Hiro Innovation + Projekt Design Gmbh + Co. Kg

What Hiro Innovation + Projekt Design Gmbh + Co. Kg does

HIRO Innovation + Projekt Design GmbH & Co. KG is a privately held German electronic services provider headquartered in Dettingen unter Teck, Baden-Württemberg. Founded in 2004 and managed since 2021 by Tobias Eder after a generational change in ownership, the company employs nearly ten people and operates as an owner-managed SME. Its core proposition is manufacturer- and market-independent 360-degree support for industrial customers across the full lifecycle of an electronic production project — from advisory services and Design-to-Cost optimization in the design phase, through component procurement (kitting, partial or full outsourcing of electronic purchases), to logistics (JIT delivery, warehouse management, supply agreements) and light EMS services (SMT production, samples, and prototypes via local assembler partnerships).

The technical backbone consists of curated supplier networks and direct distribution agreements with major component manufacturers, segregated into a priority Main Line (Phoenix Contact, Finder, Maxim Integrated, WAGO, Harting, Microchip Technology, PEAK-System Technik, Nicomatic) and a General Line (Texas Instruments, Analog Devices, NXP, Infineon, ON Semiconductor, STMicroelectronics, Xilinx/AMD, Renesas, Intel PSG/Altera). HIRO buys exclusively from authorized dealers to maintain quality and traceability, leveraging proprietary Cross-Reference / Second-Source analysis and a strict partner-selection process to deliver a documented sub-0.05% defective-component complaint rate over the last fifteen years and an average 27% Design-to-Cost saving per project. EMS capacity is delivered through partnership rather than ownership, enabling small-series and prototype output without capital-intensive lines.

Commercial model combines professional services (advisory and EMS), transaction-related fees (component procurement), and managed services (logistics and supply agreements), with pricing not publicly disclosed and contracts tailored per project. Go-to-market is enterprise sales-led through dedicated key account managers, targeting five verticals: industrial automation, mechanical engineering, medical technology, consumer, and automotive. Customer reach is anchored on deep personal relationships — each account has a named key contact — yielding a stated 98% repeat-customer rate. Distribution leverage comes from the international supplier network and a multilingual (EN/DE/ES) web presence. The company is privately held with no institutional investors, relies on continuous Bundesbank eligibility certification as a solvency/quality signal, and has no disclosed revenue, funding, or patent portfolio.

Name

Hiro Innovation + Projekt Design Gmbh + Co. Kg

Legal name

HIRO Innovation + Projekt Design GmbH + Co. KG

Website

https://hiro-innovation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

HIRO Innovation + Projekt Design is a German, owner-managed electronic services SME that provides manufacturer-independent advisory, component procurement, logistics, and light EMS support to industrial customers in automation, mechanical engineering, medical technology, consumer, and automotive sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Dettingen Unter Teck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electronic Services and Advisory: Advisory and support services for industrial customers in all phases of electronic production projects, including design phase advisory, component acquisition, and logistics services
2. Component Procurement Services: Procurement services for electronic components including kitting, outsourcing, and global market access. The company acts independently of manufacturers and markets.
3. Logistics and Supply Chain Services: Logistics services including JIT logistics, warehouse management, and supply agreements with own warehouse for recurring needs
4. EMS Services: Electronic manufacturing services including SMT production, small series, samples, and prototypes through local assembler partnerships

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

HIRO is an international electronic services provider that advises and supports industrial customers across every phase of an electronic production project. The company offers Development and Manufacturing Services (Design-to-Cost optimisation, Cross Reference/Second Source analysis, allocation support), Procurement Services (kitting, outsourced purchasing, global sourcing, technical inspection of incoming goods), Logistics and Supply Chain Services (JIT logistics, warehouse management, supply agreements), and EMS Services (SMT production, prototypes and small series via local assembler partners). Customers are served through personal key account management and an independent (non-franchised) authorised-dealer supplier network.

Product overview

HIRO Innovation + Projekt Design is an electronic services company offering a comprehensive portfolio of four integrated service areas: Development and Manufacturing (Design-to-Cost, Cross Reference/Second Source, allocation support), Procurement Services (kitting, global sourcing, quality assurance), Logistics and Supply Chain (JIT logistics, warehouse management), and EMS Services (SMT production, prototypes, small series). The company operates independently of manufacturers and markets, providing 360-degree support from advisory services in electronic product development to logistics and inventory services through their international network of established suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Development and Manufacturing Services Advisory and engineering support services for complex electronic development projects aimed at industrial customers, covering Design-to-Cost optimisation of the Bill of Materials, Cross Reference and Second Source analysis, supply-crisis allocation support, and acceleration of time-to-market for new electronic products.
• Procurement Services Manufacturer-independent component procurement services for industrial customers, including kitting, partial or total outsourcing of electronic purchases, global market access, price assurance, quality standards, and technical inspection of incoming goods from a curated network of authorised dealers and direct distribution partners.
• Logistics and Supply Chain Services JIT logistics, warehouse and material management, component shortage solutions, and recurring-needs supply agreements backed by HIRO's own warehouse, providing industrial customers with managed replenishment and resilience during allocation events.
• EMS Services Electronic manufacturing services delivered through local SMT assembler partnerships, including SMD component taping, SMT production of evaluation prototypes and samples, and small-series production runs with full-service support for industrial customers.

Quantifiable outcome

• 27% average Design-to-Cost savings per project
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered main line, general line and core.

