What Moving Venue Caterers does

Moving Venue Caterers is a London-based event catering company founded in 1984 and operating as a brand within Smart (Group) Ltd., a privately held UK hospitality and events conglomerate. The company delivers bespoke catering and hospitality services across 40+ accredited London venues, ranging from intimate private dinners to large-scale events serving up to 1,500 seated guests (2,500 standing), and from single-day corporate functions to multi-day sporting and cultural hospitality at Royal Ascot, the Formula 1 Pirelli British Grand Prix at Silverstone, Twickenham, Hampton Court, and other venues. Core service lines include full-service event catering (Moving Venue Catering), large-scale sporting and cultural hospitality (Moving Venue Hospitality), seasonal menu programmes, end-to-end event planning, and the Moving Venue Catering Academy training initiative launched in September 2024.

The company generates revenue on a professional-services basis through bespoke per-event quotations priced by guest count, menu selection, and service requirements; multi-year exclusive and approved caterer contracts at flagship venues (notably the five-year exclusive mandate at 60 Great Queen Street from July 2024 and the Somerset House Summer Season 2026 partnership) provide recurring contracted volume on top of enquiry-driven corporate, wedding, and gala business. Distribution is exclusively B2B and direct, driven by venue partnerships, agency referrals, and a dedicated sales team — there is no consumer-facing e-commerce channel.

Operationally, Moving Venue runs a London HQ at Deptford Trading Estate (Unit 10, Blackhorse Rd, SE8 5HY) with a slim core team of 11–50 staff that scales to 100+ for major events. Its 2025 footprint included 700+ events serving 250,000+ guests, supported by sustainability credentials (B1G1 Gold Impact Partner, City Harvest food rescue, Green Levy), dual Caterer of the Year 2025 awards (Foodservice Cateys and London Venue & Catering Awards), and a forthcoming joint-venture catering brand with Broadwick launching in September 2026. The company has no proprietary technology platform; its competitive differentiation rests on four decades of venue-specific operational expertise, culinary leadership, and exclusive venue accreditations.

Name

Moving Venue Caterers

Legal name

Smart (Group) Ltd.

Website

https://movingvenue.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Moving Venue Caterers is a London-based event caterer, founded 1984, delivering bespoke catering and hospitality across 40+ accredited venues for corporate clients, weddings, and sporting and cultural events. It operates as part of Smart (Group) Ltd.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate & Business Event Catering (THAHAKAA)

akta.pro secondary industry

Wedding & Social Event Catering (THAHAKAE)

Keywords

• Event catering services
• Corporate event hospitality
• Venue catering
• Bespoke event menus
• Sporting event hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Event Catering Services: Moving Venue generates revenue by providing bespoke catering and hospitality services for events held at London's prestigious venues. Services include menu design, food preparation, service staff, bar operations, and event planning support. Pricing is typically per-head and project-based for each event.
2. Hospitality at Sporting & Cultural Events: Large-scale hospitality delivery at recurring events such as Royal Ascot, British Grand Prix, Farnborough Airshow, Twickenham, Lords, and Hampton Court. Revenue generated through contracted catering agreements for multi-day events with guaranteed guest volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Moving Venue Caterers is a London-based event catering company that delivers full-service catering and hospitality for corporate functions, weddings, galas, product launches, and large-scale sporting and cultural events. The company provides bespoke seasonal menus, on-site food preparation, front-of-house service staff, bar operations, and event planning support across more than 40 accredited London venues. It operates as part of Smart Group Ltd.

Product overview

Moving Venue Caterers is a London-based event catering company operating as part of the Smart Group, offering a unified catering service portfolio centered on Moving Venue Catering and Moving Venue Hospitality. The company delivers exceptional event catering experiences across 40+ accredited London venues, from intimate dinners to events serving 1,500+ guests. Its offerings include bespoke seasonal menus (Spring/Summer, Autumn/Winter), interactive food stations, canapés, and full-service hospitality for prestigious sporting and cultural events. The Moving Venue Catering Academy provides a complementary training programme for emerging event professionals. The company serves diverse event types including corporate functions, weddings, galas, product launches, and sporting events such as Royal Ascot and the British Grand Prix.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Venue Catering Academy: A pioneering training and accolade programme designed to develop the next generation of event professionals, launched in September 2024.

Products and services

• Moving Venue Catering Full-service event catering for London's iconic venues, offering bespoke menus with seasonal British ingredients, from intimate dinners to large-scale corporate events, weddings, and galas.
• Moving Venue Hospitality Premium hospitality catering for prestigious sporting and cultural events including Royal Ascot, Formula 1 British Grand Prix at Silverstone, Farnborough Airshow, Twickenham, and Hampton Court, delivering large-scale catering across multi-day events.
• Moving Venue Catering Academy A training and accolade programme designed to develop the next generation of event professionals, featuring workshops, menu development, competitions, and hands-on venue experience.
• Seasonal Menus Rotating seasonal menu offerings including Spring/Summer and Autumn/Winter menus featuring British seasonal ingredients, with monthly menu initiatives highlighting sustainable dishes, canapés, and interactive food stations.

