K Events
Casablanca-based B2B event consultancy delivering conferences, trade show pavilions, communications campaigns, and brand activations across 20+ countries for governments, multinationals, and international organizations.
- Company typePrivate
- Founded2012
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B
- OfferingServices
What K Events does
K Events SARL is a Casablanca-headquartered B2B communication and event consultancy founded in 2012. The firm operates four integrated service practices: Connect & Close (B2B conferences, summits, trade missions, and matchmaking), Stage & Stand (international trade show pavilions and exhibition booths), Amplify (PR, media strategy, audiovisual production, and brand communication), and Ephemera (pop-up stores, concept stores, and immersive brand activations). It serves Moroccan government institutions (AMDIE, ONMT, Morocco Foodex, Maison de l'Artisan, CDG), multinationals (Audi, Coca-Cola, Royal Air Maroc, Jacobs Engineering, Syngenta, UM6P, AFI), and international organizations (United Nations). The company does not develop proprietary software; its core capability is high-touch event engineering, creative design, and multi-geography operational execution. It is a privately held Moroccan SARL with no disclosed external funding or parent company.
The company has delivered 180+ international events across 20+ countries in Africa, Europe, North America, and Asia, with case studies documenting outcomes such as 12M+ social impressions, 100+ press articles, 80+ media outlets, 250+ qualified B2B meetings per trade mission, and flagship activations exceeding 100,000 visitors. Pricing is project-based and tailored per engagement; multi-year contracts are common. The go-to-market motion is consultative enterprise field sales, driven by a website portfolio of quantified case studies, direct inquiry via contact forms, and earned media. Since 2023 the firm has begun building proprietary B2B event platforms designed to connect capital, ideas, and territories — a strategic pivot from purely client-serviced work toward owned intellectual property. It holds memberships in UFI (Global Association of the Exhibition Industry) and CGEM's Cultural and Creative Industries Federation.
K Events firmographics
Firmographics- Name
- K Events
- Legal name
- K events SARL
- Website
- https://keventsmaroc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casablanca-based B2B event consultancy delivering conferences, trade show pavilions, communications campaigns, and brand activations across 20+ countries for governments, multinationals, and international organizations.
- Ownership category
- akta.pro rank
K Events industry classification
Industry- Product category
- Event Management Consultancy
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Trade Shows & Industry Expos (B2B) (MPAGAHAB), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where K Events is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices1 record
Markets served
K Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Consultancy and Production Services: K Events generates revenue through project-based consulting and production fees for end-to-end event management. Mandates include strategic advisory, creative design, production, logistics, and on-site execution across four service verticals: Connect & Close (B2B conferences and matchmaking), Stage & Stand (trade show pavilions and booths), Amplify (communication campaigns and PR), and Ephemera (pop-up stores and brand activations). Pricing is tailored per project based on scope, scale, venue, and production level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing — no standard tiers disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
K Events product offering
Product offeringCore offering
K Events is a communication and event consultancy that designs, produces, and manages high-stakes B2B events for institutions, multinationals, and growth companies. The company operates four integrated practice verticals — Connect & Close (B2B conferences, summits, and trade missions), Stage & Stand (international trade show pavilions and exhibition booths), Amplify (PR, communications, and audiovisual campaigns), and Ephemera (pop-up stores, concept stores, and immersive brand activations) — delivering end-to-end from strategic concept through operational execution across 20+ countries.
Product overview
K Events is a communication and event consultancy offering four integrated service practices: Connect & Close (B2B platforms, conferences, summits, and matchmaking), Stage & Stand (international trade show pavilions and exhibition booths), Amplify (communication campaigns, PR, audiovisual production, and brand identity), and Ephemera (pop-up stores, concept stores, and immersive brand activations). The company operates as a full-service consultancy where strategy precedes execution, delivering end-to-end event management from concept through operational execution across Africa, Europe, and North America.
Differentiator
Problem solved
Functional benefit
Brands
- Connect & Close: K events practice for B2B platforms, conferences, summits and professional matchmaking.
- Stage & Stand
- Amplify
- Ephemera
Products and services
- Connect & Close B2B event platform service covering conferences, summits, trade missions, and business matchmaking sessions designed to connect capital, ideas, and territories for institutional and corporate clients.
- Stage & Stand International trade show pavilion and exhibition booth design, fabrication, and operational management service covering concept, visual identity, logistics, transport, and on-site deployment at trade shows worldwide.
- Amplify Communication and marketing service encompassing public relations, press coverage, audiovisual production, brand identity design, and influencer management campaigns for events and institutional clients.
