders and trail users.
• Arctic Cat Snowmobiles New snowmobiles sold as an authorized Arctic Cat dealer for individual riders, with the dealership located near Jericho Mountain State Park, a major snowmobile destination.
• Arctic Cat Side-by-Side (SxS) Utility Vehicles New side-by-side utility vehicles sold under the Arctic Cat brand for recreational and utility use.
• Used ATVs and Snowmobiles Pre-owned ATVs and snowmobiles offered at alternative pricing for budget-conscious individual buyers.
• Vehicle Service and Maintenance Service department providing maintenance and repairs for snowmobiles, ATVs, motorcycles, boats, and other vehicles, staffed by trained technicians.
• Secure Financing Customer financing program offered through the dealership to help individual buyers purchase vehicles via installment plans.
• Triton Trailers Utility trailers sold as an authorized Triton Trailers dealer for transporting powersports vehicles and equipment.
• AMP Mega Power Generators Portable generators, including the featured MULTIPLEX 9600RS model (retail $8,995, on sale $5,000), carried as part of in-store inventory.

Quantifiable outcome

• 1-3 day maximum delivery for special orders

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Arctic CatcoreChannel Partner/ Reseller/ DistributorAuthorized Arctic Cat dealer offering new Arctic Cat ATV and Arctic Cat Snowmobile vehicles. Arctic Cat is the primary brand sold at the dealership, featured prominently in branding and marketing materials.
• HusqvarnaminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Husqvarna Power Equipment, offering outdoor power equipment products alongside powersports vehicles.
• Triton TrailersminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Triton Trailers, providing utility trailers for transporting powersports vehicles.
• Segway PowersportsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Segway Powersports products, offering Segway-branded powersports vehicles.
• AMP Mega Power, LLC.minorChannel Partner/ Reseller/ DistributorCarries AMP Mega Power generators including the MULTIPLEX 9600RS model featured in inventory.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Cabela's: Outdoor recreation retailer (now owned by Bass Pro) carrying powersports-adjacent merchandise and, in some locations, vehicles. Comparable as a scaled retail competitor in the outdoor recreation shopping journey.
• Yamaha Motor USA: Major powersports manufacturer with snowmobile, ATV, side-by-side, and motorcycle lines sold through authorized dealers. Comparable as a competing OEM whose dealer network addresses the same recreational customer base.
• Kawasaki Motors USA: Major powersports OEM with ATV, side-by-side, and motorcycle lines distributed through authorized dealers. Comparable as a competing brand offering across the same vehicle categories.
• Suzuki Motor USA: Powersports manufacturer with ATV and motorcycle lines sold through a dealer network. Comparable as another OEM competing for the same dealership shelf space and customer demand.
• Honda Powersports: Manufacturer of ATVs, side-by-sides, and motorcycles sold through a national dealer network. Provides a directly comparable OEM-dealer model that competes with the dealership's branded offerings.
• Bass Pro Shops: Large outdoor recreation retailer that has expanded into boats, ATVs, and powersports merchandise at certain locations. Comparable as a broader retail distribution channel that competes for the same outdoor enthusiast customer.

Direct peers

• Polaris Inc. Major powersports manufacturer selling ATVs, snowmobiles, and side-by-sides through a North American dealer network. Directly comparable as the manufacturer whose products compete head-to-head with Arctic Cat in the same dealer-channel category.
• BRP Inc. Manufacturer of Ski-Doo snowmobiles, Can-Am ATVs and side-by-sides, and other powersports vehicles. Operates a parallel dealer network that competes for the same end customers and trail-riding demand as the Jericho Motorsports dealership.
• Arctic Cat (Textron Specialized Vehicles): Arctic Cat is the primary brand carried by the dealership and is now part of Textron. The manufacturer relationship defines the dealer's core inventory, so Arctic Cat is the most directly comparable counterparty in the dealer ecosystem.

Others

• Cycle Gear: National specialty retailer of motorcycle, ATV, and snowmobile riding gear, parts, and accessories. Comparable as an aftermarket-channel competitor for the parts and accessories revenue that supports the dealership's service business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jericho-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JERICHO MOTORSPORTS