In Season

What In Season does

In Season operates a single-location farm-to-table quick-service restaurant at 324 W Main Street in downtown Louisville, Kentucky, serving breakfast and lunch made from scratch daily. The company vertically integrates its supply chain through In Season Farms, a wholly-owned farm in Glenmary, KY that produces heirloom ingredients used on the restaurant's seasonal menu, which includes salads, bowls, burritos, and toasts. It also runs an active Instagram presence (@inseasonky) and lists Toast Tab as its online ordering and restaurant management partner, supporting in-store counter service, pickup, and delivery during operating hours (Monday–Friday, 7:30am–3pm).

The business generates revenue through two main streams: direct food sales via counter and online ordering for individual customers, and a catering service for corporate and private events offering customizable breakfast and lunch menus. Its primary customer segments are downtown Louisville professionals seeking quick, healthy meal options during the workday and local food enthusiasts interested in farm-to-table dining. The company holds a registered trademark on the "In Season®" brand identity (also branded as "Harvest Kitchen") and operates as a private, founder-led entity with no disclosed external investment.

A mobile kitchen unit is planned to reach additional Louisville neighborhoods, and a second permanent location is referenced in company materials, indicating an early-stage physical expansion strategy. Operations are constrained to a single brick-and-mortar site within one U.S. metro (Louisville), with no international footprint, no mobile app, and no disclosed revenue figures, funding history, or headcount beyond a 1–10 employee range.

Name

In Season

Legal name

In Season

Website

https://getinseason.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

In Season is a Louisville, Kentucky-based farm-to-table quick-service restaurant serving scratch-made breakfast and lunch, sourced from its own farm, targeting downtown professionals and local food enthusiasts via counter, pickup, delivery, and catering.

Ownership category

akta.pro rank

Product category

Quick-Service Farm-to-Table Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Farm-to-table restaurant
• Scratch-made food
• Breakfast and lunch
• Catering services
• Seasonal menu

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Quick Service Food Sales: Counter and online ordering for breakfast and lunch items including salads, bowls, burritos, and toasts with pickup and delivery options
2. Catering Services: Corporate and private event catering for breakfast and lunch occasions with customizable menu options

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

In Season is a farm-to-table quick-service restaurant serving 100% scratch-made breakfast and lunch items prepared daily in-house using heirloom ingredients from its own farm, In Season Farms in Glenmary, KY. The restaurant operates dine-in service at 324 W Main St in downtown Louisville (Mon-Fri 7:30am-3pm), with pickup and delivery options via the Toast Tab online ordering platform, and offers catering services for corporate and private events.

Product overview

In Season is a single-location farm-to-table restaurant operating as a unified concept (In Season® | Harvest Kitchen), offering breakfast, lunch, and catering services. The company grows its own produce at In Season Farms in Glenmary, KY and prepares all food scratch-made daily. The business provides dine-in service at 324 W Main St in downtown Louisville (Mon-Fri 7:30am-3pm), as well as pickup and delivery options through Toast Tab online ordering. An expansion is planned via a mobile kitchen unit and a second permanent location.

Differentiator

Problem solved

Functional benefit

Products and services

• In Season Restaurant

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationOnline ordering and restaurant management platform powering pickup and delivery orders. Customers order through Toast Tab's consumer-facing interface.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tender Greens: Farm-to-table fast-casual concept serving seasonal salads, bowls, and plates with a sourcing transparency story. Comparable to In Season in farm-forward menu narrative and quick-service dining model.
• Sweetgreen: National fast-casual chain built on a farm-to-table sourcing narrative, fresh salads and bowls, and counter-order pickup and delivery. Most directly comparable to In Season in concept, positioning, and daypart mix.
• Dig Food Group: Farm-to-table fast-casual concept offering seasonal bowls and salads with a sourcing-forward brand story. Closely comparable to In Season on menu, sourcing narrative, and counter-service delivery model.
• CAVA: Fast-casual Mediterranean bowl and salad chain with counter-order pickup and delivery. Comparable to In Season in limited-service format, fresh ingredient positioning, and tech-enabled ordering.
• honeygrow: Fast-casual chain focused on fresh, customizable salads, bowls, and stir-fries with an emphasis on responsible sourcing. Comparable to In Season in farm-forward positioning and counter-order format.
• Salad and Go: Limited-service salad and wrap chain with counter pickup, drive-thru, and delivery. Comparable to In Season in limited-service healthy positioning, though at a lower price tier and broader geographic footprint.

Broad incumbents

• Chipotle Mexican Grill: Largest fast-casual incumbent that customers explicitly mention switching from in In Season testimonials. Comparable as the broad incumbent In Season is positioning against on speed, freshness, and customization.
• Panera Bread: National fast-casual bakery-cafe concept with counter-order service, breakfast and lunch dayparts, and catering offerings. Comparable to In Season as a broader incumbent competing for the same downtown professional lunch and catering occasion.
• First Watch: National breakfast, brunch, and lunch daypart chain with a farm-fresh sourcing program. Comparable to In Season as a broader incumbent operating in the same breakfast and lunch daypart with a freshness-driven brand story.

Regional players

• Wild Eggs: Louisville-based breakfast and lunch concept focused on fresh, scratch-made fare with a local sourcing story. Comparable to In Season as a same-city farm-to-table breakfast and lunch peer competing for the same Louisville occasion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/inseasonky
• LinkedInlinkedin.com/company/inseasonky

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Season