Heartland Vintage Racing

What Heartland Vintage Racing does

Heartland Vintage Racing (HVR) is a non-profit, member-supported vintage sports car racing club founded in 2010 and headquartered in Kansas City, operating across the Midwest United States. The organization organizes and participates in vintage racing events at regional venues including Heartland Motorsports Park (Topeka, KS, its home track), Kansas Speedway, Lake Garnett Grand Prix Revival, World Wide Technology Raceway (formerly Gateway Motorsports Park), Ozarks International Raceway, Eagles Canyon Raceway, Hallett Motor Racing Circuit, and Motorsport Park Hastings. HVR co-hosts events with strategic partners including NASA Central Region, CVAR (Corinthian Vintage Auto Racing), RMVR (Rocky Mountain Vintage Racing), and SCCA, sharing regulations, organizational infrastructure, and cross-event participation. In 2019, HVR broadened eligibility from pre-1972 cars to include vehicles through 1989.

HVR's core 'products' are its membership program, organized vintage racing events, racer licensing and tech inspection support, and media/content (photo, video, newsletters). The club does not develop technology products; operations run on a WordPress website, MotorsportReg for event registration, and standard social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn). RennsportKC serves as the club's official tech inspection shop. The business model rests on two revenue streams: recurring annual membership dues and per-event registration/entry fees, supplemented by modest local sponsorships (e.g., Burdiss, Lazy K Garage, Woita Homes, Rozycki Lighting). Pricing is not publicly disclosed.

HVR is governed by an elected volunteer board (President, Vice-President, Treasurer, Secretary, and Board Members), with founding member Bill Rinke (1932-2014) credited with establishing the club and Rick Fiske (deceased 2025) among its founding members. The organization is independent, with no parent company, no venture capital, and no acquisitions or funding rounds on record. Headcount is reported as 11-50, but operations are largely volunteer-driven. Active signals indicate a stable, hobbyist-scale club with incremental geographic and calendar expansion rather than aggressive growth.

Name

Heartland Vintage Racing

Legal name

Heartland Vintage Racing

Website

https://heartlandvintageracing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartland Vintage Racing is a non-profit, member-supported vintage sports car racing club founded in 2010, serving individual vintage racing enthusiasts across the Midwest United States through membership dues, organized racing events at regional tracks, and partnerships with NASA, SCCA, CVAR, and RMVR.

Ownership category

akta.pro rank

Product category

Vintage Racing Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

akta.pro secondary industries

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Vintage car racing
• Motorsports club
• Classic car events
• Racing membership
• Vintage racing events

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues: The club collects annual membership dues from racers, enthusiasts, and volunteers. Membership forms are available for download and via MotorsportReg online platform.
2. Event Registration Fees: Fees collected from participants registering for vintage racing events hosted or co-hosted by HVR at various tracks including Heartland Motorsports Park, Ozarks International Raceway, and others.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heartland Vintage Racing (HVR) is a non-profit vintage sports car racing club that organizes and co-hosts vintage racing events at Midwest tracks including Heartland Motorsports Park, Ozarks International Raceway, and Kansas Speedway. The club sells annual memberships to racers, enthusiasts, and volunteers, and provides racing rules, technical inspections, licensing support, and event registration coordination in partnership with sanctioning bodies such as NASA Central Region and SCCA.

