What Jaine Pr does

Jaine PR is a boutique, story-first public relations agency headquartered in New York that delivers strategic communications services to challenger brands, founder-led companies, and established enterprises. The firm's core offerings comprise four service lines: Brand Narrative and Messaging Strategy, Earned Media Engagement, Executive and Founder Storytelling, and Strategic Partnerships. There is no proprietary technology platform; the agency's product is senior practitioner expertise applied to client storytelling and media positioning, with documented campaign outcomes such as 937 media placements across 8+ countries for the Mozilla Foundation and 133 mentions with 167.8K engagements for PepsiCo Foods' National Snack Day campaign.

The business operates as a privately held, founder-owned firm under CEO Marin Bergman, with a core team of approximately three professionals (Founder/CEO, Chief of Staff, and Media Relations Associate). Its client roster spans enterprise CPG brands (PepsiCo Foods, Wendy's, SharkNinja), nonprofit and advocacy organizations (Mozilla Foundation, Co:Collective), and early-stage ventures (Nomie), suggesting a hybrid revenue model that balances high-value enterprise retainers with smaller challenger-brand engagements. Revenue is generated through quote-based, custom-scope professional services engagements described as multi-year retainers, with no publicly disclosed pricing.

Jaine PR's go-to-market is consultative and relationship-driven, with initial prospect engagement via a "Schedule a Call" CTA on its website followed by a three-stage process (Schedule, Clarify Strategy, Create Momentum). Demand generation relies primarily on case studies, client testimonials, and the founder's own industry visibility rather than paid acquisition. The agency shows no disclosed external funding, no acquisitions, no subsidiaries, and no international office footprint, despite serving global campaigns for clients such as Mozilla Foundation.

Name

Jaine Pr

Legal name

Jaine PR

Website

https://jainepr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jaine PR is a New York-based boutique public relations agency providing strategic communications, narrative development, earned media, and executive storytelling services to challenger brands, founder-led companies, and enterprise clients including PepsiCo, Wendy's, and Mozilla Foundation.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Technology & B2B PR (BPAFADAI), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Brand narrative strategy
• Earned media engagement
• Executive communications
• Strategic PR consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic PR Consulting Services: Professional services revenue model delivering strategic public relations, brand narrative development, media engagement, executive positioning, and partnership strategy services. Engagement model appears to be retainer-based consulting with custom strategies tailored to each client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jaine PR is a story-first public relations agency that helps challenger and founder-led brands shape their brand narrative, develop messaging strategy, secure earned media coverage, build executive/founder public presence, and design strategic partnerships. Engagements are retainer-based, bespoke consulting delivered by senior practitioners as an extension of the client's team.

Product overview

Jaine PR is a story-first public relations agency that offers strategic communications services for challenger and founder-led brands. The core offerings consist of Brand Narrative & Messaging Strategy, Earned Media Engagement, Executive & Founder Storytelling, and Strategic Partnerships. These services work together to help brands shape their story, build strategy, and earn visibility through earned media coverage, thought leadership positioning, and strategic collaborations. The agency operates as a boutique consultancy rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Narrative & Messaging Strategy
• Earned Media Engagement
• Executive & Founder Storytelling
• Strategic Partnerships Partnership development and collaboration strategy service that helps brands identify and shape partnerships and collaborations that build credibility, reach new audiences, and connect to the bottom line.

Quantifiable outcome

• ICON International: 20%+ LinkedIn following growth, 15% average engagement rate (5-15x typical B2B benchmark)
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SiteClubminorOthersSiteClub is referenced as the website development partner that 'crafted with care' the Jaine PR website. This is a vendor relationship for web development services, not a strategic business partnership.

Recent moves6 records

Expansion highlights2 records

Direct peers

• M Booth: Independent, mid-sized PR agency with a strong challenger- and brand-narrative orientation serving consumer and purpose-driven brands. Closely comparable on strategic storytelling, consumer/PR focus, and senior-led delivery.
• Inkhouse Group: Mid-sized independent PR agency with a challenger/startup technology and consumer practice. Comparable to Jaine PR on boutique-to-mid-market positioning, executive storytelling, and earned-media emphasis.
• BPCM: Boutique PR and creative agency with deep food & beverage and consumer brand clientele (e.g., restaurants, CPG). Directly comparable to Jaine PR's consumer/F&B vertical specialization and retainer-based challenger-brand model.
• 5W Public Relations: Mid-sized independent PR firm with consumer, digital, and corporate practices. Comparable to Jaine PR in serving challenger and consumer CPG brands with a results-driven earned-media focus.
• RH Strategic Communications: Independent PR firm serving consumer and technology brands with senior-led engagement. Comparable to Jaine PR on boutique scale, executive thought leadership, and earned-media specialism.
• Day One Agency: Boutique PR and social agency focused on challenger consumer brands and product launches. Directly comparable on boutique scale, consumer brand storytelling, and product-launch campaign execution.
• Walker Marchant Group: Boutique consumer-products PR firm with strong CPG and lifestyle client roster. Comparable to Jaine PR in F&B/CPG emphasis, senior-led model, and retainer revenue model.

Broad incumbents

• Edelman: Largest global PR firm with deep CPG, technology, and consumer brands practices. Relevant as the broad incumbent that Jaine PR's enterprise clients (Wendy's, PepsiCo) also engage at portfolio or corporate level.
• WE Communications: Global PR and communications network with technology and consumer practices. Adjacent incumbent to Jaine PR with comparable enterprise brand clients but materially larger scale and broader geographic footprint.

Emerging players

• Becca PR: Independent boutique PR firm in the consumer lifestyle and food & beverage space. Emerging peer with thematic and segment overlap to Jaine PR's challenger-brand and F&B focus at a similarly small scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaine Pr