Hidden Worlds Entertainment

What Hidden Worlds Entertainment does

Hidden Worlds Entertainment Inc. is a privately held, Hawaii-incorporated impactainment company founded in 2022 that produces touring pop-up immersive experiences centered on ocean conservation. The company combines projection mapping, 360-degree sound, and physical art installations to create walk-through oceanic environments ranging from mangroves to deep-sea ecosystems, and sells tickets directly to consumers across three product tiers: a family-friendly Daytime Experience (US$19–$36 per ticket), an adult-only 10-course Dinner Experience with ocean-positive menu (US$240 per ticket, capped at 32 guests per evening), and an adult-only Lounge Experience with cocktails and DJ programming (starting at US$30).

The underlying technical platform is a purpose-built immersive environment rather than a software product: content is produced as projection-mapped scenography synchronized to 360-degree audio, paired with chef-designed physical dining and curated art. The company's differentiator is a proprietary framework called Impactainment, developed with neuroeconomist Dr. Paul Zak and validated through joint research with the University of Southern California, which applies behavioral science (attention, story, habit formation, tribalism, authenticity) to conservation messaging — positioning Hidden Worlds as the only immersive entertainment project accredited as a United Nations Ocean Decade Activity. The core team includes CEO Daniel Hettwer, ocean explorers Philippe and Ashlan Cousteau, Dr. Paul Zak, illusionist Blake Vogt, and Universal Theme Parks veteran Robert L. Ward.

Hidden Worlds operates a pop-up touring go-to-market, with announced U.S. runs in Miami (2022 and 2023), Boston, New York, Washington DC, and San Diego through 2023. Revenue is generated entirely through direct-to-consumer ticket sales plus a percentage donated to conservation partners (notably Beneath The Waves). Marketing relies on VIP-list email signups, organic social, regional earned media, and co-marketing partnerships with Mastercard (Priceless platform) and the Bahamas Ministry of Tourism. The company does not disclose revenue, headcount, or external funding, and is led by its founder team without disclosed institutional capital.

Name

Hidden Worlds Entertainment

Legal name

Hidden Worlds Entertainment Inc.

Website

https://ourhiddenworlds.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Hidden Worlds Entertainment is a privately held, Hawaii-founded pop-up immersive entertainment company that combines projection mapping, 360-degree sound, and ocean-positive dining to deliver family and adult experiences across touring U.S. cities, with a stated mission of ocean conservation through its proprietary Impactainment framework.

Ownership category

akta.pro rank

Product category

Immersive Live Entertainment

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Immersive entertainment
• Live experiences
• Themed dining
• Projection mapping
• Pop-up events

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales - Daytime Experience: Family-friendly daytime immersive experiences through oceanic environments including mangroves, coral reefs, and deep sea. Tickets sold per person with pricing varying by day of week and age group.
2. Ticket Sales - Dinner Experience: Premium adult-only immersive dining experience featuring multi-course prix fixe menu with drink pairings. Limited seating of 32 guests per evening creates exclusivity.
3. Lounge and Cocktail Experiences: Adult-only evening cocktail lounge with ocean-positive cocktails, DJ performances, and cocktail masterclasses
4. Conservation Donations: A percentage of ticket sales donated to conservation partners including Beneath The Waves. Any profits left at end of run are donated to conservation partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hidden Worlds Entertainment produces touring, immersive entertainment experiences that combine projection mapping, 360-degree sound, and physical art installations. The company sells timed-entry tickets to multi-format experiences (daytime, dinner, and lounge) themed around ocean conservation, using its proprietary Impactainment model to pair entertainment with environmental storytelling.

Product overview

Hidden Worlds Entertainment operates a portfolio of immersive experience products centered on ocean conservation. The core offerings include the Daytime Experience (family-friendly 45-minute to 1-hour journey through oceanic environments), the Dinner Experience (adult-only 10-course immersive fine dining with ocean-positive menu), and the Lounge Experience (adult-only cocktail bar with DJ entertainment and cocktail masterclasses). All experiences combine projection mapping, 360-degree sound, and physical art to create immersive marine worlds. The products are offered as pop-up installations in cities like Miami, Boston, New York, Washington DC, and San Diego, with the VIP List providing early access and member perks. The company positions itself as 'Impactainment' combining entertainment with conservation impact, accredited as a United Nations Ocean Decade Activity.

Differentiator

Problem solved

Functional benefit

Products and services

• Daytime Experience A daytime ticketed immersive experience designed for general audiences, combining projection-mapped environments with ocean-themed narrative content.
• Dinner Experience An evening immersive experience that pairs multi-course dining with the company's projection-mapped, 360-sound environment for adult audiences.
• Lounge Experience A late-night lounge-format immersive experience featuring cocktail service alongside projection mapping and curated sound design.

