Heimathafen® Hotels

What Heimathafen® Hotels does

Heimathafen® Hotels is a privately held German lifestyle hotel group operating a portfolio of 9 individually designed properties across the North Sea coast (Büsum, St. Peter-Ording, Wilhelmshaven), the Baltic Sea coast (Heiligenhafen) and Hamburg. The portfolio spans multiple sub-brands — Beach Motel (Hamptons-style lifestyle motels), Beach Apartments (apartment-hotel hybrids), Bretterbude (surf/skate themed hotels), Lighthouse Hotel & Spa (Nordic harbor-style luxury), Fliegerdeich (aviation-themed boutique hotel) and the social-business Villa Viva Hamburg — together delivering roughly 600+ rooms, apartments and units, supported by an owned farm (James Farm), multiple restaurants and bars, conference facilities, a branded merchandise line, and a proprietary lifestyle magazine (THE TIDES). The group is controlled by managing directors Jens U. Sroka and Marco Häusler via Heimathafen Management GmbH & Co KG, employs approximately 500 people including 42 apprentices, and is recognized regionally with awards such as IHK Top-Ausbildungsbetrieb 2025 and a 3-Sterne-Superior classification for Fliegerdeich.

The business operates on a direct-to-consumer model: rooms are primarily booked through each property's own website and the centralized onepagebooking.com platform, supplemented by a voucher shop (vbooking.de), merchandise store, WhatsApp "Secret Deals" channel, and earned media via the mazeline PR agency. Revenue is generated across four streams — hotel accommodations (nightly stays ranging from €49 winter offers to €269+ suites), food and beverage (regional farm-to-table across multiple outlets), meetings and events (conference rooms for 20–200+ attendees across properties), and vouchers/merchandise — with property-level unit pricing and pay-as-you-go billing throughout. Distribution is complemented by content marketing through the bi-annual THE TIDES magazine, property-specific newsletters, and active social presence on Facebook and Instagram.

Technologically, the group runs on standard hospitality infrastructure: a newly rolled-out Property Management System, the onepagebooking.com reservation platform, a Digital To-Go mobile ordering app at select properties, the Buchungslückenfinder availability tool at Beach Motel St. Peter-Ording, and a fully digital guest-journey concept at the Küstenklaus apartment house. Payments are processed via PayPal, Apple Pay, Google Pay and Klarna. No proprietary AI/ML capabilities, research output, or technology partnerships are disclosed. The group is currently pursuing an expansion pipeline that includes Das Friesland in Wilhelmshaven, the Küstenklaus digital hostel in Büsum, and a year-round beach hotel on Rømø, Denmark.

Name

Heimathafen® Hotels

Legal name

Heimathafen Management GmbH & Co KG

Website

https://heimathafenhotels.de

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Heimathafen® Hotels is a German lifestyle hotel group operating 9 individually designed properties — including Beach Motels, Bretterbuden, Beach Apartments, Lighthouse Hotel & Spa and the social-business Villa Viva — across the North Sea, Baltic Sea and Hamburg, serving leisure and MICE guests with ~500 employees and an owned farm-to-table supply chain.

Ownership category

akta.pro rank

Product category

Coastal Lifestyle Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Luxury Vacation Homes & Residences (THAMAEAB), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Lifestyle hotels
• Coastal hospitality
• Apartment hotels
• Meetings events
• Farm-to-table dining

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Room rentals across multiple property types including lifestyle hotels (Beach Motels), apartment hotels (Beach Apartments), themed hotels (Bretterbude), spa hotels (Lighthouse), boutique hotels (Fliegerdeich), and the social business hotel (Villa Viva). Revenue generated from nightly stays across various room categories from budget rooms to luxury suites.
2. Food & Beverage: Multiple restaurants and bars across properties including fine dining, casual dining, and specialty bars. Own farm (James Farm) provides regional produce. Digital beverage strategy with unified beverage identity across all properties.
3. Meetings & Events: Conference and event facilities across multiple properties, offering flexible meeting spaces for team meetings, conferences, and creative workshops with catering and accommodation packages.
4. Vouchers & Merchandise: Voucher shop for gift certificates and merchandise store (Merchshop) selling branded merchandise including the 'Heimat für alle' apparel line.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Heimathafen Hotels operates a portfolio of 9 individually designed lifestyle hotels and holiday apartments on the German North Sea, Baltic Sea and in Hamburg, including Beach Motel, Beach Apartments, Bretterbude, Lighthouse Hotel & Spa, Fliegerdeich, Das Friesland, and Villa Viva. The company sells overnight accommodations, food and beverage, conferences and events, farm-to-table produce from its own James Farm, gift vouchers, and branded merchandise, targeting leisure travelers and corporate MICE guests through direct-to-consumer online booking channels.

