Kidsrights
KidsRights is a Dutch nonprofit foundation that advances children's rights globally through the International Children's Peace Prize, the KidsRights Index covering 194 countries, and the State of Youth movement with 800+ chapters across 70+ countries.
- Company typePrivate
- Founded2005
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kidsrights does
KidsRights is a Dutch nonprofit foundation (Stichting KidsRights) founded in 2005 and headquartered in Amsterdam, operating with ANBI (public benefit) status that makes donations tax-deductible. The foundation pursues children's rights globally through three integrated pillars: the annual International Children's Peace Prize awarded by a Nobel Peace Laureate (accompanied by a €75,000 project fund for the winner and a €50,000 Project Fund plus €25,000-€75,000 theme rounds for related youth projects); the annual KidsRights Index, a comparative research instrument covering 194 countries' commitment to child survival, health, education, and protection; and the State of Youth movement, a grassroots network of over 800 chapters in more than 70 countries coordinated through the stateofyouth.org digital platform. The 2024 launch of State of Youth NL added the Netherlands' first representative digital youth panel, producing surveys of 1,775-3,026 respondents per topic (climate, financial stress, housing, performance pressure, children's rights) and feeding findings directly into Dutch parliamentary advocacy.
The underlying technology stack is web-based rather than AI-driven: digital platforms for chapter management, donor processing (via Buckaroo), and survey-based research. The organization serves four primary constituent groups: young changemakers aged 12-29 (the direct beneficiaries of prize, project funding, and movement infrastructure), Dutch youth aged 12-29 (research panel participants), corporate partners and governments (CSR, cause marketing, policy influence), and individual donors who contribute via monthly recurring donations starting at €5, one-time donations, or legacy/planned giving.
Revenue is generated entirely through charitable income streams: individual donations (one-time and recurring monthly), institutional grants and sponsorships from foundations and lottery organizations (Postcode Loterij, Wilde Ganzen, Vfonds, Janivo Stichting, Dioraphte, Stichting Boschuysen, Kinderpostzegels, WereldWijd voor Kinderen, Fonds21), and legacy/planned giving. No fee-based services are sold. Marketing and distribution are mission-driven: organic social media (Facebook, Instagram, LinkedIn) reaching 1.6 million people organically in 2025, monthly newsletters, the 'Changemakers' book published with Lannoo Campus, the annual Stockholm prize ceremony co-organized with Global Child Forum, and direct policy presentations to Dutch parliament. Marc Dullaert serves as Chair and Founder; the organization is independently governed with no parent company and no venture or PE ownership.
Kidsrights firmographics
Firmographics- Name
- Kidsrights
- Legal name
- Stichting KidsRights
- Website
- https://kidsrights.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KidsRights is a Dutch nonprofit foundation that advances children's rights globally through the International Children's Peace Prize, the KidsRights Index covering 194 countries, and the State of Youth movement with 800+ chapters across 70+ countries.
- Ownership category
- akta.pro rank
Kidsrights industry classification
Industry- Product category
- Children's Rights Nonprofit Foundation
- NAICS
- Child and Youth Services (62411), Child and Youth Services (624110), Human Rights Organizations (813311), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industries
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Kidsrights is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Kidsrights business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: KidsRights raises funds from individual donors via one-time and recurring monthly donations (from €5/month). Donations are processed through the Buckaroo payment provider. The organization has ANBI status, making donations tax-deductible for Dutch donors.
- Institutional Grants and Sponsorships: KidsRights receives funding from foundations, lottery organizations, and corporate sponsors. Named financial partners include Postcode Loterij, Wilde Ganzen, Vfonds, Janivo Stichting, Dioraphte, Stichting Boschuysen, Stichting Boschuysen, and government/corporate sponsors for specific programs. Grants fund specific programs such as the 'Sowing the Seeds of Change' biodiversity program (Postcode Loterij), Changemaking mental health grants (Kinderpostzegels), and the Project Fund theme rounds (WereldWijd voor Kinderen).
