Hofmans Tapijten Cuijk BV

What Hofmans Tapijten Cuijk BV does

Hofmans Tapijten Cuijk BV, trading as Hofmans at Home, is a family-owned Dutch home furnishings retailer headquartered at Beerseweg 10a in Cuijk. The company sells flooring (PVC, laminate, vinyl, poured resin, marmoleum, parquet, carpet, and rugs), window treatments (curtains, sheers, interior and exterior sun shading, and insect screens), artificial grass, and relaxation chairs, supported by in-home advisory, measurement, and installation services delivered largely by its own craftsmen. Distribution runs through the 7,600 m2 Cuijk showroom — billed as the Netherlands' largest for floors and window treatments — plus six specialized e-commerce domains (vloerenvoordelig.nl, kunstgrasvoordelig.nl, vloerkledenvoordelig.nl, zonweringvoordelig.nl, deurmattenvoordelig.nl, and vloerbedekkingvoordelig.nl) acquired through the 2016 takeover of Thuisweb BV.

The business serves two principal customer segments. The consumer segment addresses Dutch homeowners and renters purchasing through webshops, the showroom, or in-home advisory, with a lowest-price guarantee and CBW-erkend consumer protections. The projectstoffering (project furnishing) division, which now accounts for nearly half of operations, serves enterprise clients across offices, hotels, healthcare, education, sports, housing corporations, and contractors — including references such as Waldorf Astoria Amsterdam, Radboud UMC, NEC Nijmegen, Nike European Headquarters, and Fitland. Service offerings span consultation, visualization via the Interieur Visualisatie Studio, measurement, and flexible-schedule installation including nights and weekends, with 80% of installation work performed by in-house staff.

The revenue model is a mix of one-time product sales and professional services (installation, measurement, advisory). Pricing is unit-based across a broad range from budget products to 63 premium A-brands, with quotes required for made-to-measure items. The company is wholly family-owned, led by general director Twan Hofmans since the 1996 succession from founder Sjaak Hofmans, and operates in the Netherlands and Belgium with no external investors, funding rounds, or public listing.

Name

Hofmans Tapijten Cuijk BV

Legal name

Hofmans at Home

Website

https://hofmansathome.nl

Company type

Private

Founded year

1960

Operating status

Operating

Short description

Hofmans at Home is a family-owned Dutch home furnishings retailer selling flooring, window treatments, artificial grass, and relaxation chairs through the Netherlands' largest 7,600 m2 showroom in Cuijk, six specialized webshops, and a B2B projectstoffering division serving both consumers and enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Floors: Sale of flooring materials including PVC, laminate, vinyl, poured floors, marmoleum, parquet, carpet, and floor mats. One-time purchase model with optional professional installation.
2. Product Sales - Window Treatments: Sale of curtains, drapes, window screens, and outdoor sun protection. Made-to-measure with professional mounting services.
3. Product Sales - Artificial Grass: Sale of artificial grass for gardens, balconies, sports fields. Optional professional installation by gardeners.
4. Product Sales - Relaxation Chairs: Sale of manual, electric, and standing-assist reclining chairs. Made-to-measure options available.
5. Professional Installation Services: Laying of floors, mounting of window treatments, installation of artificial grass, and floor heating. Performed by company's own skilled craftsmen (80% of work).
6. Interior Advisory Services: Consultation services including in-home advisory, measurement, and interior visualization. Provided free or as part of comprehensive service package.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Hofmans at Home is a Dutch retailer that sells flooring (PVC, laminate, vinyl, resin, marmoleum, parquet, carpet, rugs), window treatments (curtains, sheers, interior and exterior sun shading, insect screens), artificial grass, and relaxation chairs, both through specialized webshops and its 7,600 m2 showroom in Cuijk. The company also provides professional installation services by its own craftsmen, underfloor heating installation, interior advisory, and a project furnishing division serving commercial clients.