Product overview

Heartland Vintage Racing (HVR) is a vintage sports car racing club dedicated to the preservation and enjoyment of vintage racing automobiles. The organization offers membership access to racing events, with activities coordinated through partner organizations including NASA Central Region, SCCA, CVAR (Corinthian Vintage Auto Racing), and RMVR (Rocky Mountain Vintage Racing). The club organizes events at venues such as Heartland Motorsports Park in Topeka, Kansas Speedway, Lake Garnett Grand Prix Revival, and Ozarks International Raceway. HVR maintains official rules and tech inspection standards, and provides licensing support for prospective racers.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NASA Central RegioncoreStrategic or Co-development PartnerHVR partners with NASA Central Region to co-host vintage racing events at various tracks including Heartland Motorsports Park. NASA provides the organizational infrastructure while HVR oversees the vintage racing classes and regulations.
• CVAR (Corinthian Vintage Auto Racing)coreStrategic or Co-development PartnerHVR collaborates with CVAR for joint racing events including participation at Hallett Motor Racing Circuit and Eagles Canyon Raceway. The organizations share racing regulations and cross-participate in each other's events.
• Rocky Mountain Vintage Racing (RMVR)minorStrategic or Co-development PartnerHVR co-hosts the Showboat Showdown event with RMVR at Motorsport Park Hastings in Nebraska. The partnership brings together vintage racers from the Rocky Mountain and Midwest regions.
• SCCA (Sports Car Club of America)minorStrategic or Co-development PartnerHVR has partnered with SCCA for joint events including the May Daze vintage race at Heartland Park Topeka. SCCA provides race sanctioning and organizational support.
• Kaw Valley Race Group (KVRG)minorStrategic or Co-development PartnerHVR partnered with KVRG to host the 2013 vintage races at Heartland Park Topeka. The organizations share event coordination and racing expertise.
• ShoutCloud StudiosminorGTM or Marketing PartnerShoutCloud Studios designed and launched HVR's new website in 2022. They provide web development and digital strategy services for the organization.
• World Wide Technology Raceway (Gateway)minorStrategic or Co-development PartnerHVR partnered with WWTR (formerly Gateway Motorsports Park) to host vintage racing events including the August 2021 event weekend.
• Heartland Motorsports ParkcoreStrategic or Co-development PartnerHeartland Motorsports Park in Topeka, KS serves as HVR's 'home track' for vintage racing events. The facility has undergone resurfacing and hosts regular HVR race weekends.
• Lake Garnett Grand Prix RevivalcoreStrategic or Co-development PartnerHVR supports the annual Lake Garnett Grand Prix Revival event in Garnett, KS, overseeing the vintage race car exhibition class. HVR pre-screens cars and drivers for the vintage portion of the event.
• RennsportKCminorImplementation/ SI/ Consulting PartnerRennsportKC in Grandview, MO serves as HVR's 'official' tech shop, offering free technical inspections for HVR event participants.
• Ozarks International RacewayminorStrategic or Co-development PartnerHVR hosts events at Ozarks International Raceway with next event scheduled for October 10-12, 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kaw Valley Race Group (KVRG): Kansas-based vintage racing group that HVR has previously partnered with for Heartland Park Topeka events. KVRG is a smaller, more localized vintage racing organization with overlapping member base and Kansas track focus — a smaller-scale direct competitor.

Regional players

• Vintage Racing Club of BC: British Columbia-based vintage racing club operating under a similar member-based, event-driven club model at Mission and Area 27. Functionally identical to HVR in offering structure (membership, vintage race classes, partner-track scheduling) but serves a Pacific Northwest market rather than the US Midwest.
• Classic Racing Revival: European vintage and classic racing series that organizes events across continental circuits (Dijon, Spa, Mugello). Offers a directly comparable vintage racing experience and customer segment but operates exclusively in European markets rather than the US Midwest.

Others

• RM Sotheby's Motorsport Auctions: While not a racing club, RM Sotheby's is an adjacent ecosystem player in the classic and vintage automobile market — the same enthusiast customer base HVR serves. Adjacent rather than competitive; useful as a comparable for the vintage car collector/racer demographic.

Broad incumbents

• Sports Car Club of America (SCCA): Long-established US motorsports sanctioning body and club organization with regional regions that run road-racing events. HVR already partners with SCCA for joint events (May Daze at Heartland Park Topeka), and SCCA's regional racing program addresses a partially overlapping audience of amateur and vintage racers.
• NASA (National Auto Sport Association) Central Region: Regional chapter of NASA that provides organizational infrastructure and sanctioning for HVR's vintage race weekends at Heartland Motorsports Park. NASA is a direct operating counterpart — same events, same tracks, same vintage classes — but operates at a broader regional and national scale.
• Sportscar Vintage Racing Association (SVRA): The largest US vintage racing sanctioning body and event organizer, running national-championship vintage races at premier tracks (Sonoma, COTA, Indianapolis). SVRA is a broader incumbent that operates at significantly larger scale than HVR but serves the same vintage racing customer and offers comparable racing classes.
• Historic Sportscar Racing (HSR): Florida-based vintage and historic racing series that runs multi-class events at tracks like Sebring, Daytona, and Road Atlanta. HSR is a broader incumbent offering directly comparable vintage racing experiences but at national scale with professional event management rather than a regional club model.

Direct peers

• Corinthian Vintage Auto Racing (CVAR): Texas-based vintage racing club that HVR already partners with for joint events at Hallett and Eagles Canyon. CVAR operates as a member-based vintage racing organization in a different region with directly comparable offerings — vintage race events, member dues, technical inspections, and shared racing regulations.
• Rocky Mountain Vintage Racing (RMVR): Colorado-based vintage racing club that co-hosts the Showboat Showdown with HVR at Motorsport Park Hastings. RMVR operates a nearly identical model — member-based vintage racing events, partner-track scheduling, and SCCA-style regulations — making it a directly comparable vintage racing club peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HVRclub
• YouTubeyoutube.com/channel/UCDFJo_yOu6dk0v5o7ZQmnLA
• Facebookfacebook.com/heartlandvintageracing
• LinkedInlinkedin.com/company/heartland-vintage-racing
• Instagraminstagram.com/heartlandvintageracing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Vintage Racing