- Legacy Giving (Planned Recurring Giving): KidsRights offers legacy/planned giving options, with tax-efficient donation structures for bequests. The organization markets this as 'Legacy Giving' on its website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly recurring donation |
| One time/ perpetual license | Pay-as-you-go | One-time donation |
| Subscription | Multi-year contract | Legacy / planned giving |
| Other | Pay-as-you-go | Project Fund grants for youth chapters |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Kidsrights product offering
Product offeringCore offering
KidsRights Foundation is a Dutch nonprofit that empowers young changemakers through three integrated pillars: (1) recognizing exceptional child rights advocates via the annual International Children's Peace Prize (with a €75,000 project fund, awarded by a Nobel Peace Laureate), (2) producing research through the annual KidsRights Index (a comparative assessment of children's rights across 194 countries), and (3) building a global youth movement via State of Youth (a digital platform with 800+ chapters in 70+ countries), complemented by the State of Youth NL representative Dutch youth panel, the Project Fund grant program (€500–€2,500 per chapter), and the Desmond Tutu Study and Care Fund supporting winners' education.
Product overview
KidsRights operates as a children's rights foundation offering a portfolio of interconnected programs. The core offerings include the KidsRights Index (an annual global research instrument measuring children's rights by country), the International Children's Peace Prize (an annual award for child rights activists with an accompanying €75,000 project fund), and the Desmond Tutu Study and Care Fund (supporting winners' educational development). State of Youth serves as the global youth movement platform enabling young changemakers aged 12-29 to organize and take action, while State of Youth NL specifically serves as a representative Dutch youth research panel. The Project Fund provides thematic funding to youth-led initiatives. These programs work together to amplify youth voices, fund concrete initiatives, and drive policy change for children's rights worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- State of Youth: A global grassroots youth movement for young people aged 12-29, enabling them to create change in their communities
- State of Youth NL
- KidsRights Index
- International Children's Peace Prize
- Project Fund
- Desmond Tutu Study and Care Fund
Products and services
- KidsRights Index An annual research instrument that measures and ranks 194 countries' commitment to children's rights globally, providing data-driven insights into child welfare indicators and benchmarking national performance.
- International Children's Peace Prize An annual international award recognizing children (ages 12–29) who demonstrate exceptional courage in advocating for children's rights, accompanied by a project fund of €75,000 and presented by a Nobel Peace Laureate in Stockholm.
- State of Youth A global grassroots youth movement for young people aged 12–29 that empowers young changemakers to take action on children's rights and sustainable development goals through a digital movement platform with over 800 chapters in more than 70 countries.
- State of Youth NL The first digital representative youth panel in the Netherlands, enabling Dutch young people to voice their concerns on issues affecting them and conducting representative research on youth perspectives on topics such as climate, financial stress, housing, performance pressure, and children's rights.
- Desmond Tutu Study and Care Fund An educational support fund for International Children's Peace Prize winners to continue their studies and support their families, named after patron Desmond Tutu.
- Project Fund (Projectfonds) A €75,000 project fund awarded to International Children's Peace Prize winners to further develop their initiatives, with additional Theme Funds (€25,000–€75,000) supporting related youth projects. State of Youth chapters can also apply for Changemaking grants of €500–€2,500 per project.
Quantifiable outcome
- Over 800 State of Youth chapters operating in more than 70 countries
- +9 more outcomes
Companies that use Kidsrights
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Kidsrights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kidsrights partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Maatschappelijke Diensttijd (MDT)coreMDT (Civic Service) is a core partner of State of Youth NL, co-initiating the representative Dutch youth panel and supporting youth participation programs.
- Augeo FoundationcoreAugeo Foundation is a core partner of State of Youth NL, contributing to youth participation and the representative Dutch youth panel initiative.
- Nationale Jeugdraad (NJR)coreNJR (National Youth Council) is a core partner of State of Youth NL, collaborating on research, advocacy, and amplifying Dutch youth voices to policymakers.
- Abbi InsightsminorAbbi Insights supports State of Youth NL research, providing analytical expertise for representative youth surveys on topics such as climate, financial stress, and housing.
- MotivactionminorMotivaction provides the representative sampling methodology for State of Youth NL surveys, ensuring research results are representative by age, gender, education, and province.
- GlocalitiesminorGlocalities conducted market research analysis for the State of Youth NL housing survey (2025), weighting outcomes to representative population figures.