Product overview

Hofmans at Home operates as an integrated multi-channel home furnishing retailer offering a comprehensive portfolio of flooring, window treatments, artificial grass, and relaxation seating. The core product lines include PVC, laminate, vinyl, resin (giet), marmoleum, parquet/wooden, carpet, and area rugs under the flooring category, complemented by curtains, sheers, interior/exterior sun shading, and mosquito screens for window treatments. The company also offers artificial grass in 60 varieties and over 150 models of relaxation chairs including manual, electric, and lift chairs. Services include underfloor heating installation, floor protection products, project furnishing for commercial clients, and an Interieur Visualisatie Studio for virtual room visualization. The company operates six specialized webshops (Vloerenvoordelig.nl, Kunstgrasvoordelig.nl, Vloerkledenvoordelig.nl, Zonweringvoordelig.nl, Deurmattenvoordelig.nl, and Vloerbedekkingvoordelig.nl) alongside its physical 7,600 m2 showroom in Cuijk, representing over 63 A-brands with a lowest-price guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• PVC vloeren (PVC flooring) PVC flooring sold to consumers and businesses that resembles and feels like real wood or stone but is more affordable and easier to install and clean; wear-resistant, suitable for underfloor heating and cooling, sound-dampening, water-repellent, and featuring anti-slip layers.
• Laminaat (Laminate flooring) Laminate flooring serving as a beautiful and affordable alternative to wooden, parquet, or tile floors; highly durable, easy to install, and practical in maintenance.
• Vinyl vloeren (Vinyl flooring) Versatile, waterproof, maintenance-friendly, insulating, and sound-dampening vinyl flooring suitable for any room in the house.
• Gietvloeren (Resin/Cast floors) Cast/resin floors providing a modern interior appearance, spatial effect, easy cleaning, and suitability for underfloor heating and cooling; available in lava stone, quartzite, PU, and PU concrete finishes.
• Marmoleum / Linoleum flooring (Forbo) Forbo Marmoleum linoleum flooring made from 100% natural materials (linseed oil, jute, wood flour, limestone, resin); durable, fully biodegradable after 30 years, with sound-dampening and hygienic properties.
• Parket en Houten vloeren (Parquet and wooden floors) Authentic, classic, stylish, modern, vintage, and rustic wooden and parquet flooring collections.
• Tapijt / Vloerbedekking (Carpet) Carpet and floor covering providing warmth, luxury, ambiance, softness, and sound dampening.
• Vloerkleden (Area rugs) Area rugs and carpets bringing ambiance to interiors, making spaces feel larger or more intimate, dampening sound, and providing softness underfoot.
• Trap bekleding (Stair covering) Stair covering solutions using carpet, vinyl, PVC, marmoleum, or stair runners to give stairs a classic, contemporary, or rustic appearance.
• Vloerverwarming (Underfloor heating installation) Underfloor heating installation using the dust-free infrezen (groove-cutting) method for efficient and energy-saving temperature distribution, yielding about 15% average energy cost savings compared to radiators.
• Vloerbescherming (Floor protection products) Floor protection products from Scratch No More! to prevent scratching of floors from furniture legs and other furniture.
• Gordijnen (Curtains) Curtains in various styles from modern light curtains to classic heavy drapes, available in A-brands like Ado, Artex, Artelux, Intex, Kobé, Toppoint, and Vadain; options include roller blinds, duo roller blinds, folding curtains, and panel curtains.
• Vitrage en Inbetweens (Sheer curtains and in-betweens) Sheer curtains and in-between window treatments that soften incoming light and provide a calm atmosphere while maintaining privacy.
• Zonwering binnen (Interior sun shading) Interior sun shading including roller blinds, folding curtains, wooden blinds, and Duette shades from A-brands like BeCe, Toppoint, Multisol, and Luxaflex.
• Zonwering buiten (Exterior sun shading) Exterior sun shading products including roller shutters, sun awnings, marquees, and screens, with options from Smits Rolluiken and Somfy automation systems.
• Raamhorren en Hordeuren (Window and door insect screens) Window and door screens (mosquito doors and window screens) to allow fresh air while keeping insects and pollen outside; available in plissé, roll-up, lamella, and other variants.
• Relaxfauteuils (Relaxation chairs) Relaxation chairs including manual and electric recliners, lift chairs with standing assistance, and custom-made chairs; collection includes over 150 models from brands like 3B, Elastoform, Gealux, De Toekomst, Recor, and Hukla.
• Kunstgras (Artificial grass) Artificial grass in 60 varieties, nearly indistinguishable from real grass, with natural green tones and grass lengths; suitable for gardens, balconies, rooftops, around play equipment, and sports fields like golf greens.
• Projectstoffering (Project furnishing) Project furnishing services for commercial clients including offices, shops, hospitality, healthcare, education, and sports organizations; covers nearly half of company operations and includes consultation, measurement, project management, and professional installation with flexible scheduling including nights and weekends.
• Interieur Visualisatie Studio Virtual interior visualization service using advanced technologies to show customers how floors, accessories, and wall/window coverings will look in their actual space before purchase.

