Ginger Jar Food
Ginger Jar Food is a London- and Yorkshire-based creative events and food design company founded in 2009 that designs and delivers bespoke catering, immersive brand activations, and weddings for global brands, agencies, and private clients.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Ginger Jar Food does
Ginger Jar Food is a UK-based creative events and food design company founded by Jenny McNeill in the summer of 2009. Operating from London and Yorkshire, the firm designs and delivers bespoke catering and experiential events for brands, agencies, and private clients. Its service portfolio spans full-service event design and delivery — venue search, set design, talent management, supplier selection, operational logistics, and bespoke menu creation — covering intimate canapés, weddings for 50–300 guests, corporate functions, product launches, and large-scale immersive brand activations such as the week-long Ninja Double Stack pop-up on London's South Bank that hosted roughly 400 press and influencers.
The firm's differentiation rests on combining experiential event design with culinary creation under an agency-style brief-led process, drawing on diverse culinary influences (South East Asian, Persian, British, plant-based). Core products include the Canapés & Bowls menu, themed Dining menus (Tuscan Banquet, Spice Trail, Whisky & Smoke), Wedding Catering, and the Gingerline immersive dining concept. Proprietary features centre on bespoke menu design and immersive dining experiences rather than software or platform technology.
Ginger Jar makes money through professional-services fees tied to each bespoke event, with pricing custom to scope and no standardised tiers published. Distribution is split between direct engagement with brands and private clients and a white-label/partnership channel with PR, marketing, and events agencies. Named enterprise clients include TikTok, Warner Bros, Netflix, Disney, H&M, Amazon, Facebook, Google, Unilever, and Tropic Skincare, alongside cultural clients such as Matthew Bourne's New Adventures at Sadler's Wells and Borough Market. The company reports 1–10 employees, no external funding, and no parent company, with founder Jenny McNeill serving as head chef and principal owner.
Ginger Jar Food firmographics
Firmographics- Name
- Ginger Jar Food
- Legal name
- Ginger Jar Food
- Website
- https://ginger-jar-food.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ginger Jar Food is a London- and Yorkshire-based creative events and food design company founded in 2009 that designs and delivers bespoke catering, immersive brand activations, and weddings for global brands, agencies, and private clients.
- Ownership category
- akta.pro rank
Where Ginger Jar Food is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Ginger Jar Food business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Event Catering Services: Full-service catering for events ranging from intimate private parties to large-scale corporate events and weddings, delivering bespoke food design and service.
- Bespoke Menu Design: Custom menu design services for weddings, celebrations, and corporate events, tailored to client preferences and themes.
- Branded Event Experiences: Creative events and food design services for brands and agencies, including product launches, brand activations, and experiential marketing events.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Ginger Jar Food product offering
Product offeringCore offering
Ginger Jar Food is a creative events and food design company based in London, UK, founded by Jenny McNeill in 2009. The company designs and delivers bespoke catering menus, immersive dining experiences, and experiential events for both corporate brands and private clients. Their work combines culinary craft with event design, food styling, and storytelling to create memorable occasions ranging from brand activations and product launches to private celebrations and weddings.
Product overview
Ginger Jar Food is a creative events and food design company offering a unified suite of catering and event services. The core offering includes Events & Catering Services for brands, agencies, and private individuals, supplemented by specialized menu offerings: Canapés & Bowls (light bites and bowl food), Dining Menus (concept menus with themes like Tuscan Banquet), and Wedding Catering (bespoke menus for 50-300 guests). The company also operates Gingerline, an immersive dining concept featuring pop-up experiences. All services are delivered through an agency-style approach, starting with understanding client briefs and delivering experiences that move audiences emotionally.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Catering
- Experiential Event Design
- Food Design & Styling
- Wedding Catering
- Brand Activations & Product Launches
Quantifiable outcome
- Successfully delivered pop-up dining experience for nearly 400 press, retailers and influencers
- +2 more outcomes
Companies that use Ginger Jar Food
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Ginger Jar Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ginger Jar Food partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bearded KittencoreGinger Jar has worked with Bearded Kitten for a number of years on fun creative projects, including designing a Pokemon inspired food market and cocktail bar for a game launch world.