- Global Child ForumcoreGlobal Child Forum, founded by the Swedish Royal Family, co-organized the 2025 International Children's Peace Prize ceremony held in Stockholm at the City Hall (Nobel Prize birthplace).
- Charter for CompassionminorCharter for Compassion co-organized the 2025 Global Youth Conference with State of Youth, bringing young leaders together online to exchange ideas and strengthen youth-led actions worldwide.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Kidsrights competitors and assessment
Company assessmentDirect peers
- Plan International: International NGO advancing children's rights and equality for girls, with country-level programs, youth-led programming, and policy advocacy. Closely comparable to KidsRights in mission, youth-empowerment framing, and global chapter/partner network.
- ChildFund International: International NGO working with children in developing countries through sponsorship, community programs, and advocacy for child protection. Comparable to KidsRights in mission, supporter-driven funding, and country-level program delivery.
- War Child: International NGO focused on children affected by war, with programs in conflict-affected countries and advocacy for child protection. Directly comparable to KidsRights in addressing children's rights in conflict zones and supporting child-led advocacy initiatives.
- Terre des Hommes: International children's rights NGO headquartered in the Netherlands, running development and emergency programs and policy advocacy across multiple countries. Closely comparable to KidsRights as a Dutch-rooted children's rights organization with similar programmatic scope.
Emerging players
- Amnesty International: Global human rights NGO conducting research, advocacy, and mobilization campaigns on rights issues including children's rights. Comparable to KidsRights in advocacy and youth-engagement methodology but with a broader rights agenda.
- Human Rights Watch: International NGO conducting research and advocacy on human rights, including children's rights, with significant annual research output. Comparable to KidsRights in the research/advocacy dimension but focuses on human rights broadly rather than youth-led mobilization.
Broad incumbents
- UNICEF: United Nations agency dedicated to children's rights and wellbeing globally, producing the flagship Children in Research Index and similar annual benchmarking. Comparable to KidsRights in research output and children's-rights advocacy but operates as an intergovernmental body at global scale.
- SOS Children's Villages: Global NGO focused on children without parental care or at risk of losing it, running direct service programs (family strengthening, care, education) worldwide. Comparable in mission but operates direct services at much larger scale rather than a movement/prize model.
- Save the Children: Global humanitarian NGO focused on children's rights, health, education, and protection, with country-level programming and advocacy worldwide. Directly comparable to KidsRights in mission scope but operates at vastly larger scale with broader service delivery.
Others
- Global Child Forum: Swedish non-profit co-founded by the Royal Family that convenes leaders on children's rights and is a core strategic partner of KidsRights (co-organizer of the International Children's Peace Prize ceremony). Comparable as a children's-rights convening and advocacy organization with overlapping leadership networks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kidsrights social profiles
Digital presenceKidsrights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidsrights leadership team
Management profileNumber of profiles
Profiles1 record
Kidsrights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidsrights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidsrights
What does Kidsrights do?
KidsRights Foundation is a Dutch nonprofit that empowers young changemakers through three integrated pillars: (1) recognizing exceptional child rights advocates via the annual International Children's Peace Prize (with a €75,000 project fund, awarded by a Nobel Peace Laureate), (2) producing research through the annual KidsRights Index (a comparative assessment of children's rights across 194 countries), and (3) building a global youth movement via State of Youth (a digital platform with 800+ chapters in 70+ countries), complemented by the State of Youth NL representative Dutch youth panel, the Project Fund grant program (€500–€2,500 per chapter), and the Desmond Tutu Study and Care Fund supporting winners' education.
Is Kidsrights a public or private company?
Kidsrights is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kidsrights founded?
Kidsrights was founded in 2005. It employs 1 to 10 people.
Where is Kidsrights based?
Kidsrights is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Kidsrights make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are institutional Grants and Sponsorships and legacy Giving (Planned Recurring Giving).
Who are Kidsrights's main competitors?
Direct peers on record are Plan International, ChildFund International, War Child and Terre des Hommes. Emerging players are Amnesty International and Human Rights Watch. Broad incumbents are UNICEF, SOS Children's Villages and Save the Children. Global Child Forum is listed as an others.
Does Kidsrights have an API?
No public API is recorded for Kidsrights.
What industry is Kidsrights in?
Kidsrights's product category is Children's Rights Nonprofit Foundation. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.