Quantifiable outcome

• Served 250,000+ guests across 700+ events in 2025
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and flagship.

• Event ConceptcoreStrategic or Co-development Partner · 23 October 2025Event Concept was appointed as the production partner for the Somerset House Summer Season 2026. They are responsible for creative production and design installations for the summer event series at Edmond J. Safra Fountain Court.
• GusbournecoreStrategic or Co-development Partner · 23 October 2025Gusbourne, an award-winning English sparkling wine producer, was appointed as the drinks partner for Somerset House Summer Season 2026. They supply premium English wines for the event series.
• Losberger De Boer UKsupportingStrategic or Co-development Partner · 23 October 2025Appointed as the temporary structure provider for the Somerset House Summer Season 2026, providing the purpose-built structures that transform the Fountain Court courtyard.
• Somerset HouseflagshipStrategic or Co-development Partner · 5 June 2025Moving Venue and Somerset House announced a Summer Season 2026 partnership — a limited-season exclusive catering arrangement (June–July 2026) transforming the Edmond J. Safra Fountain Court into an event destination for up to 1,500 guests. Moving Venue had been an approved caterer at Somerset House for over a decade before this expanded partnership.
• 60 Great Queen Street (formerly Freemasons' Hall)flagshipStrategic or Co-development Partner · 1 July 2024Moving Venue was appointed exclusive caterer at 60 Great Queen Street in July 2024. The five-year partnership covers the venue's full commercial events programme including weddings, conferences, product launches, and receptions. The venue spans the Grand Temple, Egyptian Room, Long Room, South Gallery & Library, and more.
• Royal Museums GreenwichcoreStrategic or Co-development PartnerMoving Venue has been an approved caterer for Royal Museums Greenwich venues including the Cutty Sark and Queen's House, delivering bespoke menus for events including the First Light Showcase. The partnership involves immersive dining concepts drawing inspiration from the museum's collections.
• City HarvestcoreStrategic or Co-development PartnerCity Harvest is a food waste charity that receives surplus food donations from Moving Venue's events. The partnership redistributes food to communities across London, preventing waste from going to landfill. In a 56-hour volunteer stretch, Moving Venue helped deliver 29,680 meals and prevented 32 tonnes of CO₂ emissions.
• B1G1 (Buy-1-Give-1)coreStrategic or Co-development PartnerB1G1 is a giving platform that connects Moving Venue's business operations to meaningful global impact activities. Since becoming a B1G1 partner in 2023, Moving Venue has achieved Gold Impact Partner status with over 150,000 impacts generated (supporting education, hygiene, tree planting globally).
• Plan Zheroes, FareShare, The Felix ProjectsupportingStrategic or Co-development PartnerMoving Venue has previously partnered with Plan Zheroes, FareShare, and The Felix Project to donate surplus food from events to charitable organisations, supporting food security in London communities.
• Smart GroupflagshipOthersMoving Venue is the catering brand within the Smart Group, a multi-award-winning family of hospitality, catering, and event management businesses. Smart Group includes Smart Parties, Evolution London, 60 Great Queen Street, Story Events, and other venues and brands. Moving Venue operates as a distinct brand under the Smart Group umbrella.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Create Food & Party Design: London-based luxury event caterer serving corporate and private clients across premier venues. Directly comparable as a premium B2B event caterer competing for the same venue accreditation slots and corporate client roster in London.
• Zafferano Catering: London caterer offering Italian-inspired event catering for corporate and private functions at premium venues. Direct peer in the London premium catering market with overlapping customer profiles.
• The London Kitchen: London event caterer focused on corporate, private, and wedding catering at premium venues. Directly comparable in offering, target customer, and venue-partnership-driven GTM model.
• By Word of Mouth: Long-standing London caterer providing event catering at exclusive venues and private locations. Direct competitor in the London premium events space with a similar venue-accreditation-based distribution strategy.
• Absolute Taste: UK event and party caterer offering bespoke menus for corporate and private events. Comparable in service mix, target customers (corporate, luxury), and event-scale delivery capabilities.

Broad incumbents

• Rhubarb Food Design: Luxury event catering and hospitality brand within a wider hospitality group, serving corporate and private events across premium UK venues. Larger incumbent with overlapping premium catering capability.
• Searcys: Established UK hospitality and event caterer with multiple venue partnerships, restaurants, and event services. Broader incumbent in the same space, competing for venue exclusivity contracts at premium London venues.

Emerging players

• Frog by Adam Handling: London-based chef-led catering and events brand focused on premium corporate and private events. Comparable as a chef-anchored premium events caterer with a similar target customer profile, though smaller scale.

Others

• Hospitality Directory: UK venue and event services directory that lists approved caterers and event suppliers. Ecosystem participant that influences venue-caterer pairings and corporate buyer sourcing decisions in the same London events market.
• Smart Parties: Sibling brand within Smart Group focused on themed parties and seasonal events. Related party under the same corporate parent, addressing overlapping but distinct customer segments within the group portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MovingVenueCaterers
• LinkedInlinkedin.com/company/moving-venue-caterers
• Instagraminstagram.com/movingvenue
• Xx.com/movingvenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Venue Caterers