Hi Shine Oy

What Hi Shine Oy does

Hi Shine Oy is a Helsinki-headquartered design and engineering studio founded in 2024 that operates as part of parent company Nitor. The firm provides an integrated portfolio of professional services across three practice areas: Strategy (cultural insight, brand audits, positioning, future visions, commercial narratives), Brand (visual and verbal identity systems, motion and 3D design, campaign and experiential design), and Product (UX/UI, service design, systems thinking, full-stack software development, and AI integration). Its go-to-market is a direct, sales-led B2B consultancy model targeting enterprise clients and tech scale-ups, with named engagements including Marimekko (Marimekko App launch, Dec 2025), Katko (full brand identity), Simucube (flagship 3 wheelbase and Savu campaign), FeelHobby (brand refresh with reported 128% new-business uplift), Reson, and Aurea Agency.

The studio positions itself on "cultural intelligence-driven design," combining sharp strategy with continuous iteration and end-to-end delivery that spans creative concept through to engineering. While headquartered at Hämeentie 11 in Helsinki, Hi Shine operates across Amsterdam, London, and New York markets. Distribution is exclusively direct client engagement via [email protected] — there is no self-serve, e-commerce, or productized offering, and pricing is project-based and undisclosed. Thought leadership is published via a blog and Instagram/LinkedIn presence, and the firm runs an internal Lab for speculative design alongside a Speculative Design Course co-developed with LAB Muotoiluinstituutti.

The business is structured as a Finnish private limited company (osakeyhtiö, Oy suffix), wholly owned under Nitor, with no venture or external equity disclosed. Headcount is reported at 1-10, consistent with a boutique consultancy that leverages Nitor's engineering scale for technical delivery. Revenue is not publicly disclosed. Customer concentration on a small set of enterprise projects — including high-visibility Finnish brands like Marimekko and Katko — represents both a credibility asset and a concentration risk at this scale.

Name

Hi Shine Oy

Legal name

Hi Shine Oy

Website

https://hishine.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Hi Shine Oy is a Helsinki-based design and engineering studio, founded 2024 and part of Nitor, delivering strategy, brand, and digital product services to enterprise clients and tech scale-ups across Europe and North America.

Ownership category

akta.pro rank

Product category

Design Consultancy Services

NAICS

Graphic Design Services (54143), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Design studio services
• Brand strategy consulting
• Digital product design
• Visual identity systems
• User experience design

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategy Services: Brand strategy, positioning, brand architecture, future visions, and commercial narratives consulting.
2. Brand Design Services: Visual identity systems, verbal identity, motion and 3D design, campaign and communication design, immersive and experiential design.
3. Product Design & Development: End-to-end digital product design and engineering including UX, UI, service design, systems thinking, full-stack development, and AI integration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hi Shine is a multidisciplinary design studio that creates digital products, brands, and experiences for business clients. The studio combines strategy consulting (cultural insight, brand audits, positioning, future visions), brand design (visual identity, verbal identity, motion and 3D, campaigns), and end-to-end digital product design and engineering (UX/UI, full-stack software development, AI integration) under one roof. Founded in 2024 as a subsidiary of Nitor, the studio works across Helsinki, Amsterdam, London, and New York with enterprise clients and tech scale-ups.

Product overview

Hi Shine is a design studio offering a unified portfolio of strategy, brand design, and digital product design/engineering services. The core offerings include Strategy Services (cultural insight, brand audits, positioning, future visions), Brand Design (visual identity, verbal identity, motion & 3D design, campaign design), and Digital Product Design & Engineering (UX/UI, service design, full-stack development, AI integration). The studio's work is demonstrated through client projects including Marimekko App (app design), Katko Brand Identity (brand strategy), Simucube 3 Campaign (3D & motion design), FeelHobby Brand Refresh, Reson Brand Identity, and Aurea Agency Brand Identity. Additionally, Lab represents their experimental and speculative design initiatives. The company operates as a design consultancy rather than a product company with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic consulting services for business clients including cultural insight and audience research, brand audits, positioning and brand architecture, future visions, commercial narratives, and content and messaging.
• Brand Design Brand identity design services for business clients including visual identity systems, verbal identity and tone of voice, motion and 3D design, brand-world and experience concepts, campaign and communication design, and immersive and experiential design.
• Digital Product Design and Engineering End-to-end digital product design and engineering services for business clients including UX design, interaction and UI design, service design, systems thinking, full-stack software development, and AI integration and analytics.