• Phoenix Contactmain lineTechnology or IntegrationMain Line manufacturer partner. HIRO has direct distribution agreements with Phoenix Contact and can provide particularly attractive design-in conditions for their components.
• Findermain lineTechnology or IntegrationMain Line manufacturer partner. HIRO provides specialized support for Finder products with optimized sourcing and pricing.
• Maxim Integratedmain lineTechnology or IntegrationMain Line manufacturer partner. HIRO offers design-in support and procurement services for Maxim components.
• WAGOmain lineTechnology or IntegrationMain Line manufacturer partner. Direct distribution agreements enable competitive pricing and availability for WAGO products.
• Hartingmain lineTechnology or IntegrationMain Line manufacturer partner. HIRO provides Harting connector solutions with comprehensive procurement support.
• Microchip Technologymain lineTechnology or IntegrationMain Line manufacturer partner. Support for Microchip semiconductor solutions across various applications.
• PEAK-System Technikmain lineTechnology or IntegrationMain Line manufacturer partner. HIRO supports PEAK-System products for CAN and LIN interfaces.
• Nicomaticmain lineTechnology or IntegrationMain Line manufacturer partner. HIRO offers Nicomatic interconnect solutions with design support.
• Texas Instrumentsgeneral lineTechnology or IntegrationGeneral Line manufacturer. TI semiconductors available through HIRO's broad component portfolio.
• Analog Devicesgeneral lineTechnology or IntegrationGeneral Line manufacturer. Analog Devices products available through HIRO procurement services.
• NXP Semiconductorsgeneral lineTechnology or IntegrationGeneral Line manufacturer. NXP products included in HIRO's component sourcing capabilities.
• Infineon Technologiesgeneral lineTechnology or IntegrationGeneral Line manufacturer. Infineon semiconductor solutions available.
• ON Semiconductorgeneral lineTechnology or IntegrationGeneral Line manufacturer. ON Semiconductor products available through HIRO's network.
• STMicroelectronicsgeneral lineTechnology or IntegrationGeneral Line manufacturer. STM products included in component portfolio.
• Xilinx (AMD)general lineTechnology or IntegrationGeneral Line manufacturer. Xilinx FPGA solutions available through HIRO.
• Renesas Electronicsgeneral lineTechnology or IntegrationGeneral Line manufacturer. Renesas semiconductor products available.
• Intel PSG (Altera)general lineTechnology or IntegrationGeneral Line manufacturer. Altera/Intel PSG products available.
• Cypress Semiconductorgeneral lineTechnology or IntegrationGeneral Line manufacturer (now part of Infineon). Available through HIRO.
• Freescale (NXP)general lineTechnology or IntegrationGeneral Line manufacturer (now part of NXP). Products available.
• Microchip (Atmel)general lineTechnology or IntegrationGeneral Line manufacturer (Atmel now part of Microchip). Available through HIRO.
• Local SMT AssemblerscoreImplementation/ SI/ Consulting PartnerCooperation partners for EMS services including SMD component taping and prototype production on SMT lines. Full range of services in SMT production through these partnerships.
• Authorized Dealers NetworkcoreChannel Partner/ Reseller/ DistributorHIRO buys exclusively from authorized dealers, ensuring highest quality standards and traceability for electronic components.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schukat electronic Vertriebs GmbH: German family-owned electronic component distributor focused on semiconductors, passives, and electromechanics for industrial customers. Closely comparable to HIRO in Mittelstand positioning, authorized-dealer sourcing, and vertical focus on industrial OEMs.
• Rutronik Elektronische Bauelemente GmbH: One of Europe's largest independent broad-line electronic component distributors, headquartered in Germany. Directly comparable to HIRO in authorized-dealer sourcing model, broad franchise linecard, and focus on industrial/automotive customers, though at significantly larger scale.
• Beck Elektronik GmbH: German independent distributor of electronic components focused on semiconductors, passives, and displays. Comparable to HIRO as a Mittelstand authorized distributor serving industrial customers with a similar franchise-based model.
• Bürklin GmbH & Co. KG: German distributor of electronic components, tools, and accessories serving industrial and R&D customers. Comparable as a German Mittelstand component distributor with strong catalog presence and similar customer profile of SME industrial buyers.
• Endrich Bauelemente Vertriebs GmbH: German independent distributor of electronic components with a focus on semiconductors, passives, and electromechanics for industrial customers. Closely comparable in authorized-channel model, industrial vertical focus, and Mittelstand scale.
• Reichelt Elektronik GmbH & Co. KG: German/European electronic component retailer and distributor with both B2B and prosumer positioning. Cited by HIRO as the survey body for its OnePoll customer metrics; comparable as a German electronic components seller with overlapping customer profiles in industrial SME and prosumer segments.
• MEV Elektronik Service GmbH: German independent electronic component distributor offering franchised semiconductors and passives to industrial customers. Comparable to HIRO in business model (authorized independent distribution) and target verticals (industrial, automotive, medical).

Broad incumbents

• Future Electronics: Global broad-line electronic component distributor with strong European presence and a comparable authorized franchise model. Provides direct competition to HIRO for industrial OEM accounts, particularly in the semiconductor lines that overlap with HIRO's General Line suppliers.
• Arrow Electronics, Inc. Global broad-line electronic component distributor with a massive franchise portfolio and enterprise services. Operates in the same authorized-distribution space as HIRO but at vastly larger scale and with broader geographic and service coverage, including franchised lines that overlap with HIRO's linecard (TI, NXP, Infineon, ST, Microchip).
• Avnet, Inc. Global broad-line electronic component distributor with deep franchises across semiconductors, passives, and connectors. Comparable as a competing authorized channel for the same manufacturers and end customers HIRO serves, but at much larger scale and with embedded supply-chain services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hiro-innovation-projekt-design-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiro Innovation + Projekt Design Gmbh + Co. Kg