Product overview

Heimathafen® Hotels operates a portfolio of 9 distinct individually designed lifestyle hotels along the North Sea (Büsum, St. Peter-Ording, Wilhelmshaven) and Baltic Sea (Heiligenhafen) plus Hamburg. The portfolio includes: Beach Motel St. Peter-Ording (103 rooms, first North Sea lifestyle motel since 2013), Beach Motel Heiligenhafen (115 rooms + 62 Beach Apartments since 2016), Bretterbude Heiligenhafen (81 themed rooms for surfers/skaters since 2016), Bretterbude Büsum (112 rooms since 2022), Beach Apartments Büsum, Lighthouse Hotel & Spa Büsum (108+ rooms, luxury harbor hotel since 2019), Fliegerdeich Hotel Wilhelmshaven (13 rooms, 3-star superior), Das Friesland (78 apartments under development in Wilhelmshaven), and Villa Viva Hamburg (138 rooms, social guesthouse since 2023). Additional offerings include the Küstenklaus digital hostel, conference services across all properties, James Farm farm-to-table initiative, The Tides lifestyle magazine (13th volume), and a merchandise shop. The company also runs a comprehensive apprenticeship program with 42 current apprentices across 5 professions plus dual study options.

Differentiator

Problem solved

Functional benefit

Brands

• Beach Motel: Lifestyle motel brand with properties in St. Peter-Ording and Heiligenhafen, featuring rooms in US East Coast beach house style, Ocean Spa, restaurants and bars
• Beach Apartments
• Bretterbude
• Lighthouse Hotel & Spa
• Fliegerdeich Hotel & Restaurant
• Villa Viva Hamburg
• Das Friesland
• Küstenklaus
• James Farm
• The Tides