Quantifiable outcome

• 40,000+ app downloads in first month for Marimekko App launch
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• NitorcoreStrategic or Co-development PartnerHi Shine (est. 2024) is part of Nitor, positioning the studio within a larger organization that builds and scales digital products. Nitor provides organizational backing and connection to broader digital product capabilities.
• NitorcoreImplementation/ SI/ Consulting PartnerTechnical development partner on the Marimekko App project where Nitor led engineering while Hi Shine focused on creative concept and UX/UI design. Collaboration ensured robust engineering and seamless integration.
• SimucubeflagshipStrategic or Co-development PartnerOngoing partnership for sim racing equipment product launches. Created comprehensive asset suite for Simucube 3 wheelbase launch including teasers, product renders, campaign visuals, and launch videos deployed across website, keynote, and social channels.
• LAB MuotoiluinstituuttiminorStrategic or Co-development PartnerCollaborative partner on Speculative Design Course - educational initiative combining academic institution with studio expertise.
• Bryan SaragosaminorOthersPhotography collaborator on FeelHobby brand refresh project.
• Sam Gladstone SouthminorOthersVideography collaborator on FeelHobby brand refresh project.
• Juho Vesanen / Veli StudiominorOthersVideo edit and color grade collaborator on Simucube 3 product launch.
• Akseli Soini / El CaminominorOthersSound design collaborator on Simucube 3 product launch.
• ÄÄRIminorOthersPhotography and videography collaborator on Katko brand identity project.
• MarimekkoflagshipOthersDesign and production partner on Marimekko App project - collaboration between Hi Shine (creative/UX/UI) and Marimekko (design guidance) with Nitor handling technical production.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Huge: Huge is a digital agency that designs and engineers customer experiences, products, and brand systems. Hi Shine competes for the same kind of enterprise digital product engagements, though Huge operates at significantly larger scale.
• ustwo: ustwo is a digital product studio delivering strategy, design, and engineering, with notable presence in London and other European hubs. Hi Shine shares ustwo's boutique studio model and emphasis on integrated digital product delivery.
• Work & Co: Work & Co is a digital product studio known for designing and engineering end-to-end digital products for brands like Apple, Google, and Nike. Hi Shine's strategy + brand + full-stack product offering closely matches Work & Co's integrated model.
• IDEO: IDEO is a global design and innovation consultancy delivering strategy, brand, and digital product work. Hi Shine mirrors IDEO's positioning of combining strategy, brand design, and product development into a single engagement model.
• Pentagram: Pentagram is a partner-led design studio offering brand strategy, identity, and digital design across multiple offices. Hi Shine competes in the same premium, multi-disciplinary brand and digital design category, though Pentagram operates at a much larger scale globally.
• Fantasy (Interactive): Fantasy is a design and technology studio building digital products, brands, and experiences for enterprise clients. Hi Shine's combination of brand design and full-stack product engineering is highly comparable to Fantasy's integrated offering.

Broad incumbents

• Frog (frog design): Frog is a global design and innovation consultancy inside Capgemini Invent, providing strategy, brand, and product design services. Hi Shine's positioning as a culturally-attuned design and product studio overlaps directly with Frog's enterprise offering.
• R/GA: R/GA is a global digital agency delivering strategy, branding, communications, and product innovation for enterprise clients. Hi Shine's strategy + brand + product model mirrors R/GA's integrated approach but at a much smaller footprint.

Regional players

• Reaktor: Reaktor is a Finnish technology and design house delivering strategy, design, and software engineering. Reaktor's integrated design-and-engineering model and Finnish base make it a strong regional peer, though Reaktor serves a broader enterprise technology footprint.
• Futurice: Futurice is a Nordic digital engineering and design consultancy headquartered in Helsinki. As a fellow Finnish studio combining design and software capabilities for enterprise clients, Futurice is the most direct regional peer to Hi Shine, though at considerably larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hishine-co
• Instagraminstagram.com/hishine.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi Shine Oy