- Ephemera Ephemeral retail and brand activation service covering pop-up stores, concept stores, atypical venue activations, and immersive brand experiences for consumer brands and luxury goods companies.
Quantifiable outcome
- 12M+ social media impressions generated for National Crafts Week Morocco communication campaign across all platforms
- +7 more outcomes
Companies that use K Events
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
K Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered moderate.
- UFI (The Global Association of the Exhibition Industry)moderateK Events is a member of UFI, the global association of the exhibition industry. UFI membership provides industry recognition, networking with exhibition professionals worldwide, and access to industry standards and best practices for trade show and exhibition delivery.
- CGEM (Confédération Générale des Entreprises du Maroc) — Fédération des Industries Culturelles & CréativesmoderateK Events is a member of CGEM's Fédération des Industries Culturelles & Créatives (Cultural and Creative Industries Federation). CGEM is Morocco's largest employers' confederation. Membership provides industry representation, networking within Morocco's creative and cultural sectors, and alignment with national economic priorities.
Scale indicators12 records
Recent moves4 records
Expansion highlights4 records
K Events competitors and assessment
Company assessmentBroad incumbents
- Maritz Global Events: US-based meetings, events, and incentive travel provider at significantly larger scale serving enterprise clients. Comparable as a broad incumbent offering the corporate events, conferences, and incentive programs that overlap with K Events' full-service portfolio.
- GL Events: Major French-headquartered event services group operating venues, trade shows, and live event services globally at substantially larger scale. Comparable as a broader incumbent with overlapping capabilities in trade show operations and event production.
- Comexposium: Paris-based trade show organizer owning and operating many of the international shows (SIAL, etc.) where K Events builds national pavilions. A broader incumbent and counterparty in the trade show ecosystem with significant overlap in target customers.
- Reed Exhibitions: Global trade show organizer operating major exhibitions worldwide. Comparable as a large incumbent in the same exhibitions where K Events delivers national pavilion projects and B2B matchmaking for clients.
Direct peers
- Sparks: Experiential marketing agency designing pop-up stores, brand activations, and trade show experiences for global brands. Overlaps directly with K Events' Ephemera and Stage & Stand practices in the immersive retail and trade show exhibit segment.
- MCI Group: Swiss-headquartered global association and event management firm running conferences, trade missions, and B2B matchmaking platforms. Its association-management and trade-mission focus parallels K Events' Connect & Close vertical serving AMDIE and similar institutional clients.
- Jack Morton Worldwide: Global brand experience agency specializing in immersive brand activations and corporate events for enterprise clients including Audi and similar luxury brands. Directly comparable to K Events' Ephemera practice and premium brand experience work.
- MKG Events: Paris-based creative event agency offering strategy-led event design, brand experiences, and conferences for enterprise clients. Highly comparable to K Events as a boutique consultancy with a similar consultative, outcome-anchored positioning rather than pure logistics.
- VOK DAMS: German full-service event and live-marketing agency with strong B2B and corporate event credentials across Europe. Comparable to K Events in offering end-to-end event services from strategy through production for multinational and institutional clients.
- Hopscotch Groupe: Paris-headquartered communications and events group combining PR, brand activations, and event production. The integrated comms-plus-events model closely mirrors K Events' Amplify and Ephemera practices serving government and consumer-brand clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
K Events social profiles
Digital presenceK Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
K Events leadership team
Management profileNumber of profiles
K Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K Events
What does K Events do?
K Events is a communication and event consultancy that designs, produces, and manages high-stakes B2B events for institutions, multinationals, and growth companies. The company operates four integrated practice verticals — Connect & Close (B2B conferences, summits, and trade missions), Stage & Stand (international trade show pavilions and exhibition booths), Amplify (PR, communications, and audiovisual campaigns), and Ephemera (pop-up stores, concept stores, and immersive brand activations) — delivering end-to-end from strategic concept through operational execution across 20+ countries.
Is K Events a public or private company?
K Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was K Events founded?
K Events was founded in 2012. It employs 11 to 50 people.
Where is K Events based?
K Events is headquartered in Casablanca, Morocco, in the Africa region.
How does K Events make money?
One revenue line is on record: event Consultancy and Production Services.
Who are K Events's main competitors?
Broad incumbents on record are Maritz Global Events, GL Events, Comexposium and Reed Exhibitions. Direct peers are Sparks, MCI Group, Jack Morton Worldwide, MKG Events, VOK DAMS and Hopscotch Groupe.
Does K Events have an API?
No public API is recorded for K Events.
What industry is K Events in?
K Events's product category is Event Management Consultancy. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of MPAGAHAB, Trade Shows & Industry Expos (B2B). Its NAICS code is 56192 and its SIC code is 7990.