Products and services

• Beach Motel St. Peter-Ording Flagship lifestyle motel in American beach house style with 103 individually designed rooms and suites, ocean spa, restaurants (dii:ke with wood-fired pizza, o.n.o's kitchen), bars, private cinema with games corner, conference area, and cruiser bike rentals.
• Beach Motel Heiligenhafen Baltic Sea lifestyle motel with 115 rooms and suites in Hamptons style, direct beach promenade location with sea views, Holyharbour Café & Grill restaurant, Ocean Spa with indoor pool and saunas, plus 62 Beach Apartments on the same property.
• Bretterbude Heiligenhafen Germany's first themed hotel for surfers and skaters with 81 wooden 'Butzen' cubicles, mini-ramp in lobby, surfboard and skateboard rentals, Strandschuppen restaurant, Spelunke bar, partner-themed rooms (FC St Pauli, Trap, Viva con Agua, Cleptomanicz), and Bulli pitches with electricity and outdoor showers.
• Bretterbude Büsum North Sea themed hotel with 112 Butzen (13-60 sqm) including 9 partner-designed special rooms, Strandschuppen restaurant (165 indoor / 70 outdoor seats), bar Alter Kutter (45 indoor / 24 outdoor seats), outdoor bar Sandkiste, wellness area with pool that converts to skate ramp in winter, E-car charging stations, and 7 campervan pitches.
• Beach Apartments Heiligenhafen Apartment-hotel hybrid with 62 Beach Apartments across 9 freestanding beach houses, each with kitchen, living/sleeping area, and balcony/terrace, in four categories (Basic, Beach, Lake, Ocean). Optional extras include private sauna or whirlpool, plus starter packages with local food. Shared wellness and breakfast services with adjacent Beach Motel Heiligenhafen.
• Beach Apartments Büsum Beach apartments at the North Sea location offering maximum privacy and space with apartment-class amenities, combined with hotel services such as breakfast and wellness access near the Lighthouse Hotel & Spa.
• Lighthouse Hotel & Spa, Büsum Luxury Nordic harbor-style hotel directly at the museum harbor with 108 rooms/suites and 3 apartments in small harbor houses. Interior by COSMAN-Interior with Gervasoni furniture. Three restaurants (Landgang, Schnüsch Fine-Dining, Hafenkantine), Ocean Spa with 3 saunas and treatment rooms connected to Meerzeit public pool, and 4 conference rooms (55-305 sqm, all connectable, up to 120 persons).
• Fliegerdeich Hotel & Restaurant, Wilhelmshaven Boutique aviation-themed hotel with 13 rooms/suites on 3 floors at South Beach with sea views, industrial-look design reflecting Wilhelmshaven's flying history, regional-cuisine restaurant, Board Kiosk for snacks and drinks, and direct beach access. Certified 3-Sterne-Superior.
• Das Friesland, Wilhelmshaven Apartment-hotel under development in two 100+ year old listed marine warehouse buildings on the Schleuseninsel in Wilhelmshaven, planned to feature 78 luxury apartments (50-125 sqm) with wellness area and gastronomy, combining historic charm with modern design.
• Villa Viva Hamburg Social guesthouse in Hamburg Münzviertel with 138 rooms ranging from Camping Ground pods (€19.10/night) to designer suites by Barbara Schöneberger and Jan Delay. Includes Viva Cantina restaurant and RoofDrop Bar with rooftop terrace. Minimum 40% of profits support Viva con Agua water projects worldwide, backed by 19 Social Impact Investors who contributed €5.5M collective equity. 6 meeting/event rooms.
• Küstenklaus Digital Hostel Fully digital apartment house in Büsum with 15 modern apartments (38-71 sqm) for solo travelers, couples, families, and groups up to 6 persons. Self-catering with fully equipped kitchens and a complete digital guest journey including self-check-in and automated services.
• Conference & Meeting Services Conference and meeting facilities across six properties: Beach Motel SPO (3 rooms, up to 54 persons with cinema), Beach Motel Heiligenhafen (4 rooms, up to 200 persons), Bretterbude Heiligenhafen (2 rooms, up to 70 persons), Bretterbude Büsum (3 rooms, up to 75 persons), Lighthouse (4 rooms up to 120 persons), Fliegerdeich (1 room up to 20 persons). All venues offer sea views, modern technology, and personalized catering.
• James Farm Group-owned sustainable farm in Schleswig-Holstein producing high-quality meat, cheese, milk products, and seasonal vegetables for breakfast and restaurant menus across all Heimathafen hotels, embodying a farm-to-table philosophy with short distances from field to plate.
• Merchshop (Branded merchandise) Official online merchandise shop selling branded Heimathafen® products including the 'Heimat für alle' (Home for Everyone) t-shirts and hoodies promoting tolerance, diversity, and community values, plus other branded merchandise.
• Digital To-Go System Mobile application enabling guests at Beach Motel Heiligenhafen and Bretterbude Heiligenhafen to pre-order food and beverages for pickup, integrated with the group's digital guest journey.