Quantifiable outcome

• Thousands of guests have participated in the Hidden Worlds journey
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• The Islands of The BahamasflagshipStrategic or Co-development Partner · 1 January 2023The Bahamas Ministry of Tourism, Investments & Aviation partnered with Hidden Worlds for the 'Our Ocean, Our Future' 18-day experience in February-March 2023. The partnership highlighted The Bahamas' conservation efforts including single-use plastic bans and shark conservation. Included art installations by Bahamian artists, Bahamian-inspired menu with Executive Chef Kevyn Pratt, and Bahamian mixologist Marv Cunningham.
• MastercardcoreGTM or Marketing Partner · 1 January 2023Mastercard partnered with Hidden Worlds to highlight reforestation efforts globally. Special deals and exclusive Priceless experiences including ocean-positive cocktail masterclasses are offered to Mastercard cardholders.
• Kevyn PrattcoreStrategic or Co-development Partner · 1 January 2023Bahamian Executive Chef previously of Baha Mar, partnered with Hidden Worlds for The Bahamas experience to create ocean-positive menu inspired by Bahamian flavors.
• Angelika Wallace-WhitfieldminorStrategic or Co-development Partner · 1 January 2023Famed Bahamian muralist who created art installations for the 'Our Ocean, Our Future' experience.
• Seyhan LeeminorStrategic or Co-development Partner · 1 January 2023AI Art powerhouse that showcased an innovative coral experience for the 'Our Ocean, Our Future' collaboration with The Bahamas.
• Scott LinquistcoreStrategic or Co-development Partner · 1 March 2022Executive Chef of Hidden Worlds' ocean-positive dining experience. Also Co-Founder of COYO Taco and Serena Rooftop, and previously involved with Como Como Miami. Designed the multi-course prix fixe menu corresponding to projection environments.
• Beneath The WavescoreStrategic or Co-development PartnerOcean conservation nonprofit organization and primary charity partner. A percentage of ticket sales benefit Beneath The Waves, which promotes ocean health using science and technology. The organization discovered the world's largest seagrass meadow by studying tiger shark migration patterns in Bahamian waters.
• EarthEcho InternationalminorStrategic or Co-development PartnerConservation organization focused on engaging young people in ocean conservation. Listed as a Hidden Worlds partner supporting the impact mission.
• PangeaSeed FoundationminorStrategic or Co-development PartnerConservation organization with community building at its core. Listed as a Hidden Worlds partner in the Impactainment model discussion.
• Sea Walls: Artists for OceansminorStrategic or Co-development PartnerOcean conservation organization. Listed as a Hidden Worlds partner supporting the impact mission.
• Parley for the OceansminorStrategic or Co-development PartnerBrand that builds environmental awareness through community building. Referenced in Impactainment model as an example of brands excelling in environmental community building.
• CMB (Conscious Marine Biologist)minorStrategic or Co-development PartnerListed as a partner organization supporting Hidden Worlds' conservation mission.
• PSF (Plastic Soup Foundation)minorStrategic or Co-development PartnerListed as a partner organization supporting Hidden Worlds' conservation mission.
• Rudolf Budja GallerycoreStrategic or Co-development PartnerWorld-renowned gallery in Miami Beach that hosted the initial Hidden Worlds Miami launch from May 20 - June 20, 2022.
• Robert L. WardcoreStrategic or Co-development PartnerIndustry leader from Universal Theme Parks, part of the core founding team enabling expertise in themed entertainment development.
• Blake VogtcoreStrategic or Co-development PartnerIllusionist behind many of David Copperfield's creations, part of the core team providing expertise in magic and immersive entertainment design.
• University of Southern CaliforniaminorStrategic or Co-development PartnerConducted joint research with Hidden Worlds analyzing the impact of Persuasive Frames in Conservation Messaging, contributing to the scientific foundation of the Impactainment model.
• Immersion NeuroscienceminorStrategic or Co-development PartnerCompany founded by Dr. Paul Zak and Dr. Jorge Barazza that extended narrative arc principles into the concept of Immersion for measuring neurological impact of experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hopscotch: Operates immersive, technology-driven art experiences in permanent venues with rotating artist programming. Comparable to Hidden Worlds on multi-format immersive entertainment and adult-skewed evening programming.
• Lighthouse Immersive (Beyond Van Gogh / Immersive Van Gogh): Produces touring immersive art exhibitions (Van Gogh, Klimt, Frida Kahlo) across major North American cities. Direct competitor using a similar pop-up touring model, though focused on artist IP rather than original themed content.
• teamLab: Creates large-scale immersive digital art experiences combining projection, light, and interactive design. Closely comparable technology stack and immersive-environment experience to Hidden Worlds' oceanic installations.
• ARTECHOUSE: Runs technology-driven immersive digital art exhibitions in dedicated venues. Highly comparable to Hidden Worlds' projection mapping and 360-degree sound format, with a similar premium ticketing model for adults and families.
• Frameless: Operates permanent immersive art venues featuring projection-mapped masterpieces. Comparable to Hidden Worlds on projection technology and adult/family ticketing model, with the distinction of permanent versus pop-up venue.
• Meow Wolf: Operates permanent immersive art experiences with narrative and technology-driven environments. Comparable to Hidden Worlds as a direct competitor in immersive entertainment, though Meow Wolf focuses on permanent venues with larger-scale installations.
• Wonderspaces: Runs rotating immersive and interactive art exhibitions in physical venues across U.S. cities. Comparable on the model of bringing immersive art to touring/regional locations with timed ticket entry.

Broad incumbents

• Cirque du Soleil: Established global leader in premium live entertainment combining theatrical production with F&B and merchandise. Comparable on premium ticketed immersive live entertainment, but at vastly larger scale and with resident/touring show formats.

Others

• Van Gogh Museum (and similar artist-anchored immersive licensors): Representative of artist-IP holders whose catalogues power the Van Gogh and Frida Kahlo immersive touring shows. Comparable as adjacent IP ecosystem participants whose brand licensing model offers a parallel growth path to Hidden Worlds' Impactainment model.

Emerging players

• Punchdrunk (Sleep No More): Pioneer of immersive theater with Sleep No More. Comparable on immersive narrative-driven entertainment format, though more theatrical and less technology/AV-driven than Hidden Worlds' projection mapping approach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ourhiddenworlds
• LinkedInlinkedin.com/company/ourhiddenworlds
• Instagraminstagram.com/ourhiddenworlds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Worlds Entertainment