Quantifiable outcome

• 15% average energy cost savings with floor heating compared to radiators
• +3 more outcomes

Named customers16 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Thuisweb BVcoreStrategic or Co-development PartnerStrategic acquisition in 2016/2017 of Thuisweb BV, the largest online player in home and project furnishing in Netherlands. This acquisition enabled Hofmans to serve customers across all communication channels and led to the company rebranding as 'Hofmans at Home' in 2017.
• N.E.C. NijmegenflagshipGTM or Marketing PartnerOfficial Business Partner and sponsor of N.E.C. professional football club. Joint marketing campaigns including custom branded bicycles for contest promotions. Hofmans is also hofleverancier (preferred supplier) for project furnishing at the stadium.
• ForbocoreTechnology or IntegrationStrategic supplier partnership for marmoleum/linoleum products. Forbo provides special waste containers for recycling cut-off materials from Hofmans, achieving 100% recycling. Forbo is highlighted as an environmentally responsible supplier.
• TarkettcoreTechnology or IntegrationPartner in Tarkett's Re-Start program where carpet remnants are returned, recycled, and reused. Demonstrates commitment to sustainability in flooring products.
• SavensacoreChannel Partner/ Reseller/ DistributorExclusive supplier relationship for premium hard flooring brands under Savensa.
• Next (Tapijten)coreChannel Partner/ Reseller/ DistributorExclusive supplier relationship for premium carpet brands under Next.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Others

• Tarkett: Tarkett is a global flooring manufacturer and supplier with commercial and residential flooring ranges. It is an ecosystem supplier rather than a direct retailer, but its products overlap directly with Hofmans' core flooring assortment.
• Forbo: Forbo is a global flooring and linoleum supplier with commercial and residential products. It is an ecosystem participant comparable through Hofmans' flooring category, not through the same retail model.

Emerging players

• FonQ: FonQ is a Dutch online home-and-living retailer focused on furniture, lighting, and décor. It is an emerging online peer for self-serve purchasing, although it lacks Hofmans' large showroom and installation-led project model.

Broad incumbents

• IKEA: IKEA is a global home-furnishings retailer with a strong physical and digital footprint. It overlaps in flooring-adjacent home products, furniture, and décor, but is much broader and less specialized in made-to-measure flooring and window treatments.
• Hornbach: Hornbach is a large European home-improvement retailer with a Dutch store network and ecommerce. Its broader category mix includes flooring and interior products, making it a broad incumbent rather than a niche flooring specialist.

Direct peers

• Gamma: Gamma is a Dutch home-improvement chain serving consumers and project buyers through physical stores and ecommerce. Flooring, window treatments, and interior products overlap with Hofmans' consumer and project channels.
• Leen Bakker: Leen Bakker is a Dutch home-furnishings retailer operating stores and online, with broad home décor, furniture, flooring, and window-treatment categories. Its value-led omnichannel proposition is directly comparable to Hofmans at Home.
• Kwantum: Kwantum is a Dutch home-furnishing and home-improvement retailer with physical stores and a webshop. It sells flooring, curtains, furniture, and décor, making it a close omnichannel and assortment peer.
• Loods 5: Loods 5 is a Dutch home-furnishings and décor retailer with a large showroom and online presence. It is comparable through its broad interior assortment and physical discovery experience, although it is less focused on flooring and window treatments.
• Karwei: Karwei is a Dutch home-improvement and décor retailer with physical stores and online sales. It competes for renovation-driven customers seeking flooring, curtains, furniture, and related home products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hofmansathome
• Instagraminstagram.com/hofmansathome
• LinkedInlinkedin.com/company/hofmans-at-home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hofmans Tapijten Cuijk BV