Quantifiable outcome

• Top-Ausbildungsbetrieb 2025 recognition from IHK zu Lübeck for Beach Motel Heiligenhafen
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Farm ReblscoreStrategic or Co-development Partner · 1 January 2024Local beer brand from Hörup brewing Holy Helles naturtrüb beer using barley from their own farm near Galwik/Flensburg. Partnership embodies shared values of 'local vibes', handmade products, and respect for nature. Beer sold within 100-mile radius, available in most Heimathafen Hotels. Represents rebellion against mass production through regional commitment.
• Oldesloer KornminorGTM or Marketing Partner · 1 January 2024Spirit brand collaboration creating themed 'Oldesloer Korn Spezialbutze' room at Bretterbude Heiligenhafen. Features Korn distillery art installation, historic bottle display showing 125-year brand history, waterbed filled with Oldesloer Korn, balcony with sea view. Celebrates shared northern German regional identity.
• Die OstholsteinerminorStrategic or Co-development Partner · 1 January 2024Inclusive employment partnership with non-profit organization providing meaningful work for people with disabilities. 'InkA' (Inclusive Work Group) employees work in groundskeeping, kitchen, housekeeping, and service at Bretterbude Heiligenhafen. Represents natural inclusion model integrated into regular work processes.
• Viva con AguacoreStrategic or Co-development Partner · 1 January 2023Social business partnership creating Villa Viva Hamburg hotel. Every stay, bar visit, restaurant meal, and event contributes to clean water access globally. Minimum 40% of all profits flow to Viva con Agua supporting 'WATER FOR ALL' vision. 19 Social Impact Investors provided €5.5M collective equity. Hotel located in Hamburg Münzviertel, 5 minutes from central station.
• James FarmcoreStrategic or Co-development PartnerOwn farm in Schleswig-Holstein providing sustainable agriculture products including meat, cheese, milk products, and seasonal vegetables. Foundation of culinary philosophy across all hotels. Products used in breakfast service at all properties and in restaurant dishes. Represents farm-to-table approach with short distances from field to plate.
• mazeline GmbHcoreGTM or Marketing PartnerMarketing and PR agency specializing in hotel, tourism, and lifestyle marketing. Manages press relations and media distribution for Heimathafen Hotels. Located at Michaelisstraße 22, 20459 Hamburg.
• COSMAN-InteriorminorStrategic or Co-development PartnerHamburg-based interior design professionals responsible for room and apartment furnishings at Lighthouse Hotel & Spa Büsum
• GervasoniminorStrategic or Co-development PartnerItalian furniture manufacturer providing design furniture for Lighthouse Hotel & Spa, creating exclusive ambiance
• Brooklyn Soap CompanyminorGTM or Marketing PartnerSkincare brand providing amenities for rooms at multiple properties including Fliegerdeich (soap, body lotion) and Beach Motel SPO (Gin Sul Suite)
• natourtalenteminorStrategic or Co-development PartnerExternal provider for team-building activities that conducted 2025 apprentice excursion at Beach Motel St. Peter-Ording

Scale indicators10 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Viva con Agua / Sankt Pauli Hospitality: Social business network including the Villa Viva Hamburg partnership. Indirect peer relevant for the social-business hotel sub-segment; relevant for understanding the values-driven accommodation niche Heimathafen has entered.

Direct peers

• Upstalsboom: German privately-held hotel group focused on North Sea coastal resorts. Direct competitor for leisure coastal demand in the same geography (Lower Saxony/North Sea), overlapping target customer of German family coastal vacationers.
• A-ROSA Resorts: German luxury resort group with spa and family coastal properties. Comparable on premium resort positioning, integrated spa/wellness (similar to Ocean Spa), and German leisure/family target audience.
• Lindner Hotels: German family-managed hotel group with multiple resort and city properties including coastal locations. Comparable on German privately-held multi-property operator with full-service hotels, spas, and strong F&B; Sarah Bartel previously worked at Linder Hotels Speyer.
• Motel One Group: Germany's leading budget-design hotel chain with a similar lifestyle-segment positioning and direct-to-consumer booking model. Directly comparable on the 'individual design at accessible price' thesis in the German market; new Beach Motel Heiligenhafen director (Mario Singh) came from Motel One.
• a-ja Resorts: German resort hotel chain operating full-service and themed resort properties including coastal locations. Comparable on multi-property German resort operator targeting families and leisure travelers with integrated F&B and wellness.
• 25hours Hotels: German lifestyle hotel brand operating individually designed urban and resort properties. Closest peer on sub-brand portfolio strategy, storytelling-driven brand (magazines/guides), and target audience of design-conscious leisure and business travelers.

Broad incumbents

• TUI Blue Hotels: International resort hotel brand from TUI Group operating full-service coastal and leisure resorts. Comparable on resort-area full-service hotels serving leisure travelers with multiple F&B outlets and family facilities.
• Center Parcs: European vacation park operator with multiple German coastal and forest resorts. Comparable on family/group leisure coastal demand and apartment-style accommodation model (similar to Beach Apartments).
• Precise Hotels & Resorts: European hotel group operating multiple full-service and lifestyle properties across Germany and beyond. Comparable on multi-property full-service portfolio with spa and F&B offerings targeting leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heimathafenhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heimathafen® Hotels