- GingerlinecoreGingerline is described as an immersive dining concept that Ginger Jar operates under. The companies collaborated on pop-up experiences including a week-long Ninja Double Stack air fryer pop-up on London's South Bank.
- Lishmans ButchersminorIngredient supplier for specialty meat products including n'duja spiced king prawns recipe development.
- Kultured LondonminorSupplier of specialty ingredients including pumpkin miso used in recipe development and menu offerings.
- Leiths School of Food & WineminorFounder Jenny McNeill qualified from Leiths School of Food & Wine in 2009, providing foundational culinary training.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ginger Jar Food competitors and assessment
Company assessmentDirect peers
- Moving Venue Caterers: London caterer providing high-end event catering for corporate, private, and brand events. Comparable service offering and target customer profile in the UK premium events segment.
- Absolute Taste: London-based bespoke event catering company serving brand launches, private parties, and corporate events with custom menu design. Closely comparable business model and customer base to Ginger Jar Food.
- Zafferano Catering: London-based bespoke catering company focused on private parties, weddings, and corporate events with custom menu design. Closely comparable service offering and London market positioning.
- rhubarb: UK-based luxury event caterer offering bespoke food design and full-service event delivery for corporate, private, and brand clients. Direct competitor in the premium event catering space where Ginger Jar operates.
- Jackson Levine: London-based creative events and catering company designing bespoke food experiences for brands, weddings, and private clients. Comparable creative-led catering model with similar UK customer segments.
- By Word of Mouth Events: UK bespoke caterer offering event design, weddings, and corporate catering with a creative menu approach. Overlapping service portfolio in the UK premium event-catering segment.
- Smart Group Hospitality: UK hospitality and events group providing premium catering and event services for corporate and brand clients. Operates in the same bespoke catering category with overlapping enterprise client types.
- Create Food and Party Design: UK creative event caterer specializing in bespoke food design and immersive dining experiences for brands, agencies, and private clients. Overlaps with Ginger Jar on agency-style creative catering and experiential menus.
Emerging players
- KERB Food Ltd: UK street food market and events operator running curated food markets and brand activations. Partial overlap with Ginger Jar's themed food-market experiences for brand clients.
- Bearded Kitten: UK immersive events agency that Ginger Jar has partnered with on creative projects like a Pokemon food market. Adjacent in immersive/event design rather than catering itself, but operates in the same experiential brand-activation space.
Market position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ginger Jar Food social profiles
Digital presenceGinger Jar Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginger Jar Food leadership team
Management profileNumber of profiles
Profiles1 record
Ginger Jar Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginger Jar Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginger Jar Food
What does Ginger Jar Food do?
Ginger Jar Food is a creative events and food design company based in London, UK, founded by Jenny McNeill in 2009. The company designs and delivers bespoke catering menus, immersive dining experiences, and experiential events for both corporate brands and private clients. Their work combines culinary craft with event design, food styling, and storytelling to create memorable occasions ranging from brand activations and product launches to private celebrations and weddings.
Is Ginger Jar Food a public or private company?
Ginger Jar Food is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ginger Jar Food founded?
Ginger Jar Food was founded in 2009. It employs 1 to 10 people.
Where is Ginger Jar Food based?
Ginger Jar Food is headquartered in London, United Kingdom, in the Europe region.
How does Ginger Jar Food make money?
Three revenue lines are on record. Event Catering Services are the primary driver. The others are bespoke Menu Design and branded Event Experiences.
Who are Ginger Jar Food's main competitors?
Direct peers on record are Moving Venue Caterers, Absolute Taste, Zafferano Catering, rhubarb, Jackson Levine, By Word of Mouth Events, Smart Group Hospitality and Create Food and Party Design. Emerging players are KERB Food Ltd and Bearded Kitten.
Does Ginger Jar Food have an API?
No public API is recorded for Ginger Jar Food.